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1、PowerPoint品牌营销策划书LogoBrand Marketing And Strategy Plan陈述人：袁甜梦陈述时间：2016.3.11CONTENTS前言Introduction行业市场环境分析Industry Market Environment Analysis目标市场环境分析Target Market Environment Analysis竞品分析Competitive Analysis消费者分析Consumer Analysis品牌分析Brand Analysis战略设计Strategic Design品牌规划Brand Plan2“”IntroductionIntr

2、oduction前 言目前XX公司拥有可乐,醒目,芬达,雪碧等碳酸饮料,拥有酷儿等果汁饮料.冰露纯净水自2002年投入市场以来没有像XX的其它饮料品牌那样以塑造品牌形象为核心展开广告宣传.像XX广告语:抓住这感觉雪碧的晶晶亮,透心凉已成为当下的时尚语.可冰露作为XX投入中国市场的饮料产品之一,却没有进行品牌运作,悄无声息的一夜之间就出现在了消费者眼前.做好冰露纯净水的广告策划,实施好其广告策略有助于塑造与XX公司相适应的冰露纯净水品牌形象,有助于提升冰露纯净水在消费者心中的地位3行业市场环境分析Industry Market Environment Analysis微观环境要素顾客竞争者社会公

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