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1、 新世纪商务英语专业本科系列教材(第二版):商务英语综合教程 1Unit 1 BY 淘宝店铺:HS 的英语学科中心Part OneIII. Listen, Watch and DiscussSuggested answer1. While Andrea works for a fashion magazine, she doesnt have a strong sense of fashion andwears wrong clothes.2. No. She thinks it is pointless to change herself just because of a job.3. Y
2、es. When Miranda is choosing a belt, Andrea laughs and refers to fashion as “stuff.”4. Miranda criticizes Andreas clothes by illustrating the application of the cerulean color in thefashion world. Miranda is a professional woman with a great influence in the fashion world,but she is fastidious about
3、 her subordinates.5. Here are some suggestions for a newcomer: Get familiar with the job and working process; Learn from other excellent colleagues; Try his or her best to meet bosses high requirement; Do more and talk less.TranscriptAndrea:Miranda:Andrea:Emily:Miranda?Are you there?Im about to walk
4、 in. Ill call you as soon as Hello?While youre out.Andrea:Emily:Hi.Miranda needs you to go to Hermes to pick up 25 scarves we ordered for her.Okay.Andrea:Emily:Cassidy forgot her homework at Dalton. Pick that up. Miranda went out to meetwith Meisel, and she will want more Starbucks when she gets bac
5、k. Hot Starbucks.Can you just repeat that first. Hello?Andrea:Emily:Andrea:Emily:Andrea:Emily:Andrea:Emily:Oh, my God. What took you so long? I have to pee!What? You havent peed since I left?No, I havent. Ive been manning the desk, havent I? Im bursting.Oh, hi.You do coat. Do the coat!Okay.Now, be p
6、repared. The runthrough is at 12:30. People are panicking, so the phoneis going to be ringing off the hook.Andrea:Emily:The ru. The run-through. Right.Yes. Editors bring in options for the shoot, and Miranda chooses. She choosesevery single thing in every single issue. Run-throughs are a huge deal.
7、I dontknow why you dont know that, Andrea.Okay. Are you ready?Serena:Emily:Oh, hi, hi. Right. Well, after the loo, Serena and I are going to lunch. This is her.1 / 9 新世纪商务英语专业本科系列教材(第二版):商务英语综合教程 1the new me.Andrea:Emily:Serena:Emily:Hi.Told you.I thought you were kidding.No, quite serious, yeah. I
8、get 20 minutes for lunch, and you get 15. When I comeback, you can go.Andrea:Serena:Emily:Nigel:Okay.What exactly is she wearing?Her grandmothers skirt.Hmm. Corn chowder. Thats an interesting choice. You do know that cellulite isone of the main ingredients in corn chowder.Andrea:Nigel:So none of the
9、 girls here eat anything?Not since two became the new four and zero became the new two.Andrea:Nigel:Well, Im a six.Which is the new 14.Andrea:Nigel:Oh. Shoot.Oh, never mind. Im sure you have plenty more polyblend where that came from.Andrea:Okay. You think my clothes are hideous. I get it. But, you
10、know, Im not going tobe in fashion forever. so I dont see the point of changing everything about myselfjust because I have this job.Nigel:Yes, thats true. Thats really what this multibillion-dollar industry is all aboutanyway, isnt it? Inner beauty. Hello. Right. Come on. Mirandas pushed therunthrou
11、gh up a half an hour.Andrea:Nigel:Mmm!Shes always 15 minutes early.Andrea:Nigel:Which means?Youre already late. Come.Andrea:Nigel:Shoot!Excuse me. Mr. Ravitz.Ravitz:Nigel:Nigel. Issue going well?Oh, yes. Our best September ever.Ravitz:Great. Heard Miranda killed autumn jackets and pulled up the Sedo
12、na shoot.Whats that costing me?Nigel:Ravitz:Nigel:Ravitz:Nigel:Andrea:Nigel:About 300,000.Must have been some lousy jackets. Irv Ravitz.Oh, Im sorry. This is Andrea Sachs, Mirandas new assistant.Congratulations, young lady. A million girls would kill for that job.Bye-bye.Hmm?Chairman of Elias-Clarke
13、, Irv Ravitz. You know what they say? Tiny man, hugeego.Miranda:Woman:Miranda:No. And Ive seen all this before.Theyskens is trying to reinvent the drop waist, so actually its.Where are all the other dresses?2 / 9 新世纪商务英语专业本科系列教材(第二版):商务英语综合教程 1Woman:Nigel:We have some right here.Stand, watch and lis
14、ten.Woman:Miranda:And I think it can be very interesting.No, no, I just. Its just baffling to me. Why is it so impossible to put together adecent run-through? You people have had hours and hours to prepare. Its just soconfusing to me. Where are the advertisers?Woman:Miranda:Oh, we have some pieces f
15、rom Banana Republic.No, we need more, dont we? Oh. This is. This might be. What do you thinkof .Nigel:Yeah. Well, you know me. Give me a full ballerina skirt and a hint of saloon andIm on board.Miranda:Nigel:Hmm. But do you think its too much like.Like the Lacroix from July? I thought that, but no,
16、not with the right accessories. Itshould work.Miranda:Woman:Miranda:Andrea:Where are the belts for this dre. Why is no one ready?Here. Its a tough call. Theyre so different.Hmm. Something funny?No. No, no, no. Nothings. You know, its just that both those belts look exactlythe same to me. You know, I
17、m still learning about this stuff and, uh.This. stuff? Oh. Okay. I see. You think this has nothing to do with you. You go toyour closet and you select. I dont know. that lumpy blue sweater, for instance,because youre trying to tell the world that you take yourself too seriously to careabout what you
18、 put on your back. But what you dont know is that that sweater isnot just blue. Its not turquoise. Its not lapis. Its actually cerulean. And yourealso blithely unaware of the fact. that in 2002, Oscar de la Renta did a collectionof cerulean gowns. And then I think it was Yves Saint Laurent wasnt it.
19、 whoshowed cerulean military jackets? I think we need a jacket here.Mmm.Miranda:Nigel:Miranda:And then cerulean quickly showed up in the collections of eight different designers.And then it, uh, filtered down through the department stores and then trickled ondown into some tragic Casual Corner where
20、 you, no doubt, fished it out of someclearance bin. However, that blue represents millions of dollars and countless jobs.and its sort of comical how you think youve made a choice that exempts youfrom the fashion industry when, in fact, youre wearing a sweater that was selectedfor you by the people i
21、n this room. from a pile of stuff.Part TwoWarm-up Activities1. What do you know about Hillary Clinton?Early life and education: Born on October 26, 1947 in Chicago, Illinois. She graduated fromWellesley College in May 1969 and earn her J.D. from Yale Law School in 1973.Marriage and family: Moved to
22、Arkansas, marrying Bill Clinton in 1975. In February 1980, shegave birth to their daughter Chelsea.3 / 9 新世纪商务英语专业本科系列教材(第二版):商务英语综合教程 1Political orientation: Republican before 1968. Democratic from 1968.Roles in politics: First Lady of Arkansas (January 11, 1983December 12, 1992), First Lady ofthe
23、United States (January 20, 1993January 20, 2001), United States Senator from New York(January 3, 2001January 21, 2009), 67th United States Secretary of State (January 21,2009February 1, 2013).Electoral history: Running in the 2008 Democratic presidential primaries, Hillary Clinton wonfar more primar
24、ies and delegates than any other female candidate in American history, butnarrowly lost the nomination to Obama. On April 12, 2015, Clinton formally announced herpresidential candidacy via email. However, she was defeated by Donald Trump in the November 8,2016 presidential election.2. Use one senten
25、ce to explain the following terms.Secretary of State: The Secretary of State, appointed by the President with the advice andconsent of the Senate, is the Presidents chief foreign affairs adviser.The Senate: The U.S. Senate is the upper legislative chamber in the federal government, with just100 memb
26、ers, two senators from each state.The House of Representatives: One of Congresss two chambers, proportionally representing thepopulation of the 50 states, to pass federal laws by introducing bills and resolutions, offeringamendments and so on.PR: Public relations is a strategic communication process
27、 that builds mutually beneficialrelationships between organizations and their publics.Text IComprehension CheckI. Reading for general ideas1. Fill in the blanks to complete the outline of the text.Thesis statement: The negative and unfair commentary on Hillarys dressing style results fromthe huge di
28、sparity between how men and women are judged according to how they dress.Heading for Part I (Paragraphs 1 to 2): Introduction of the topic: the commentary on Hillaryswardrobe.Heading for Part II (Paragraphs 3 to 6): Different views towards men and womens dressing, andpower dressing.Heading for Part
29、III (Paragraphs 7 to 8): Conclusion: the root cause of dress prejudice againstwomen.2. Read the text through quickly and answer the following questions.1) The author uses cause-and-effect method focusing on the causal analysis of causes or reasons.2) The author uses the method of contrast to present
30、 different views towards men and women toexplain the political fashion.3) The author is opposed to the commentary that Hillary wears more power suits and is lessfeminine.4) The author wants to illustrate popular criticisms against Hillarys wardrobe.5) If a female politician doesnt know how to dress
31、like a lady, shes lampooned, shamed, andher ideas are ignored. However, if she wears “distracting clothing” or spends too much money,4 / 9 新世纪商务英语专业本科系列教材(第二版):商务英语综合教程 1shes seen as silly.II. Reading for specific informationKey1. F2. F3. T4. F5. TIII. Reading and making interpretationsSuggested ans
32、wer1. People usually dont talk about dress fashion of male politicians although they outnumbertheir female counterparts, except once when Obama showed up in light yellowish-brown in anews conference.2. People seldom focus their attention on male politicians dressing since they usually wear theformal
33、 suit, symbolizing power and advantage in politics, which help their thoughts receivemore attention and thus be likely to be more acceptable. However, the first ladies trivialmatters such as dressing will draw much attention because they dont need to deal withimportant issues like their husbands.3.
34、Although the first ladies are expected to be in fashion clothes, they had better not go shoppingby themselves, which is believed improper for their status.4. However, male politicians only need to wear the suit in order to display the power given bythe society.5. Different criteria for evaluating ma
35、le and female politicians dress represent a type of genderdiscrimination against women, which is firmly established in our society.Part ThreeText IIComprehension CheckI. Reading for specific informationKey1. It is difficult to specify clear business casual standard to enforce professionalism without
36、hurting productivity.2. In part business casual causes confusing attire standard. Also the situation gets out of controlwhen business casual is allowed and the quality of work is not as good as expected.3. They trust employees to use good judgment, inspire them to think more openly, andencourage cam
37、araderie.4. The author presents different attitudes towards business casual by contrasting some strict ruleswith some more lenient ones.5. Dress policies may provoke racial and gender discrimination.6. The dress style may lead to stereotypes. Impression management is important in companies.II. Readi
38、ng and making interpretationsKey1. When it is hotter and hotter in the summer, employees attire is more and more casual.Employers are striving to set a standard of dress which can ensure that employees work at5 / 9 新世纪商务英语专业本科系列教材(第二版):商务英语综合教程 1high efficiency, and that they display professional qu
39、alities.2. It is more likely that the younger employees, mostly millennials, violate the attire rules, whichwould offend the older traditionalists who grew up during WW II. The latter always wearformal attire with ties and skirts in companies.3. Because different companies have different dress codes
40、, a considerable amount ofinappropriateness and embarrassment in dressing style will occur in social situations.4. Job interviewees will be more and more perplexed by the uncertainty about the dress code.They find that they seem to be more serious and boring if they attend an interview in a morecasu
41、al workplace, wearing the traditional suit.Part FourText IIIQuestions for group discussionSuggested answer1. Culture and fashion have a strong connection and both keep influencing each other. Theauthor uses some examples in Chinese history to explain it. For example, during the Song andMing dynastie
42、s because of the intensity of the feudal ideology, the patterns of dress andadornment gradually became conservative whereas by influence from western cultures, thedesigns were more fitting and practical from late Ming.2. One of the Chinese dresses getting attention from the fashion community is the
43、cheongsam.3. More information can be found below from Peoples Daily Online.How Should Chinese Culture“ Go Out”?Chinese cultures “going out” has become an important national cultural strategy. However,according to Annual Report of Chinas Foreign Trade in Culture 2012, export of Chinese culturalproduc
44、ts only accounts for 30 percent of the import of cultural products. How should Chineseculture go out? NPC deputies and CPPCC members gave their answers.What is the core competitiveness of Chinese cultural products?Chen Zhilin, a deputy to the National Peoples Congress, President of Sichuan Dramatist
45、sAssociation, talked about his experience: “Two years ago, I led my art troupe to visit Europe. Wehad more than 70 stages in four months. Chinese culture is welcomed and loved by local peoplenot by chance. It is the uniqueness and connotation of Chinese culture that wins respect fromforeigners. Perf
46、ormance that embodies our values and cultural system is of top priority.”Prof. Liu Yuening, a member of the CPPCC, vice-chairman of Overseas Returned ScholarsAssociation, and a noted Dulcimer player with Central Conservatory of Music, shared his ideas asto what cultural products China needs. First o
47、f all, they ought to show the spirit of the Chinesepeople and connotation of Chinese culture vividly. Secondly, the products need to conform tohuman values and universal aesthetic standards. It would be better if the products cater for foreignviewers habit and taste.“We have been in the new era when
48、 the need for systematic research of our own culture ispressing,” said NPC deputy Ling Jiefang, “In addition, we would borrow ideas from the West,6 / 9 新世纪商务英语专业本科系列教材(第二版):商务英语综合教程 1which helps promote our own culture.”Dilemma: tradition and modernityMany Chinese and foreign polls have shown that e
49、lements of traditional Chinese culture, forexample Confucius, Kung Fu and porcelain are regarded as symbols of Chinese culture for quite along time. How to let the world know more about Chinese culture in modern times has become adilemma of the current Chinese cultures going out.Liu Yuening said: “T
50、he understanding and exchange of any form of culture is not doneovernight. A long-term mechanism for disseminating Chinese culture is needed, at the same timeinnovation with a modern perspective is encouraged as well. Chinese culture is a treasure ratherthan a burden to Chinese people in modern time
51、s.”The TV drama Legend of Zhenhuans landing on the U.S. sparked heated debate. “Theexploration needs a period of time, during which all kinds of culture products can express freely,”said Ling Jiefang, “No cultural brand is established yet for Chinese cultures going out. An overalland systematic rese
52、arch is urgently needed.”People-to-people exchange boostsInnovation is mentioned by almost every NPC deputy and CPPCC member when talkingabout Chinese cultures going out.Liu Yuening has just finished her Chinese Spring Festival Concert held in Switzerland. Shesaid, “The concert was a commercial oper
53、ation that won positive good response. Tickets were soldto local people who are interested in Chinese music.” She appeals to set up a fund aiming tosupport those musicians going out and people-to-people cultural exchanges.Chen Zhilin believes that with the help of local directors, local scene design
54、ers and localservice departments, traditional Chinese stories and traditional opera would be better understoodby local people. The way of blending the West and East helps improve the effect of Chinesecultures going out.(source: http: /pc/12_1/201303/13/content_1782175.htm)Part FiveLanguage FocusI. W
55、ord familyNounVerbidentifyAdjectiveidentifiableaccessibleAdverb/accessconceivediscriminatecoordinateconceivablediscriminatorycoordinatedconceivablyDiscriminationCoordination/Fill in the blanks with the words above.1. conceived2. identifiable3. coordination4. access7. accessible10. coordinated5. disc
56、rimination6. identification8. inconceivable9. discriminate7 / 9 新世纪商务英语专业本科系列教材(第二版):商务英语综合教程 1II. Idioms, phrasal verbs and fixed expressions1. for2. for3. to4. out7. in10. out5. off8. with9. through6. downIII. Collocations1. introduced2. concrete/solid;about3. rules5. enforce4. ensure6. evidenceIV. Complete the following sentences with the words and phrases given in the box.1. embarked2.
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