《创业流程与实务MOOC》教学大纲英文版

1、Syllabus of Business Process and Practice MOOCCourse Name： Business process and Practice MOOC Course Code：Credits： 1.0 Total Credit Hours：16Lecture Hours： 16 Practice Hours：Self-study hours： Class discussion：School： Business School Target Major： Business administration, accounting, economics, intern

2、ational trade, finance and other economics and management majors、Course Nature & Aims This course takes the entrepreneurial process as the main line, and is based on guiding students to accurately grasp the what is entrepreneurship, carry out entrepreneurship evaluation, identify and evaluate entrep

3、reneurial opportunities, establish entrepreneurial team, integrate entrepreneurial resources, write entrepreneurial plan, carry out entrepreneurial financing, process of establishing new enterprises, risk and control in the process of entrepreneurship It belongs to the category of social science and

4、 is an applied subject. The teaching purpose of this course is to let students understand the inherent law of entrepreneurial activity process and the uniqueness of entrepreneurial activity itself, and understand the problems and solutions that may be encountered in the process of entrepreneurial pr

5、actice. Specifically, it is necessary to cultivate students awareness of initiative and innovation, strengthen entrepreneurship, cultivate and exercise entrepreneurial skills such as opportunity identification, innovation, resource integration, team building and knowledge integration, guide students

6、 to carry out work with entrepreneurial thinking and code of conduct, strengthen the ability to analyze and solve problems creatively, and encourage college students to actively participate in innovation and entrepreneurship practice.、Course Objectives 1. Moral Education and Character CultivationThr

7、ough the teaching of this course, we can cultivate students entrepreneurial ability and entrepreneurial consciousness, cultivate their ability of being enterprising, challenging and innovative, and master the knowledge of individuals ability to choose, employ, make decisions, respond, take risks and

8、 character. It will lay a certain foundation for students to start new enterprises and engage in enterprise management in the future, master certain practical operation skills, teach students to write entrepreneurial plans, guide students to carry out simulated entrepreneurship, and understand the p

9、rocedures of enterprises and the basic principles and theories of management.From the perspective of cultivating innovative talents in China, taking the research work of outstanding contributors as the carrier, the education of socialist core values is integrated into the teaching content and all as

10、pects of the whole teaching process, highlighting the value guidance, knowledge imparting and ability training, so as to help students correctly understand the phenomenon and basic laws of innovation and entrepreneurship, accurately grasp the basic national conditions, and master the scientific worl

11、d outlook and methods Legal theory promotes the establishment of correct world outlook and values.2. Course objectivesThrough the study of this course, students qualities, skills, knowledge and abilities are as follows:Objective 8-1. Not only have the sense of innovation, but also have the ability o

12、f innovation and entrepreneurship.Objective 8-2. Be able to grasp the development trend of business administration, apply what you have learned, and creatively solve practical business management problems.Objectives 12-2. Have the ability of self-study and self-improvement in related disciplines.3.

13、The support of curriculum objectives to graduation requirementsThe graduation requirements supported by the teaching objectives of this course are mainly reflected in the graduation requirements index points, which are as follows:The support of curriculum objectives to graduation requirementsCourse

14、ObjectivesGraduation RequirementsIndices and Contents Supporting for Graduation RequirementsContent of CourseLevel of Support IndicesContentsObjective 8Innovation and Entrepreneurship AbilityIndex point 8-1Not only have the innovation consciousness, but also have the innovation ability and the entre

15、preneurship ability.Innovation and entrepreneurship, innovation spirit, entrepreneurial activities, entrepreneurship, entrepreneurship evaluationHIndex point 8-2Be able to grasp the development trend of business administration, apply knowledge to practice, and creatively solve practical business man

16、agement problems.Start a business, set up a team, identify business opportunities, start a businessMObjective 12Professional Development AbilityIndex point 12-2Demonstrate self-learning and self-motivation ability in related disciplines.New venture growth and management, venture risk managementM、Bas

17、ic Course ContentChapter 1 Introduction to entrepreneurshipSection 1 Entrepreneurship and EntrepreneurshipSection 2 Entrepreneurial activities and characteristicsSection 3 Classification of entrepreneurial activitiesBasic teaching requirements: through learning, we can understand the basic contents

18、of entrepreneurship, such as the definition of entrepreneurship, entrepreneurial spirit, entrepreneurial activities and their characteristics, as well as the classification of entrepreneurial activities, so as to improve students rational understanding of entrepreneurship and help them establish a s

19、cientific outlook on entrepreneurship.Chapter 2 Carry out entrepreneurship evaluationSection 1 Entrepreneurial character evaluationSection 2 Entrepreneurial potential evaluationSection 3 Evaluation of entrepreneurial abilitySection 4 Evaluation of entrepreneurial success indexBasic teaching requirem

20、ents: self employment is a road to success. What kind of people can become entrepreneurs? What basic conditions do entrepreneurs need? How do entrepreneurs train their entrepreneurial psychology? Through the study of this chapter, we focus on the basic conditions that entrepreneurs must have and the

21、 gap between their basic conditions and entrepreneurial requirements. Students can lay a good psychological foundation for their future success by learning the knowledge system of entrepreneurial psychological evaluation.Chapter 3 Identify and evaluate entrepreneurial opportunitiesSection 1 Meaning

22、and source of entrepreneurial opportunitiesSection 2 Classification of entrepreneurial opportunitiesSection 3 Identification of entrepreneurial opportunitiesSection 4: Entrepreneurial Opportunity Assessment and evaluation indicatorsBasic teaching requirements: master the meaning, source and classifi

23、cation of entrepreneurial opportunities, be able to skillfully apply the basic methods of identifying and evaluating entrepreneurial opportunities; grasp and judge the characteristics of opportunities suitable for individual entrepreneurs; understand the purpose of evaluation of entrepreneurial oppo

24、rtunities; improve the identification ability of entrepreneurial opportunities; and learn the main technology of creative generation.Chapter 4 Set up entrepreneurial teamSection 1 Connotation of entrepreneurial teamSection 2 Establishment of entrepreneurial teamSection 3 Entrepreneurial team fit mod

25、elSection 4 Management of entrepreneurial teamBasic teaching requirements: students are required to master the connotation of entrepreneurial team, understand the definition and type of entrepreneurial team fit model, and understand the group psychological knowledge in the construction of excellent

26、team, so as to lay the foundation for mastering the theoretical understanding of excellent team construction in Entrepreneurship and future entrepreneurial practice; require students to realize the composition of entrepreneurial team and the importance of entrepreneurial team to entrepreneurial succ

27、ess; and Students are required to fully understand the construction of entrepreneurial teams, the methods and rules of the evolution of entrepreneurial teams, and master the development strategies and tactics of excellent entrepreneurial teams.Chapter 5 Integration of entrepreneurial resourcesSectio

28、n 1 Connotation and classification of entrepreneurial resourcesSection 2 Development of entrepreneurial resourcesSection 3 Integration of entrepreneurial resourcesBasic teaching requirements: students are required to master the connotation and classification of resources in entrepreneurship, underst

29、and the uniqueness of resource development and integration of entrepreneurs, be familiar with the mechanism and skills of resource development and integration of entrepreneurs, understand the reasons for the difficulty of resource integration, and master the general principles and process of resourc

30、e integration.Chapter 6 Writing a business planSection 1 Business planSection 2 Market ResearchSection 3 Structural elements of business planSection 4 Presentation skills of business planSection 5 College students Entrepreneurship plan competitionBasic teaching requirements: to understand the connot

31、ation and role of entrepreneurship plan; to master the methods and functions of market research; to master the basic format, content and key points of business plan, and the perfect skills and skills of business plan; to learn the display skills of entrepreneurship plan; to understand the relevant k

32、nowledge of College students Entrepreneurship plan competition; to require students to be able to carry out entrepreneurship training Projects and exercises.Chapter 7 Carry out venture financingSection 1 What is venture financingSection 2 Channels of venture financingSection 3 Ways of venture financ

33、ingBasic teaching requirements: students are required to understand the meaning and role of entrepreneurial financing; students are required to deeply understand the causes of entrepreneurial financing difficulties, master the main channels of entrepreneurial financing, and understand the difference

34、s of different financing methods; students are required to be able to compare the similarities and differences of different channels and methods of entrepreneurial financing, and be familiar with the general process and difficulties of entrepreneurial financing.Chapter 8 Enterprise establishment pro

35、cessSection 1 Verification of enterprise nameSection 2 Enterprise site selectionSection 3 Industrial and commercial administrative registrationSection 4 Public security designated seal engravingSection 5 Opening a bank accountBasic teaching requirements: students are required to understand the impor

36、tance of verifying the name of an enterprise, the elements and points for attention of enterprise naming, the influencing factors and site selection principles of enterprise location, and master the process, material preparation and points for attention of industrial and commercial administration re

37、gistration, public security designated seal engraving and bank account opening.Chapter 9 Venture risk and risk managementSection 1 Characteristics and sources of entrepreneurial riskSection 2 Classification of entrepreneurial risksSection 3 Control of entrepreneurial riskBasic teaching requirements:

38、 students are required to understand the entrepreneurial risks and characteristics of college students through learning, understand what entrepreneurial preparations should be made before enterprises, what difficulties may be encountered in Entrepreneurship and how to manage entrepreneurial risks.、C

39、lass hour allocation tableTeaching ContentIdeological and Political IntegratedIdeological and Political Integrated Lecture HoursExperiment HoursPractice HoursSelf-study HoursExercise ClassClassroom discussionDiscussion HoursChapter 1 Introduction to entrepreneurshipThe 19th National Congress of the

40、Communist Party of China: theoretical confidence, Road confidence2Chapter 2 Carry out entrepreneurship evaluationThe 19th National Congress of CPC:Cultivating innovative talents0.52Chapter 3 Identify and evaluate entrepreneurial opportunities21Chapter 4 Set up entrepreneurial team212Chapter 5 Integr

41、ation of entrepreneurial resources1.512Chapter 6 Writing a business plan2.541Chapter 7 Carry out venture financing1.52Chapter 8 Enterprise establishment process2.5Chapter 9 Venture risk and risk managementInvestors and creditors should not be fooled or cheated1.5Subtotal16646Total32V、 Summary of Exp

42、erimental (Programming) ProjectsNo experiment (programming) session.VI、 Course assessment methodThis course is a general education course in the teaching plan; the examination method is computer-based examination; there are no special requirements for the course score method, content and standard; t

43、he assessment form: online learning 40% + chapter test 20% + computer test score 40%.、Course Assessment and Achievement Evaluation Assessment Methods：ExaminationExamination Formats：Open-book Grading Methods： Five-levelCourse Assessment Content, Assessment Format and Supporting Course ObjectivesCours

44、e Objectives（Indices）Assessment ContentAssessment Formats and Proportion（）GradingOnline LearningAssignment EvaluationRoutineTestExperiment ReportTermReportTermPaperMidterm ExamFinal ExamProportion（）Objective 8（Index 8-1）Innovation and entrepreneurship, innovation spirit, entrepreneurial activities,

45、entrepreneurship, entrepreneurship evaluation55515Objective 8（Index 8-2）Start a business, set up a team, identify business opportunities, start a business30103070Objective 12（Index 12-2）New venture growth and management, venture risk management55515Total402040100 Course ResourcesTextbooks：Yu Haiyun

46、et al. Entrepreneurial process and practice M. Hangzhou: Zhejiang University Press, 2019.Bibliography：1 Yu Haiyun, et al. Innovative thinking and entrepreneurship guidance for college students M. Shanghai: Shanghai Jiaotong University Press, 2018.2 Zhang Yuli et al. Entrepreneurship management M Bei

47、jing: China Machine Press, 2016.3 Robert D. Harris et al. Entrepreneurship M Beijing: China Machine Press, 2016.4 Jeffrey timons, Stephanie spienelli, Jr. Entrepreneurship: Entrepreneurship in the 21st century M Beijing: Peoples Posts and Telecommunications Press, 2014.5 Zhang Yuli, ed. review of cl

48、assic literature on entrepreneurship research M. Beijing: China Machine Press, 2018.6 Li Yu, Miao Li. Innovation management: three spaces for competitive advantage M. Beijing: China Machine Press, 2017.7 Li Guoqiang, Liu Jun. fundamentals of College Students innovation and entrepreneurship M. Beijing: China Machine Press, 2019.8 Jia Si Xiaofu, Liu Zhiyang, Lin Song, LV Li. Theory and practice of social entrepreneurship M. Beijing: China Machine Press, 2019. NotesThis