包装设计外文文献翻译最新译文

1、文献出处：Kent T. Interactive art creativity in packaging design J. International Journal of Retail & Distribution Management, 2015, (9): 734-745.原文Interactive art creativity in packaging designKent TAbstractModern packaging design art has become a very important branch in visual communication arts, it c

2、ompletes the industrial to the evolution of the way of information science and technology. Large diversified development trend of modern design, a new way of thinking about the way people live intervention as well as the guiding thought and emotion and expression, the designers find some common rule

3、s in the application of graphic design were scattered, integration, and gradually to deconstruction, the existing design element symbols replaced, designers in the new era to cater to the trend of The Times, strive to find experience and experience in the use of packaging the mutual dynamic behavior

4、 combining site, to conquer the experience completely psychological desire of satisfy. Large diversified development trend of modern design, a new way of thinking about the way people live intervention as well as the guiding thought and emotion and expression, the designers find some common rules in

5、 the application of graphic design were scattered, integration, and gradually to deconstruction, the existing design element symbols replaced, designers in the new era to cater to the trend of The Times, strive to find experience and experience in the use of packaging the mutual dynamic behavior com

6、bining site, to conquer the experience completely psychological desire of satisfy.Keywords: experience; Packaging design; Interactive way1 IntroductionDue to the development of production capacity, material and machine efficiency, combined with the experience of evolution of consumer society gradual

7、ly cultivated by all kinds of factors are for the current packaging market has opened up a new market. Enlightenment period of packaging design is to protect consumers, food and clothing to oneself need to start. Under the economic and social developing, commodity packaging beautiful, practical and

8、suitable for experience of taste has become the most important marketing tool in the commodity economy. In the stage of industrial development, in order to machine manufacturing for the mainstream economy. Along with the development of productivity and science and technology, market economy and into

9、 the era of new media, interactive packaging is a new concept of packaging field in recent years, its main meaning is through the implementation of the means of packaging materials and packaging, packaging of goods and experience between establish a kind of behavior and thought more closely linked,

10、thus forming a kind of interactive relationship, thus established the new packaging design pattern.2 Packaging design and interactive art originality2.1 Packaging design and the main programThe history of mankind has connected with history of packaging design. Production technology, materials and me

11、dia of developing and changing consumption society has created a new suitable for experience of packaging market. Packaging design is a branch of visual communication subject, it combines the packing structure, graphics, color and text for the integration of design disciplines, but also including th

12、e packaging materials and containers, marketing and other disciplines. The premise of basic function of packaging is to protect the goods make it looks more beautiful, practical, more environmentally friendly materials, through the way such as printing and message of the product, so the design of th

13、e packing is good or not directly affects the purchasing power of the experience.Packaging from design to production, can be divided into the following procedures: for goods design research; Commodity packaging and production process of overall planning; Packaging design innovation point positioning

14、; The choice of packaging materials and design; Packaging design; The packaging structure design; Packaging visual communication design; Additional commodity packaging product design; The protection of the packaging technology design; Design the product specification. In the whole process designer s

15、hould strive to packaging design and experience culture special match, to finally realize the packing the psychological demands of semantic expression and experience.2.2 Packaging design of interactive art creativityInteractive concept is a trend in the development of new packaging design, is the ex

16、perience and the combination of information of the auxiliary materials, packaging structure. Whether it concerns design is containing the technology can give the service, and the quality of the experience and their interaction. Human life is the life of an interaction. Human out of the womb, human n

17、aturally with their facial features, body, imagination to interact with this strange world, thus forming belongs to the human emotions, knowledge, and to realize their own value. Until today, the concept of interaction, interactive art has already penetrated into every aspect of peoples life, has be

18、come our environment suitable for experience is the best way to contact.Make the products as packaging design and interactive experience, has the interactive art creative packaging design for people with experience to effectively to harvest their crop from the product itself interesting experience,

19、more important is also can reflect the value of experience is itself. Interactive art design research, there are two key elements: product, experience; Interactive art design concerned with behavior, psychological experience and enjoy it in the design process, implementation technique and so on. Int

20、eractive art of research experience, the core is the study of experience classification, requirements, experience is the psychological experience, on the basis of fully research experience. Analysis of the behavior of the experience, from experience, from experience in the process of the behavior of

21、 the direct design method and theory.3Three creative packaging factor analysis3.1 The packing structure analysis of the interactionPackaging structure design in order to protect the products, for the convenience of the conditions of experience to carry and reuse, and the arrangement of the good inte

22、rnal and external structures and the birth of a structural design. Therefore, good packaging structural design, can make the security of the product, make people more convenient to carry, transport experience, more is the product of reuse rate increased, the products and the experience is very impor

23、tant. In this process, both inside and outside packing structure design, auxiliary structure design of the two main forms: One is inside and outside packaging is the most intuitive experience who can feel the body of the product, also is the most can reflect the interactive part. Clever packaging st

24、ructural design can fully understand the psychological experience and the experience of using habit, through the use of innovative product packaging structure and experience product information feedback, to realize the interaction between packaging structure and experience. The other is a secondary

25、structure is in the service of internal and external packaging, is one of the types of packaging language development. It also have the experience to use packaging process more convenient, fun and comfortable. So packing the existence of the secondary structure will be more rich and the other a nove

26、l and interactive experience.3.2 Packaging graphics interactive analysisGraphics is a kind of visual language is different from the words, to be clear at a glance the advantage of spreading information of various kinds of products. Understood the word graphics, mostly includes a variety of photograp

27、hic images, plane figure, illustrations, and other forms of image is easy to understand. On the understanding of the fine arts, graphic more has many meanings, it bear the role of visual marketing, through the processing of beauty, let products have a deeper interpretation. In product packaging, cre

28、ative graphic design that is intuitive, marked the experience would see all kinds of information expressed by the graphics, thus better and interactive experience, make people feel interesting, vivid and impressive experience of experience.4 Packing creativity and experience interactive method4.1 Th

29、e packing structurePackaging independent legal refers to the packaging structure group structure conversion method in another form. Form of transformation can be reversed, mobile, repeatedly, expanding, reducing, distortion, extrusion, stretching, winding, such as technique, can also be done by diff

30、erent combinations. Morphological transformation can be various forms of transformation, such as: color conversion, shape dimension transformation, style, structure, material conversion, conversion, etc., can also be a function of conversion, technology, media and the transformation of the program.

31、Behind all in all, the structure performance of rich, containing the infinite possibility, that possibility is simple, regularity and can stimulate peoples sensibility, contains profound connotation.4.2 Packaging graphicsContents of bionic graphics performance for the product image, namely by packag

32、ing its image as well as related to the goods such as raw materials, consumer, use characteristics, characteristics, origin, etc. Bionic graphic form rich variety, have photography, commercial painting, creative graphics, such as painting, cartoon form, each form has its unique expression. Choose su

33、itable for the bionic graphical representation techniques, and is the application of bionic graphics the key to achieve good visual effect. Packaging graphic design is the most important is how to put the commodity characteristics of visualization, or handle the relationship between the visual graph

34、ic elements and commodities. Unique bionic graphic design, will stand out from many other packaging, attract the eyes of the experimental subjects, and reduce the distance of commodity and experience.Visual image in law refers to the creation of packaging design, graphically creative means to some e

35、xaggerated combination of product and graphics, or with the function of the product itself and the experience of using product environment creation. Through the combination of the idea, this breaking things and ratio of exaggeration can make experience person interesting association when using produ

36、ct, cause of the experience.5 ConclusionPackaging image art trends of visual design and interaction into the life of people, and strongly impact and influence the society and life. Todays market, more than 80% of the goods is to appear in front of our eyes after packaging design, so the packaging is

37、 closely related to our life. Along with the development of the market, in the role of the silent salesman participate in the process of marketing, the success or failure of commodity packaging design to some extent decide the success or failure of merchandise sales, as a result, todays packaging de

38、sign from the basic role oriented to the center of gravity offset to experience the spirit of the emotional and how to through the use of all kinds of materials and media to implement interactive ways and experience. Interactive concept packaging design using the experience of the psychological stra

39、tegy, according to the experience of the multidimensional nature of the psychological and differences in design, starting from the experience of physiology and psychology, through the change of packing structure, the change of graphics and layout method such as changes in the way the interaction int

40、o experience can feel the effect, have the experience to win the spiritual happiness and satisfaction.译文包装设计中的互动艺术创意Kent T摘要当代的包装设计艺术已经成为视觉传达艺术里非常重要的一个支流，它完成了工业化到信息化科技方式的演变。现代设计的大型多元化发展趋势，对人们生存干预方式的新思路以及思想和情感的引导和表达，设计师们发现一些常用的规则在平面设计中的应用渐渐被打散、整合以及再解构，现有的设计元素符号被替代，设计师们在新的时代里努力迎合时代潮流，力求找到体验者以及体验者在使用包装

41、这一行为相互动的结合点，从而来彻底征服体验者的心理欲望的满足。现代设计的大型多元化发展趋势，对人们生存干预方式的新思路以及思想和情感的引导和表达，设计师们发现一些常用的规则在平面设计中的应用渐渐被打散、整合以及再解构，现有的设计元素符号被替代，设计师们在新的时代里努力迎合时代潮流，力求找到体验者以及体验者在使用包装这一行为相互动的结合点，从而来彻底征服体验者的心理欲望的满足。关键词：体验者；包装设计；互动方法1引言由于生产能力、材质和机器效率的发展，在加上渐渐演变的体验消费型社会所培养出来的各式各样的因素都为当前的包装市场开辟了一个全新的市场。启蒙的包装设计时期是为了保护消费者对自己、食品以及

42、衣服需要开始的。在经济和社会大力发展下，商品的包装精美、实用以及适合体验者的品味已然成为目前商品经济中最重要的营销工具。在工业大发展阶段，以大机器制造业为主流经济。随着生产力和科学技术的发展，市场经济以及进入新媒体时代，交互式包装是近年来包装领域出现的一个新概念，其主要含义是通过包装材料和包装手段的实施，包装商品与体验者之间建立起一种行为和思想更加紧密的联系，从而形成一种互动的关系，从而建立了新的包装设计模式。2包装设计及互动艺术创意2.1 包装设计及其主要程序 人类的发展史与包装设计史有着千丝万缕的联系。生产技术、材料和媒介的大力发展和各种不断变化的消费化社会共同创造了一个新的适合体验者的包

43、装市场。包装设计是视觉传达学科的一个分支，它综合了包装结构、图形、色彩以及文字为一体的设计学科，而且还包括包装材料、容器、营销学等学科。包装的基础功能是保护商品的前提让它的外表更加漂亮、实用、材料更加环保，通过印刷等途径进而传达产品的信息，所以包装设计的好坏直接影响体验者的购买力。包装从设计到生产，可分为以下几个程序：对商品设计的调研；商品包装与生产工艺的总体策划定位；包装设计的创新点定位；包装材料的选择与设计；包装造型设计；包装结构设计；包装视觉传达设计；商品包装附加产品设计；包装的保护技术设计；设计产品使用说明书。在整个过程中设计师应力求将包装设计与体验者文化特制相吻合，以最终实现包装的语

44、义表达和体验者的心理诉求。 2.2包装设计中的互动艺术创意互动理念是包装设计新兴发展的一个潮流，是体验者、包装结构以及辅助材料信息的结合。它所关心的设计是包含这些技术是否能否给予服务，以及和他们互动经验的质量。人类的生活就是一个互动的生活。人类从娘胎出来，人类自然而然的用自己的五官、肢体、想象力与这个陌生的世界互动，从而形成属于人类自己情感、知识以及实现自己的价值。直到今天，互动的理念、互动的艺术已经渗透到人们的生活的各个方面，已经成为我们接触环境的适合体验者最佳方式。正如包装设计使产品与体验者互动，具有互动艺术创意的包装设计让体验者有效地对从产品自身收获有趣的经验，更重要的是还能体现体验者自身的价值。互动艺术设计研究有两个关键元素：产品、体验者；互动艺术设计关心体验者的行为、体验心理、设计过程、实现技术等方面。互动艺术对体验者的研究，核心是研究体验者分类、体验者需求、体验者心理等内容，在充分研究体验者的基础上。分析体验者的行为，从体验者的行为，从体验者行为的过程中得出指导设计的方法和理论。3包装创意因素分析3.1包装结构的互动分析包装结构设计为了