1819 Unit 1 Section Ⅴ　ReadingⅡProject

1、Section Reading()(Project)新生词汇初识.匹配下列单词的词性及汉语意思1targetAn.大众传播媒介，大众传播工具2mediaBn.目标；靶子vt.瞄准；以为目标3analysisCvt.确定，查明；决定；裁决4reactDn.分析，分析结果5determineEvi.有吸引力；呼吁，恳请n吸引力；呼吁，恳求6appealFvi.做出反应，回应7shockGadv.个别地；就本人而言；本人，亲自8personallyHadj.有毒的9urgeIvt.敦促，力劝；竭力主张n强烈的欲望，冲动10poisonousJvt.使震惊，使惊愕n震惊，惊愕【答案】15BADFC61

2、0EJGIH.选择下列句中相应词组的汉语意思A弄懂，弄懂；计算出B依靠，依赖C吸引D把表达清楚 E死于1Children depend on their parents for food and clothing. 2It is so difficult a problem that I cant figure out. 3He died from a traffic accident. 4Although the necklace is not made of real diamond，it still appeals to me. 5I think your meaning didnt r

3、eally get across to the audience. 【答案】15BAECD教材语篇细研.细读P18教材课文，选择最佳答案1What do you know about an ad campaign?AAn ad campaign is only a single advertisement.BIts not very important to know your audience in an ad campaign.CAn ad campaign is a planned programme of advertisements using various kinds of ad

4、s to reach a certain audience.DIn an ad campaign you must only employ one medium.2What must you keep in mind when you start a successful ad campaign?AA clear aim and an audience.BAttraction to the people.CThe benefit of the products and service.DThe ways of reaching the aims.3Why do you need to do r

5、esearch on your audience?ABecause the designer doesnt know them.BBecause the designer doesnt like them.CBecause the right message needs to be created for the right people.DBecause the audience will like what they get.4When you decide what approach you want to use in an ad campaign，the decision shoul

6、d depend mainly on Athe people who will buy the products and the serviceBthe target audience and which kinds of ads reach that particular group bestCthe quality of the productsDwhat the audience believe5The correct order to build an ad can be adecide the target audiencebknow what the audience have i

7、n mindcgather information from the researchddo a 1ittle researchedecide what approach to useAa；b；c；e；d Bd；c；b；a；eCe；b；c；a；d Dd；c；a；e；b【答案】15CACBB.根据P18教材课文，在空白处填入1个适当的单位或括号内单词的正确形式In order to determine your audience，do a little research and 1.analysis (analyze)in advance and explore 2.what the audie

8、nce already thinks 3.so you can create the right message for the right people.After 4.deciding(decide)your audience，decide what you want them to know 5.or think about.Its important to always try to appeal 6.to the audience in order to get them 7.to react(react)in a certain way.You can gather this in

9、formation from your research.You have lots of different ways to get your message across when 8.putting(put)together an ad campaign.What approach to use should depend 9.mainly(main)on your target audience and which kinds of ads reach that group 10.best(well).细读教材P19课文，判断正(T)误(F)1Antismoking ad campaign is mainly designed for highschool students.()2Our main aim is to discourage all the people in the world from smoking.()3If we can convince young people not to start to smoke，the