高中英语keeping Advertisers h One st Module 9 Using LanguageI部优课件

1、 Keeping Advertisers Honest Module 9 Using Language I Task 1: A video-clip watchTeaching ProceduresStep I Lead in How can we protect people from the false, dishonest advertising?Teaching ProceduresStep II Lead in Task 2： Discussion Skimming Step III ReadingTask 1: Fast readingTeaching ProceduresPart

2、 I (1) Part II (2-5)Fortunately, most countries have developed some ways to control advertising.The lawAdvertising organizationsComplaints organizationThe consumerproblemsolutionsA transitional sentenceIntroduction to topicMain BodyUnfortunately, not all advertisers are good or honest people.Para2：T

3、he lawPlease list the legal restrictions on ads : 1._2._3._Task2: Careful readingScanning forbid ads at inappropriate times or in unsuitable placesban ads on alcoholic drinks or tobaccoprevent false statements or immoral or harmful behavior Para 3: Advertising organizationsWhat do they do to make su

4、re ads are ethical ?1._2. make rules on ads that are also called _:a._b._c._Para 4: Complaints organizationHow does the organization deal with consumers complaints?_2. _Para 5: The consumerWhat can the consumers beware? _2. _morally correctbe carefuleducate and support their membersa code of ethicsn

5、ot be untruth or misleadingnot say bad things about other productscelebrities not be dishonest or untruthfulabout products they advertisefamous peopleexamine complaints about adsmake the company stop the adCheck the product before buyingbe educated about techniques used by advertisersTask3: A mind m

6、ap of the whole textThe consumerComplaints organizationAdvertising organizationThe lawdishonest advertisersways to control forbidbanprevent?ConclusionSolutions ProblemOral workRewriteThe consumerComplaints organizationAdvertising organizationThe lawdishonest advertisersways to control forbidbanprevent?ConclusionSolut