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1、Argument 提纲001.决策解释-运作调整-商业推荐提纲:It would be reasonable to expect for higher profit by building health-related stories in areas where leading healthy lives are better concerned, but it is absurd to claim that building such a store in plainsville will certainly be satisfactorily rewarded if the arguer

2、 failed to see the below facts;First of all, we can get the conclusion that residents of Plainsvilly do pay good attention to healthy lives, but their concernings are mainly focused on healthy trainings and relevant items, while NatureWay, on the other hand, seems to emphasize on healthy food.The ou

3、tcoming will not be so satisfactory as anticipatedif Natures Way failed to se to this difference either by adapting the items of their store there or by advertizing and then persuading people into buying their healthy food.Whats more, the memo has obviously ignored the presence of other healthy-rela

4、ted stores in Plansvilly. Since the stores there have alreadly get a good reward on healthy-related retailing, it might not be so easy for a newbie to invade and become the conqueror if we take into account the natural of healthy-related products that people will not be easily enticed into trying a

5、new brand of food or product while they have already found somewhat fit them well.Last but not least, no one can assure this trend of “hot buying”will last forever. People may enter a more rational state in choosing sporting or food for their wellbeings while more and more retailers enter into the c

6、ompetion for limited market. For the reasons given above, I strongly recommend the director of the Nature Way taking a more overall consideration of the markets foreseeings and making enough analysis and planning, which will lead to a more stable possible of profit.2. 1. the residents who are concer

7、ned their health will no certainly purchase health-related products, because most of the people just enjoy the free exercise such as running. 2. even if many people want to purchase health-related product, they will not certainly buy the products of NW, for there are many competitors in this area, s

8、ome of which have enjoyed a good repution. 3. the arguer fails to provide concrete evidences which assure this trend will be continue.002.由此及彼-房地产推荐提纲:Although the committee of homeowners from the Deerhaven Acres seems to that a set of restrivtions on landscaping and housepainting will certainly bri

9、ng a rise in property values, I wonder if the argument can bare any close examination. The arguer direct draws the conclusion from the example of nearby Brookville adopted restrictions and got value rise, so if Deerhaven do the same, it must get the same reslult- which seems absurd.One reason why I

10、disagree the arguer is that there might be corelation rather than a cause-reslut relationship between the adoption of restirctions and the going-up of property values.There are so many factors which may contribute to the latter, for instance, the Brookville may have changed from ordinary dwellings t

11、o a hive with potential maket, the situation of Brookvoille may be a promise to safety, or convinient public transportations may have been available. Landscaping of yards and arranged housepainting may attract new homeoewners, which in turns raise the property values, but it is nave to think that th

12、is is the one and only reason.On the other hand, dwellers have the freedom in choosing between a universal arrangement of community and developing their own tastes of housepainting and landscaping. Simply take housepainting for example, bule may be a lot of peoples favourite color but a fews loathne

13、ss. Forcing those who are not make them happy.Whats more, a group of house with the same color arrangement may seem attractive and interesting, the same thing will not be so pleasing while happening to different house groups .In sum, I agree with the arguer that some improvement in community will he

14、lp promote property values. But the result wil not be so satisfactory if the coummunity put things as simple as in the argument.I would recomment Deehaven to work out a way of itself , which is different and unique , to add its attraction and hence the property values, for instance, to develop its c

15、ommunity culture or son on.1. No direct connections between the triple in average property and the set of restrictions. In fact, the landscaping and housepainting do not possibly contribute a lot in local propert values. The other factors such as the building of large factories and commerical center

16、s, the burgeonig of local toursim and the like should be more determinative.2. false analogy between B and D, B might be famous for their entertaining and uniform landscape, in other words, lighter living styles, however, D is some kind of more serious city in that it deal with manufacturing and agr

17、iculture.3.the feasibility of this project, the population of B might much smaller than D, therefore it is easier to carry on these restrictions, however, the status of D might much complex so that it is hard to put the policy into practice.004. 比较引论-房地产The following was posted on an Internet real e

18、state discussion site.Of the two leading real estate firms in our town-Adams Realty and Fitch Realty-Adams is clearly superior. Adams has 40 real estate agents. In contrast, Fitch has 25, many of whom work only part-time. Moreover, Adams revenue last year was twice as high as that of Fitch, and incl

19、uded home sales that averaged $168,000, compared to Fitchs $144,000. Homes listed with Adams sell faster as well: ten years ago, I listed my home with Fitch and it took more than four months to sell; last year, when I sold another home, I listed it with Adams, and it took only one month. Thus, if yo

20、u want to sell your home quickly and at a good price, you should use Adams. 简要翻译:找Adams卖房快,房价好。因为A是最好的,它有更高的年收入、更多的代理,它卖房子的平均价高。而且本人前后9年的经历也证明了这一点。推荐提纲:11. larger staff size does not follow high efficiecy,neither does full-time policy. a. sometimes larger staff size comes with tedious process. b. pa

21、rt-time job in real estate is very natural since there are less consumers in certain hours compared with other jobs. so it is wise decision to allow the part-time job, for one reason the firm can reduce their cost , for another reason employees can save unnecessary time spend in nothing-to-do condit

22、ions. 2.unfair and incomplete comparision between AR and RR a. the cost used for employee payment in two firms are different. since AR have larger staff size, so that it should pay more on the whole. b. the size of firms influence their revenue, the arguer simpy compare $168,000 with $144,000 withou

23、t giving any personal earning data. in fact, we can judge from the number and staff size (50,25) that the latter seems to be more productive. 3. the arguer make his assumption based by one single home selling from two firms, which makes the conclusion open to doubt. a. one home selling can not repre

24、sent whole situation b. devoid how much do these houses sold only talking about months make no sense. c.the house sold in different years so that there are many other time-affluence factors such as economy fluctuate and government policy.21False assumption: no evidence shows that A is better than F

25、to depend on the amount of more sales money and agents, the author ignores the average sale; 2Flase analogy: the success situation of last year does not mean that A can success at the present time; 3The author neglects the difference between his two houses, such as location, price and quality of the

26、m, etc. in addition, there have taken place so many changes in nine years, for example, the improvement of society and the requirement of real estate, etc. In sum, if you want sell you house at a satisfied price, not only finding a excellent agent but the proper market analysis of your house are equ

27、ally necessary.006. 结论说明-商业推销The following was written as a part of an application for a small business loan by a group of developers in the city of Monroe. A jazz music club in Monroe would be a tremendously profitable enterprise. Currently, the nearest jazz club is 65 miles away; thus, our propose

28、d club, the C Note, would have the local market all to itself. Plus, jazz is extremely popular in Monroe: over 100,000 people attended Monroes jazz festival last summer, several well-known jazz musicians live in Monroe, and the highest-rated radio program in Monroe is Jazz Nightly, which airs every

29、weeknight. Finally, a nationwide study indicates that the typical jazz fan spends close to $1,000 per year on jazz entertainment. It is clear that the C Note cannot help but make money. 简要翻译:在Monroe开一家Jazz club会很赚钱。因为该市有很多人喜爱爵士乐,爵士乐迷第年都会有很大笔开销花在爵士乐相关的事情,另外该市距离最近一家Jazz club也很远,所以它们会拥有整个市场。推荐提纲:11. pe

30、ople will still be unlikely to go C Note club only because it is near when C Note can not provide better service. 2. fails to provide detailed information about that nearest jazz club, it might be very famous so that people are used to spend time there, however, admited C Note are closer and has goo

31、d service, if it has no fixed consumers and attraction in fame, it still can not make money tremendously 3. jazz is popular in M does not equal jazz clubs are also popular. people might prefer listening radion, watching TV ,buying records than going to jaz clubs since jaz clubs cost more. 4. the 3 r

32、eason arguer mentioned in order to prove the jazz is popular in M in fact all unconvincing: a. the first reason is too special , jazz festival surely attracts more people in attending, instead the arguer should provide the situation in every-day life. b. the second reason has no direct connection wi

33、th the whether or not jazz is popular in M. it just proved that M is better place for stars residing c. the last reason prove litte too since the program broadcast so less frequently that it is almost natural many people listen to that program since if they missed it they will spend another week wai

34、ting the next set. 5.national wide survey can not be applied to M before there is enough evidence shows the survey fits situation in M as well.21.So much stuff is available about jazz already, so whether the residents still need a new jazz club is hard to say. The existing club might be doing its jo

35、b so well that 65 miles appears not to be a long distance after all. 2.Though several well-known musicians live in M, whether they would like to contribute to the proposed club is a question. 3.That jazz festival is an unusual occasion, and surely it attracted a large crowd. Whats more, many of the

36、visitors might have come from other towns than M. 4.$1,000. per year is spent by the typical jazz fans nationwide, however, there is no mentioning there are many typical jazz fans in the town. Whats more, there is no guanrantee that they would spend more money on the proposed club.008. 观点说明-商业The fo

37、llowing appeared in a memorandum issued by the strategic planning department at Omni Inc. Mesa Foods, a manufacturer of snack foods that currently markets its products within a relatively small region of the country, has strong growth potential. Mesa enjoyed a 20 percent increase in profits last yea

38、r, and its best-selling product, Diabolique Salsa, has had increased sales over each of the past three years. Since Omni Inc. is interested in reaching 14-to-25 year olds, the age group that consumes the most snack food, we should buy Mesa Foods, and concentrate in particular on marketing Diabolique

39、 Salsa throughout the country.简要翻译:购买Mesa Foods,并主要生产其畅销产品Diabolique Salsa肯定会让Omni Inc赢利。因为Mesa Foods很有发展潜力,去年的利润增长有20%,而Diabolique Salsa在过去三年里销量也一直增长。另外零食的消费者正好是14-25岁的顾客群,Omni Inc很感兴趣。推荐提纲:11. No evidence shows the DS food is favored by the age group of 14-to-25. the arguer can not made hasty judg

40、ement even without provide this most important factors since OI has the origin aim at reach such age group. 2. No evidence shows DS can be popular in other regions, the local people might have their own sense of taste. 3. increase in profits last year and increased sales over each of past 3 years ma

41、ke no sense without knowing the whether MF actually makes profits. it might still in cost-supass-income trouble. 4. No evidence shows MF can be bought by OI, for one reason, MF is a small company that its stock has not come into the market. OI can hardly buy MF at will , moreover,whether OI has the

42、ability to buy MF remains unkown since no statistic for OI provided. it might also be a small comany and might even be in debt.21.When whether Mesa earned profits in the first year remains unknown, neither 20 percent in profits last year nor increased sales over each of the past 3 years makes any se

43、nse. 2.The tastes are not assured: 1)There is no indication that Mesa Foods is oriented to 14-25 years age group. Perhaps their foods are liked by older people rather than the young. 2)Diabolique Salsa might not be a popular tastes throughout the country. 3. The feasibility of this purchase is open

44、to doubt. 1)Mesa Foods might retain their independence. 2)Whether Omni Inc can afford MF is a question.009. 问题解决-教育与就业The following appeared in a memorandum from a dean at Omega University.Fifteen years ago, Omega University implemented a new procedure that encouraged students to evaluate the teachi

45、ng effectiveness of all their professors. Since that time, Omega professors have begun to assign higher grades in their classes, and overall student grade averages at Omega have risen by thirty percent. Potential employers apparently believe the grades at Omega are inflated; this would explain why O

46、mega graduates have not been as successful at getting jobs as have graduates from nearby Alpha University. To enable its graduates to secure better jobs, Omega University should now terminate student evaluation of professors. 简要翻译:终止学生评论教授,毕业生就能保证找到好工作。因为评价使得学生的分数平均增长了30%,使得潜在雇主认为学生的成绩是被夸张的,从而使本校学生没

47、有另一学校学生找工作成功。推荐提纲:11.No proof is provided as to potential employers belief in Omegas grades inflation. 1)The high grades dont reflect the graduates practical ability, Alpha graduates might show more practical skills. 2)Graduates from other Alpha University get even higher grades. 3)Omega university

48、is not as famous as Alpha University. 2.Termination of the evaluation of professors might have side effects. 1) The teaching quality might be lowered. Perhaps professors teach better because of the evaluation system. 2) The grades are lowered. Without the evaluation system, professors are not so dev

49、oted to teaching, and affect students grades accordingly. and the graduates are facing even harder time than now in finding a job.2Should the teaching effectiveness evaluation be blamed for Omega graduatess not being so successful at getting jobs as those from Alpha University? The arguer, by thread

50、ing up the relationships as evaluoation, grades inflation to disadvantage in job seeking, recommended Omega University to cancel the student evaluation of professors, which has been executed for about 15 years. While I concede that student evaluation of professors may cause some grades inflation, a

51、rash stop of evaluation system will only damage the university rather than do any advantage to it. It is easy to imagine that, in order to please students so that get a good evaluation, some professors will grant satisfactory grades to those he teaches, which are higher than they really deserve. But

52、 the evaluating of the teaching effectiveness gives students the opportunity to show their approval or disapproval to professors on academic level, personality, capability and other criteria which influent them. The bidirectional evaluation not only helps students to get better education, but also m

53、irrors the professors whether they are successful in their career or not and improve themselves accordingly. Students in such a university will be more active and possitive in study, which in turn reward them with better scores. While in a conventional university, the students get little chance to s

54、how their dissatisfaction of ineffectiveness of some professors. They may lost their interest in those courses while the professors even do not get the chance to know about this. The arguer unfaily ascribes the 30% rise in overall students grades of Omega University to inflation, failing to see the

55、possible bi-directional improvement of both students and professors. By comparision between Omega University and the nearby Alpha University, the arguer is strongly against the evaluation of teaching effectiveness because graduates from the latter seem to have an advantage over their peer from the f

56、ormer in seeking good jobs. But he failed to give us some important basic comparisions between the two universities, which may be the root where the difference arises from. For example, the difference between academic powers of the two universities, or the inproper curriculum scheduling. Its unfair

57、to blame the evaluation system if Alpha is a first-class university while Omega is, unfortunely, a second-class one. Such pre-disavantages may have a dominant role in employers decision in choosing graduates from the two universities. Its the students freedom to evaluations on professors and their t

58、eachings, which is forgotten or forbidden for so long a time that most universities do not grant their students the power to do so. But nowadays, the headers of universities are coming to see this and making alternation or improvements to remend on which the Omega University has executed for 15 year

59、s. Its such a well built system in Omega that shouldnt be brutally erazed out. In order to secure the graduates better job opportunities, the Omega University should focus on improving their academic level by employing better professors or making alternations on curriculum to meet the employers crit

60、eria.010. 描述现象-提出应对措施-政府宏观调控The following appeared in a letter to the editor of a Batavia newspaper.The department of agriculture in Batavia reports that the number of dairy farms throughout the country is now 25 percent greater than it was 10 years ago. During this same time period, however, the pr

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