Hulu智能算法技术架构介绍

1、算法无处不在Make Algorithms UbiquitousHulu智能算法技术架构介绍Machine Learning Algorithms in Industry 机器学习算法企业应用场景ML Algorithms in Hulu 无处不在的机器学习算法在HuluDemocratize ML In Hulu Hulu ML算法案例研究AI Platform In Hulu Hulu人工智能平台Future Opportunities 展望未来Background 行业背景ML centric businessface recognition self-driving carmedica

2、l image analysis?consumer businessonline entertainment online gametravel / tourist application e-commerceAIis everywhereML Algorithm 机器学习算法的技术定义ProgramAlgorithmvsvsa collection of instructionsthe logic to solve a class of problemsDATA + MODELMachine Learning Algorithmthe method to learn the logicTre

3、nd ML算法应用的趋势垂直= 水平特型= 通用 专家= 平民化specific scenarios 特定场景predictiontargetingrecommendationubiquitous 无处不在Machine Learning Algorithms in Industry 机器学习算法企业应用场景ML Algorithms in Hulu 无处不在的机器学习算法在HuluDemocratize ML In Hulu Hulu ML算法案例研究AI Platform In Hulu Hulu人工智能平台Future Opportunities 展望未来HuluThe Premier

4、Digital Video CompanyBest Quality Content Video-On-Demand and Live BroadcastingML Algorithms in HuluML算法在Hulu的应用ViewersContentAdvertisingAlgorithms for Viewers 面向用户的算法cover story smart start recommendationreasonlayout managementAlgorithms for Viewers 面向用户的算法onboardingcold start convert-to-payHome Pa

5、gecover story smart startrecommendation reason layout managementadsauto-play QoS to QoEAlgorithms for Content and Advertising 面向内容和广告的算法ContentAdvertisingcontent valuation video understandingcontent based video encodingrich targeting inventory predictionMachine Learning Algorithms in Industry 机器学习算法

6、企业应用场景ML Algorithms in Hulu 无处不在的机器学习算法在HuluDemocratize ML In Hulu Hulu ML 算法案例研究垂直 Reco水平 Video Content Understanding水平到垂直 Contextual + AdsAI Platform In Hulu Hulu人工智能平台Future Opportunities 展望未来Recommendations: StoreShelfItem-based Collaborative FilteringMatrix FactorizationDeep Neural NetworkDNN-b

7、ased Relevance AlgorithmAuto-Play, Time Series ModelTimelineWatchWatchWatchWatchWatchWatchSearchSearchBrowseBrowseBrowseWatch BrowseWatchSearchWatch WatchWatchNew Show?Try it outBingeRecurrent Neural NetworkVideo Content Understanding: From Inside 从内部理解视频内容Video derived meta-data 元数据抽取和发现Ads break,

8、end credit, .BreaksVideo summary, .ArtsActor, car, animal, .ObjectsCooking, wedding, EventsCeremony(0.91) Wedding (0.82) Bride(0.72) Event(0.38) Groom(0.36) Woman(0.31) Meal(0.28) Marriage(0.27) Dress(0.25)Wedding reception(0.18)Video Content Understanding: From Inside 从内部理解视频内容Live Channel Thumbnai

9、l Preview直播频道预览Contextual Ads: 视频和广告的结合Deliver semantic related or visual similar ads to viewers during playback视觉连贯的广告语义相关的广告Use video derived data to match ads and contentLabels of Target ScenesScene-Level Auto-TaggingMatchingAds ProviderHulu Content PairsAds Deliveryscore:0.86Contextual Ads: 视频和广

10、告的结合视觉连贯的广告语义相关的广告Contextual Ads: 视频和广告的结合视觉连贯的广告语义相关的广告Machine Learning Algorithms in Industry 机器学习算法企业应用场景ML Algorithms in Hulu 无处不在的机器学习算法在HuluDemocratize ML In Hulu Hulu ML算法案例研究AI Platform In Hulu Hulu人工智能平台Future Opportunities 展望未来Network / DevOps / Big DataInfrastructureDataFeatureModelApplic

11、ationGPU ClusterFrame StorageUser Data Static / DynamicContent DataAudio / Video / Text, MetadataShared FeaturesShared ML ModelsAll ML ApplicationsAI Platform 人工智能平台Application Specific ML ModelsAds Data Audio / Video / TextFeatureData InfrastructureModelApplicationAI Platform 人工智能平台Convert-to-PayOn

12、boardingRecommendationContent ValuationAuto-PlayCold StartQoS to QoEAd TargetingApplication Specific ML ModelsUser Conversion ModelUser Engagement ModelImage UnderstandingUserUserKnowledge GraphContentContent PersonaEmbeddingSegmentsEmbeddingUser DataAuContent Dataxt,Ads Data Static / Dynamicdio / Video / TeAudio / Video / TextMetadataNetwork / DevOps / Big DataGPU ClusterFrame StorageComputational Mode 计算模式Offlinedays/hoursNearlineminutesOnlinemillisecondsmodeldataMachine Learning Algorithms in Industry 机器学习算法企业应用场景ML Algorithms in Hulu 无处不在的机