2020年高考英语外刊时事命题阅读理解李佳琦们直播带货成为电商平台购物新趋势

1、“李佳琦们”直播“带货”成为电商平台购物新趋势Game Changers of E-Commerce“李佳琦们”直播“带货”成为电商平台购物新趋势LI JIAQI knows how to get an audiences attention. “All you girls! All youSunday the his during live-streaming marathon girls!” the 27-year-old shoutsevening ahead of this years Double Eleven Shopping Festival.Over the next six

2、hours, Li presents a mix of products to his viewers, ranging pillows. Each time, he briefly ) (天鹅绒from facial essences (精华) tovelvet: 话术)introduces the new item and then follows up with a directsales pitch ( “Buy it just buy it! It looks super, super, super good!” Taylor compared low-budget with app

3、ears Lis live stream simple and influencer online However, evening at headline Swifts show the party.theprobably had a greater impact on this years festival than the American pop star.More than 36 million people tuned in to watch Li sell his wares that evening. Inthe month leading up to the shopping

4、 festival, Lis promotion drove over onebillion yuan in sales on Taobao Live.Companies have been using online influencers to promote products on Chinese e-commerce platforms for a few years now. In 2018, Taobao Live had aturnover (营业额) of over 100 billion yuan, a 400 percent increase overtheprevious

5、year. The popularity has continued to grow over the past 12 months.The rise of commercial live streaming is partly based on convenience. Consumers can buy any product during live streaming with just a couple of tapsand swipes (刷). Without live streaming features, they may call off thepurchaseif an i

6、tem description does not provide enough information.Women aged between 25 and 35 make up the majority of live stream viewers.They see the live-streamer as a powerful influencer as well as a peer they can trust.Buying products based on the recommendations of those they have been followingfor some tim

7、e is a choice they have learned to trust.When all else fails, nothing beats discounts. To attract a larger customer base,brands will surprise viewers with limited-time discounts or lucky draws (幸运抽奖). Those tricks help to persuade consumers to shop through live streaming asthey are guaranteed to buy

8、 products with better deals.Despite that, several gaffes have emerged recently in live-streamers were accused of misleading consumers by promoting overratedproducts. Li himself was involved in an embarrassing incident. He attempted tofry an egg on a“nonstick pan”during a live stream, only to find th

9、e eggglued tothe bottom of the pan.For now, there is ambiguity (不明确) over how live-streamers takeresponsibility for their broadcasts. However, consumers are quick tomakejudgements. “I dont plan to stop watching Lis live streams, but Ill check hisrecommendations and do my own research instead of maki

10、ng the purchasestraightaway,” said an online consumer.（选自Sciencemag）Accordingtothearticle,whichofthefollowing statementsaboutTaobao Live istrue?It is the first e-commerce platform launched in China.It sold 20 billion yuan worth of product in 2017.It is targeted at middle-aged Chinese women.It has ga

11、ined in popularity since last years Double Eleven.Accordingtothearticle,whydoeslivestreaming work so wellinselling a product?A. B.C. D. Because e-commerce platforms are strictly supervised by the government.Because detailed information about the product is provided during livestreaming. Because infl

12、uencers are believed to make an honest evaluation of the product. Because consumers are usually able to buy the product at a lower price.What can we infer from thearticle?Li Jiaqi became an online influencer of international fame after yearsDouble Eleven.Commercial live streaming has discouraged con

13、sumers from impulse purchases.Recent live-streaming gaffes might urge the government to pay attention to e-commerce platforms.Li Jiaqi might have lost a large number of followers after he failed promote a so-called nonstick pan.译文：李佳琪知道如何引起观众的注意。 “你们所有的女孩！你们所有的27播中大喊大叫。“买，买！看起来超级好，超级好与晚宴上泰勒360010201

14、81000400。12能提供足够的信息，他们可能会取消购买。2535价格购买产品。他尝试在直播中在“不粘锅”上煎鸡蛋，却发现鸡蛋粘在锅底。很快就会做出判断。一位在线消费者说背景信息：Live advertisingLive+E-mall+Wanghong is a new advertising mode in Wanghong economy. Thiskind of advertising mode can create a platform for followers and audiences tocommunicate with Wanghong. The advertising c

15、an be integrated into the contentof program like a placement, so the advertising is easier to be accepted by customers. For example, in 2016, Baicaowei (百草味), a snack company, compared with sales in the last year, increased 5 times sales during the 618shopping festival, because they cooperated with a famous Wanghong called, one of largest live platforms in China.) who is from YYShenman(610/5000直播打广告“ LiveE-mall6185YY，中国最大的直播平台之一。单词：accusev. ( sb. of doing sth.) to say that you believe sb. is gui