高三英语 完整版课件PPT

1、Unit 5Getting the messageadvertisement1.Why is advertising popular?A: Advertising is popular because it can increase profits and because many of the advertisements are entertaining.Question?2.How does advertising help consumers and companies? A: Advertising helps consumers find out about new product

2、s and helps companies introduce new products.Question?3.What is the basic principle behind advertisements?A: Advertisements help companies to influence the choice customers make by associating the product with the customers needs.Question?4.Why do advertisers often have to work hard to attract peopl

3、es attention?A: Advertisers often have to work hard to attract peoples attention because customers see so many ads everyday.Question?5.What is a “bait-and switch” ad?A: A “bait-and switch” ad is an ad that cheats the customers by showing them one product and giving them another.Question?6.How can we

4、 protect ourselves from misleading ads?A: We can protect ourselves from misleading ads by learning how to analyze ads.Question?paragraphsMain ideas123Advertising is a highly developed industry.People react to ads in different ways.What is the basic principle of advertising?The development of radio,

5、television and other media has gone hand in hand with the development of advertising.广播、电视以及其他媒体与广告业同步发展。go with: 与同行，与相配我和你一起去。Ill go with you.她的帽子和裙子很相配。Her hat goes well with her dress.hand in hand: 手拉手，同步地灰尘与疾病总是形影相随。Dirt and disease go hand in hand.金钱并总是同幸福密切相关。Money doesnt always go hand in ha

6、nd. at hand 近处，即将到来 by hand 手工 on the one hand一方面 on the other hand另一方面 hand down传给后代 hand over移交，让与 from hand to mouth现挣现吃地，仅够糊口地On the other hand, critics sometimes accuse companies of using ads to mislead us by making us believe that a certain product is better than it really is or that we will b

7、e happier if we buy it.另一方面，批评者有时指责公司滥用广告误导我们，让我们相信某种产品比它的实际情况要好，或者购买某种产品会让我们更愉快。accuse sb of doing sth:指控（指责).他被指控是间谍。He was accused of being a spy.比较:charge sb with sth:指控有过错那个司机被控超速驾驶。The drive was charged with speeding.他们指责他不诚实。They charged him with dishonesty.Customers see so many ads every day

8、 that advertisers must work hard to get their message across.消费者每天看到大量的广告，因此广告商必须使出浑身解数使消费者明白他们的意图。sothat:如此以致这个产品太贵了，没有多少人愿意买。The product is so expensive that few people would buy it.getacross:通过，使被理解桥被破坏了，我们无法过河。The bridge was destroyed, so we couldnt get across.我讲得很慢，但我的意思仍未被理解。I spoke slowly, bu

9、t my meaning didnt get across.The best chance to reach customers is to appeal to their emotion.接近消费者的最好机会是投合消费者的情感。appeal to:恳求，上诉，对有吸引力他们没人可以恳求了。They had no one to appeal to.你对这幅画有兴趣吗？Does this picture appeal to you?paragraphsMain ideas4-678Ads are helpful in many ways.How can we spot bad ads.We sh

10、ould take a critical attitude toward ads.There are many things we need to take into consideration before we buy an expensive producttakeinto consideration:考虑某事，把考虑在内在选择旅馆时我们必须考虑费用。 We must take the cost into consideration when we are choosing a hotel. under consideration在考虑中 give ones careful consid

11、eration加以慎重考虑 in consideration of报答，由于 out of consideration for出于对的考虑，体谅 under no consideration不假思索，轻率Armed with facts and figures, customers are better able to deal with the often powerful arguments given by a salesman or saleswoman.掌握了一些事实和数据之后，顾客就能更好地应付销售人员强有力的劝说。deal with:对付，处理，安排，涉及他能处理好他的工作和学习

12、。He can deal with her work and study.First of all, we should always keep an eye out for “hidden information”.首先，外面要警惕“隐藏的信息”。keep an eye out:当心，警惕小心些，我们现在很危险。Keep an eye out! We are in danger.我们购物时要防范扒手。We should keep an eye out for pick-pockets when shopping. catch ones eye醒目，显眼，引人注意 have an eye fo

13、r有判断力 see eye to eye意见一致 an eye for an eye以牙还牙 cast an eye on粗略的看一下 make sheeps eyes at sb向某人送秋波，含情脉脉地看某人 close ones eyes to 闭眼不看，硬不承认 fix ones eyes on 盯着，注视 keep an eye on照看，留心瞧着，注意My eye!哎呀！好家伙！你瞧！If we cannot distinguish between fiction and facts, we will become easy targets for ad makers. 如果我们不能分辨真伪，就很容易成为广告商的靶子distinguish betw