牛津高中英语模块4第一单元reading公开课

1、Unit1 ReadingAdvertisementsad.flvhi.flvSedal ShampooEverything is possible!Commercial adPublic service ad1) What do advertisements encourage people to do?2) What are PSAs meant to do?To buy a product or service or believe in an idea.To educate people about health, safety or any other issue which aff

2、ects public welfare.SkimmingReading Strategy How to read expository writing说明文introduction of subjectsupporting detailsconclusionpara.1para.2 What is an ad?para.3-4 Does an ad tell people the complete truth？para.5 Public service adspara.6Compare the two types of adsTypes of adsSimilaritiesDifference

3、s exam-ples广告词places foundMethods usedPurposes目的Reliance可信度Commer-cial ads PSAs? Similarities Places found Methods used _ language_imagesBillboardsNewspapers MagazinesThe internet RadioTelevisionpersuasive excitingattractiveoriginalCareful readingTypes Differences Purposes 目的 Reliance可信度Comme-rcial

4、adsPSAsto promote a product orserviceto educate people about health,safety or any other issue which affects public welfareThey do not tell you the complete truth.They are helpful andwe can learn a lot byfollowing the advice they give.Types Examples Commerc-ial adsPSAs“Bright-teeth fights bad breath!

5、“You are proud of your cooking, so shouldnt you buy the very freshest food?“Yes to life, no to drugs“Knowledge changes life“Project Hope schooling every child“Smoking is committing a suicide slowlyCommercial adsPublic service ads1. A commercial ads is one which someone has _ to _ a product or servic

6、e. 1. A PSA is often placed _, and is intended to educate people about health, safety, or any other _ which affects_.2. Not all ads tell people the _ truth, so people must _the methods used in ads to try and sell us things.2. PSAs also use attractive and _ images and_ language, but they are made to

7、serve the public. PSAs are _ to teach people and help people lead better lives.paid forpromotecompletebe aware offor freeissuepublic welfareoriginalcreativemeantT /FConsolidation: Advertisements, which often use (1)_ language and (2)_ images, play an important (3) _ in our lives. There are two main

8、(4)_ of advertisements.One is called (5)_ advertisements, which are meant to (6) _ a product or (7) _ .But they dont tell (8) _ the (9)_ truth. Another one is called PSAs, which use (10)_ and (11)_ images and (12)_ language,are often placed for (13)_.They (14)_ with many social (15)_, which often af

9、fect public (16)_.persuasiveexcitingpart/roletypescommercialpromoteservicecustomerscompleteattractivecreativeoriginalfreedealissueswelfareDiscussionDiscussionWhat positive/negative effects advertisements have on our lives? Rules 1.Four students form a group2.One takes down the notes3.Try to list as

10、many effects as you can 4.Finally one reports the results of discussion in public幻灯片 15 People have different views on ads. Some people think ads are welcome. The consumers can gain not only knowledge of goods but also artistic enjoyment. Contrary to those people, many others think ads are very unpl

11、easant. Consumers are easily cheated by the false ads. What is more, consumers feel annoyed to be interrupted by ads when they are watching TV. Whether you like it or not, ads have become a part of our life. Homework:Read the text more times after class Pick out the difficult language points you think.Welcome your commentsT /F1 Advertisements are found in many places.2 PSAs are only found in newspapers.3 All advertisements tell the complete truth.4 PSAs and commercial ads use some of the same me