香港地产行政学会ppt课件

1、Presented by Mr. John HuiHong Kong Institute of Real Estate Administration香港地產行政學會 許永渡2002/10/25 REAL ESTATE OPPORTUNITIES AFTER CHINAS ENTRY INTO THE WTO ADVANTAGES FOR HONG KONG COMPANIES中國入世之地產商机MarketExperienceMarket.COMMITMENTS OF THE REAL ESTATE INDUSTRY FOR ACCESSION TO WTO 中國入世後之諾 02-05 THE

2、3RD DEVELOPMENT CYCLE 第三發展週期 URBANISATION 鄉郊城市化 REDUCTION OF IMPORT TARIFFS 免關稅 OPENING UP OF SERVICES INDUSTRIES 開放服務業 ELIMINATION OF NON-TARIFF RESTRICTIONS-IMPORT QUOTA 減除非關稅限制 TRANSPARENCY OF LEGISLATONS AND ADMINISTRATION PROCEDURES 整合有關法例，及透明化 .HONG KONG INVESTORS IN SEARCH OF OPPORTUNITIES香港地

3、產投資-在找尋商機 .HONG KONG DEVELOPERS ON THE STAGE 在江湖之港商 Cheung Kong 長江 Sun Hung Kai 新鴻基 Swire 太古Shui On 瑞安 Citic 中信泰富 Lai Fung 麗豐 K. Wah 嘉華 Emperor 英皇China Overseas 中國海外 Henderson 恆基 Hutchison 和黃 Hang Lung 恆隆 Royden 荾電 Kerry 嘉里 .CLOSER LINK W/ THE PEARL RIVER DELTA REGION與珠三角拉近 A BIG LEAP OF THE PRDR飛躍之

4、發展 IMPLICATION TO HONG KONG & INTERNATIONAL INVESTORS 對香港及國際投資之示 HK AS BUSINESS, LOGISTIC & TOURISM CENTRE OF THE REGION香港為珠三角之商業、物流、旅遊中心 LONG TERM DEVELOPMENT STRATEGY長遠發展战略 .INFILTRATING THE YANGZI RIVER DELTA REGION進軍長三角MIRACLES OF THE YRDR 長三角之奇蹟IMPLICATION TO HONG KONG & INTERNATIONAL INVESTORS

5、 對香港及國際投資之示 PARTNERING W/ THE YRDR長三角之金融、投資服務、上市同伴 LONG TERM DEVELOPMENT STRATEGY長遠發展战略 Foreign Trade Export (USD 100 million)199019952000Shanghai53.21115.77253.54Jiangsu29.4497.82257.7Zhejiang21.8976.98194.44Gross Domestic Product (100 million Yuan)199019952000Shanghai756.452,462.574,551.15Per Capi

6、ta GDP5,91018,94234,547Real Estate Industry3.7591.29251.7.ADVANTAGES OF HK DEVELOPERS 港商之優勢 EXPERIENCE IN DEVELOPING HIGH RISE AND ESTATE DEVELOPMENT 發展高層及住宅小區之經驗 ABLE TO FACILITATE FINANCIAL ARRANGEMENT, PLANNING/DESIGN, MARKETING可提供一條龍財務及專業服務 TARGETING AT HIGH/MEDIUM SECTOR of MARKET可建設高檔發展-如智能社區,

7、大型商場 .MARKETING STRATEGIES-WE ARE UNIQUE 港商市場战略 CUSTOMER BASED 以客為本 CREATIVE LIFE/BUSINESS STYLE 創新生活/商務方式 THEMED DEVELOPMENT 主題發展 INNOVATIVE PLANNING/DESIGN 新思維規劃，設計 VIABLE FINANCIAL ARRANGEMENTS 買家資金安排 ATTENTIVE AFTER-SALES SERVICES 關注售後服務 MEET INTL CHALLENGES 迎接國際性挑戰 .CORPORATE MANAGEMENT-BEST PR

8、ACTICES-HK STYLE企業管理 港式最正确實務 EAST+WEST CORPORATE/ ETHNIC CULTURE 貫通 東西企業/民族文化 KNOWLEDGE MANAGEMENT 知識管理 HUMAN RELATIONS 人際關係 HISTORICAL INFLUENCE OF REAL ESTATE LEGISLATIONS 港對內地房地產條例之歷史性影響 VERSATILE FINANCIAL RESOURCES 多元化之融資渠道 RELENTLESS EFFICIENCY 拼命的效率 BRIDGING LANGUAGE BARRIERS中英語言溝通中介.CO-OPETI

9、TION- 协作與競爭 IN BUSINESS WAR WITH LOCAL DEVELOPERS?MARKET DISTRIBUTION OF HK DEVELOPERS港商之市場分佈 TARGET CUSTOMERS目標客源 SOURCING INTERNATIONAL FINANCE爭取國際融資 JOINT VENTURE PROJECTS协作項目 MULTI-DISCIPLINE INVESTMENTS多元化投資 .PROFESSIONAL PROPERTY SERVICES-香港房地產專業服務 HAVEN FOR HK PROFESSIONALS NEW ROLES FOR HK B

10、ASED SERVICE COMPANIES.PROFESSIONAL TRAINING-OPPORTUNITIES FOR BOTH HK & MAINLAND 專業培訓-交流之契机 CORPORATE & FINANCIAL MANAGEMENT 企業，財務管理 REAL ESTATE ADMINISTRATION 地產行政KNOWLEDGE MANAGEMENT知識管理 PROJECT MANAGEMENT項目策劃MARKETING AND ADVERTISING市務/廣告 REAL ESTATE AGENCY地產代理 FACILITATIES & PROPERTY MANAGEMENT

11、 設施及物業管理 ACCOUNTING SYSTEMS會計系統.LISTING OF REAL ESTATE COMPANIES 地產公司上市 PROJECT RESTRUCTURING 項目重組 PROJECT TRANSFER 項目轉讓 LISTING IN HK STOCK MARKET 在港上市 LISTING IN INTERNATIONAL MARKET國際上市 ACQUISITION AND MERGING 收購與合併 .EXPECTATION OF THE MAINLANDS ADAPTATION TO WTO CHALLENGES迎接WTO挑戰之期望 MODIFICATION OF ADMINSTRATION AND MANAGEMENT SYSTEMS調整行政系統 PERFECTING REAL ESTATE