体验商务英语3教案unit13rd

1、第 PAGE6 页 共 NUMPAGES6 页体验商务英语3教案 unit 1 3rd一、教案头编号：授课班级：授课日期：年月日 年月日 年月日 本次课标题：Unit 1Globalization (Case Study/Writing)教学目标 能力（技能）目标 知识目标 1.Discuss and agree an action plan.2.Writing a memo.1.Case study concerns problems of quality control, coordination and human relations in an international clothi

2、ng business.2.Memo.能力训练任务及过程1.Greet the students and introduce the aims of this class 2.Background information of Case Study.3.Discussion document.4.A consultantrsquo;s report 5.Task practice.6.Writing.参考资料 Teacherrsquo;s Resource Book （高等教育出版社）二、教学设计步骤 教 学 内 容 教学方法 Activities ( 学生活动)Time ( 时间) 告知(教

3、学内容、目的）1.Case study concerns problems of quality control, coordination and human relations in an international clothing business.2.Discuss and agree an action plan.3.Memo.4.Writing a memo.讲授3min 引入（任务项目）Background information of Case Study : This case study concerns problems of quality control, coor

4、dination and human relations in an international clothing business.介绍Get some background of the case study.15 min操练（掌握初步或基本能力）Discussion document: 1.Problem control 2.Responding to customer needs 3.Design 小 组讨论 Discuss the document.20 min深化（加深对基本能力的体会）Task: Meet as one group.Present the results of y

5、our discussions to each other.Then produce an action plan to solve Fortune Garmentsrsquo; problems.练 习口语归 纳（知识和能力）1.Writing style of action plan.2.Writing style of memo.讲授 Master the writing style and steps of action plan and memo.5 训练( 巩固拓展检验)总结2 min 作业Practice writing an action plan. Practice后记Per

6、iod I: Section I Section IV Applied writingSteps （步骤）Methods Tasks （方法、任务）Introduction 1.Case study concerns problems of quality control, coordination and human relations in an international clothing business.2.Discuss and agree an action plan.3.Memo.4.Writing a memo.Step One Background pany Fortune

7、 Garments Based inHong Kong, China Suppliers 3,000 in 17 countries Chairman Michael Chau Annual sales $1.8bn This week First global conference, Barcelona, Spain Effect of current problems Possible takeover target because of falling share priceStep Two Discussion document Ask a few concept checking q

8、uestions about each of the three sections.e.g.a) Quality control: What has a German distributor done? What was the value of the order? b) Responding to customer needs: What did an Australian manufacturer want Fortune Garments to do? What happened? c) Design: What do fashion e_perts think about Fortu

9、nersquo;s latest design? What is the main problem? A consultantrsquo;s report Tell students to read through the consultantrsquo;s report on page 13 and find out which apply to management and which to factory workers and administrative staff: More pay (management and factory worker) More appreciation (management) Fewer industrial accidents (factory workers) 5-10%profit share (management) Fewer people per office (administrative staff) More independence (management) Quality control gui