学术英语管理类单词

1、学术英语单词第一单元freeenterprise自由企业制度adversity不幸，逆境capitalistic资本主义的compelling令人信服的array大群，大量stockholder股东workforce劳动力prospective可能的underestimate低估dedication奉献perseverance坚忍mailable可邮寄的cooperative合作完成的on-demand按要求的billionaire亿万富翁undercapitalization资本不足convertible敞篷汽车sander打磨机vendor卖家stockbroker股票经纪人persona

2、lity名人facet一个方面mutualfund共同基金oceanicevaporation海洋蒸发businessplan经营策戈Ucustomerservice顾客服务fraud欺骗roadmap指南transaction交易price-targetingstrategy区另I定价战略pricing定价hassle困难，麻烦self-targeting使自己成为目标prise撬开insensitive不敏感的，反应迟钝的recipe菜谱makesth.ofsb/sth.利用（机遇）illuminating使清楚易懂的turnsthonitshead使与之前相反的premium溢价prof

3、itable有利可图的chili小红辣椒triple使成三倍markup涨价whopping巨大的crisp薯片snack吃零食admittedly确实，无可否认的irritated生气的outwit以智取胜closesubstitutes功能接近的替代品businesslandscape商业格局，商业环境competitivedynamics竞争的态势socialweb社交网站sicialnetworkingsite（SN0社交网站FacebookWall脸谱的涂鸦墙callcenter呼叫中心supportstaff向客户提供支持的员工competitiveadvantage竞争优势ado

4、ptionofnewtechnology新技术的采用login登陆newsfeed即使新闻，动态消息targetaudience目标受众textmessage手机短信overestimate高估relevance重要性mainframe主机underway在进行中portal门户网站orderofmagnitude数量级traffic受到访问cohort批人feat事迹technophobic畏惧技术的overly太unnavigable无法导航的anonymous匿名的blur变模糊recipient接受者rep代表instantaneous瞬间的gospel信念responsive敏感的c

5、ollaborative协作的smartphone智能手机axis参考轴线leap-frog革命性的产品enterpreneur企业家pricesensitive/insenstive对价格敏感saleforce销售队伍第二单元4Psofmarketing:营销4P理论，包括产品，渠道，价格和促销marketingmanager营销经理targetmarket目标市场discountstore折扣商品exclusivedistribution独家经销pbulicrelations公共关系salespromotion促销eventmarketing事件营销marketer营销人员stakehol

6、der股东commonality共同特性manIpulation操纵charged弓I起强烈感情的maximize使最大化entice诱惑nutritious有营养的sociological社会学的scent气味tangible可触知的intangible触摸不到的boutique精品店lifeblood命脉capitalism资本主义profitability利润theactofsales销售行为managecustomerrelationships管理客户关系businessphilosophy经营理念satisfyconsumerrequirements满足客户需求manIpulatet

7、hetoolsofmarketing实用营销工具，操纵市场营销的工具enticeconsumerstobuyproducts吸弓I消费者购买产品effectivemarketing有效营销idealtargetmarket理想目标市场promoteproducts促销产品利益最大化maximizeinterest产品包装thepackagingoftheproduct产品设计与生产thedesignandmanufacturingoftheproduct知名品牌establishedbrand消费产品consumeraproduct减少生产成本cutthecostofmanufacturing

8、stupidity愚蠢robust强健的icon偶像senseless无道理的accessory配饰，配件hindsight事后聪明in/withhindsight事后认识excrement粪便detergent洗涤剂powerhouse强大的组织acument敏锐superiority优势iconic偶像的shampoo洗发剂retailer零售商disposable用后即丢弃的diaper尿布offshore国外的tosaytheleast最起码stunningly极好的tampon月经棉布taboo禁忌normalization正常化billboard广告牌over-brand品牌建设过

9、度venturecapitalfirm风险投资公司paidlisting付费列表givesthawhirltrysththatyouarenotsureyouaregoingtolikeorabletodo尝试cull挑选algorithm算法experientially基于经验的phenomenally非凡地bogsthdownmakesthdelayedsothatnoprogressismade使停顿extraneous非必要的showofhands举手示意accountancy会计工作protfolio业务或投资组合momentum动量photon光子advertising广告busi

10、nessphilosophy经营理念personalselling个人销售第三单元merchandisingstrategy铺货策略，产品陈歹1J策略logistics物流，后勤inventory存货，库存overstocking存货过乘Uunderstocking库存不足fiscal财年slowdowm减速，衰退jointventure合资企业supercenter大型超市merchandise商品，货物headwind逆风tortilla墨西哥玉米饼gravitate被吸引customization定制persistence坚持不懈centerpiece核心mesh相配Styrofoam聚

11、苯乙烯泡沫塑料Cellophane玻璃纸turnonesnoseupatsth瞧不起antagonism对抗hypermarket大型超市operationsstrategy运营策略growthstrategy发展策略consumerpreference消费者偏好internationalexpansion国际扩展shoppingbehavior购物行为strategyofeverydayIowprice每天低价策略keepinventorytoaminimum库存最小化stockoption认股权licensingagreement特许权协议foreigndirectinvestment(F

12、DI)夕卜国直接投资premium优质的roast烘焙enchant迷住brew泡(茶)，煮(咖啡)beverage饮料pastry糕点obscurity无名franchise给予特许经营权licensee执照持有人replicate复制adhere坚持parameter特点skeptic怀疑者brisk轻快的，兴旺的embarkonsth着手royalty特许权使用费specification规格disenchanted不抱幻想的subsidiary分公司wholly-ownedsubsidiary全资子公司majoritystake多数股权anorderofmagnitude数量级RSVP

13、(replypleaseorpleaserespond)请回niche利基市场magnitude大小domain域名authentication证明initiate开始outnumber数量上超过privacy隐私categorize使分类cachet声望ironic有讽刺意味的instrumental对有重要作用的longevity持续时间beget弓I起hierarchy等级entail导致know-how诀窍accumulate积累第四单元strategicplanning战略规划businessethics商业道德personalintegrity个人诚信knowledgeworker

14、知识工作者costoflabor劳动力成本addedvalue附加价值customersegment客户细分市场equivocate含糊其辞ambivalent有矛盾心里的reiterate重申resonance共鸣baffle使困惑flock聚集charismatic有号召力的endeavor尝试，努力intuitively直觉地doctoral博士的minence重视right-minded有正义感的archivist档案保管员distillation观点，摘要ethics伦理baseline基线motivation动力admonish告诫wanting有欠缺的admonition告诫mi

15、llennium一千年casualty受害者dexterity灵巧paradigm范式restate重申relatetosb/sthfeelthatyouunderstandsbsproblem,situation认同profound深邃的effectiveleadership有效领导managementpractice管理实践strategicplanning战略规划mission使命visionstatement愿景宣言objective客观的/中短期目标performance绩效insight洞察力Investortrainingschemes人力投资奖HRdirector人力资源总监C

16、SR（corporatesocialresponsibility）企业社会责任MD（managingdirector）常务董事，董事总经理grill在（烤架上）炙烤formative（对某人或某事发展）有重大影响的fromonward从起一直multinational跨国的unfold开展portfolio业务或投资组合franchise特许经营权，加盟店accreditation鉴定合格prestigious享有声望的buddy伙伴，好朋友induction入职培训coaching培训Ifunky时尚的eclectic兼收并蓄的junction连接点rollout逐步推广ethos风气con

17、tingency意外事件procurement采购recruitment招聘hygiene卫生progression进步enabler促成因素diversity多元化competency能力occurrence发生的事physiological生理的self-actualization自我实现hierarchical等级制度的esteem尊敬nourishment营养esthetics美学profound感情）强烈的lever方法intuItIve直觉的contradict与矛盾leadingindicator领先指标incomestatement损益表balancesheet资产负债平衡表l

18、aggingindicator滞后指标hierarchyofneeds需求金字塔第五单兀B2B（business-to-business）企业对企业的电子商务B2C:企业对消费者的电子商务carryingcost置存成本（维持成本）GeneralMotors通用汽车公司computerindustryalmanac计算机产业年鉴公司wholesaler批发商supplier供应商bid出价navigate浏览（网站）individualized有个性的formidable了不起的shakeout重大改革optimism乐观主义analyst分析家broadband宽带allocate分配pro

19、ject预测cost-effective合算的originate起源于demographic人口统计的societal社会的e-businessmodels电子商务模式reduceexpenses减少开销corporateclients企业客户unsoldinventory未售存货wholesalersandretailers批发商和零售商comparisonshopping比较购物buyingperferences购物偏好individualizedservice个性化服务创造销售收入generatesalesrevenues简化交易程序facilitatesalestransactions标价合理，高品质的产品fairlypriced,high-qualitycomputerproducts.大量的原材料largequantitiesofrawmaterials增加购买量increasethevolumeofpurchases与消费者建立长期的关系buildlong-termrelationshipswiththecustomers互联网的宽带连接broadbandaccesstotheInternetconductbusiness开展业务growthopportunity增长时机ChiefMarketingOfficer（CMO市场总监companionticket同伴优