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1、精选优质文档-倾情为你奉上精选优质文档-倾情为你奉上专心-专注-专业专心-专注-专业精选优质文档-倾情为你奉上专心-专注-专业Hello GW. Thank you very much President Knapp for that kind intro. Alex, trustees, faculty and deans of the university, my fellow honorees, and especially you the class of 2015. Yes. Congratulations to you, to your family, to your friend
2、s that are attending todays ceremony. You made it. Its a privilege, a rare privilege of a lifetime to be with you today. And I think thank you enough for making me an honorary Colonial.Before I begin today, they asked me to make a standard announcement. Youve heard this before. About silencing your
3、phones. Those of you with an iPhone, just place it in silent mode. If you dont have an iPhone, please pass it to the center aisle. Apple has a world class recycling program.库克和大家开玩笑说:如果你用的是iPhone,就将它调成静音模式,如果你用的不是iPhone,请将它放到中间走道上,苹果有世界级的手机回收项目。You know, this is really an amazing place. And for a lo
4、t of you, Im sure that being here in Washington, the very center of our democracy, was a big draw when you were choosing which school to go to. This place has a powerful pull. It was here that Dr. Martin Luther King challenged Americans to make real the promises of democracy, to make justice a reali
5、ty for all of Gods children.库克称:“正是在这里,金挑战所有美国人,让民主的观念深入人心。正是在这里,里根总统号召我们相信自己,相信我们能够做出伟业。大学毕业生应该坚守自己的信念,他还说自己一路奋斗走来,让他愈发觉得,公平是一种权利,而作为毕业生要勇于与不公平做抗争。”And it was here that President Ronald Reagan called on us to believe in ourselves and to believe in our capacity to perform great deeds. Id like to sta
6、rt this morning by telling you about my first visit here. In the summer of 1977 yes, Im a little old I was 16 years old and living in Robertsdale, the small town in southern Alabama that I grew up in. At the end of my junior year of high school Id won an essay contest sponsored by the National Rural
7、 Electric Association. I cant remember what the essay was about, what I do remember very clearly is writing it by hand, draft after draft after draft. Typewriters were very expensive and my family could not afford one.I was one of two kids from Baldwin County that was chosen to go to Washington alon
8、g with hundreds of other kids across the country. Before we left, the Alabama delegation took a trip to our state capitol in Montgomery for a meeting with the governor. The governors name was George C. Wallace. The same George Wallace who in 1963 stood in the schoolhouse door at the University of Al
9、abama to block African Americans from enrolling. Wallace embraced the evils of segregation. He pitted whites against blacks, the South against the North, the working class against the socalled elites. Meeting my governor was not an honor for me.My heroes in life were Dr. Martin Luther King, and Robe
10、rt F. Kennedy, who had fought against the very things that Wallace stood for. Keep in mind, that I grew up, or, when I grew up, I grew up in a place where King and Kennedy were not exactly held in high esteem. When I was a kid, the South was still coming to grips with its history. My textbooks even
11、said the Civil War was about states rights. They barely mentioned slavery.So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that Id learned from my parents, and in church, and in my own heart, and led me on my own journey of disc
12、overy. I found books in the public library that they probably didnt know they had. They all pointed to the fact that Wallace was wrong. That injustices like segregation had no place in our world. That equality is a right.As I said, I was only 16 when I met Governor Wallace, so I shook his hand as we
13、 were expected to do. But shaking his hand felt like a betrayal of my own beliefs. It felt wrong. Like I was selling a piece of my soul.16 岁时库克因为获得一次论文大赛的奖项,时任阿拉巴马州州长 George Wallace 亲自接待了库克以及其他获奖的小伙伴。而库克为 Wallace 的“接见”感到耻辱,因为后者曾推进种族隔离,并禁止黑人上大学。他说:”与州长见面不是我的荣誉,握着他的手就像是对我信仰的背叛。”From Montgomery we flew
14、 to Washington. It was the first time I had ever been on an airplane. In fact it was the first time that I traveled out of the South. On June 15, 1977, I was one of 900 high schoolers greeted by the new president, President Jimmy Carter, on the south lawn of the White House, right there on the other
15、 side of the ellipse. I was one of the lucky ones, who got to shake his hand. Carter saw Baldwin County on my name tag that day and stopped to speak with me. He wanted to know how people were doing after the rash of storms that struck Alabama that year. Carter was kind and compassionate; he held the
16、 most powerful job in the world but he had not sacrificed any of his humanity. I felt proud that he was president. And I felt proud that he was from the South. In the space of a week, I had come face to face with two men who guaranteed themselves a place in history. They came from the same region. T
17、hey were from the same political party. They were both governors of adjoining states. But they looked at the world in very different ways. It was clear to me, that one was right, and one was wrong. Wallace had built his political career by exploiting divisions between us. Carters message on the othe
18、r hand, was that we are all bound together, every one of us. Each had made a journey that led them to the values that they lived by, but it wasnt just about their experiences or their circumstances; it had to come from within.My own journey in life was just beginning. I hadnt even applied for colleg
19、e yet at that point. For you graduates, the process of discovering yourself, of inventing yourself, of reinventing yourself is about to begin in earnest. Its about finding your values and committing to live by them. You have to find your North Star. And that means choices. Some are easy. Some are ha
20、rd. And some will make you question everything.“我们认为一个具有价值观并真心为其付出的公司真的可以改变世界。个人也是一样。这可能是你,也一定是你。毕业生们,你们的价值观十分重要。它们是你的北极星。否则,它就只是一个工作,对于工作来说人生太短了寻找你的北极星。让它指导你在生活和工作,或者说你一生奉献的工作”Twenty years after my visit to Washington, I met someone who made me question everything. Who upended all of my assumptions
21、 in the very best way. That was Steve Jobs.Steve had built a successful company. He had been sent away and he returned to find it in ruins. He didnt know it at the time, but he was about to dedicate the rest of his life to rescuing it, and leading it to heights greater than anyone could ever imagine
22、. Anyone, that is, except for Steve. Most people have forgotten, but in 1997 and early 1998, Apple had been adrift for years. Rudderless. But Steve thought Apple could be great again. And he wanted to know if Id like to help.His vision for Apple was a company that turned powerful technology into too
23、ls that were easy to use, tools that would help people realize their dreams. And change the world for the better. I had studied to be an engineer and earned an M.B.A. I was trained to be pragmatic, a problem solver. Now I found myself sitting before and listening to this very animated 40something gu
24、y with visions of changing the world. It was not what I had expected. You see, when it came to my career, in 1998, I was also adrift. Rudderless.I knew who I was in my personal life, and I kept my eye on my North Star, my responsibility to do good for someone else, other than myself. But at work, we
25、ll I always figured that work was work. Values had their place and, yes, there were things that I wanted to change about the world, but I thought I had to do that on my own time. Not in the office. Steve didnt see it that way. He was an idealist. And in that way he reminded me of how I felt as a tee
26、nager. In that first meeting he convinced me if we worked hard and made great products, we too could help change the world. And to my surprise, I was hooked. I took the job and changed my life. Its been 17 years and I have never once looked back.当时他年近 40,浑浑噩噩,正如当时的苹果公司。直到乔布斯邀请他去改变世界,让他所有关于未来的假设被颠覆。当
27、时的库克觉得改变世界很好,但是与工作无关,而乔布斯认为这就应该是同一件事。 At Apple we believe the work should be more than just about improving your own self. Its about improving the lives of others as well. Our products do amazing things. And just as Steve envisioned, they empower people all over the world. People who are blind, and
28、need information read to them because they cant see the screen. People for whom technology is a lifeline because they are isolated by distance or disability. People who witness injustice and want to expose it, and now they can because they have a camera in their pocket all the time.Our commitment go
29、es beyond the products themselves to how theyre made. To our impact on the environment. To the role we play in demanding and promoting equality. And in improving education. We believe that a company that has values and acts on them can really change the world. And an individual can too. That can be
30、you. That must be you. Graduates, your values matter. They are your North Star. And work takes on new meaning when you feel you are pointed in the right direction. Otherwise, its just a job, and life is too short for that. We need the best and brightest of your generation to lead in government and i
31、n business. In the science and in the arts. In journalism and in academia. There is honor in all of these pursuits. And there is opportunity to do work that is infused with moral purpose. You dont have to choose between doing good and doing well. Its a false choice, today more than ever.Your challen
32、ge is to find work that pays the rent, puts food on the table, and lets you do what is right and good and just.你们不用从“做对的事情”和“过好的生活”中抉择,这根本不是一个抉择,尤其在今天。工作应该是:让你付起房租,吃饱肚子,然后做正确、正当的好事。无论你从事什么工作,都会有批评者和愤世者打击你,同时也有很多沉默的好心人。仍有人在被迫害,仍有疾病需要治疗,世界需要你的能量、热情,和你躁动的努力。So find your North Star. Let it guide you in
33、life, and work, and in your lifes work. Now, I suspect some of you arent buying this. I wont take it personally. Its no surprise that people are skeptical, especially here in Washington. Where these days youve got plenty of reason to be. And a healthy amount of skepticism is fine. Though too often i
34、n this town, it turns to cynicism. To the idea that no matter whos talking or what theyre saying, that their motives are questionable, their character is suspect, and if you search hard enough, you can prove that they are lying. Maybe thats just the world we live in. But graduates, this is your worl
35、d to change.As I said, I am a proud son of the South. Its my home, and I will always love it. But for the last 17 years Ive built a life in Silicon Valley; its a special place. The kind of place where theres no problem that cant be solved. No matter how difficult or complex, thats part of its essent
36、ial quality. A very sincere sort of optimism. Back in the 90s, Apple ran an advertising campaign we called Think Different. It was pretty simple. Every ad was a photograph of one of our heroes. People who had the audacity to challenge and change the way we all live. People like Gandhi and Jackie Rob
37、inson, Martha Graham and Albert Einstein, Amelia Earhart and Miles Davis. These people still inspire us. They remind us to live by our deepest values and reach for our highest aspirations. They make us believe that anything is possible. A friend of mine at Apple likes to say the best way to solve a problem is to walk into a room full of Apple engineers and proclaim, this is impossible.I can tell you, they will not accept that. And neither should you. So thats the one thing Id like to bring to you all the way from Cupertino, California. The idea that great progress i
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