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1、Unit 13 Rainy days make me sad.Section BPeriod Twostardustadvertisingpros and consaim aim atspecificallyinstancen. 星团;幻觉n. 广告;广告活动;广告业赞成与反对;正面和反面v. 瞄准;对准瞄准;针对;致力于;旨在adv. 特定地;特殊地;明确地n. 例子;实例Words previewfor instance listconfusingmisleadingtruthat timesto start with例如;比如v. 列出;举例;列表adj. 令人困惑的;含糊不清的adj.

2、 令人误解的;骗人的n. 事实;真相有时;偶尔首先Words previewWarming up 给下面的公益广告写出广告词。Try to write some slogans about tect the environment protect green plantssave the water3aWhats the article about? Do you agree with it?Advantages of ads: help you compare different products; help you save money; tell you when sto

3、res are having salesDisadvantages of ads: Make our cities and countryside look ugly; ads can be confusing or misleading; can lead you to buy something you dont need.3bComplete the unfinished article. Read it and try to complete it using the information about two or more products in activity 2a.Some

4、advertisements tell the truth and some dont. For example, the Easy Care Shampoo says it will give the shiniest hair ever. But my friend tried it and found it didnt work. Lookout Sunglasses advertised dont even keep out the sun! And there is the Starshine Toothpaste. It tastes terrible. It smells! Bu

5、t the Beauty Cream is a real thing. It works really well for me.3c Look at the slogans below. Maybe they are your favorite products.Its everywhere you want to be. (Visa)Dont leave home without it. (美国通卡)Ugly is only skin-deep. (汽车)Shape up your image, future and life.Natural is beautiful. (美容)Using

6、your own way to enjoy working; Its no price. (信用卡)Everything we do is driving by you. (汽车)Travel by air without any reservation. (鞋子)A diamond is forever. (钻石)We share. (寿险)Made to move. (Nike)Were family. (信用卡)Forever sport. (Adidas)Just call me, be happy. (大哥大)So charming, so easy. (化妆品)Air France

7、-making the sky best place on earth. (航空)Your favorite spare for your pleasure and dream. (动画商品)Its been a long hard road without you on the mind. (汽车)Trust me, you can make it. (美容)Human technology. (Nokia)When there is no tomorrow. (联邦快递)The milk chocolate that melts in your mouth-not in your hand

8、. (巧克力)Good to the last drop. (雀巢咖啡)Next to myself, I like BVD best. (BVD内衣)Just do it. (运动鞋)Things go better with coke. (可口可乐)One card, all the possibility. (Visa)Master Card. Master the shopping possibility. (Card)What does he or she feel?sadcomfortableuncomfortableWhat makes him or her ?happyangr

9、y4PairworkDiscussing. How do these posters make you feel?A: I would love to jump out of a plane!B: Not me. This picture makes me feel tense!Oral practiceA: I would love to make friends with the two pretty girls. B: Not, me. This poster makes me angry! A: I would love to see this movie. B: Not, me. T

10、his poster makes me terrified! A: I would love to visit this park. B: Me, too. This poster makes me excited!Language points 1. Many ads are aimed specifically at teenagers【经典习题】根据汉语提示完成句子:我们旨在质量,而不是数量。We _ _quality rather than quantity. 【要点点拨】aim作动词时,常构成aim at或be aimed at短语,表示“瞄准、目的是、旨在”。at后可接名词或V-i

11、ng形式。aim at“将(某物)瞄准”。如: Peter aimed his gun at the bird, but failed. aim atQuizchoose the best answer.1. I _ a gift yesterday, but I didnt _ it. A. received, receive B. received, accept C. accepted, accept D. accepted, receive2. I used to _ short hair. A. have B. having C. to have D. had3. I prefer

12、_ at home. A. stay B. to stay C. stayed D. staying 4. Its not easy _ English well. A. learn B. learns C. learning D. to learn5. He missed the train this morning _ he get up late. A. or B. if C. but D. because根据汉语意思和英语提示完成句子。(每空一词) 这种难看的颜色让我感到不舒服。 (make) The awful color _ _ _.2. 这位老人宁愿独自住在山脚下。 (would rather) The old man _ _ _ _ at the foot of the mountain.makes me uncomfortablewould rather live alone3. 她不知道如何才能为顾客服务好。 (serve) She didnt know _ _ _ the guests well.4. 伤感电影让我想离开电影院。(leave) Sad movies _ _ _ _ _ the cinema.5. 你为何让我在这儿等了这么长时间? (keep

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