电子商务管理与社交网络视角,7e45187中文英文教学大纲试卷答案图片库

1、Retailing In Electronic Commerce: Products and ServicesLearning ObjectivesDescribe electronic retailing (e-tailing) and its characteristics.Classify the primary e-tailing business models.Describe how online travel and tourism services operate and their impact on the industry.Discuss the online emplo

2、yment market, including its participants, benefits, and limitations.Describe online real estate services.Discuss online stock-trading services.Copyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 3-1Learning ObjectivesDiscuss cyberbanking and online personal finance.Describe on-demand

3、delivery of groceries and similar perishable products and services related to them.Describe the delivery of digital products and online entertainment.Discuss various online consumer aids, including comparison-shopping aids.Describe disintermediation and other B2C strategic issues.Copyright 2012 Pear

4、son Education, Inc. Publishing as Prentice Hall 3-2Internet Marketing and B2C Electronic Retailingelectronic retailing (e-tailing)Retailing conducted online, over the Internete-tailersRetailers who sell over the InternetSIZE AND GROWTH OF THE B2C MARKETWHAT SELLS WELL ON THE INTERNETDevelopments in

5、merceCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 3-3Internet Marketing and B2C Electronic RetailingCHARACTERISTICS AND ADVANTAGES OF SUCCESSFUL E-TAILINGAdvantages of E-TailingCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 3-4Copyright 2012 Pearson Educatio

6、n, Inc. Publishing as Prentice Hall 3-5E-Tailing Business ModelsCLASSIFICATION OF MODELS BY DISTRIBUTION CHANNELDirect marketing by mail-order retailers that go onlineDirect marketing by manufacturersPure-play e-tailersClick-and-mortar retailersmultichannel business modelA business model where a com

7、pany sells in multiple marketing channels simultaneously (e.g., both physical and online stores)Internet (online) mallsCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 3-6E-Tailing Business Modelsdirect marketingBroadly, marketing that takes place without intermediaries between man

8、ufacturers and buyers; in the context of this book, marketing done online between any seller and buyerCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 3-7E-Tailing Business ModelsDirect Sales by Manufacturersvirtual (pure-play) e-tailersFirms that sell directly to consumers over th

9、e Internet without maintaining a physical sales channelclick-and-mortar retailersBrick-and-mortar retailers that offer a transactional website from which to conduct businessbrick-and-mortar retailersRetailers who do business in the non-Internet, physical world in traditional brick-and-mortar storesC

10、opyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 3-8E-Tailing Business ModelsRetailing in Online MallsReferring DirectoriesMalls with Shared ServicesCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 3-9E-Tailing Business ModelsOTHER B2C MODELS AND SPECIAL RETAILINGB

11、2C SOCIAL SHOPPINGOnline Group BuyingPersonalized Event Shoppingevent shoppingA B2C model in which sales are done to meet the needs of special events (e.g., a wedding, Black Friday).private shopping clubA members-only shopping club, where members can buy goods at large discountsCopyright 2012 Pearso

12、n Education, Inc. Publishing as Prentice Hall 3-10E-Tailing Business ModelsGroup Gifting Onlinelocation-based merce ( merce)Delivery of merce transactions to individuals in a specific location, at a specific timeShopping in Virtual WorldsVIRTUAL VISUAL SHOPPINGCopyright 2012 Pearson Education, Inc.

13、Publishing as Prentice Hall 3-11Travel And Tourism (Hospitality) Services OnlineSERVICES PROVIDEDSPECIAL SERVICES ONLINEWireless servicesAdvanced check-inDirect marketingAlliances and consortiaSocial Travel NetworksBENEFITS AND LIMITATIONS OF ONLINE TRAVEL SERVICESCORPORATE TRAVELCopyright 2012 Pear

14、son Education, Inc. Publishing as Prentice Hall 3-12Employment Placement and the Job Market OnlinePARTIES WHO USE THE INTERNET JOB MARKETJob seekersEmployers seeking employeesClassified adsJob agenciesGovernment agencies and institutionsOnline Job Markets on Social NetworksGlobal Online Portals for

15、Job PlacementVirtual Job FairsCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 3-13Copyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 3-14Copyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 3-15Real Estate, Insurance, and Stock Trading OnlineREAL ESTA

16、TE ONLINEZillow, Craigslist, and Other Web 2.0 Real Estate ServicesINSURANCE ONLINEONLINE STOCK TRADINGThe Risk of Trading in an Online Stock AccountCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 3-16Copyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 3-17Banking a

17、nd Personal Finance Onlineelectronic (online) banking or e-bankingVarious banking activities conducted from home or the road using an Internet connection; also known as cyberbanking, virtual banking, online banking, and home bankingCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 3

18、-18Banking and Personal Finance OnlineHOME BANKING CAPABILITIESVIRTUAL BANKSINTERNATIONAL AND MULTIPLE-CURRENCY BANKINGCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 3-19Banking and Personal Finance OnlineONLINE FINANCIAL TRANSACTION IMPLEMENTATION ISSUESSecuring Financial Transa

19、ctionsImaging SystemsFees Online Versus Fees for Offline ServicesRisksONLINE BILLING AND BILL PAYINGTaxesCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 3-20On-Demand Delivery of Products, Digital Items, Entertainment, and GamingON-DEMAND DELIVERY OF PRODUCTSe-grocerA grocer that

20、takes orders online and provides deliveries on a daily or other regular schedule or within a very short period of timeon-demand delivery serviceExpress delivery made fairly quickly after an online order is receivedCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 3-21On-Demand Deliv

21、ery of Products, Digital Items, Entertainment, and GamingONLINE DELIVERY OF DIGITAL PRODUCTS, ENTERTAINMENT, AND MEDIAONLINE ENTERTAINMENTAdult EntertainmentInternet GamingOnline Dating ServicesCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 3-22Online Purchasing-Decision Aidsshop

22、ping portalsGateways to webstores and e-malls; may be comprehensive or niche orientedHelping CommunitiesCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 3-23Online Purchasing-Decision AidsPRICE AND QUALITY COMPARISON BY SHOPBOT SOFTWARE AGENTSshopping robots (shopping agents or sho

23、pbots)Tools that scout the Web on behalf of consumers who specify search criteriaGoogle Commerce Search 2.0“Spy” ServicesWireless Shopping ComparisonsCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 3-24Online Purchasing-Decision AidsBUSINESS RATINGS SITES mendations from Other Sho

24、ppers and Friendsreferral economyThe effect upon sales of consumers receiving a referral or mendation from other consumers.TRUST VERIFICATION SITESOTHER SHOPPING TOOLSYelpCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 3-25Issues In E-Tailing and Lessons LearneddisintermediationTh

25、e removal of organizations or business process layers responsible for certain intermediary steps in a given supply chainreintermediationThe process whereby intermediaries (either new ones or those that had been disintermediated) take on new intermediary rolesCopyright 2012 Pearson Education, Inc. Pu

26、blishing as Prentice Hall 3-26Copyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 3-27Issues In E-Tailing and Lessons Learnedchannel conflictSituation in which an online marketing channel upsets the traditional channels due to real or perceived damage from competitionCopyright 2012 Pe

27、arson Education, Inc. Publishing as Prentice Hall 3-28Issues In E-Tailing and Lessons LearnedPOSSIBILITY OF A PRICE CONFLICT AND DETERMINING THE RIGHT PRICE BY SELLERSPRODUCT AND SERVICE CUSTOMIZATION AND PERSONALIZATIONONLINE COMPETITIONFRAUD AND OTHER ILLEGAL ACTIVITIESCopyright 2012 Pearson Educa

28、tion, Inc. Publishing as Prentice Hall 3-29Issues In E-Tailing and Lessons LearnedLESSONS LEARNED FROM FAILURES AND LACK OF SUCCESS OF E-TAILERSSpeak with one voiceLeverage the multichannelsEmpower the customerCopyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 3-30Managerial IssuesWh

29、at are the limitations of e-tailing? Where is e-tailing going?How should we introduce wireless shopping?Do we have ethics and privacy guidelines?How will intermediaries act in cyberspace?Should we try to capitalize on social networks?How should we manage multichannel marketing to avoid channel and/or price conflicts?What are the major potential limitations of the growth of B2C EC?Copyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 3-31Summary