企业宣传概要

1、企业宣传概要HaierHaier is the worlds fourth largest white goods manufacturer and is the official home appliances sponsor of the Beijing 2021 Olympic Games.As of 2007, the Haier Group has established a total of 64 trading companies (19 located overseas), 29 manufacturing plants (24 overseas), 8 design cent

2、ers (5 overseas) and 16 industrial parks (4 overseas). Consistent with Haiers position as a global brand, the company employs over 50,000 people around the world. In addition, Haier boasts a 58,800-strong sales network which last year accounted for a global turnover of 118 billion RMB (16.2 billion

3、USD). Guided by the branding strategy of CEO Zhang Ruimin, Haier has advanced through the brand building, diversification, and internationalization stages, and since 2005 has embarked on the fourth stage: Global Branding. 海尔集团是世界白色家电第一品牌、中国最具价值品牌。海尔在全球建立了29个制造基地，8个综合研发中心，19个海外贸易公司，全球员工总数超过6万人，已开展成为大

4、规模的跨国企业集团。海尔集团在首席执行官张瑞敏确立的名牌战略指导下，先后实施名牌战略、多元化战略和国际化战略，2005年底，海尔进入第四个战略阶段全球化品牌战略阶段 Haier has enjoyed a growing international reputation over the past 24 years. 19 of the companies products, including refrigerators, air conditioners, washing machines, televisions, water heaters, personal computers, m

5、obile phones, and kitchen appliances have been rated as Top Brands in China, and Chinas General Administration of Quality Supervision, Inspection and Quarantine has named Haier refrigerators and washing machines as among Chinas Top Global Brands.创业24年的拼搏努力，使海尔品牌在世界范围的美誉度大幅提升。2021年，海尔品牌价值高达812亿元，自200

6、2年以来，海尔品牌价值连续8年蝉联中国最有价值品牌榜首。海尔品牌旗下冰箱、空调、洗衣机、电视机、热水器、电脑、手机、家居集成等19个产品被评为中国名牌，其中海尔冰箱、洗衣机还被国家质检总局评为首批中国世界名牌。 In March 2021, the Financial Times once again added Haier to its list of Top 10 Chinese Global Brand Names with survey respondents ranking Haier number one in terms of product quality, trust, in

7、novation, management, and branding In May 2021, Haier ranked 13th on Forbes Reputation Institute Global 200 list. 2021年3月，海尔第二次入选英国?金融时报?评选的“中国十大世界级品牌。2021年6月，在?福布斯?“全球最具声望大企业600强评选中，海尔排名13位，是排名最靠前的中国企业。2021年7月，在?亚洲华尔街日报?组织评选的“亚洲企业200强中 In July 2021, Haier ranked first in terms of overall leadership

8、 among Chinese mainland companies in the Wall Street Journal Asias annual survey of Asias 200 Most Admired Companies for the fifth time.Haier has become an international brand, and its prestige is rising fast with its expansion into the international market. According to the latest data released by

9、Euromonitor, with a market share up to 5.1 percent, Haier ranks first among the brands of white goods all over the world in term of market share and it was the first time for a Chinese company to be the number one brand in white goods industry. 2021年7月，在?亚洲华尔街日报?组织评选的“亚洲企业200强中，海尔集团连续五年荣登“中国内地企业综合领导

10、力排行榜榜首。海尔已跻身世界级品牌行列，其影响力正随着全球市场的扩张而快速上升。据世界著名消费市场研究机构欧洲透视Euromonitor发布最新数据显示，海尔在世界白色家电品牌中排名第一，全球市场占有率5.1%。这是中国白色家电首次成为全球第一品牌。 the same time, the market share of Haier refrigerator and washing machine is 10.4 percent and 8.4 percent respectively, both ranking first in the industry. Moreover, Haier le

11、ads the world in intelligent home appliances integration, network household appliances, digitization, large scale integrated circuit and new materials.Innovation driven Haier has been committed to providing effective solutions to global consumers and achieving a win-win outcome with them.同时，海尔冰箱、海尔洗

12、衣机分同时，海尔冰箱、海尔洗衣机分别以10.4%与8.4%的全球市场占有率，在行业中均排名第一。在智能家居集成、网络家电、数字化、大规模集成电路、新材料等技术领域，海尔也处于世界领先水平。“创新驱动型的海尔致力于向全球消费者提供满足需求的解决方案，实现企业与用户之间的双赢。Up to the end of 2021, Haier had applied for 9738 patents, 2799 of which were invention patents, ranking first among Chinese appliance enterprises. Just in 2021, H

13、aier applied for 943 patents, 538 invention patents included, which means two invention patents were applied for each business day on average. On the base of its independent intellectual property, Haier has participated in the setting of 23 international standards, and 7 patents of them involving po

14、wder-free wash technology and technology of anti-electric wall have been issued and implemented, 截止到2021年年底，海尔累计申请专利9738项，其中创造专利2799项，稳居中国家电企业榜首。仅2021年，海尔就申请专利943项，其中创造专利538项，平均每个工作日申请2项创造专利。在自主知识产权的根底上，海尔已参与23项国际标准的制定，其中无粉洗涤技术、防电墙技术等7项国际标准已经发布实施 which indicates independent innovation of Haier has w

15、on international recognition in standards field. Haier has leaded or taken part in the preparing and revising of a total of 232 national standards, 188 of which have been issued and 10 awarded the China Standards Innovation & Contribution Award; more over, Haier has participated in the preparing of

16、447 industry standards and other standards.Haier is the appliance company most involved in raising international, national and industry standards.这说明海尔自主创新技术在国际标准领域得到了认可；海尔主导和参与了232项国家标准的编制、修订，其中188项已经发布，并有10项获得了国家标准创新奉献奖；参与制定行业及其它标准 447项。海尔是参与国际标准、国家标准、行业标准最多的家电企业。 Haier is the only Chinese enterpr

17、ise to be a member of management decision-making team of International Electro-technical Commission (IEC) and was selected to be the first Practice base for standard innovation globally by IEC in June, 2021. n innovation practice, Haiers exploration and implementation of Overall Every Control and Clear management mode characterized by completing the work of today to harvest todays success, market chain management and individual-order combination development pattern has attracted high attention from