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1、DocumentDate*资料来源:Unit of measure例子HighLowLegendLegendLegendTextTextTextTextTextTitlex+x+TextTextTextTextText1GBUTtemEXHIBIT TITLE*资料来源:2GBUTtem*资料来源:Unit of measure3GBUTtemTextTextTextTextTextTextTextTextTextText2X2 CUBED*资料来源:Unit of measure42X2 TOWER*资料来源:Unit of measure5PlacePriceProductPackageP

2、ositioning promotionProduct offering5Ps MARKETING*资料来源:Unit of measure6StrategySkillsSystemsStaffShared valuesStructureStyle7S*资料来源:Unit of measure7ARROW 3D*资料来源:Unit of measure8GBUTtemCUBES1 3D*资料来源:Unit of measure9GBUTtemCUBES2 3D*资料来源:Unit of measure10GBUTtem*FootnoteSource:CUBES3 3D*资料来源:Unit of

3、 measure11GBUTtemTextTextTextTextCUTOUT 3D*资料来源:Unit of measure12New entrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCES AT WORK*资料来源:Unit of measure13TextTextTextTextTextTextTextTextTextTextJOINT*资料来源:Unit of measure14TextTextTextTextLEVEL SEPARATE 4*资料来源:Unit of measure15TextTextTextLINEAR

4、A 3D*资料来源:Unit of measure16TextTextTextTextLINEAR B 3D*资料来源:Unit of measure17TextTextTextLINEAR C 3D*资料来源:Unit of measure18TextTextTextLINEAR D 3D*资料来源:Unit of measure19TextTextTextTextLINEAR E 3D*资料来源:Unit of measure20TextTextTextLINEAR G 3D*资料来源:Unit of measure21TextTextLINEAR I 3D*资料来源:Unit of me

5、asure22TextTextTextTextLINEAR J 3D*资料来源:Unit of measure23TextTextTextTextLINEAR N 3D*资料来源:Unit of measure24TextTextTextLINEAR P 3D*资料来源:Unit of measure25TextTextLINEAR Q 3D*资料来源:Unit of measure26TextTextLINEAR Q 3D*资料来源:Unit of measure27PlanImplementSupportLINKS 3*资料来源:Unit of measure28PERSPECTIVE 3

6、D*资料来源:Unit of measure29GBUTtemTextTextTextPROPELLER 3D*资料来源:Unit of measure30RINGS 3D*资料来源:Unit of measure31GBUTtemTextTextSCALE*资料来源:Unit of measure32TextTextSCALES*资料来源:Unit of measure33TextTextTextTextTextTextSIZES IN*资料来源:Unit of measure34SPIRAL1 3D*资料来源:Unit of measure35SpiralBrakesTube in tub

7、eSPIRAL2 3D*资料来源:Unit of measure36GBUTtemTextTextTextTextSPOTLIGHT*资料来源:Unit of measure37TextTextTextTextTextTextSTAIRCASE*资料来源:Unit of measure38GBUTtemStars 3D*资料来源:Unit of measure39GBUTtemTextTextWIRE CUBES*资料来源:Unit of measure40TextTextTextTextTextTextTextARROWS*资料来源:Unit of measure41TextLEVEL 1*

8、资料来源:Unit of measure42TextTextLEVEL 2*资料来源:Unit of measure43TextTextTextLEVEL 3*资料来源:Unit of measure44TextTextTextTextLEVEL 4*资料来源:Unit of measure45TextTextTextTextTextLEVEL 5*资料来源:Unit of measure46TextTextTextTextTextTextLEVEL 6*资料来源:Unit of measure47TextHeaderHeaderTextFLOW 2*资料来源:Unit of measure4

9、8TextTextHeaderHeaderTextFLOW 2 TITLE*资料来源:Unit of measure49TextHeaderHeaderTextHeaderTextFLOW 3*资料来源:Unit of measure50TextTextHeaderHeaderTextHeaderTextFLOW 3 TITLE*资料来源:Unit of measure51TextHeaderHeaderTextHeaderHeaderTextTextFLOW 4*资料来源:Unit of measure52TextTextHeaderHeaderTextHeaderHeaderTextTex

10、tFLOW 4 TITLE*资料来源:Unit of measure53TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW 5*资料来源:Unit of measure54TextTextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW 5 TITLE*资料来源:Unit of measure55TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW 6*资料来源:Unit of measure56TextTex

11、tTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW 6 TITLE*资料来源:Unit of measure57TextTextTextTextBLADES*资料来源:Unit of measure58TextTextTextTextBOX*资料来源:Unit of measure59TextTextTextTextBOX*资料来源:Unit of measure60TextTextTextCYCLE 1*资料来源:Unit of measure61TextTextCYCLE 2*资料来源:Unit of measure6

12、2TextTextTextCYCLE 3*资料来源:Unit of measure63TextTextTextTextCYCLE 4*资料来源:Unit of measure64TextTextTextTextTextCYCLE 5*资料来源:Unit of measure65TextTextTextTextTextTextCYCLE 6*资料来源:Unit of measure66TextTextTextTextTextTextTextCYCLE 7*资料来源:Unit of measure67TextTextTextTextTextTextTextTextCYCLE 8*资料来源:Unit

13、 of measure68TextTextTextTextTextTextINCOMING*资料来源:Unit of measure69TextTextTextTextTextRIBBON*资料来源:Unit of measure70TextTextTextTextTextRING*资料来源:Unit of measure71TextTextUPON 2*资料来源:Unit of measure72TextTextTextTextTextTextTextTextCONTINUOUS*资料来源:Unit of measure73TextTextTextTextCUTOUT*资料来源:Unit o

14、f measure74TextTextTextLINEAR A*资料来源:Unit of measure75TextTextTextTextLINEAR B*资料来源:Unit of measure76TextTextTextLINEAR C*资料来源:Unit of measure77TextTextTextLINEAR D*资料来源:Unit of measure78TextTextTextTextLINEAR E*资料来源:Unit of measure79TextTextTextLINEAR F*资料来源:Unit of measure80TextTextTextLINEAR G*资料

15、来源:Unit of measure81TextTextTextTextLINEAR H*资料来源:Unit of measure82TextTextLINEAR I*资料来源:Unit of measure83TextTextTextTextLINEAR J*资料来源:Unit of measure84TextTextTextTextTextTextLINEAR K*资料来源:Unit of measure85TextTextTextTextLINEAR N*资料来源:Unit of measure86TextTextTextLINEAR P*资料来源:Unit of measure87Te

16、xtTextLINEAR Q*资料来源:Unit of measure88TextTextTextPROPELLER*资料来源:Unit of measure89TextTextTextTextTextSTEP 5*资料来源:Unit of measure90TextTextTextText2 ON 1*资料来源:Unit of measure91TextTextTextTextTextTextAGAINST*资料来源:Unit of measure92TextTextTextTextTextAT WORK*资料来源:Unit of measure93TextTextCOUPLED HORIZ

17、*资料来源:Unit of measure94TextTextCOUPLED VERT*资料来源:Unit of measure95TextTextTextTextFOCUSED*资料来源:Unit of measure96New entrantSuppliersIndustry competitorsBuyersSubstitutesFORCES AT WORK*资料来源:Unit of measure97TextTextTextPARALLEL*资料来源:Unit of measure98TextTextTextTextSPLIT*资料来源:Unit of measure99TextSUR

18、ROUND*资料来源:Unit of measure100TextTextTWISTED*资料来源:Unit of measure101TextTextUP & AWAY*资料来源:Unit of measure102TextTextUP & DOWN*资料来源:Unit of measure103CustomerClientsDistributorsCompetitorsSuppliers3Cs TRIANGLE*资料来源:Unit of measure104SkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set

19、ofactions aimed at gaining a sustainable advantageover competition The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organization,considered interms of corporatedemographics, notindividual personalities The

20、way managers collectively behave with respect to use of time, attention and symbolic actions The processes and proceduresthrough which things get donefrom day-to-dayThose ideas of what is rightand desirable (in corporateand/or individual behavior)which are typical of theorganization and commonto mos

21、t of its members Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people3S-4S*资料来源:Unit of measure105The way managerscollectively behave with respect to useof time, attention,and symbolic actions The people in th

22、e organization, consideredin terms of corporate demographics, not individual personalitiesThe organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated Those ideas of what is right and desirable (in corporate and/or individual behavior

23、) which are typical of the organization and common to most of its members The processes and procedures through which things get donefrom day to day A coherent setof actions aimedat gaining asustainableadvantage over competition Capabilitiespossessed bythe organizationas a whole asdistinct from thein

24、dividuals. Some companies perform extraordinaryfeats withordinary peopleStaffSystemsStyleSharedValuesStructureSkillsStrategy2S-5S*资料来源:Unit of measure106Competitive positionLowMediumHighProduct/market attractivenessLowMediumHighBUSS PORTFOLIO*资料来源:Unit of measure107Change visionChief ExecutiveLeader

25、ship groupsDown the lineExternal constitutionCommitmentConvictionCourageCapabilityIndividual activityEnabling devicesCHANGE BOARD*资料来源:Unit of measure108 Delta P Vision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblem SolvingProcessClient managers

26、 (particularly middle management) haveskill to lead programimplementationChange in actual behaviorAction plans sufficient to achieve goalsAgreement on objectives by line managementManagement of high-involvement processImplementation ornear implementationof required structureand systemsFlow of 2-way

27、communicationsPeoples understanding, belief and contribution to act on vision and action plansAccurate measurementof action and resultsClear accountabilitiesEarly winsVisible demonstrationof new vision andvalues by clientleadershipDELTA P*资料来源:Unit of measure109Natural owner Relative ability to extr

28、act value Low Medium Value-creation potential in business unit High Corporatecenter skillsBusiness unit linkagesTaxation/valuationdifferences Industry attractivenessCompetitive positionRestructuring/rationalization opportunities“One of the pack” Retain andgive toppriorityRetain andgive priorityRetai

29、n andmanage forcode orliquidate Probablydivest DivestDivest orliquidate MACS*资料来源:Unit of measure110Business StrategyManufacturing StrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURING STRATEGY*资料来源:Unit of measure111Restructuring framework

30、 1 5 4 3 2 PENTAGON*资料来源:Unit of measure112Benefit Price Competitivedisadvantage Competitiveadvantage PRICE BENEFIT*资料来源:Unit of measure113Appraise performanceand prospects Developstrategy Redesignpivotal jobs Design the skillbuilding process Assess changereadiness Top downaction programs Bottom up

31、action programs 1 2 4 5 6 7 8 3 SMILE CHART*资料来源:Unit of measure1143.Create andpursue a uniqueadvantage 2.Resegment the market to create a niche4.Exploit uniqueadvantageindustrywide 1.Do more andbetter of thesameWhen tocompete STRAT GAMEBOARD*资料来源:Unit of measure115Stage 1 Stage 2 Stage 3 Stage 4 Va

32、lue system Strategic manage-mentExternally orientated planningForecast based planningBudget planningMeet budget and schedulePredict the futureThink strategicallyCreate the futureSTRAT MANAGE*资料来源:Unit of measure116Selling margin ContributionSalesSelling rateSalesAvailable selling time EffectivenessC

33、ontribution Available selling time Productivity ContributionTotal selling costsEfficiencyAvailable selling timeTotal selling costsUtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSupport leverageTotal sales timeSupport costsTREE PRODUCTIVITY*资料来源:Uni

34、t of measure117MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprove corebusinessperformanceGrow throughacquisitionand/or mergerAdopt soundfinancingapproachVALUE CREATION*资料来源:Unit of measure118Real Perceived Clients relative ability to extract valueCorporate center skillsLinkag

35、es between business unitsFinancial ownership fitIndustry restructureInternal controllerShared resourcesTransfer of capabilityVertical integrationDifferences in tax positionExistence of non-cases objectivesInefficiencies in financial marketsDifference in valuation techniqueVALUE SOURCES*资料来源:Unit of

36、measure119HeaderTextGANTT10*资料来源:Unit of measure120HeaderText#GANTT15*资料来源:Unit of measure121TextTextTextTextLEFT TO RIGHT*资料来源:Unit of measure122TextTextTextTextTextProcess objectivesTextSub-objectivesSTUDY OBJECTIVE*资料来源:Unit of measure123TextTextTextTextTextTextTextTOP DOWN*资料来源:Unit of measure12

37、4TextTextTextTextTextTextTextTextTextText2X2*资料来源:Unit of measure125TextTextTextTextTextTextTextTextTextText2X2 CUBED*资料来源:Unit of measure126TextTextTextTextTextTextTextTextTextTextTextText2X2 EXTENDED*资料来源:Unit of measure127TextTextTextTextTextText2X2 TOWER*资料来源:Unit of measure128TextTextTextTextTe

38、xtTextTextTextTextTextTextTextTextTextTextTextText3X3*资料来源:Unit of measure129TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3 EXTENDED*资料来源:Unit of measure130TextTextDIFFRACTION*资料来源:Unit of measure131TextTextTextFLOW DOWN*资料来源:Unit of measure132TextTextPASS THROUG

39、H*资料来源:Unit of measure133Label 1Label 2Label 3AREA*资料来源:Unit of measure134GBUTtemLabel 1Label 2Label 3Label 4Label 5BAR*资料来源:Unit of measure135GBUTtemLabel 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of measureBAR 2*资料来源:Unit of measure136GBUTtemLabe

40、l 1Label 2Label 3Label 4Label 5BAR BUTTED*资料来源:Unit of measure137GBUTtemLabel 1Label 2Label 3Label 4Label 5000000000000000SeriesSeriesSeriesBAR STACKED*资料来源:Unit of measure138GBUTtemLabel 1Label 2Label 3Label 4Label 5000000000000000100%=SeriesSeriesSeriesBAR STACKED 100%*资料来源:Unit of measure139GBUTt

41、emTitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5Label 6BUBBLE*资料来源:Unit of measure140GBUTtemLabel 1Label 2Label 3Label 4Label 5COLUMN*资料来源:Unit of measure141GBUTtemLabel 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of measureCOLUMN 2*资料来源:Unit of measure142GBUTtemLabel 1Label 2Label 3Label 4Label 5COLUMN BUTTED*资料来源:Unit

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