(中职中专)人力资源管理(英文版)课件完整版电子教案

1、Chapter One Human Resource GROUP DISCUSSIONDisneyHBOAir ChinaKFCPRESENTATIONAllowance 津贴Pocket money 零用钱Save up 存钱Brand new 全新The key to getting “THE” job is to sell yourself取得属于你的那个工作的关键是销售你自己Get the word out 散布消息Volunteer志愿者WORDS & EXPRESSIONSStart researchingGet the word out.Use your connectionsV

2、olunteer.Write a resume.Go to an interview.GROUP DISCUSSIONOnce youve done good work for someone, ask if you can use them as a reference for future jobs.Try to get a job in something that you are interested in; as it may help you get a career later in life!TIPSWhat are the six steps in finding a job

3、?What is a job description?Q&AChapter Two Marketing Research GROUP DISCUSSIONcokerice soupstock cubeshampooPRESENTATIONValuable 有价值的 Process 过程Gather information收集信息 Make decision 作决定Survey 问卷 Purpose目的 Statistics统计Trade publications 行业出版物Analysis 分析 Competition竞争Target market 目标市场Distribution chann

4、el分销渠道Promotion促销WORDS & EXPRESSIONS客户customers产品 product目标市场 target market竞争 competition定价 pricing分销渠道 distribution channel促销方式 promotion特伦苏CASE ANALYSISWhat is the market analysis?Which parts of China influence KFCs product most?Q&AChapter ThreeProduct Life Cycle GROUP DISCUSSIONPRESENTATIONStage

5、阶段Maturity 成熟Decline 衰退Distributor分销商Reluctant 不情愿Unproved未经过市场检验Heavy promotion 加强宣传Economy of scale 规模经济Stress强调 Maintain保持Brand loyalty 品牌忠诚度Substitute 替代品WORDS & EXPRESSIONSProduct life cycle shows stages in a products life. It is a model used to aid decision making.The shape and length of the l

6、ife cycle will differ from one product to another. Some life cycles last years; others are more short-lived.TIPSCASE ANALYSISWhat is the product life cycle?Can you name one product that is in its decline stage?Q&AChapter Four Electronic CommerceGROUP DISCUSSIONConsist of 包含Network 网络Extraordinarily

7、特别地Spread传播Conduct 进行Transportation 运输Be referred as 被认为WORDS & EXPRESSIONSTIPST & DellT launched a new Taobao Shopping Mall.Dell has just set up its first flagship store on T.This is the first time that a computer manufacturer has ever set up an online store in a B2C Chinese website like TWhat is e

8、lectronic commerce?How could blue mountain store succeed?Q&AChapter Five International Trade I GROUP DISCUSSIONinternational tradenegotiationexportcultureGROUP DISCUSSIONNegotiation 谈判 Terminology 术语Actual现实的Be aware of 意识到According to针对于Impose upon强加Give due respect 给予合理的尊重Host 主人Title称谓Straightfor

9、wardness 直截了当Tactical 有技巧的Transaction 交易WORDS & EXPRESSIONSAccording to your own opinion, what is important during an international negotiation?Q&AChapter SixInternational Trade II GROUP DISCUSSIONGROUP DISCUSSIONGROUP DISCUSSIONDeficit 赤字Crude oil 原油Zoom 上涨Trade gap 贸易差额In great quantities 大量地Widen

10、 扩大Decline 下降Attractive 有吸引力Soar 上升Barrel 桶WORDS & EXPRESSIONSWhy did the trade deficit occur in U.S.A.? Can you say something about the trade deficit?Q&ATIPSCan you work out the real reason why U.S.A. is always keeping a trade gap with India?How many countries are mentioned in the above essay? What

11、 are they?Can you calculate the total amount of the United States trade deficit with all of the countries in January and the previous month?Q&A GROUP DISCUSSIONChapter SevenTypes of Business GROUP DISCUSSIONGROUP DISCUSSIONFranchisor 被连锁加盟公司Franchisee 连锁公司的加盟者Fixed固定Existing, established product 现成的

12、商品Share分担Geographic area 地理范围Fund 资金WORDS & EXPRESSIONSCan you think of any other franchisors?Q&AA company has a separate legal identity from its ownersCommon types of business are: sole trader, partnership, cooperativeTIPSWhat is multinational?What is joint venture?Can you think of any joint ventur

13、es?Can you think of any multinationals?Q&AChapter EightTechnology technologyITGROUP DISCUSSIONWeb网络Aspect 方面Edge 尖端科技Give access to 获取Entrepreneur企业家Butler 管家Intranet 局内网Channel 渠道Forum 论坛Externally 外部地WORDS & EXPRESSIONSWhat does TB stand for?What can we do using the intranet inside the company?Q&A

14、Advantage of be a telecommuterDisadvantage of telecommuterGROUP DISCUSSIONChapter NinePricing GROUP DISCUSSIONGROUP DISCUSSIONGROUP DISCUSSIONInitial 初始的Suitable合适的Innovative 革新的Patent 专利Elastic 弹力的Gain 获取Substantial 大量的Economies of scale 经济规模Sensitive 敏感的WORDS & EXPRESSIONSThe price of a good may d

15、epend on:Costs- how much is needs to produce the goodDemand how many people want this productCompetition how similar are their products etc.TIPSHow many different pricing methods are mentioned in this passage, and what are they?What pricing method will Taxi Company most like to choose?Why price a pr

16、oduct at $2.99 rather $3.00Q&AHow many pricing method has you learned?Q&AChapter TenLogistics GROUP DISCUSSIONGROUP DISCUSSION GROUP DISCUSSIONCargo 货物Virtually 实际上Affect 影响Variable 变量Origin 原产地Destination 目的地Affordable 可以承担的Fleet 船队Construction 建筑物Restrictive 受限制的Reserve 保留WORDS & EXPRESSIONS How m

17、any types of shipment are there in the international trade? What are they? Q&AShipment can more generally refer to the transport of freight (shipping), independent of the mode of transport.TIPSTrade term RISK DUTYCOSTUndertake the risk after goods on boardBook spaceinsurancefreightinsuranceFOBCFRCIF

18、GROUP DISCUSSIONFOB:装运港船上交货CFR:成本加运费CIF：成本加运费加保险费UPS：United Parcel Service 联合包裹服务公司（美国）DHL: 中外运敦豪国际快递公司(德国)FEDEX: 联邦快递公司(美国)TIPSChapter ElevenInsurance GROUP DISCUSSIONPrimarily 主要地Hedge 预防Contingent 临时的Premium 保险金Appraise 评估Discrete 分立的Homogeneous 同类的Catastrophically 灾难性地WORDS & EXPRESSIONS大数法则（Law

19、 of Large Numbers）: 在随机险象的大量重复出现中，往往呈现几乎必然的规律，这类规律就是大数法则。TIPSGROUP DISCUSSIONLloyds organizations：这个名为劳埃德的保险市场，一般翻译为劳合社。在历经300多年之后，仍然是全球保险领域中最重要的一个。某种意义上，劳合社与“保险”一词同义。从房地产、汽车、航空、大灾难保险到独具特色的绑架保险、勒索保险、艺术品保险等，劳合社可以说是无所不保。TIPSHow to classify the Insurance companies?What is insurance?Q&AChapter TwelveAdv

20、ertisement GROUP DISCUSSION GROUP DISCUSSIONMedia 媒体 Advert广告Brief 简洁的Printed印刷的Reference参考Impact影响力Poster 海报Leaflet 宣传页WORDS & EXPRESSIONSWhen constructing an advertising campaign, what should we consider?Q&AGROUP DISCUSSIONGROUP DISCUSSIONTIPSTop Advertisement CampaignVolkswagen, Think Small, Doyl

21、e Dane Bernbach, 1959Coca-Cola, The pause that refreshes, DArcy Co., 1929Marlboro, The Marlboro Man, Leo Burnett Co., 1955Nike, Just do it, Wieden & Kennedy, 1988McDonalds, You deserve a break today, Needham, Harper & Steers, 1971Chapter Thirteen Marketing Mix GROUP DISCUSSIONGROUP DISCUSSIONStrateg

22、y 策略Balance 平衡Characteristic 特点Trade mark 商标Warranty 质保Justifiable 合理的Quantity 数量WORDS & EXPRESSIONSIdentify the four areas of the marketing activity that we need to consider in the marketing strategy.Q&AProductPlacePromotionPriceQ&ATIPSThe 4 Ps-Producer focus on Product, Placement, Price, Promotion

23、. The 4 Cs-Customer focus on Consumer Wants, Convenience, Cost, Communication. 4 Ps theory is the traditional one, and today some marketing people think they may change to 4 CsGROUP DISCUSSIONSince there are so many competitors, what could you do to maintain your leadership position? What image do w

24、ould you want your consumers to have of Starbucks?Describe a specific, concrete marketing event which you could use to establish and further develop the image outlined in 2. above.Q&ATIPSEspresso RoastA blend of coffees from Latin America and Asia/Pacific, Espresso Roast has a dense and a smooth, sa

25、tisfying taste. It is the heart and soul of Starbucks. Its roasted somewhat darker than traditional Italian espresso blendsChapter FourteenBranding GROUP DISCUSSIONGROUP DISCUSSIONSymbol 象征Combination 组合Differentiate 区别Credibility信用度Integrate 集成Comprise 包含Core 核心的Framework 框架WORDS & EXPRESSIONSNIKE GROUP DISCUSSIONTIPSKeep in mind tha