工商管理专业英语

1、工商管理专业英语重点一名词解释：what is a manager?答 ： A manager is a person who plans,organizes,directs,and controls the allocation of human ,material,financial,and information resources in pursuit of the organization s goals.What is the difference between middle managers and first-line managers?答：The heavier empha

2、sis onmanaging group performance and allocating resources represent the most important differences between first-line ang middle managers.How can you characterize top-managers work?答： Top managers spend most of their day(over 75 percent) planning and leading.pressures and demands on top managers can

3、 be intense.What is the one of natural outcomes of outsourcing?答： Modular corporations come into being.二选词填空Adrian was in charge of the allocation of available funds.2.Our firm is orientedtowards the export side of the business.The on-time delivery of goods is required in the contract.Thegraphicdisp

4、lays will be heloful to illustrate the increase of the output.Companies cannot survive fierce competition withoutinnovativepersonnels.Keeping the accounts is part and parcelof my job.The CEO and other high-level executivesare often referred to as top management.The tasks that managers do include pla

5、nning,organizing,leading,andcontrolling the work of an organization. Functionalmanagers supervise employees having expertise in one area,such as accounting,humanresources,sales,finance,marketing,or production.general managers areresponsiblefor the operations of a more complex unit,such as a company

6、or a division.He carried out a number of fraudson trusting people who lent him money .He would not havesucceeded in such a risky business if he had not been such a clever entrepreneur.They could not tell the commcnding officer from his subordinates.The two old rivals vie for the frist place .15.Some

7、 people cannot be trusted to work wihout supervision.Half of the medical supplies have already been allocated to the victims of the earthquake.Can youdifferentiatethis kind of rose from the others?The factory haslaid offworkers because of the drop in sales.They were blame for their failure to hold d

8、ownexpenditure.The companyhas slashedthe costs of the project in order to seize the last chance to survive.The company is trying todiversifyits range of products so that they can get more market shares.Mr. Black realized that his company was in dire straits and it went beyond him to deal with the wh

9、ole situation.Tom, my next door neighbor, isexemptform military service because of his poor health.With the economic environment improved , his company ssale in that area is getting less susceptibleto the crisis.Mr.White declared that he was not liable for his partner s debts.The employees suedtheir

10、 manager for breach of contract.27.If we cannot keep on holding the edge in the services, we ll lose our share in market.Nowadays, the manufacturing industry cannot make dowithout services.To merge or not to merge that s the question. The board of the company has deferred the decision to do it.A cou

11、ntry sinfrastructureservices must develop with its economic growth because no advanced society can be without these services.31.三翻译 英译汉： 1.Sometimes, though, a first-line manager is a recent college graduate who is responsible for the work of both hourly employees and professionals. Such a first-lin

12、e manager is likely to have little hands-on experience. Lack of experience isn ta problem if the new manager is willing to learn and has the competence to communicate with diverse types of people , to coach and counsel subordinates, and to provide constructive constructive feedback. 答;然而有时一个第一线经理是新来

13、的大学毕业生，负责管理计时雇员和专业人员的工作。这样的第一线经 理可能很少有亲身的经验。缺少经验不一定是麻烦，但这要求新经理乐于学习，并且有能力和不同类型的 人打交道，培训和指导下属，并提供建设性的反馈。managers and acquisitions 兼并与收购 3.corporate restructuring 公司重组 4.downsizing 缩编 5.outsourcing decision 外包决策 6.modular corporation 组件公司 7.unit cost of production 单位生产成本 8.strategic alliance 战略联盟 9.ove

14、rhead 管理费用 petitive advantage 竞争优势 work form of organization 网络型组 织（结构） 汉译英社团 community2. 首席执行官 chief executive officer3. 常务董事 managing director4. 流行价格 prevailing price5.监督员 supervisor.市场份额 market share7.计算机程序员 computer programmed.管 理能力 managerial competency9. 保险业务员 insurance agent10. 资源配置 allocatio

15、n of resources11. 新闻广播员 newscaster12. 任务小组 task force13. 销售合作人 sales associate14. 收入，税收 revenue15. 管理，管理人员 management16. 工作框架 work setting17. 电话营销中心 telemarketing center18. 顾客投诉 customer complaint19. 业绩评价 标准 evaluation criteria for performance20. 具体运 作计 划 specific operational plans21. 分派权力与责任 delega

16、te authority and responsibility22. 协调进度与资源 coordinate schedules and resources23. 商务合作人 business associate24. 财务崩溃 financial debacle25. 刺激业务增长 spur the growth of the business26. 监督现场工作 supervise on-site work27. 生物芯片混合了计算机技术和 生物科学，是通过新网络企业创造的最令人兴奋的产品中的一种。利用计算机能力的优越来处理大量 的信息，生物芯片被开发用来扫描人的基因构成和分析与各种基因转换

17、疾病相关的风险。Biochips,which blend company technology with biological science, are among the most exciting products being created through new network organizations. Taking advantage of a computer s ability to process massive amounts of information, biochips are being developed to scan peoples genetic make

18、ups and analy ze risksassociated with various genetically transmitted diseases.28.世界经济 a global economy29.经济模式 the economic model 30.工业化经济an industrializedeconomy31. 自给自足 self-sufficient32. 银行业 a banking industry33. 提高生活质量 enhance the quality of life34. 经济活动的核心 the hub/heart of economic activity35.

19、商务服务业 business services36. 销售服务业 trade services37. 基础实施服务业 infrastructure services38. 社会服务业 social/personal services39. 公共管 理服务业 public services 40.电子零售业 electronic retailing41. 商店结账终端 point-of-sale terminal42 。公 司总部 corporate headquarters43.财务收益、盈利 financial rewards44.多种形式服务 an assortment of servic

20、es45.分销、销 售渠道 distribution channel46.建筑承包商 building contractors 47.运输成本 transportation costs 48.非商店零售 non-store retail sales49.商品直销 the direct sales of the merchandise 50. 纵向整合 vertical integration51.目标销售 catalog sales52.年销售额 annual sales 53.零售贸易 retail trades54. (备有)现货 products availableConsumers a

21、re more and more knowledgeabledemanding better value and service.( 消费者越来 越会买东西 )Retailing is becoming a high-tech business 正在变成一种高科技企业)Computer programs analyze the data and then automatically transmit orders to theretailers.(分析数据并自动把定货指令传给零售商)Retail managers must make complex decisions in selecting

22、 target markets, locating stores, determining what merchandise and service to offeK选择目标市场，确定店址，决定提供何种商 品和服务 )Dell computer views direct-mail retailing skills as the key to its success把直接邮购零售技术 视为其成功的关键 )四、判断正误1 、 A manageris a person who plans,organizes,directs,and controls the allocation of human ,

23、material,financial,and information resources in pursuit of the manager s individual goals. (F)While achieving the organizational goals, managers must perform moretasks by themselves. (F)Effectivemanagers must pay attention to what goes on both inside and outside theirorganizations.(T)The job of mana

24、gers is to help the organizations achieve specific goals,but usually they donot create any goals.(F)5.In a small orgain ,nization,there is usually only one level of management. As an organizationgrows, more levels of management are needed.(T)Middle managers receive broad, general strategies and poli

25、cies from top managers and translate them into specific goals and plans for first-line managers to implement.(T)Top managers are responsible for directing and cooedinating the activities of first-line managers and middle managers.(F)Middle managers spend more time on planning and organizing than fir

26、st-line managers.(F)9， A wholesaler is the final business in a distribution channel that links manufactureers with consumers.(F)Breaking bulk is to keep inventory so that products will be available when consumers want them.(F)Vertical integration means that a firm preforms onlyone level of activity

27、but organizing the other firms in thedisyribution channel.(F)Retailing is one of the nation slargest induetries in terms of employment.(T)relationship-oriented leaders are more effective when the situation is highly unfavourable.(F)the set of formal tasks and formal reporting relationship provides a

28、 framework for horizon control of the organization .(F)unity of command means that each employee is held accountable to not only one supervisor.(F)staff authority means that people in management positions have formal authority to direct and control immediate subordinates.(F)decentralization means th

29、at decision authority it located near the top of the organization.(F)第六章选词As top manager of the company ,if you do not assignline-managers responsibility to the plan,y ou will reach no goal.Theinspector was interested in ereything pertainingto quality appraisal.3.One of the most important points to

30、make achievements in business is to energizefront-line workers. 目标管理 management by objectives 一次性计划 a single-use plan 常备计划 a standing plan 应变计划 a contingency plan 企业目标 corporate goals 计划时间范围 planning time horizon 业绩评估系统 performance appraisal system 应急预算 emergency budget 灵活性与适应性 flexibility and adapt

31、ability 安全认定 系统 system of safety recognition 基层部门监督者 line supervisor 表彰信 a letter of commendation 英译development an action 制定行动计戈Ll develop safety training session 开安全生产培训课 /办 班 develop a line of thought 展开思路 develop front-line employees 培养一线工人 develop an interest inmanagement 对管 理产生 develop the nati

32、onal economy 发展国民经济 develop the company business扩展公司业务 develop one s idea （详纟细）阐述观点 develop a new device 研制一个新装置 develop the region in the west China 开发 建设中国西部地区第七章 填词The subordinates refused to complywith the manager s demand because its not at all practical 。A good manager is person who can harnes

33、sindividual talents to a common end 。No one can make the business go smooth only by issuingorders。An unbroken line of authority that links all individuals in the organization and specifies who reports to whom is named as chain of command。Delegation is the process managers use to transfer authority a

34、nd responsibility to positions below them in the hierarchy。Tall structure i s a kind of management structer characterized by an overall narrow span of management and a relatively large number of hierarchical levels 。Flat structer is a management structure characteriged by an overall broad span of co

35、ntrol and relatively sew hierarchical levels。Formalization is the written documentation used to direct and control employ ees。英译汉Deploy resources 有效的使用资源 hierarchical levels 层级 span of managers control 经理的管理职权范围 effective coordination 有效的协调 vertical control of the organization 组织机构的纵向管理 an automobil

36、e assembly line 汽车组装（流水）线 chain of command 指令链 delegate authority 分权 meet customers needs 满 足消费者的需求 line department 业务部门 staff department 职能部门 issue orders 发布命令第八章 填词Subordinates should have some say in the management of the business。The employees in Jacks company have regular accessto the boss to a

37、ir their opinions 。Participatory democracy is something that subordinates enjoy in management decision-making 。 英译汉Position power 职位权利 legitimate power 法理权利 reward power 奖赏权利 coercive power 惩罚权利 personal power 个性化权利 expert power 专业技能权利 referent power 禀性相关权利 charismatic leadership 个人魅力型领导 autocratic

38、leader 独断/专断型领导 democratic leader 民主型领导 authoritarian management 极权型管理 centralizeauthority 集权第十四章 汉译英1 市场营销组合 marketing mix 市场细分研究 segmentation research 市场导向 marketing orientation 目标市 场 target marketing 描述功能 descriptive function 诊断功能 diagnostic function 预测功能 predictive function 生 产导向活动 production-or

39、iented exercises 前控管理 proactive management 后控管理 reactive management 市 场信息反馈过程 marketing intelligence feedback process 市场营销系统 marketing systemIf they want their business to run well , managers should develop a long-run marketing strategy (制定长期 市场营销策略)Some organization havent conducted much marketing

40、research ，which causes them lose the market share。(失去市场份额)Heavy coupon users are most likely to redeem the coupons (用赠券兑换产品)The companies who increase their market share are those who are really understand and meet consumers need. (了解并满足消费者需求)It makes much difference for a firm to improve the bottom

41、 line(改善盈利状况 )填词three years ago ，the board of directors made that decision to computerize the whole company including all the branches。 And now this is paying dividendthe marketing research enables the firm to make their promotion more efficient and their consumers more acquainted with the brands ，r

42、etail outlets , etc.As CEO, Mr. Smith always ignores the side issues and addresseshimself to the main problems in management 。Mr. Carter always takes a pragmatic approach to problems . Thatsthe very reason why he was appointed to the post of sales director.判断Market research is the primary tool for exploring new opportunities in the marketplace.(T)To describe the historic ales trend and consumersat