2019杰克琼斯春夏系列新品推广传播方案【服装】【品牌推广】

1、时尚先型Fashion Pioneer3月营销推广主题The Marketing Theme of March借势双代言人春夏新TVC上线，杰克琼斯春季新品上市热潮，借由#时尚先型#品牌推广主题，打造先人一步的春夏潮流典范，唤醒用户有型有趣的个性穿搭细胞，让每个人都成为春夏季时尚的先行者。Based on the launch of J&J spring new product and the double ambassador TVC, to build up the fashion trend with the marketing theme #时尚先型# in advance. To a

2、waken the sense of personalized outfit and make everyone the Fashion Pioneer in spring and summer.借助新风尚活动与大众关注点，打造热门话题，促进销售购买。Combine with the latest trend and the focus of consumer, to build up the hot topic and accelerate to purchase明星同款花式种草安利Promotion of the Celebrity Outfit主打明星款产品，明星搭配时尚类KOL从潮流趋

3、势，春季搭配，时尚单品角度花式种草。Mainly promote the hero product through serval angles like the fashion trend, the spring mix fit, and fashion collection etc. by the fashion KOL.贴热点制造话题效应Build the Trend Combine with the hot topic盐系暖男该往哪里走？邓伦为你来指路！当深咖活力棒球衫碰撞马卡龙清新套头卫衣，溢出温暖与清新。快来跟邓伦一起#时尚先型#吧！官方发布#照穿就型#长图海报：双代言人春季穿搭教学

4、，让每个人都拥有自己的型Long picture poster #照穿就型#：Tutorial of Spring outfit from two ambassador， make everyone has his/her own style利用已有代言人素材制作不同标签风格男士的春季穿搭示范，邀请用户选择符合自身风格标签的入口，查看获得邓伦及Mads的穿搭建议及杰克琼斯单品信息。Leverage the existed material to generate the spring outfit with different label. And invite the consumer to

5、 choose their favorite label to get the information of the latest J&J collection and the dressing advise from Deng and Mads.通过放大代言人同款单品，以有趣的动效手法将用户注意力集中在代言人同款产品上，并通过配以不同产品风格所契合的穿搭场景及调性，以单品带穿搭的形式增加产品关注度。Bigger the same porduct of celebrity with interesting animation to make the consumers focus more o

6、n the product. And earn more impression for both product the the outfit through the proper occasion for the different styles.没有件爆款时尚单品，如何跻身时尚圈？邓伦同款高帮一脚蹬袜套鞋，潮流个性双加持，等你一起型趣出格。当然，光有爆款单品但不会搭配，也走不稳在时尚圈闯荡的步子，袜套鞋最佳搭配拍档杰克琼斯男士19新款ins潮流字母拼接半高领套装卫衣和卫裤，让你#时尚先型#官方发布#型趣出格#GIF海报：单品种草，多角度动态展示产品的型Gif Poster #型趣出格#：S

7、ingle collection recommendation，Show the style of the new product lively#春季造型怎么凹？#How to make your Spring Pose？杰克琼斯早春最夯复古牛仔外套春季造型怎么凹？杰克琼斯早春最swag刺绣卫衣春季造型怎么凹？跟着邓伦一起学起来！Get邓伦同款春季最夯牛仔复古外套与最SWAG刺绣卫衣，一抹男友招牌微笑杀！跟着邓伦，一起找找#时尚先型#的感觉！一抹男友招牌微笑杀跟着邓伦一起找找酷酷的#时尚先型#的感觉With the boyfriend SmileFollow DenglunTo find th

8、e Cool enjoyment of #时尚先型#官方平台截取视频素材，制作明星凹造型动图，花式种草春季最吸睛穿搭术Generate the making pose gif of celebrity from the video material，Give you the secret of the most attractive outfit#春眠不觉晓，时尚先型要趁早#贴合舒适的高级材质与面料、立体流线的廓形与剪裁、清爽绝伦的马卡龙色系、简约叠穿的潮流穿法打造春季潮流趋势时尚类KOL解读春季潮流趋势，强势种草杰克琼斯春季明星单品Fashion KOL reveal the spring

9、fashion trend， the recommend the J&J Spring hero product.杰克琼斯春季上新，跟邓伦一起时尚先型趁着时间还早，产品刚好你也可以和邓伦一样时尚先型成为型走在春季潮流趋势领头的人时尚先森粉丝数：132万 Followers：1.32m知名时尚达人 Famous Fashion KOL邓伦的这套春夏搭配，让我看透了今年春季的流行趋势邓伦型趣开屏及热搜，悬念引发粉丝解锁#邓伦时尚先型的秘密#The Weibo open screen banner and hot topic feeds to teaser the #邓伦时尚先型的秘密#我的时尚先型

10、秘密你知道吗？3月27日，同步邓伦悬念开屏，在微博打造#邓伦时尚先型的秘密#的悬念式热搜，全方位吸引用户点击解锁邓伦的秘密，种草杰克琼斯春夏上新内容，型趣霸屏On 3.27, based on the open screen banner，to launch the hot topic feeds of #邓伦时尚先型的秘密# to occupy the screen and attract more attention from users to promote J&J new product 3月27日，配合淘宝新风尚活动，通过悬念式开屏，吸引粉丝点击解锁秘密，种草杰克琼斯春夏上新内容，一

11、同#时尚先型#On 3.27, cooperate with the Tmall New Style， through the suspense weibo open screen banner to attract the fans to click and promote J&J new product with the topic #时尚先型#邓伦时尚先型的秘密邓伦微博发布春夏系列KV，为粉丝解锁#邓伦时尚先型的秘密#The New Spring & Summer Product KV posted by Denglun，and unlock the #邓伦时尚先型的秘密# for fa

12、ns演戏路上，我是追求卓越的先行者；生活之中，我是引领潮流的先型者。想知道我时尚先型的秘密吗？快来杰克琼斯官方旗舰店，和我一起解锁#邓伦时尚先型的秘密#，一起打造你的#时尚先型#。文娱类KOL发布#明星趣味表情包#为新风尚活动制造话题，引流杰克琼斯官方旗舰店Entertainment KOL launch the #明星趣味表情包# to creative the buzz of Tmall New Style and drive the traffic to J&J official store穿衣服了别催来我怀里微笑中透露着无奈大佬的凝视选取邓伦/Mads特色海报搭载搞笑文案制作明星趣味表

13、情包，激发粉丝传播的同时，引发用户关注杰克琼斯天猫旗舰店新风尚专题活动。文娱类KOL首发，官方转发。Generate the sticker with Deng/Mads posters and interesting copy which not only help fans to spread but attract the users attention to J&J campaign in Tmall New Style. The sticker will be posted by entertainment KOL and retweet by official account.今日

14、份邓伦&Mads Mikklsen无水印型趣表情包了解一下2019春夏流行什么？潮男必备黑色刺绣卫衣，街头达人大热单品时尚运动套装，气质型男心水好物TOP1清新条纹衬衫还看什么！邓伦&Mads喊你来下单！一起#时尚先型#钱包不用捂了，2019春夏最流行LOOK都在这里#种草类KOL#时尚先型#潮流型录，一件单品百变穿搭，带你解锁春夏最流行LOOKFashion KOL Topic #时尚先型者# help to unlock the most fashion outfit in early Spring.气质通勤LOOK TipsFashion Daily LOOK Tips三层叠穿的精致小细

15、节为通勤装扮增加活力感你就是办公室的时尚IDOL#时尚先型#潮流复古LOOK TipsClassic LOOK Tips简单舒适的印花TEE加上温暖的笑容瞬间带来明媚的春天#时尚先型#时尚运动LOOK TipsSport LOOK Tips这个春天拒绝沉闷色彩跳跃的红色标语变身行走的荷尔蒙#时尚先型#钱包不用捂了，2019杰克琼斯春夏系列都在这里！杰克琼斯春夏系列为你解锁早春最流行LOOK TIPS， 让你#时尚先型# ！气质型男必备气质通勤LOOK！街头达人必学潮流复古LOOK！运动达人最爱时尚运动LOOK！每款都不能错过！雅痞先森粉丝数：141万 Followers：1.41m知名时尚达人

16、 Famous Fashion KOL时尚穿搭达人产品seeding，原创试穿教程及产品展示，勾起用户认同感，引导购买The fashion KOL generate the fix & mix tutorial originally with product seeding, when earning the endorsement from users and drive to sales.#打造时尚先型者的型趣穿搭：杰克琼斯就能搞定！#卓虐虐Famous Outfit KOL Followers：627,116#百搭型动#素人穿搭示范 PGC Content#邓伦时尚先型的秘密在这里！这

17、些春季单品你一定要买#薛赫赫赫赫Famous fashion KOL Followers : 2,401,557#最全男士春夏搭配，上身才发现原来这么有型#直男什么值得买Famous Outfit KOL Followers：1,202,126#走过了春，遇到了夏，我的时尚永远都在先型一步！#谭老师Famous fashion KOL1、时尚穿搭达人产品seeding换装展示秀 Fashion KOL TikTok video with product seeding选取抖音大热过镜特效形式，通过快速穿越杰克琼斯店铺试衣镜场景（镜面）实现换装特效，展示杰克琼斯春夏系列百搭时尚LOOK。Leve

18、rage the TikTok hot video template passing the mirror swiftly in different outfit to show the different style of J&J product.2、潮流种草达人产品seeding春季穿搭指南The Spring Collection Show of Fashion KOL with product seeding真人试穿杰克琼斯春夏新款产品，通过自身穿搭示范安利杰克琼斯产品。The KOL in J&J new product to give the advise of spring & summer outfit ，meanwhile to recommend the J&J product.#时尚先型者必备爆款！春夏穿搭就要有型又有趣#尤金哥哥Famous fashion KOL#百搭型动#素人穿搭示范 PGC ContentPhasePaidMedia3.43.15J&J Spring & Summer Collection Launch，#时尚先型#Build up the fashion and interesting dressing style OwnMedia3.31#明星同款花式种草安利#Promote the product to consume