超星尔雅网课答案DESIGNTHINKINGFORINNOVATION创新设计思维

1、DESIGNTHINKINGFORINNOVATIO创新设计思维第一章单元测试、问题 :Which stage of the design thinking process is about making ideas real, and developing a strategy to introduce them to the marketplace and/or the organization?选项：A:ImplementationB:InspirationC:InvestigationD:Ideastorming答案 :【 Implementation】2、问题 :In“the Age

2、 of the Customer” experiencedesign matters greatly, because shoppers have , according to Manish Madhvani.选项：A:endless choiceB:joy and delightC:more friendsD:new ideas答案 :【 endless choice】、问题 :Research shows that for people to be regularly and productively creative, they need to letideas , so as to g

3、ive their unconscious mind a chance to keep working on the problem.选项：A:personifyB:evaporateC:incubateD:metamorphose答案 :【 incubate 】4、问题 :Don Norman believes that the best roach tousability design is_.选项：A:multidisciplinaryB:virtualC:gamifiedD:luxurious答案 :【 multidisciplinary】、问题 :A “wow” experience

4、 always _, according to Michael Hyatt.选项：A:competes on priceB:exceeds all expectationsC:has cultural relevanceD:makes brands world class答案 :【 exceeds all expectations】6 、问题 :Creativity is hard work, and that is because it is 85% innate talent.选项：对错答案 :【错】、问题 :People who are curious about other peopl

5、e develop this skill: .选项：A:synchronicityB:serendipityC:emotional intelligenceD:empathic intuition答案 :【 emotional intelligence】、问题 :In the research on entrepreneurial innovation, these 3 C s are linked to the ability to come up with novel and feasible ideas: .选项：A:Communication, Creativity, Connecti

6、vityB:Curiosity, Commerce, CommunityC:Creativity, Curiosity, ConnectionsD:Community, Curation, Creativity答案 :【 Creativity, Curiosity, Connections】第二章单元测试1、问题 : “Sometimes you have to walka mile insomeone else s shoes in order to respond creatively.”What process does this describe?选项：A:Empathic desig

7、n.B:Impulse purchases.C:Social networking.D:Serendipity.答案 :【 Empathic design.】、问题 :Why did Nespresso do field testing in shopping malls and hair salons?选项：A:Most highend cafes do not serve espresso in pods. B:Goal was to design solution that ealed to women consumers.C:Journey maps show most coffee

8、is consumed in these spaces.D:Beauty and fashion are important parts of the coffee experience.答案 : 【 Goal was to design solution that ealed to women consumers. 】3 、问题 :Coursera online learning and Netflix online media streaming both offer consumers .选项：A:multimodal engagementB:deep personalizationC:

9、earned mediaD:WOW experience答案 :【 deep personalization】、问题 :When people participate in consumption as cultural custom, for example, buying birthday or weddingpresents, this is an expression of their need for .选项：A:safetyB:accomplishmentC:noveltyD:belonging答案 :【 belonging 】、问题 :Today, using empathy t

10、o drive innovation gives organizations a competitive advantage, because .选项：A:it is easy to fool consumers with kindnessB:few businesses are hiring specifically for emotional intelligence skillsC:there is no research to prove that empathy makes goodbusiness senseD:feeling sorry for customers is alwa

11、ys a good idea答案 :【 few businesses are hiring specifically foremotional intelligence skills】6 、问题 :When developing a new offering, perspective taking ” involves .“user选项：A:taking users out for lunch or dinner to ask them how they are feelingB:stacking and bundling solutions to cover all possible pro

12、blem basesC:identifying which celebrities are most popular for the target audienceD:understanding consumer expectations including their unmet needs答案 : 【 understanding consumer expectations including their unmet needs 】、问题 :The jobstobedone innovation framework encourages us to understand exactly why consumers fall in love with their careers and pursu