4050国开（电大）2021年1月《商务英语阅读》期末试题及答案

1、试卷代号：4050国家开放大学2020年秋季学期期末统一考试商务英语阅读试题2021年1月考前须知一、将你的学号、姓名及分校（工作站）名称填写在答题纸的规定 栏内。考试结束后，把试卷和答题纸放在桌子上。试卷和答题纸均不 得带出考场。监考人收完考卷和答题纸后才可离开考场。二、仔细读懂题目的说明，并按题目要求和答题例如答题。答案一 定要写在答题纸的指定位置上，写在试卷上的答案无效。三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。Information for the examinees ：This examination consists of three sections. They are：S

2、ection One： Grammar and Word Practice (40 points)Section Two： Reading Comprehension (40 points)Section Three： Translation (20 points)The total marks for this examination are 100 points. Time allowed for completing this examination is 90 minutes.Section One Grammar and Word Practice (40 points)Part 1

3、 Question 110. (20 points)Each of the sentences below is followed by three choices marked A, B and C. Choose the one answer that best completes the sentence. (2 points each)Businesses have a role to in improving the lives of all their customers, employees and shareholders.A. haveB. playC. makeWe nee

4、d a much stronger focus the needs of our customers.A. toB. inC. onOur head office is in Boston and we own 70% of a manufacturing in Colorado.A. subsidiaryB. subsidyC. substituteWe believe that business can be a powerful for social change.A. agencyB. agendaC. agentmay be established based on costs, d

5、emands, the competitions, prices, or some combination of these.A. PricesB. BrandsC. ProductsIn some companies, workers are expected to their views to themselves.A. keepB. takeC. putThe teachers in our university has a of backgrounds.A. differenceB. varietyC. varyMaterial, human, financial, and infor

6、mational are combined to beA. foundations of businessB. a service businessC. marketing research reportThe includes a series of four stages for a product-introduction, growth, maturity, and decline.A. product cycle of lifeB. product life cycleC. life product cycleA corporation can also obtain equity

7、financing by selling securities directly to current stockholders. Equity here meansA. reasonable qualityB. ordinary stocks and sharesC. principles of equalityPart 2 Question 1120. (20 points)Choose the correct word or words from the box to complete the following sentences. (2 points each)discount ec

8、onomics jobs raw materialbenefits business attributesinnovation criterion encompassesMarketing makes it easier for customers to do with you.is the key to continued prosperity.A product is everything that one receives in an exchange, including all and expected benefits.International business all busi

9、ness activities that involve exchanges acrossnational boundaries.Compensation programs include wages and salaries, incentives and for workers.is the study of how wealth is created and distributed.One for evaluating, the performance of an economic system is to assess changes in productivity, which is

10、 the average level of output per worker per hour.Selling something at a reduced price is called giving a.The rise in prices is expected to be between 3. 5% and 4. 5 % this year.They expect to create 1450 worldwide by the end of next year.Section Two Reading Comprehension(40 points)Question 2130Read

11、the following passage and decide whether the following statements are true or false. (4 points each)International BusinessInternational business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals, companies, and organizations. T

12、hese transactions take on varied forms, which are often interrelated. Primary types of international business are export-import trade and direct foreign investment. The latter is carried out in varied forms, including wholly owned subsidiaries and joint ventures. Additional types of international bu

13、siness are licensing, franchising, and management contract.As the definition indicates, and as for any kind of domestic business, 4 satisfactionJ remains a key tenet of international business. The fact that the transactions are across international borders highlights the difference between domestic

14、and international business. The international executive is subject to a new set of macro-environmental factors, to different constraints, and to quite frequent conflicts resulting from different laws, cultures, and societies. The basic principles of business still apply, but their application, compl

15、exity, and intensity vary substantially.International business consists of domestic and international transactions.Export-import trade is the basic form o international business.As the definition indicates, satisfaction remains a key tenet of international business. A key tenet, here means an import

16、ant principle.There is no difference between national and international business.International business is influenced by different laws, cultures, and societies.Read the following passage and choose the best statement ( Af B, or C) for each questions. (4 points each)People and DirectorsAll business

17、involves people； very frequently the skill level, motivation and initiative of the people in the business determine its success. The Personnel or Human Resource Management departments exist to select, train, and organize the employees according to the needs of each department. If a business fails to

18、 achieve the best from its employees (who include everyone who works in the business from workforce to managers and directors) then the performance of the business may suffer.As a business grows, the managers become more involved in the day-to-day running of the business and sometimes the longer-ter

19、m perspective is ignored. The directors are responsible for considering the long-term objectives of the business and for ensuring thatresources are organized carefully so that long-term objectives are achieved. Directors are also responsible for reporting to shareholders in company reports, and it i

20、s the directors, not the managers, who bear the brunt of shareholders9 scorn when profits are down, as well as receiving shareholderspraise when profits are up. Ironically, although directors are not known as managers, their whole job is about management!The Human Resource Management Department is s

21、et to train employees.according to customers, requirementsaccording to the needs of each departmentaccording to the instructions from the CEOif the employees are not good enough.The business wont be successfulThe workforce is not better chosenThe managers failed to gain profitThe long-term perspecti

22、ve is considered byemployeesmanagersdirectorsManagers and directors have the same in companies.Management responsibilitiessalariesworking hoursDirectors report tomanagersshareholdersC. departmentsSection Three Translation (20 points)Translate the following passage into Chinese. (20 points)Advertisin

23、g is a paid, non-personal message communicated to a select audience through a mass medium. Selective advertising promotes a particular brand of product. Institutional advertising is image-building advertising for a firm. Primary-demand advertising promotes the products of an entire industry rather t

24、han a single brand. The major advertising media are newspapers, magazines, direct mail, outdoor advertising, television, and radio. Newspapers account for the greatest part of advertising expenditures, with television running a fairly close second. Magazine advertising is perhaps the most prestigiou

25、s, and direct mail is certainly the most selective medium. Radio and magazine advertising can also be quite selective, and radio is relatively inexpensive.试卷代号：4050国家开放大学2020年秋季学期期末统一考试商务英语阅读试题答案及评分标准(供参考)2021年1月Section One Grammar and Word Practice (40 points)Part 1 Questions 110. (20 points)Each o

26、f thesentences belowisfollowedbythreechoicesmarked A, B and C. Choose the oneanswer thatbestcompletes thesentence.(2pointseach)B2. C3.A4.C5. A6. A7, B8.A9.B10. BPart 2 Question 1 1 20. (20 points)Choose the correct word or words from the box to complete the following sentences. (2 points each)1 1. business1 2. In