新职业英语学案1-基础篇-Unit-5

1、新职业英语学案1-基础篇-Unit-5ContentsListening & Speaking4 Warming-up1Reading A2Reading B3Language Lab7Language Lab7Writing5Mini-project6Warm-1Task 1 Work in pairs. Discuss with your partner and match slogans A-H with pictures 1-8.( ) A. Shift the future. ( ) B. Think Different.( ) C. Just do it. ( ) D. Ideas

2、 for life！( ) E. Good to the last drop! ( ) F. Lets make things better.( ) G. Enjoy myself on my zone. ( ) H. Fresh-up with Seven-up！71532486Warm-2Task 2 Work in pairs. Please tell where you have seen or heard the above slogans. Discuss with your partner and list three places. poster, newspaper, TV

3、commercial, outdoor signs, etc.Reading AReading ATextTask 1Task 2Business Know-howText A-1 International Trade Every time we walk into a store, restaurant, theater or any other place of business to buy something, we trade. Basically, international trade does not differ from trade with other people i

4、n our country. The key to understanding trade is to remember why it takes place. The reason people trade, regardless of where they live, is that they believe they will be better off by trading. When we consider the alternativeeach of us producing everything for ourselvestrade simply makes more sense

5、.Reading AText A-2 The process of importing and exporting creates a greater variety of goods and services because it permits countries to specialize in what they do best. By specializing in the goods it can produce most efficiently, a country can increase production and have the opportunity to make

6、more sales and profits. Profits can turn into increased wages for the work force and additional investment in plants and equipment. The process also provides consumers with more goods at lower prices.Reading AText A-3 The benefits of trade can be explained using the economic principles of absolute a

7、nd comparative advantage. For exle, suppose there are a lawyer and a legal assistant. If it takes the lawyer less time to prepare briefs or to type letters than it does the assistant, in economic language, the lawyer has an “absolute advantage” both in preparing legal briefs and in typing letters. I

8、f we stopped here, we might be inclined to say that the lawyer should produce both, because the lawyer is better at both.Reading AText A-4 According to comparative advantage, the lawyer should specialize in his or her strongest skillthe law, and the legal assistanttyping letters. If they do, they ac

9、tually will produce more than if each of them had tried to do both tasks alone. Specializing in what they do best and then trading their products for the other things they need will make both parties better off.Reading AText A-5 Through international trade, countries exchange goods they produce most

10、 efficiently for goods other countries produce most efficiently. The more consumers there are in the market, the greater the ability of each country to specialize in what it does best. It is important to note that both the lawyer and the legal assistant would benefit from specialization and trade. L

11、ikewise, international trade is a win-win situation for all countries that participate.Reading AA-Trans-1Reading A国际贸易 每当我们走进商店、餐馆、剧院或者任何别的商业场所进行消费的时候，我们就在进行交易。从根本上说，国际贸易同我们在国内进行的贸易并无差别。理解贸易的关键是牢记贸易发生的原因。不管是哪里的人，他们进行贸易的理由是因为他们相信通过贸易可以获益。当我们想想另一种选择，即我们每个人都自给自足，那么贸易的意义就更容易理解了。A-Trans-2 通过进出口可以创造出更加多样化

12、的商品和服务，因为各个国家都可以专注于自己最有优势的产品。一个国家通过专门生产自己生产效率最高的商品，就能提高产量，就有机会来提高销量，并增加利润。更多的利润则可转化为员工更高的工资和对工厂及设备更多的投资。进出口也会为消费者提供更多廉价的商品。Reading AA-Trans-3 我们可以用绝对优势和相对优势的经济学原理来解释贸易带来的好处。假设有一名律师和一名法律助理，如果这个律师准备案情摘要或打印信件所花费的时间比法律助理少，那么用经济学术语来说，该律师在准备案情摘要和打印信件方面都拥有“绝对优势”。如果到此为止，我们就有可能会说这个律师两件事都应该做，因为他这两方面都更在行。Readi

13、ng AA-Trans-4 按照相对优势的原理，该律师应专注于发挥其最强项打官司，而法律助理则应专注于打印信件。如果各取所长，他们实际的工作效率会比各自都做这两项工作要高。通过专门从事各自最擅长的事情，然后以自己的产品去换取所需，双方均可获益。Reading AA-Trans-5 通过国际贸易，不同国家得以用自己最高效生产的产品去换取别国最高效生产的产品。市场上的消费者越多，每个国家专营自己优势产品的能力就越强。需要着重强调的是，律师和法律助理都会从专业化分工和贸易中获益。同样，国际贸易对所有参与国来说都是一个双赢的局面。Reading Apaying no attention toReadi

14、ng Aregardless ofe.g. The law requires equal treatment for all, regardless of race, religion or sex.e.g. Since my husband was made the manager, we are better off.Reading Abetter offin a better situation, especially in financial termse.g. Is there an alternative to what you propose?Reading Aalternati

15、ven. something you can choose to do or use instead of something elsee.g. Read this and tell me if it makes sense.Reading Amake senseto have a clear meaning and be easy to understande.g. Getting fit again has been a long slow process.Reading Aprocessn. a series of actions that are done in order to ac

16、hieve a particular resulte.g. Finally Alice decided to specialize in contract law.Reading Aspecialize (in)v. to limit all or most of your study, business, etc. to a particular subject or activitye.g. There are a wider choice of goods for the consumers in big cities.Reading Aconsumern. someone who bu

17、ys and uses products and servicese.g. This aid program will bring lasting benefits to the region.Reading Abenefitn. something that gives you advantages or improves your life in some waya. unlimited; complete; true, correct and not changing in any situation; not in comparison with other thingsReading

18、 Aabsolutee.g. 1. An absolute ruler need not ask anyone for permission to do anything. 2. A child usually has absolute trust in his mother. 3. You have an absolute right to refuse medical treatment. 4. In absolute terms wages have risen, but not in comparison with the cost of living.e.g. After a lif

19、etime of poverty, his last few years were spent in comparative comfort.Reading Acomparativea. measured or judged by comparinga. connected with or in accordance with the lawReading Alegale.g. Mr. Smith is my legal advisor.to have a tendency or wish to do somethingReading Abe inclined toe.g. I am incl

20、ined to start at once.n. one of the people or groups involved in an argument, agreement, etc.Reading Apartye.g. The two parties are having difficulty agreeing with each other.v. to give something to someone and at the same time receive the same type of thing from themReading Aexchangee.g. I shook ha

21、nds and exchanged a few words with the manager.n. an act of giving something to someone and receiving something else from theme.g. Would you like my old TV in exchange for this camera?ad. the same; in a similar wayReading Alikewisee.g. Nanny put up a hat and told the girls to do likewise.v. to take

22、part in or become involved in an activityReading Aparticipate (in)e.g. Everyone in the class is expected to participate actively in these discussions.A-Task 1-1Reading ATask 1 Answer the following questions according to the passage.1. What is the reason for people to trade?2. Why can a great variety

23、 of goods and services be created in the process of importing and exporting?The reason is that they believe they will be better off by trading.Because countries are permitted to specialize in what they do best and they can increase production.A-Task 1-2Reading A3. Why can plants also benefit from in

24、ternational trade? 4. What does comparative advantage refer to?Because the profits gained from international trade can be turned into additional investment in plants.It refers to a principle that when people specialize in what they do best and then trade their products for the other things they need

25、, they will all be better off.5. Who would benefit from international trade?All countries that participate.A-Task 2Reading ATask 2 Decide whether the following statements are true (T) or false (F) according to the passage. StatementsTrueFalse1. Trading often takes place in our daily life.2. A countr

26、y has the opportunity to make more profits if it decreases wages for the work force and investment in plants and equipment.3. If a country specializes in what it produces best, it would make fewer profits because it loses the opportunity to sell other goods.4. According to comparative advantage, peo

27、ple should specialize in what they do best and then trade their products for the things they need.5. A win-win situation means that both the country and its consumers can benefit from international trade.TFFTFBusiness Know-howSales Promotion Methods Discount; Coupons (a kind of ticket that may be us

28、ed instead of money); Gift with purchase; Point-of-sale displays.Reading BReading BTextTask 1Task 2Text B-1Reading BText B-2Reading BB-Trans-1Reading BB-Trans-2Reading BB-Task 1Reading B1. The sales confirmation is made between and Tesko Co., Ltd.2. The total value of the goods is (in figures).3. Th

29、e Childrens Jackets are priced at each piece.4. The Seller agrees to sell the Buyer pieces of Mens Jackets.5. The Seller shall ship the clothes on 2008.Task 1 Read NaturaJam Sales Confirmation and fill in the blanks in each of the following statements.NaturaJam Co., Ltd. USD15.005005 JuneUSD16,500.0

30、0B-Task 2Reading BTask 2 Complete the following sales confirmation with the given information.Situation: The Seller has agreed to sell the Buyer 200 dozen SMT TOYs at USD15.00 per dozen. The toys are to be packed in 20 cartons and shipped on 20 Oct. 2008.经买卖双方同意成交下列商品，订立条款如下：This contract is made by

31、 and agreed between the BUYER and SELLER, in accordance with the terms and conditions stipulated below:唛头Marks and Numbers品名Description of Goods数量Quantity单价Unit Price金额Amount总值 Total Value装运期Shipment DateK.C.T.Sydney1/20SMT TOYUS DOLLARS THREE THOUSAND ONLY20 Oct. 2008 200DOZENUSD15.00PERDOZENUSD3,0

32、00.00ListeningListening & SpeakingTask 1Task 2Task 3Task 4Task 5L-Task 1Listening & SpeakingTask 1 Rose Winn is discussing price with Tom Green. Listen to the conversation and choose the best answer to each question you hear.Script1. A. Canada. B. America. C. Japan. D. China.2. A. By 3%. B. By 4%. C

33、. By 5%. D. By 6%.3. A. This is their first cooperation. B. Other suppliers offers are 15% lower. C. The woman can give the man a 5% discount. D. They finally settled the question of price.L-1-ScriptListening & SpeakingTask 1 Script L-Task 2-1Listening & SpeakingTask 2 Cathy Brown is showing some pr

34、oducts to Ryan Bush. Listen to the conversation and fill in the blanks with what you hear.W: Nice to meet you, Mr. Bush. What products are you interested in?M: Im interested in your companys printer. Can I have a look at your printers on display first?W: Sure. Here are our which may help you make a

35、good decision.M: Could you give me some idea of your prices?W: Here is .M: Let me see. Er its a little expensive. Could you give us ?catalogsthe price lista special discountL-Task 2-2Listening & SpeakingW: Im sorry. This is our lowest price and we cant go any further.M: Well place a large order this

36、 time, if the price is more favorable.W: When you consider the quality of our products, youll see our price is .M: Well, Ill call our head office and see what they have to say.W: No problem. Thank you for your enquiry. If you need any more , please call me. This is my card.M: Thank you.quite reasona

37、bleinformationL-Task 3Listening & SpeakingTask 3 Jim Weeks is discussing an order with Molly Smith. Listen to the conversation and decide whether the following statements are true or false. Then write key words to support your answers.Script1. Pure silk shirts are an old style for last year. True Fa

38、lse2. The minimum order is 800 pieces at US16. True False3. The man requires that the woman reduce the minimum order to 300 pieces. True False4. In the end, the woman reduces the minimum order with a slight increase in price. True Falsenewest style for this yearUS15500 piecesL-3-ScriptTask 3 Script

39、Listening & SpeakingL-Task 4Listening & SpeakingMr. Mailers Notesa ( ) discount for an order of US100,000 and over in value 2. A ( ) must be signed within one month. 3. ( ) will be made within two months after the sales confirmation has been signed. Task 4 Mr. Mailer is discussing some terms with Mi

40、ss Wright. Listen to the conversation and complete Mr. Mailers notes.Script3.5% contract Shipment/Delivery L-4-ScriptTask 4 Script Listening & SpeakingL-Task 5-1Listening & SpeakingTask 5 Listen to the passage twice and fill in the blanks with what you hear. Negotiating is the process by which two o

41、r more parties with different needs and goals work together to find a mutually acceptable solution to an issue. Understanding more about the negotiation process allows you to manage your negotiations with confidence and it increases _. Before the negotiation, you should _ clearly: determine what you

42、 want and what your bottom line would be.set your goals the chance of successL-Task 5-2Listening & Speaking During the negotiation, start by talking about something with which no one could disagree. You can recite _ that the other party will say yes to. Give them a chance to tell you what they want.

43、 They may have an offer more favorable than you expected. If you disagree with something, state your disagreement in a _ way. Dont quarrel with the other party or get into a struggle. Remember negotiation does involve compromise. Unless you can get the other party to want exactly what you want, you

44、will have to compromise. But you dont have to compromise yourprinciples. Negotiating is a complex process but one _ . If you follow the tips above, you will find the process easier.basic factsgentle but firmworth masteringWritingWritingTask 1Task 2W-Task 1WritingTask 1 Read and complete the memo wit

45、h the given words.appointed act inform place respect MEMORANDUMTO: All employees FROM: Daniel Krammer, General Manager DATE: August 20, 2008SUBJECT: Change of Sales ManagerI am writing to _ you that Mr. Owen Smith, the sales manager, resigned his position on August 15, 2008. He therefore has no auth

46、ority to _ for this firm in any _ from that date.Mr. Leo Brown was _ the new sales manager by the board to take the _ of Mr. Owen SrmactrespectappointedplaceTask 2 You work in Quality Control Department. You discovered that something has gone wrong with a machine in a routine test. Write a

47、memo to Mr. Rick Smith, Quality Control Manager, to report this matter and offer a suggestion for a thorough check of the whole production line.W-Task 2WritingSle MemoTO: Mr. Rick Smith, Quality Control Manager FROM: Morgan Draper DATE: March 18, 2008SUBJECT: Machine ProblemIn the routine test yeste

48、rday, I discovered some serious problems with a machine on the production line, which may greatly affect the quality of new products. In order to ensure the quality of the new products, I suggest a thorough check of the whole production line. Im waiting for your permission. MiniWork in groups. You w

49、ork part-time in a store on cus and are asked to sell something to passers-by at a stand. Discuss with your partners and decide what product you are going to sell and demonstrate how you sell with appropriate promotion methods to your classmates. The following sle is provided for your reference.Mini

50、-project Work in groups; Refer to the sle on Page 75; Good time management and cooperation; In-class presentation. Language LabLanguage LabTask 1Task 2Task 3Task 4Task 5LL-Task 1Language Lab( ) 1. opportunity( ) 2. export( ) 3. profit ( ) 4. exchange( ) 5. participate ( ) 6. consumer ( ) 7. addition

51、al( ) 8. legal( ) 9. party( ) 10. specialize inTask 1 Match the words or phrases on the left with their meanings on the right. a person who buys and uses goods and servicestake part inconnected with the lawgive special or particular attention tosend (goods) to another country for trade purposeschanc

52、e; a favorable momentone of the people involved in an argument, agreement, etc.money gained by tradebeyond what is usual; addedgive and receive in returnFEHJBAICGDLL-Task 2-1Language LabTask 2 Complete the following sentences with the words or phrases from Task 1. Change the form if necessary. The c

53、ompany announced a trading _ of $2 million for 2008. 2. Everyone in the class is expected to _ in these discussions.3. The price increases were passed on by the firm to the .4. The judges son hopes to enter the _ profession.5. A(n)_ charge is made for heavy fitparticipateconsumerslegaladd

54、itionalLL-Task 2-2Language Lab6. The talks will be attended by all _ . 7. May I take this to thank you all for coming?8. First he painting birds and later in writing about them.9. The battery I bought is of the wrong sizeI wonder if the shop will _ it.10. They _ wheat to Russia and import silk from

55、Japan. partiesopportunityspecialized inexchangeexportLL-Task 3-1Language LabTask 3 Complete the sentence with following words or phrases plus some words of your own. alternative regardless of suppose be inclined to according to1. Everyone has the right to , the color of his skin.2. I to believe that

56、 . 3. If , he has no _ but to go by plane.live where he wants toregardless ofam inclined tohe will agree to our planhe wants to get to Beijing by tonightalternativeLL-Task 3-2Language Lab4. the manager, there will be5. your friends knew how youre behaving here, According towhat would they think ?Supposea meeting next week.LL-Task 4-1Language LabModel 1: the lawyer, less time, type letters, than the assistant It takes the lawyer less time to type letters than it does the assistant.1. the manager, a whole afternoon, explain the new company regulations