商务英语（上）期末复习指导（新）

1、商务英语（上）期末复习指导(新)2010年10月一、复习范围课程终结性考试即期末考试，复习范围为教材环球商务英语（1）（2）两册的全部内容。该教材以模块为单位，两册共有8个模块；以公司作为进行各种商业活动的前提和基本单位，详细介绍了与客户的关系、公司的财务状况、产品、技术革新、如何招聘新的员工、如何做市场调查、如何做广告、产品的促销等内容。8个模块的重点内容及复习范围如下：Module 1 Change and the companyThis module looks at the changes which can take place in an organisation and the

2、effect these changes can have on the employees. It considers which have happened as a result of technology, new working practices and increasing globalization.In Unit 1 How companies operate you look at how organizations can be structured. You study the language for describing company structure and

3、personal responsibilities, and you also look at the development of successful products.In Unit 2 Responding to change you consider the effect of change on individuals and you read about the global market. You focus on new ways of buying and selling using the latest technology. You study the language

4、 used to describe trends and changes in them.In Unit 3 Ways of working you look at different work patterns and, in particular, at the effects of technology on working practices, including the trend towards working from home. You also look at regulations associated with the workplace and the language

5、 used to describe them.Unit 4 Pronunciation and review introduces you to phonetic script. You revise the material covered in the module and practice your spoken English in a number of communicative activities.Module 2 The customerThis module looks at the different ways organizations can provide effi

6、cient services to their customers. It considers various aspects of customer service, ways in which organizations can get feedback from their customers, and the concept of Total Quality Management.Unit 1 Customer service looks at ways in which an organisation can improve its service to customers and

7、how it can explain its customer service policy both to its staff and to the public at large. You study the language used in an action plan and in briefing sessions.In Unit 2 Customer feed back you look at a number of ways in which an organisation can find out what its customers think of its products

8、. You focus on the language used in interviews and on the telephone. You also look at a written questionnaire.Unit 3 Total Quality Management focuses on how TQM can be defined and looks at an approach to managing staff.Unit 4 Pronunciation and review continues work on phonetic script and looks in pa

9、rticular at consonants. You revise the material covered in this module, and practice your spoken English in a number of communicative activities.Module 3 FinanceIn this module you look at finance and the important role it plays in all business decision making.Unit 1 Finance awareness deals with the

10、basic practical questions behind company finance. You look at the most common financial documents and the basic language needed to communicate effectively in English about financial matters. You finish the unit by writing a report.In Unit 2 Finance in practice you look at how finance works in the co

11、ntext of a successful international transport company. The unit ends with your giving a presentation.In Unit 3 Setting up in business you prepare a business plan for a business of your own and go on to discuss your plan with the bank manager.Finally, in Unit 4 Pronunciation and review you study word

12、 stress, review the material covered in this module and practice your spoken English in a number of communicative activities.Module 4 A new productWe live in a world which is changing fast, and companies cannot rely on their products always being successful. They need to develop new products and ada

13、pt existing ones in order to keep ahead of the competition. This module describes the preparation leading to the launch of a new product on to the market.In Unit 1 What do people want? you look at market research, the ways in which it is carried out, and the role it plays in the development of a new

14、 product. You complete the unit by writing a short market research report, which includes information taken from graphs and charts.In Unit 2 Team spirit you see how companies organise teams to work on product development projects. You practice arranging meetings and discussing schedules on the telep

15、hone. You finish the unit by discussing how to share out work with another team member.How products can be promoted and launched is the subject of Unit 3 Promoting your product, in which you see how different companies approach the question of product development. You discuss the advantages and disa

16、dvantages of different types of promotion, and you plan the launch and promotional campaign for a practical product. Finally, you book a stand at a trade fair.In Unit 4 pronunciation and review you study sentence stress. You also review the material covered earlier in the module and practice your sp

17、oken English in a number of communicative activities.Module 5 Responding to technologyIn module 5 you look at how companies and individuals respond to the introduction of new technology and study the language used in connection with it.In Unit1Technology and company you look first at the effect of t

18、echnology on companies. You hear a number of employees giving their reactions to new technology and to the training they are given to enable them to use it. You practice a number of writing skills, including ways of taking notes, writing summaries and reports.Unit 2 Making things clear begins with i

19、nstructions and how to formulate them. You also look at company helpdesks for computer users and then go on to study how processes are described.Unit 3 The Internet and change considers some aspects of the changes that have come about in business as a result of the expansion of the Internet and the

20、effect of technological change on work patterns and opportunities. You study the language of probability and possibilities.In Unit 4 Pronunciation and review you study words that have stressed and unstressed (weak) forms. You also review the material covered earlier in the module and practise your s

21、poken English in a number of communicative activities.Module 6 Recruiting new staffThis module looks at the recruitment processwhy companies need to employ new staff, how they find and appoint new staff, and how they introduce new staff to the company.In Unit 1 Deciding to recruit you look at the fi

22、rst stage of the recruitment process. This is the writing of a job description and a person specification to identify exactly the type of person needed for the post. Then you look at placing an advertisement for the vacancy.Unit 2 Applying for posts deals with the next stage of the recruitment proce

23、ss from the point of view of both the employers and the applicant (the person who is looking for the job). You look at how to write a CV (curriculum vitae, Latin for an account of your life), which is a document that outlines your personal, educational and employment history. The unit ends by lookin

24、g at how candidates are chosen and called for an interview.In Unit 3 Selection and induction you look in more detail at how people prepare for a job interview, what happens in the interview itself and how the company assesses and chooses the right person. You also look at what is involved in writing

25、 references and, in the final session, you look at how a new number of staff is introduced to the company and read a case study of an induction programme.In Unit 4 Pronunciation and review Session 10 deals with intonation, and you review material covered in this module in Session 11. In Session 12 y

26、ou have the chance to practice what you have learned with a partner.Module 7 Advertising and CompetitionIn order to be successful, organisations must know what their competitors are doing and where they themselves fit into the market. When they have this information, they may then decide to make cha

27、nges to their brand image, their advertising, and their products or to other aspects of the company. In this module you look at ways of finding out about the market and the competition, and study the ways in which organisations use the data the collect.Unit 1 Researching the competition focuses on t

28、he process of collecting information and on the ways in which such data can be used. You complete a competitor analysis chart and study language used for making comparisons.In Unit 2 Research, planning and advertising, you consider some of the approaches organisations can use to target specific cust

29、omers. You look at different kinds of market research, and at some examples of advertising. You also study a SMART (Self-Monitoring, Analysis and Reporting Technology) action plan, a management tool for making sure aims and objectives are properly defines. You review a number of prepositions and stu

30、dy structures used to describe change.Unit 3 The importance of the brand analyses ways of promoting and repositioning a brand image. You look at how one company has succeeded in changing their brand image, and you study another management tool, the SWOT analysis (SWOT analysis is a tool for auditing

31、 an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors).Unit 4 Pronunciation a

32、nd review continues the work on intonation patterns you began in Module 6. You revise the material covered in Module 8 and practise your spoken English in a number of communicative activities.Module 8 Selling the productThis module completes the course by looking at a number of aspects of selling a

33、product or selling a product or a service. In exploring this area, you will work on some longer texts than you have dealt with before.Unit 1 Selling covers the skills you need in order to be successful salesperson and the language used to promote a product, both in writing and when making a presenta

34、tion. You also look at negotiation and how you use certain question forms.Unit 2 Caring for customers is about responding to customers who have a complaint. You study the language to use when making a complaint and apologizing, and look at how your company can deal with complaints in a positive way.

35、Unit 3 The wider world is about the trend towards international commerce and the factors that companies need to consider in the global marketplace. You look at national differences and hear about working in different cultures. You also read about the effects that cultures can have on people and how

36、these can be overcome.Finally, in Unit 4 Pronunciation and review you look back at what you have learned about English pronunciation in the course. You also review the material covered in this module and find communicative activities to do. 第1模块：变化和公司（Change and the company）本模块探讨公司组织内部发生的变化，以及这些变化对公

37、司雇员可能产生的影响。内容涉及新技术、新方法及全球化所带来的种种变化。 第一单元 (How companies operate) 商务内容要点：公司的组织结构。 语言学习要点：描述公司结构、人员职责的语言。 第二单元(Responding to change) 商务内容要点：变化对于个人的影响；全球化的市场。运用最新技术，采购和销售的新途径。 语言学习要点：描述各种趋势和趋势中的变化。 第三单元（Ways of working） 商务内容要点：各种各样的工作模式，特别是新技术对人们工作方式的影响，包括“在家上班”的趋势。与工作场所相关的各种规章制度。 语言学习要点：描述责任与劝告的语言，冠词的

38、用法,描述未来可能发生事情的语言第2模块：客户服务 (Module 2 The customer)本模块探讨各类公司为客户提供服务的各式各样的途径。研究客户服务的不同方面，得到公司客户反馈的方法，并介绍全面质量管理的概念。 第一单元（Customer service） 商务内容要点：公司可以用哪些办法改善对其客户的服务，如何对公司职工、对大众解释其客户服务的政策。 语言学习要点：写行动计划和做摘要简要介绍时所用的语言。 备忘录中所用的表达意图（打算）的语言 如何表示将要发生的事情 如何委婉地表示歉意和遗憾 如何做简要说明 第二单元（Customer feedback） 商务内容要点：公司怎样得

39、到客户对其产品的看法。三种方法：面对面访问；电话询问；问卷调查。 语言学习要点：如何做客户访问，包括如何引起对方注意、开场白、如何有礼貌地提问，对对方的话做出反应、感谢对方参与等。 第三单元（Total Quality Management） 商务内容要点：全面质量管理的定义；它所涉及的质量及人员管理问题。 语言学习要点： 1. 描述原因、目的及方式的说法 2. 表示顺序的词语 3. 过去完成时 4. 发表观点的句型 第3模块财务管理 (Module 3 Finance)本模块探讨财务管理的问题，以及财务管理在商务决策中的重要作用。 第一单元（Financial awareness） 商务内容

40、要点：公司财务管理背后最基本的实际问题。看到的是最平常的财务报表。学完本单元后写一篇报告。 语言学习要点： 有关财务的基本词汇 数词数字，包括：百、千、万、百万、亿小数面积、体积、年份、零、百分数、分数、货币、数字名词做定语、比率、约数等 表示“回顾”的说法；正式与非正式用语 表示遗憾的说法 如何写英文信 描述趋势 第二单元(Financial in practice) 商务内容要点：国际公司中的财务规则。 语言学习要点： 1. 描述趋势时所用的介词 2. 时态。回顾所发生的事：现在完成时、过去时； 展望未来：will 3. 表示遗憾与批评 4. 学习做口头的商务报告 说明趋势形成的原因；如何

41、写报告第三单元(Setting up in business) 商务内容要点：为你的公司准备一份商业计划，然后与银行经理讨论你的计划。 语言学习要点： 劝告、建议（正式的说法、一般性的说法、非正式的说法） 将来时态复习 虚拟语气的两种句型第4模块新产品开发 (Module 4 A new product)本模块探讨公司如何开发新产品，以适应现有的市场竞争并在竞争中保持领先地位.。第一单元(What do people want?) 商务内容要点：写一篇短的市场调查报告，其中包括从图表中得到的信息。语言学习要点：比较与对比形容词的原级、比较级、最高级句子中表示比较与对比的成份 如何写市场调研报告

42、第二单元(Team spirit) 商务内容要点：公司如何组织研制开发新产品的队伍；联系打电话安排会议、讨论日程。讨论如何与其他同事共同完成任务。 语言学习要点： “then”与“if”句型的搭配 2 电话用语 3 安排时间的用语 4 指示时间的介词 5 安排团队工作用语第5模块技术培训与发展 (Module 5 Responding to technology)本模块探讨公司和个人如何响应新技术的采用，并学习与之相关的语言。第一单元（Technology and the company） 商务内容要点：新技术对公司的影响。员工对新技术如何做出反应，对他们所接受应用新技术的培训。语言学习要点：

43、 形容词的用法；如何减轻或加重形容词的力量； 询问别人的意见和发表意见 写作技巧：如何记笔记；如何写纪要；报告的顺序； 如何提出建议第二单元(Making things clear) 商务内容要点：如何指示别人操作机器，如何发出指示；公司内部指导员工使用电脑的技术服务部门的工作 语言学习要点：描述过程的用语 如何向别人发出指示：祈使句；带to的不定式 指示代词 有关能否做某事的说法： 用于转述别人的话的动词及其用法 被动语态：be过去分词 描述过程时所用的表示顺序的词第三单元(The internet and change) 商务内容要点：互联网的发展给商务带来的变化，技术上的改变对工作模式和

44、工作机会的影响。因特网上的商务活动、通讯；如何使用和利用电子邮件。 语言学习要点： 表示概率与可能性的说法；如何表达未来可能出现的情况、可能性的大小 写电子邮件的注意事项 动词get的各种用法第6模块招聘与求职 (Module 6 Recruiting new staff)本模块探讨公司招聘新员工的原因，如何寻找、聘用新员工，如何使新员工进入公司工作。 第一单元(Deciding to recruit) 商务内容要点：招聘工作的第一阶段；职位描述，明确所需人员的类型；招聘广告。 语言学习要点： 与离职有关的动词 描述工作技能与经验所用的词第二单元 (Applying for posts) 商务

45、内容要点：招聘员工工作的第二阶段；简历应包括哪些内容；如何选择候选人；如何进行面试。语言学习要点： 简历写作的要点 把动词用做名词的动名词 申请表格的填写，求职信 推断的用语：情态动词can, may, must以及它们have过去分词的用法 如何有礼貌地提出请求第三单元 (Selection and induction) 商务内容要点：如何准备参加工作面试、面试的内容，公司如何评估面试结果,挑选合适的人选；如何写推荐信；新员工如何被介绍给公司同事。 语言学习要点： 面试注意事项 推荐信的要点第7模块广告与市场竞争 (Module 7 Advertising and competition)本

46、模块探讨研究市场与竞争对手的方法，并学习如何利用采集的数据。 第一单元 (Researching the competition) 商务内容要点：收集信息的过程，使用收集到的信息完成一个对竞争对手的分析图表。 语言学习要点： 提出建议的准确说法 询问别人以获取信息（间接问句） 比较与对比第二单元(Research, planning and advertising) 商务内容要点：公司针对目标客户采用的某些方法；市场调研的各种途径；广告实例。学习SMART行动计划。 语言学习要点： 增加前缀，改变词义 时间表达法：指示时间的介词 如何谈论变化第三单元(The importance of the

47、 brands) 商务内容要点：品牌形象的宣传与重新定位；公司如何成功地改变其品牌形象；学习另外一种管理工具SWOT分析法。 语言学习要点：如何使用修饰词 第8模块销售与服务 (Module 8 Selling the product)本模块探讨与产品销售或服务有关的一些方面。第一单元(Selling) 商务内容要点：成为一个成功的推销员所必需的技巧；推销产品所用的语言；谈判技巧； 语言学习要点： 反意问句 描述服务的用语 短语动词 条件句的用法第二单元 (Caring for customers) 商务内容要点：处理客户投诉；投诉的语言及道歉用语；如何以积极的态度对待投诉 语言学习要点： 投

48、诉与道歉的用语 如何写备忘录第三单元（The wider world） 商务内容要点：商务全球化的趋势；在全球性的市场中，公司应考虑哪些因素；民族差异；在不同的文化中工作；“文化震荡”可能对人产生的影响；如何克服这些影响。 语言学习要点： 发表意见；赞同或反对别人意见的用语 国家，语言与民族的说法 谈论相似与差异所用的说法 英国英语与美国英语的差异此外，每个模块的第四单元均为“语音与复习”，学习语音语调方面的内容，复习该模块中学过的英语语言技能。二、考核方式本课程考核采取两种方式：形成性考核和课程终结性考试。课程总成绩以百分制计。形成性考核占20%，课程终结考试占80%。 1、形成性考核形成性

49、考核包括平时作业，参与面授辅导和各项教学活动的情况，以及学生对学习过程的自我监控情况。2、终结性考试终结性考试为书面闭卷，考试时间改为90分钟。试卷分为四部分，卷面分值为100分：第一部分为听力，占30分； 第二部分为词汇与结构，占30分；第三部分为简答题，占15分；第四部分为阅读理解，占25分。试题题型如下：Paper 1听力部分 (30points)一般包括2段短文和1段对话，每一段将放2遍，说话人的语速一般略慢于正常语速。所包括的题型一般有以下几种：（1）根据所听的材料，判断下面的陈述正确与否，其实也就是我们经常遇到的True or False Questions。（2）根据所听的材料，

50、填空或回答问题。（3）还有一种题型是4选1，这是最为考生所熟悉的，这也同样是考察考生对整段材料的把握和理解。Paper 2词汇与结构部分 (30 points)主要包括以下几大题型：（1）单词或词语和其英文释义匹配。这种题型在该教材中得到了充分的体现。一些商贸英语中的专门词汇在这本书中都有英文注释，方便学生正确地理解这些专业术语的含义。（3）出题人将给出1篇短文，其中有若干空白处，另外出题人又给出一些单词或词组，由考生将它们对号入座。此类型考题主要测试的是考生是否能够从整体上把握整篇短文，站在语篇的高度上，而不简单地从词、句子的层面上理解文章。这同样也对考生提出了更高的要求。Paper 3 简

51、答题部分 (15 points)要求考生根据所学过的内容简短地回答问题。这主要是检测考生对一些基本的商务概念和惯例的掌握情况，以及正确地组织语言，来回答问题的写作技能。Paper 4 阅读理解 (25 points)此部分主要包括以下几个题型：（1）根据所读短文，回答问题。（2）四选一，这恐怕是考生最为熟悉的类型。（3）根据短文，判断下面的陈述是对还是错。无论是哪一种类型，都主要是考察考生的阅读理解能力。现作将四个部分的题型具体说明如下Paper 1 Listening Test（30 points）There are three parts to the test and you will

52、hear each part twice. There will be a pause before each part to allow you to look through the question and other pause to let you think about your answers. Write your answers in the spaces indicated in the test paper. You will have ten minutes at the end of the listening test to transfer your answer

53、s to the answer sheet.Part I You now hear . Listen and answer the following questions. (8 points)这道题要求考生在收听广告、公司介绍、产品介绍等商务材料两遍之后回答4个问题。听力材料难度与教材中的听力材料相当，主要考查考生的听力理解能力。Part II You will hear As you listen, fill in the blanks marked 5-10. (12 points)这道题要求考生在收听公司介绍、产品介绍等商务材料两遍之后填第5-第10个空。听力材料难度与教材中的听力材料

54、相当，主要考查考生的边听边写的能力。Part III You will hear a short passage. As you listen, mark the following statements. True or False according to the information you have heard. (10 points)这道题要求考生在收听商务短文两遍之后，根据所听到的信息对第11至第15个陈述句进行正误判断。听力材料难度与教材中的听力材料相当，主要考查考生的听力理解能力和正误判断能力。因此考生在平时一定要反复收听教材所配发的9盒磁带。俗话说，“熟能生巧”。恐怕说的就

55、是这个道理吧。Paper 2 Vocabulary and Structure (30 points)Part I. Match the words on the left with their definitions on the right. (8 points)这道题分别给出了18 八个单词或短语以及ah八个英语解释。要求学生将每个单词或短语的正确解释选出来。如：1to manufacture a. to make something, often in a factory2delivery b. getting the goods to the customer3infrastruct

56、ure c. the basic elements a company needs to function题目中的单词短语均为教材中出现的常用的商务名词和术语，教材中也给出了他们的英语解释。复习时应多多留心。Part II. Choose a word from the list for each space in the passage below. Make changes if necessary. (22 points)这道题给出了15个词语和一段有11个空格的短文。要求将这些词进行必要的变化并填入短文的空格中，使文章通顺。题目中的文章均出自教材的课文或相关练习。主要是综合考察学生基本

57、的语法知识、专业词汇和商务性文字的语篇能力。Paper 3 Short-answer Questions (15 points)Part I Answer the following questions based on what you have learned from the textbook. You should use complete sentences. (15 points)用完整的句子回答教材中所学的问题。这些问题涉及专业的商务术语和概念，因此有必要掌握每个模块中重要的商务术语和概念，并在融会贯通的基础上进行记忆。如：What are tall and flat organ

58、isational structures?The tall structure usually has many levels or layers of management. It is hierarchical. The flat structure, on the contrary, has fewer layers of management. This often results in more individual responsibility.Paper 4 Reading Comprehension (25 points)Passage 1 (15 points) Read t

59、he following passage and answer question 1-5.阅读下面的文章并回答第1至第5个问题。文章的长度约400词左右，难度与教材中的课文相当。要求阅读后根据文章回答5个问题，主要考查考生的阅读理解能力。Passage 2 (10 points) Mark statements 6-10 True or False according to the information provided in the passage above.根据文章信息对第6至第10个陈述句进行正误判断。文章的长度约350词左右，难度于教材中的课文相当。要求阅读后根据文章信息判断5个陈

60、述句的正误，主要考查考生的快速阅读理解能力。现将考试题型和分值列表如下：考试题型和分值部分项目内容题型考点题量分数总分时间(分钟)Paper 1听力理解2段短文一段会话正误判断回答问题多项选择广告、公司介绍、产品介绍、商务短文等5x25x25x2303020Paper 2词汇与结构8个词语、1篇文章释义匹配选词完形填空商务词汇与语法8x111x2303020Paper 3简答题3个问题简答问题商务术语和概念3x5151520Paper 4阅读理解两篇文章回答问题正误判断商务文章阅读理解能力：包括大意理解；概括和推断能力等5x35x2252530总计4710010090试卷代号：1143中央广播