商务英语初级知识考核题库与答案

1、商务英语初级知识考核题库一、单选题：1. Bonuses were _to reward exceptional performance, but as the culture has spread from the City through big business to the public sector, how much damage do they cause? 单选题 *A. thoughtB. supposedC. consideredD. said2. The ratchet effect began to work its magic as comparisons were

2、made and _by new offers. 单选题 *A. surpassedB. exceededC. overtoppedD. excelled3. Bonuses were guaranteed and no longer necessarily _ for performance. 单选题 *A. benefitsB. warrantyC. promisesD. rewards4. Share _ , stakes, pensions promises and straight bonuses rapidly became a norm in big business. 单选题

3、*A. optionsB. stocksC. interestsD. lotteries5. No companys remuneration committee would want its chief executive to be anywhere but in the top _of pay. 单选题 *A. lineB. pointC. quartileD. peak6. The most _way to tackle bulging bonuses would be to usher in - somehow - an era of voluntary restraint, ind

4、ucing an aura of shame to conspicuous rewards. 单选题 *A. efficientB. effectiveC. efficaciousD. valid7. A religious man brought up in a New Zealand orphanage, he then _in Australia by starting a group of construction companies. 单选题 *A. proposedB. poppedC. posedD. prospered8. He became a millionaire at

5、an early age, but remained at the _and call of his wealthy clients. 单选题 *A. telephoneB. beckC. serviceD. request9. It was the phrase he used to describe his wealth that _me then, and still does. 单选题 *A. pressedB. amazedC. interestedD. struck10. Partnership divided up the profits of the business betw

6、een partners at the end of the _year. 单选题 *A. financialB. companyC. corporateD. previous11. How do commercial brand names become _names-whether locally or internationally? 单选题 *A. housingB. houseC. householdD. home12. Articulate the overall goal and vision of your business by developing a _statement

7、. 单选题 *A. taskB. operationC. productionD. mission13. _your logo and tagline into all of your marketing materials and advertising promotions. 单选题 *A. EnterB. LogC. IncorporateD. Melt14. Although still _, the Internet has emerged as a viable medium for advertising and should be included as one of the

8、media in a companys possible media mix. 单选题 *A. evolvingB. lackingC. changingD. flying15. Because a large number of businesses have _to the Internet, the Internet can reach a large portion of the business-to-business market. 单选题 *A. wayB. methodC. approachD. access16. Many consumer goods companies h

9、ave e-stores, and others use the Internet as advertising medium to _sales in retail outlets. 单选题 *A. stimulateB. settleC. tackleD. do17. For consumer products, the major limitation of the Internet is _. 单选题 *A. coverB. coverageC. produceD. product18. Another limitation that needs to be _soon is the

10、competition for Web surfers. 单选题 *A. promotedB. stimulatedC. addressedD. developed19. This is to confirm your booking for a single room from 10 May to 17 May _at a rate of US$ 150.00 per night (excluding Sales Tax). 单选题 *A. inclusiveB. includingC. inductiveD. inducing20. We would need four double ro

11、oms, _with some kind of communication facilities for computers. 单选题 *A. betterB. mostC. preferablyD. inclusively21. The marketing _is often crucial and is often synonymous with the four Ps: price, product, promotion, and place. 单选题 *A. toolB. nicheC. mixD. logo22. The marketer, E. Jerome McCarthy, _

12、a four Ps classification in 1960, which has since been used by marketers throughout the world. 单选题 *A. proposedB. suggestedC. prosperedD. delivered23. _products are service based like the tourism industry, the hotel industry and the financial industry. 单选题 *A. tangibleB. intangibleC. authenticD. fal

13、se24. Every product is _to a life-cycle including a growth phase followed by a maturity phase and finally an eventual period of decline as sales falls. 单选题 *A. subjectB. subjectedC. objectD. objected25. Marketers can _the current product mix by increasing a certain product lines depth or by increasi

14、ng the number of product lines. 单选题 *A. extendB. stretchC. straightenD. expand26. A middle-distance runner at the University of Oregon, Knight _the need for low-cost, high-tech athletic footwear. 单选题 *A. showedB. experiencedC. likedD. accepted27. In the early 1960s, German footwear had dominated the

15、 United States market and Knight understood the _of market penetration. 单选题 *A. existenceB. presenceC. displayD. availability28. Before Knight could spring his idea into action, he had to _a plan of business. 单选题 *A. writeB. composeC. formulateD. follow29. The first thing he did was put _the idea to

16、 legendary University of Oregon Head Track and Field coach, Bill Bowerman. 单选题 *A. upB. downC. inD. forward30. The newfound partnership led to the _of a little company known as Blue Ribbon Sports. 单选题 *A. emergenceB. existenceC. presenceD. sentence31. Its product line currently _of shoes designed fo

17、r running, training, basketball, soccer, and even childrens shoes as well as sport-inspired urban footwear. 单选题 *A. consistsB. comprisesC. includesD. surrounds32. Nike, Inc. is _in Beaverton, Oregon, not far from where Knight and Bowerman once met. 单选题 *A. housedB. houseC. headquarteredD. headquarte

18、r33. As a shoe and apparel supplier, in order for Nike to be successful, it has to constantly _to consumer behavioral changes. 单选题 *A. adaptB. conformC. changeD. comply34. Nike _huge profits from athletic shoe sales but with competition emerging, it wasnt long before Nike expanded its enterprise. 单选

19、题 *A. roseB. jumpedC. leapedD. reaped35. They have _to consumer demand and ultimately remain successful in the ever-changing world of sport. 单选题 *A. reactedB. respondedC. conformedD. replied36. Their webpage is one of the most _and searched for websites. 单选题 A. visitedB. loggedC. tappedD. seen37. Th

20、ey have _a name for themselves, which millions of people have had the opportunity to experience. 单选题 *A. formedB. doneC. producedD. made38. Nike never lost _of its original commitment of offering integrity; they just added a bit of sales-orientation. 单选题 *A. brainB. headC. sightD. eye39. Nikes marke

21、ting objective is to _global dominance but maintain the brand image. 单选题 *A. setB. stimulateC. promoteD. establish40. Nike has _itself as a supplier of well-designed footwear for those seeking a competitive advantage. 单选题 *A. presentedB. madeC. positionedD. earned41. In order to achieve its _, Nike

22、sets goals of attainment. 单选题 *A. objectivesB. targetsC. purposesD. dreams42. For example, in 2004, Nike _out to increase its market share in the Asia Pacific region from 26% to 30%. 单选题 *A. putB. setC. shotD. reached43. Additionally, Nike would either _the targeted area retailers with its products

23、or open one of its outlet stores. 单选题 *A. fillB. jamC. floodD. crowd44. With _with over 25,000 retailers, so far Nike has done well achieving its goals of global supremacy. 单选题 *A. connectionsB. linksC. contactsD. contracts45. The data shows that currently Nike had 8%-9% growth _in revenue for last

24、three years and will able to reach 16 billion on revenue for 2007. 单选题 *A. speedB. rateC. paceD. percentage46. Nike predicts that the next year, which will have negative cash , _is 2010. 单选题 *A. riskB. crisisC. bubbleD. flow47. Thank you for your letter of February 15, 2004, _for our products. 单选题 *

25、A. enquiringB. assuringC. insuringD. requiring48. We can supply a wide _of quality chemical products at competitive prices. 单选题 *A. scopeB. lineC. rangeD. series49. Delivery can be made within 30 days after _of your order and payment is to be made by sight L/C. 单选题 *A. receptionB. receiptC. receivin

26、gD. received50. We _our latest catalogue and pricelist for your reference. 单选题 *A. discloseB. encloseC. closeD. pose51. Trade barriers are government-induced _on international trade. 单选题 *A. controlsB. requirementsC. restrictionsD. requests52. A quota is a limitation in value or in physical terms, _

27、on import and export of certain goods for a certain period of time. 单选题 *A. madeB. putC. doneD. imposed53. Although the embargo is usually introduced for _purposes, the consequences, in essence, could be economic. 单选题 *A. politicalB. economicC. scientificD. fiscal54. Theories of international trade

28、_Adam Smith; in fact, Adam Smith wrote The Wealth of Nations to challenge an earlier theory. 单选题 *A. produceB. proceedC. predateD. predict55. Widely _during the 1600s and 1700s, the theory of mercantilism viewed international trade as a zero-sum game. 单选题 *A. carriedB. observedC. practicedD. respect

29、ed56. Even today, many modern governments may still be _at heart. 单选题 *A. mercantilistB. merchantC. commercialD. specialist57. The theory of absolute advantage, _by Adam Smith in 1776, opened the floodgates of the free trade movement that is still going on today. 单选题 *A. lobbiedB. advocatedC. sugges

30、tedD. published58. Smith argued that in the aggregate, it is the “invisible hand” of markets rather than governments that should determine the _and scope of economic activities. 单选题 *A. rangeB. scaleC. sizeD. dimension59. Under free trade, each nation gains by _in economic activities in which a nati

31、on has absolute advantage. 单选题 *A. tradingB. dealingC. specializingD. operating60. What is absolute advantage? It is the _advantage one nation enjoys that is absolutely superior to other nations. 单选题 *A. scientificB. uniqueC. economicD. political61. For the sake of simplicity, _there are only two na

32、tions in the world: China and the United States. 单选题 *A. assumeB. considerC. thinkD. ponder62. One crucial concept here is _cost given the alternatives (opportunities), the cost of pursuing one activity at the expense of another activity. 单选题 *A. productionB. optionC. riskD. opportunity63. Is the Un

33、ited States absolutely better than not only China but also all other 200 nations in aircraft production? European nations that produce Airbus obviously beg to _. 单选题 *A. differentiateB. differC. discloseD. disagree64. The theory of comparative advantage suggests that even without an absolute advanta

34、ge, the United States can still _specialize in aircraft as long as it is relatively more efficient than others. 单选题 *A. considerablyB. greatlyC. profitablyD. substantially65. This insight has greatly lowered the _for specialization because absolute advantage is no longer required. 单选题 *A. thresholdB

35、. entryC. entranceD. door66. As this item falls within the scope of our business activities, we shall be pleased to into direct business relations _with you at an early date. 单选题 *A. goB. setC. establishD. enter67. In order to give you a general idea of the products now _for export, we send you a co

36、py of our latest catalogue and a pricelist. 单选题 *A. availableB. suitableC. profitableD. durable68. If your prices are competitive, we would expect to _a significant volume of business. 单选题 *A. doB. dealC. makeD. transact69. In compliance with your request, we are sending you, under _cover, our lates

37、t catalogue and price list covering our export range. 单选题 *A. separatedB. separateC. differentD. differing70. Payment should be made by an irrevocable and _letter of credit. 单选题 *A. acknowledgedB. strongC. firmD. confirmed71. There are people and organizations you cant really not _to negotiate with.

38、 单选题 *A. spendB. affordC. costD. purchase72. The master negotiator moves from the competitive to the _negotiation with ease. 单选题 *A. operativeB. appreciativeC. collaborativeD. conductive73. We would like to take this opportunity to write to your in the _of establishing business relations with you. 单

39、选题 *A. hopeB. wishC. wantD. need74. As we usually place substantial orders, we would like to be _a quantity discount in addition to a 20% trade discount off net list prices. 单选题 *A. permittedB. allowedC. suppliedD. provided75. If these conditions interest you, and you can _orders of over 20,000 rain

40、coats at one time, please send us your latest catalogue and price-list. 单选题 *A. sendB. makeC. placeD. meet76. We can _the quantity discount you asked for, which would be 5% off net prices for orders over $100,000. 单选题 *A. offerB. supplyC. provideD. furnish77. We are now enclosing our spring catalogu

41、e and price list _CIF Shanghai. 单选题 *A. placingB. grantingC. quotingD. giving78. Thank you for your letter of 15 January, asking us to make you an _for Chinese Black Tea on CIF Sydney basis. 单选题 *A. orderB. priceC. quotationD. offer79. This offer is _to your reply reaching us before the 20th of Febr

42、uary. 单选题 *A. subjectB. subjectedC. conditionD. conditioned80. Thank you for your _of January 5 for our Beauty Brand Blouses. 单选题 *A. letterB. correspondenceC. faxD. enquiry81. They are in great demand abroad and our stocks are _down quickly. 单选题 *A. goingB. comingC. runningD. flying82. The above of

43、fer is made without _and is subject to our final confirmation. 单选题 *A. missionB. operationC. engagementD. agreement83. To accept the price you quoted would leave us no _of profit in our sales since the other suppliers are offering lower prices for black tea of the same quality. 单选题 *A. gainB. margin

44、C. rangeD. scope84. We are pleased to have _this deal with you and look forward to the further expansion of trade to our mutual benefit. 单选题 *A. setB. furnishedC. finishedD. concluded85. Checks can be_ on banks located in any country depending on where a buyer holds accounts. 单选题 *A. writtenB. drawn

45、C. openedD. established86. Letters of credit are used in international trade to guarantee payments. The importers account is _by the agreed amount of money. His or her bank then instructs a correspondent bank abroad to make the money available to the exporter. 单选题 *A. creditedB. debitedC. removedD.

46、drawn87. A revocable letter of credit is one which can be_ or cancelled by the applicant or the issuing bank at any time, without prior notice, discussion or agreement with the beneficiary. 单选题 *A. amendedB. changedC. modifiedD. revised88. A revocable letter of credit offers no protection to the_ an

47、d is seldom, if ever, used. 单选题 *A. buyerB. importerC. bankD. beneficiary89. Payment plays a very important role in international trade. It is much more complicated than that in _trade. 单选题 *A. overseasB. foreignC. domesticD. global90. L/C is a written _by a bank given to the exporter at the request

48、 of the importer to effect payment up to a stated sum of money, within a prescribed time limit and against stipulated documents. 单选题 *A. taskB. undertakingC. missionD. affair91. We have instructed our bank, Bank of China, Beijing Branch, to a _confirmed, irrevocable letter of credit for USD108,000 i

49、n your favor, valid until December 2005. 单选题 *A. drawB. openC. produceD. write92. You may _on the agents for the full amount of the invoice at 60 days, and your draft should be presented with the following documents: 单选题 *A. writeB. openC. remitD. draw93. In the meantime, please see to it that the L

50、/C stipulations are in strict conformity with those of the Confirmation to avoid _amendments. 单选题 *A. afterwardB. priorC. subsequentD. late94. The fake goods, mostly T-shirts, jeans and baseball caps, not only reduce the companys own sales but damage its _brand by linking it to poor quality merchand

51、ise. 单选题 *A. imageB. nameC. loyaltyD. awareness95. In international commerce, payment for goods and services _usually the currencies of more than one country, and the problem of which currency to use can become a serious barrier to completing a deal. 单选题 *A. linksB. relatesC. includesD. involves96.

52、If the _of a currency changes between the time a deal is made and the time payment is made it could have serious impact on the profitability of a transaction. 单选题 *A. qualityB. quantityC. valueD. dimension97. If it is absolutely necessary to _on the foreign exchange risk, traders can protect themsel

53、ves in a number of ways. 单选题 *A. comeB. goC. takeD. put98. In addition to transport costs, a natural _to trade is that national governments create or condone various forms of artificial barriers to trade. 单选题 *A. riskB. crisisC. complimentD. impediment99. A common form of protection is the _, a tax

54、levied on imports. 单选题 *A. taxB. tariffC. loanD. currency100. In addition, the inefficient _of resources due to protection tends to reduce the rate of economic growth of the country. 单选题 *A. allocationB. locationC. supplyD. suffixation1、E-Commerce has been simply defined （）conducting business on-lin

55、e. 单选题 *A.onB.asC.withD.to2、The slowing down of the U.S. economy in particular is casting doubts （） this. 单选题A.aboutB.withC.onD.to3、It has （） down the necessary techonology infrastructure. 单选题 *A.layB.lainC.laidD.laies4、Im not sure about （）. When I visit a website, I dont think I even notice them. 单

56、选题 *A. SampleB. mailshotsC. bannersD. spam5、The unexpected rainstorm caused the collapse of the roof. “collapse” doesnt mean （）. 单选题 *A.safeB.break downC.crashD.fail6、It isnt like her to be late. She must （）at the airport. 单选题 *A. have delayedB. have been delayedC. delayD. be delayed7、You should （）

57、yourself to the new environment. 单选题 *A.adoptB.suitC.fitD.adapt8、This means you need to make it immediately clear what your business offers and give the user a quick and intuitive way to locate products on your site. The word “means” can be translated as （） 单选题 *A.方式B.意味着C.方法D.意思9、Most media attenti

58、on has focused （） companies that serve consumers. 单选题 *A.onB.atC.inD.with10、The terrorist attack () the World Trade Center has accelerated the negative impact of these trends . 单选题 *A.inB.onC.withD.for11、The new product （） goes on sale next month isnt ready yet. 单选题 *A. whichB. whereC. whyD. who12、L

59、et me explain some of the reasons （） were making these changes. 单选题 *A. howB. whoC. whoseD. why13、It will take time （） when and where government action can be used effectively. 单选题 *A.to determiningB.determineC.determiningD.to determine14、（） reach millions of people but they are so expensive. 单选题 *A

60、. TV commercialB. MailshotC. Word of mouthD. Banners15、Comic book buyers are a niche market and the number of customers () small. 单选题 *A.isB.areC.hasD.was16、The WTO will see more disputes about regulations aimed () the Internet. 单选题 *A.toB.inC.atD.on17、Please apply in your own handwriting, enclosing