1378国开电大《管理英语3》历年期末考试(第三题阅读选择)题库(分学期版)

1、最新1378国开电大管理英语3历年期末考试（第三题阅读选择）题库（分学期版）2021年1月试题及答案Passage 1There are three kinds of goals： short-term, medium-range and long-term goals. Short-term goals are those that usually deal with current activities, which we can apply on a daily basis. Such goals can be achieved in a week or less, or two wee

2、ks, or possibly months. It should be remembered that just as a bui Iding is no stronger than its foundation, our long-term goals can not amount to very much without the achievement of solid short-term goals. Upon completing our short-term goals, we should date the occasion and then add new short-ter

3、m goals that will build on those that have been completed.The intermediate goals build on the foundation of the short-term goals. They might deal with just one term of school or the entire school year, or they could even extend for several years. Anytime you move a step at a time, you should never a

4、llow yourself to become discouraged or overwhelmed. As you complete each step, you will enforce the belief in your ability to grow and succeed. And as your list of completion dates grows your motivation and desire will increase. Long-term goals maybe related to our dreams of the future. They might c

5、over five years or more. Life is not a static thing. We should never allow along-term goal to limit us or our course of action.21. Short-term goa1sA. motivate you overare the ones that the long haulmany years daily basismight be measured forkeep you engaged on a答案cThe medium-range goals are built up

6、on belief and successthe motivation and desirethe completion of the short-term goals 答案cOnce we set ourselves long-term goals, we should stick to them until we complete themB.we may changeour goals as we have new ideas and opportunitiesC. we had better wait for the exciting news of success 答案B24. Wh

7、at does theword static mean in the last paragraph?movingdevelopingnot moving答案cWhich of the following statements is TRUE according to the passage?Anytime you move a step at a time, you may become discouraged,Short-term goals all help in achieving your long-term goals.Life is a static thing, thus nev

8、er al lowing along-term goal to 1imit us.答案BPassage 2r m Michael Bush, Managing Director of Hoogle Engineering. I am pleased to welcomeyou here to our website and V d 1 ike to tell you a 1 ittle about the company and its organization. Hoogle Engineering was setup in I960. Tt was divided into several

9、 departments at that time, such as the sales department, marketing department, and production department. Lots of managers were employed to manage it all.Fortunately things are different now. Sixty people are employed by Hoogle and communication between departments is considered to be one of the mos

10、t important aspects of the business. The market is global so we need to make contact with customers worldwide, not just locally.But in the old days we were all in different departments and never spoke to each other. We had at all structure. Traditionally we had people at the first level on the shop

11、floor, manufacturing products according to the instructions which they were given. Then you had a supervisory level of people who supervised them everyday. Then you moved up to the middle management, who were doing the tasks of getting new business, and then you had the senior management team, and t

12、hen you had the board, who decided the business strategy. So there were a lot of levels in the company in the old days actuallyThe structure today is that we form teams within teams to place people who can manufacture a product. Each team has members that can manufacture different products. The actu

13、al teams now are self-managing, so we dont even have team leaders. Youve got the teams, and then youve got two people, only two people, who are what you think of as management. This is generally called flat structure.Who is telling the information about Hoogle Engineering?Managing DirectonVice presi

14、dent.Accountant.答案AHow many people are employed by Hoogle Engineering? TOC o 1-5 h z 50.40.60.it necessary to make contact with customers worldwide? the market is global.we need munication can make people happy.答案CWhy isBecauseBecauseBecause答案AWhich of the following statements is NOT true?In the old

15、 days the staff in different departments never spoke to each other.There were a lot of levels in the company in the old days.The speaker thinks the two structures have the same functions.答案cWhat kind of organizational structure was Hoogle Engineering?A flat structure.At al 1 structure-A flat structu

16、re and at all structure.答案B2020年9月试题及答案Passage 1To minimize traffic jams in the city center and on major roads out of Sydney, the City shighway department will not agree to road closures scheduled for weekdays or Saturdays. On minor roads outside the city center, weekdays and Saturdays may be consid

17、ered. You must apply for approval to do roadwork and other road-related activities, tree cutting and use of very largo construction machinery, ladders etc. Please note that approval is needed if you plan to block the road or footpatkApplications to have a road closed to traffic must be completed and

18、 sent to the Departments Traffic Calming Committee at least a month before the scheduled date.Roads can be closed partially or fully, depending on your requirements. Partial road closures are only allowed in light traffic areas where there will be at least 1 lane for traffic with extra traffic contr

19、ol measures to make sure 2-way traffic can continue to run for the duration of the work. Any change of traffic flow will require the proposal to be treated as a full road closure. For further information about a partial road closure, please refer to Contacts.If you are organizing a parade, march or

20、other type of street-based event, approval is also required and we recommend you choose one of our 4 preferred routes. Choosing an existing route reduces the amount of planning you will need to do.As a rule, Sydney5 s highway department will agree to road closures in the city centre scheduled for we

21、ekdaysSaturdaysSundays答案cIf you want a road closed to traffic, you must complete your applications and send them to the relevant committee at least before the scheduled date.a week30 daystwo months答案BPartial of full road closures are decided by .the requirements from applicantsthe traffic flowthe ro

22、ad conditions答案AWhich is NOT the condition for partial road closures according to the passage?In light traffic areas.On work days.There will be at least 1 lane for traffic during the work.答案BWhich is the best title of this passage?Road Closure Procedures in Sydney.Road Conditions in Sydney.C- Road M

23、anagement in Sydney-答案APassage 2On Christmas Evethe night before Christmas Daychildren al 1 over Britain put a stocking at the end of their beds before they go to sleep. Their parents usually tell them that Father Christmas will come during the night.Father Christmas is very kind and hearted. He get

24、s to the top of each house and climbs down the chimney into the fireplace. He fills each of the stockings with Christmas presents.Of course, Father Christmas isnt real. In Jim and Kates house, “Father Christmasn is really Mr Green. Mr Green doesnt climb down the chimney. He waits until the children

25、are asleep. Then he quietly goes into their bedrooms and fills their stockings with small presents. When they were very young, Mr Green sometimes wore a red coat. But he doesn t do that now. The children are no longer young, and they know who uFather Christmas real 1 y is. But they still put their s

26、tockings at the end of their beds.Christmas Eve is .Christmas Daythe evening of Christmas Daythe night before Christmas Day答案cFather Christinas often puts presents into childrens hatsunder childrens bedsinto children s stockings答案cWhen the children were very young, they knew that Father Christmas wa

27、snt realthey dicin t know who Father Christmas wasthey thought their father was答案BWhen theknow thatask theirknow that答案AFather Christmas comes into the house through the A. windowFather Christmaschildren are older,Fathermother to fill their stockings with presents FatherChristmas isthey really their

28、 fatherChristmas is realB. back doorchimney答案c2020年7月试题及答案Passage 1To minimize traffic jams in the city center and on major roads out of Sydney, the City s highway department will not agree to road closures scheduled for weekdays or Saturdays. On minor roads outside the city center, weekdays and Sat

29、urdays may be considered. You must apply for approval to do roadwork and other road-related activities, tree cutting and use of very large construction machinery, 1 adders etc. Pl ease note that approval is needed i f you plan to block the road or footpath.Applications to have a road closed to traff

30、ic must be completed and sent to the Department s Traffic Calming Committee at least a month before the scheduled date.Roads can be closed partially or fully, depending on your requirements. Partial road closures are only allowed in light traffic areas where there will be at least 1 lane for traffic

31、 with extra traffic control measures to make sure 2-way traffic can continue to run for the duration of the work. Any change of traffic flow will require the proposal to be treated asa ful1 road closure. For further information about a partial road closure, please refer to Contacts-If you are organi

32、zing a parade, march or other type of street-based event, approval is also required and we recommend you choose one of our 4 preferred routes. Choosing an existing route reduces the amount of planning you will need to do.As a rule, Sydneys highway department will agree to road closures in the city c

33、entre scheduled for .weekdaysSaturdaysSundays答案cIf you want a road closed to traffic, you must complete your applications and send them to the relevant committee at least before the scheduled date.a week30 daystwo months答案BPartial of full road closures are decided by .the requirements from applicant

34、sthe traffic flowthe road conditions答案AWhich is NOT the condition for partial road closures according to the passage?In light traffic areas.On work days.There will be at least 1 lane for traffic during the work答案BWhich is the best title of this passage?Road Closure Procedures in Sydney.Road Conditio

35、ns in Sydney.Road Management in Sydney.答案A2020年1月试题及答案Passage 1Without good budget management, you are 1ikely to overspend on marketing accidentally- Here are three steps that help to make a good marketing budget.Step 1: Organize financial informationThe first step is to be clear of your current fin

36、ancial situation. You need to know how much money your company makes monthly and the changes that might arise in the future. Although income flows change throughout the year, you must organize the information based on reliable revenue一the minimum amount of money your company makes each month.A reali

37、stic budget plan will always focus on the income that exceeds the expenses, not the total revenue that comes in. When you have determined the amount of disposable income available for the company, you should determine where the money will go.Step 2: Determine where you want to spend marketing fundsA

38、fter you know the total amount available to spend on marketing, the next step is how you plan to spend that money. Three main factors decide how you spend marketing funds: the budgetamount, your past experiences, and where you can reach the right audience.You wil 1 start organizing how to spend the

39、funds based on the amount- Besides, you need to consider the strategies that have worked in the past. Also, you need consider which marketing channels will allow you to reach the right audience.Step 3: Assess data and make appropriate changesThe final step in building a good marketing budget is the

40、analysis of the plan and any changes that may improve revenue. Ultimately, marketing is designed to bring in extra revenue. If the activity does not bring in any additional revenue over its cost, then it is better to change strategy and try something else.Assessing the data is a vital part of creati

41、ng an effective marketing strategy. Evaluation begins with comparing past performance to the performance after marketing the product or services.However, a good budget alone is not enough. You have to take action and remain committed to following through your plan. By keeping the budget in mind when

42、 you make decisions, you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing.The budget plan should be based on the company s reliable.A- expenseincomecost答案BThe underlined “disposable incomen in Paragrap

43、h 3 means .total incomeprevious incomenet income答案cYou have to be clear of when organizing financial informationthe income and expensesthe marketing fundthe budget management答案AThe three main factors that decide how you spend marketing funds are .the money you have earned, the actual expenses and th

44、e money you will expendB the budget amount, your past experiences and where you can reach the right audienceC. the assets you have, the product and the income答案BKeeping the budget in mind when making marketing decisions wi11 avoid using less than you earnusing money unnecessarilyusing more than you

45、earn答案c2019年7月试题及答案Passage 1To minimize traffic jams in the city center and on major roads out of Sydney, the City s highway department will not agree to road closures scheduled for weekdays or Saturdays. On 1103 minor roads outside the city center, weekdays and Saturdays may be considered. You must

46、 apply for approval to do roadwork and other roadrelated activities, tree cutting and use of very large construction machinery, ladders etc. Please note that approval is needed if you plan to block the road or footpath.Applications to have a road closed to traffic must be completed and sent to the D

47、epartment1 s Traffic Calming Committee at least a month before the scheduled date.Roads can be closed partially or fully, depending on your requirements. Partial road closures are only allowed in light traffic areas where there will be at least 1 lane for traffic with extra traffic control measures

48、to make sure 2-way traffic can continue to run for the duration of the work. Any change of traffic flow will require the proposal to be treated as a ful1 road closure. For further information about a partial road closure, please refer to Contacts.If you are organizing a parade, march or other type o

49、f street-based event, approval is also required and we recommend you choose one of our 4 preferred routes. Choosing an existing route reduces the amount of planning you will need to do.As a rule, Sydneys highway department will agree to road closures in the city center scheduled for .weekdaysSaturda

50、ysSundays答案cIf you want a road closed to traffic, you must complete your applications and send them to the relevant committee at least before the scheduled date.a week30 daystwo months答案BPartial of full road closures are decided by .the requirements from applicantsthe traffic flowthe road conditions

51、答案AWhich is NOT the condition for partial road closures according to the passage?In light traffic areas.On work days.There will be at least 1 lane for traffic during the work you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent

52、 overspending on marketingWhat should the budget plan beThe company s reliableThe companys reliableThe company s reliable 答案BWhat does udisposableA. Total incomebased on?expense, income, cost. ，incomemean in paragraph 3?B. Previous income.C. Net income.答案cYou have to be clear of when organizing fina

53、ncial information.the income and expensesthe marketing fundthe budget management答案AThe three main factors that decide how you spend marketing funds are will expendthe right audiencethe money you have earned, the actual expenses and the money youthe budget amount, your past experiences and where you

54、can reachthe assets you have, the product and the income答案BKeeping the budget in mind when making marketing decisions will avoidusing less than you earnusing money unnecessarilyusing more than you earn答案c2018年7月试题及答案Passage 1Im Michael Bush, Managing I)irector of Hoogle Engineering. I am pleased to

55、welcome you here to our website and F d like to tel 1 you a little about the company and its organization.Iloogle Engineering was set up in 1960. It was divided into several departments at that time, such as the sales department, marketing depcirtment , and production department. Lots of managers we

56、re employed to manage it all.Fortunately things are different now. Sixty people arc employed by Hoogle and communication between departments is considered to be one of the most important aspects of the business. The market is global so we need to make contact with customers worldwide, not just local

57、ly.But in the old days we were al 1 in different departments and never spoke to each other. We had a tai 1 structure. Traditionally we had people at the first level on the shop floor, manufacturing products according to the instructions which they were given. Then you had a supervisory level of peop

58、le who supervised them every day. Then you moved up to the middle management, who were doing the tasks of getting new business, and then you had the senior management team , and then you had the board , who decided the business strategy. So there were a lot of levels in the company in the old days a

59、ctually such as the sales department , marketing department , and production department. Lots of managers were employed to manage it all.Fortunately things are different now. Sixty people are employed by Hoogle and communication between departments is considered to be one of the most important aspec

60、ts of the business. The market is global so we need to make contact with customers worldwide, not just locally.But in the old days we were all in different departments and never spoke to each other. We had a tall structure. Traditionally we had people at the first level on the shop floor, manufactur