三星集团简介

1、三星SAMSUNGTeam 8 马钦濠、黄可荐 欧锦兴、陈圣培、尤翔宇12企业简介 ABOUT SAMSUNG 三星集团（简称：三星）是大韩民国第一大企业，也是一个跨国的优质综合型企业，三星集团包括众多的国际下属企业，旗下子公司有：三星电子、三星物产、三星生命、三星航空等等，业务涉及电子、金融、机械、化学等众多领域。其中，三星电子一直是三星集团的旗舰子公司！SAMSUNG,the largest Republic Of Koreacampany and also a multiply national campany.There are numerous subcompanies, who i

2、s in charge of SAMSUNG,is cover the areas of electronic, finance, machinery, chemistry, etc.3三星电子 SAMSUNG ELECTRONIC 三星电子是三星集团的旗舰公司，在高科技电子产品制造以及数字媒体领域在世界市场独领风骚。是三星集团最重要的组成部分。SAMSUNG Electronic,the SAMSUNGs flagship company, leads the global market in high-tech electronics manufacturing and digital m

3、edia. It is the most important part of SAMSUNG.4创始人:李秉喆Lee , Samsung founder, the South Korea entrepreneurs godfather character levels from scratch, lead samsung to achieve world first-class enterprise . He built up from noting to win success , and he was known as start a business of god by the same

4、 industry, it is South Korea economic revival of industrial representatives, his creation let samsung have a prototype of the world top-class enterprise. 三星创始人，韩国企业家教父级人物从白手起家，领导三星成就世界一流企业的商业智慧。李秉喆当年以白手起家打天下，被韩国同行誉为“创业之神”，是韩国经济复兴的实业派代表，他的创业使三星公司具备一个世界顶级企业的雏形 。5February 12, 1910, he was born in South

5、 Koreas rich farmers family; In 1930, he take an examination of Waseda university in Japan, but he left shool because of illness in his sophomore year. March 1, 1938,he founded the samsung chamber of commerce so that he was established at the beginning of the samsung. The first main export was about

6、 fruit, vegetables, dry fish goods.1910年2月12日 ，出生在韩国的富裕农民家庭；1930年，考上日本早稻田大学，但是在他大二的时候因病退学。1938年3月1日 创办“三星商会”成立了三星，起初主要出口果品、蔬菜、干鱼等商品。6HistoryFrom its inception as a small export business in korea,SAMSUNG has grown to become one of the worlds leading electronics companies after more than 70 years .7发展

7、历程三星的起步 （19381969）三星的产业时代（1970年1979年）进入全球技术市场（1980年1989年）“新经营”时代 （19941996）引领数字时代 （2000年现在）8三星的起步（19381969）March 1, 1938，Lee built the Samsung Chamber of Commerce in Korea. 在1938年3月1日，三星前任总裁李秉喆先生以30,000韩元在韩国大邱市成立了“三星商会”。 9三星的产业时代（1970年1979年）Samsung establish his development strategical basic of the

8、future by large-scale investment on heavy chemical industry. Then, Samsung start to open the area of electrical equipment and the only one native electronics enterprise.At the same time, Samsung Electronics create his dominant position. 整个二十世纪七十年代，三星通过在重工业、化学以及石化工业的大规模投资，奠定了其未来发展的战略基础。三星开始发展家用电器业务，成

9、为国内唯一一家企业，慢慢开创了三星电子统治地位。10进入全球技术市场（1980年1989年）In 1978, the products began to enter into the global market, samsung began his journey in the world. 在1978年，产品开始进入全球市场，三星开始了自己在世界的征途。11“新经营”时代 （19941996）New business,is to design the structure of business of samsung, aims to make the first-class products

10、 in the world, to provide all the customer satisfaction, and become an outstanding enterprise citizen of the comprehensive innovation movement. 12New business is a decisive turning point in the process of the development of samsung . “新经营” 是三星业务结构的重新设计，旨在制造世界一流产品、提供全体客户满意，以及成为一个优秀的企业公民的全面革新运动。“新经营”是

11、三星发展过程中决定性的转折点。13引领数字时代（2000年现在）The digital age has brought the revolutionary for global business opportunities and innovations. Samsung group has been followed these changes, and constantly update their business structure, operating principle and company culture, in order to meet the demand of info

12、rmation age changes day by day. Expect with advanced technology, abound competitive products, and the professional human resource leading social digital revolution. 数字时代为全球业务带来了革命性的机遇和革新。三星集团一直紧随这些变革，并不断地更新自己的业务结构、经营理念以及公司文化，以满足世界信息时代日益变化的需求。期望用先进的技术、富于竞争力的产品，以及专业的人力资源领导社会的数字化革命。14Financial Highligh

13、tsAmounts in BillionsDollarsNet Sales220.1Total Assets343.7Total Liabilities202.6Total Stockholders Equity141.1Net Income21.215净销售额16资产总额17净收入*18经营理念The Samsung PhilosophyAt SAMSUNG, we follow a simple business philosophy: to devote our talent and technology to creating superior product s and servic

14、es that contribute to a better global society. 19核心价值 ValuesWere dedicated to giving our people a wealth of opportunities to reach their full potential. 我们一直致力于为我们的员工提供尽可能多的机会，让他们充分施展自己的才华。20Everything we do at Samsung is driven by an unyielding passion for excellenceand an unfaltering commitment to

15、 develop the best products and services on the market. 尽我们最大的努力、激情，把我们所从事的每一个方面做到世界最好。21Operating in an ethical way is the foundation of our business. Everything we do is guided by a moral compass that ensures fairness, respect for all stakeholders and complete transparency. 以符合伦理道德的方式经营是我们事业的基础。我们在

16、任何方面都会保证公平、尊敬所有股东，以及完全透明的道德规范。22A business cannot be successful unless it creates prosperity and opportunity for others. Samsung is dedicated to being a socially and environmentally responsible corporate citizen in every community where we operate around the globe. 一个企业，如果不能为其他人带来繁荣和机会，那么这个企业就无法取得成功

17、。三星将承担一个优秀企业公民在社会以及环保方面所应承担的全部责任，追求与我们的每个社区、国家以及人类社会共同繁荣。23In todays fast-paced global economy, change is constant and innovation is critical to a companys survival. As we have done for 70 years, we set our sights on the future, anticipating market needs and demands so we can steer our company towar

18、d long-term success. 在今天这个快速发展的全球经济环境下，变革是永恒的，没有不断的创新，企业就无法继续生存。就如同我们在过去的 70 年时间里所做的那样，我们着眼于未来，积极预测市场需求和需要，这样，我们就可以使我们的企业走向长期的成功和繁荣。24企业远景 VisionAs stated in its new motto, Samsung Electronics vision for the new decade is, Inspire the World, Create the Future.25As part of this vision, Samsung has mapped out a specific plan of reaching $400 billion in revenue and becoming one of the worlds top five brands by 2020.26Samsung