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1、Loading热心 WARM-HEARTED热情 PASSIONATE创新 CREATIVE责任 RESPONSIBLE专业 PROFESSIONAL团结 UNITED8PROJECTS2PROJECTS(1)Background背景弱势群体?Disadvanged Group?处于社会边缘?Social Outsider?无法担当任何工作?Not qualified for any jobs?残障人士The DisabledBackgroundSell OutGo Out手工制作者Handicrafts Makers面包师傅Bakers老板Bosses农田工作者FarmersBackgrou

2、ndSell OutGo Out残障人士The DisabledOne and a half years agoBackgroundSell OutGo Out一年半以前Gongliaozhan工疗站手工制作Making HandicraftsBackgroundSell OutGo Out手工艺品售卖SELL OUT心理康复GO OUT(2)Sell OUT手工艺品售卖Angel World天使世界A. Product Diversification 产品多元化布料Cloth泡沫FoamB. Cost Reduction 成本削减Green Civilization AssociationS

3、IFE SCNUB. Cost Reduction 成本削减废物回收Recycle1Lower The Cost 降低成本2Environmentally Friendly 环保B. Cost Reduction 成本削减C. Sales Channel Development 销售渠道拓宽目标人群 Target Consumer大学生College Students老年人ElderlyC. Sales Channel Development 销售渠道拓宽大学生College Students大学城商业中心Commercial Center of Higher Education Mega C

4、enter Boutiques 精品店C. Sales Channel Development 销售渠道拓宽 Student Supermarket 学生超市华南师范大学South China NormalUniversityC. Sales Channel Development 销售渠道拓宽Online Shop 网店淘宝网Taobao WedsiteC. Sales Channel Development 销售渠道拓宽电脑技能Computer Skills网店老板Online Shop Bosses手工制作者Handicraft MakerC. Sales Channel Develop

5、ment 销售渠道拓宽老年人Elderly传统节日Traditional FestivalC. Sales Channel Development 销售渠道拓宽Traditional FestivalQiqiao Festival乞巧节C. Sales Channel Development 销售渠道拓宽The Spring Festival春节Traditional FestivalC. Sales Channel Development 销售渠道拓宽Boluodan菠萝诞Traditional FestivalC. Sales Channel Development 销售渠道拓宽Incom

6、e 收入提高Improve Skills 技能提升BackgroundSell OutGo Out76,104yuan(3)GO OUT心理康复华师大心理咨询中心Psychological Consultation Center of SCNU+BackgroundSell OutGo OutOne-to-one Psychological files一对一心理档案 hypnosis therapy催眠疗法Regular Psychological Counseling定期集体心理辅导MODE 模式残障人士The Disabled华师大心理咨询中心Psychological Consultat

7、ion Center of SCNU华师赛扶和工疗站SIFE SCNU & Gongliaozhan公益组织和企业Public Welfare Organizations & Enterprises技能培训Skills TrainingPsychological CounselingEvaluation ReportSuitable Disabled People资金支持Financial Support活动开展Activity心理辅导评估报告合适的残障人士残障人士The Disabled华师大心理咨询中心Psychological Consultation Center of

8、 SCNU华师赛扶和工疗站SIFE SCNU & Work Therapy Station公益组织和企业Public Welfare Organizations & Enterprises技能培训Skills TrainingPsychological CounselingEvaluation ReportSuitable Disabled People资金支持Financial Support活动开展Activity心理辅导评估报告合适的残障人士农场疗养Farming Treatment天使面包店AngelBakery洗车CarWashing农场疗养Farming Treat

9、ment(3)GO OUTBackgroundSell OutGo OutPsychological RecoveryBackgroundSell OutGo Out心理康复欣悦农场XinyueFarm康复中心Recovery PlaceBackgroundSell OutGo Out改造 Reform 培训 TrainingAugust2012.8Xinyue FarmBackgroundSell OutGo Out60yuan1day=认可Recognition自信Self-confidence康复RecoveryBackgroundSell OutGo Out天使面包店AngelBake

10、ry(3)GO OUTBackgroundSell OutGo Out面包BreadBackgroundSell OutGo Out狮子会Lions ClubSIFE SCNUBackgroundSell OutGo Out21残疾人Disabled People76,104 yuan 销售收入 Sales IncomeHandicrafts-making Skills163%Sale 销量172%Income per person人均收入Society 重返社会COME TRUEWE WONT STOP HERE模式ModeHelpmore disabled(1)Background背景FO

11、ODGREEN农药Pesticide化肥Chemical Fertilizernon-government organizationNGO绿耕Green Farm悦意Gladness沃土工坊FertileFair TradeBackgroundAnalysisSolution(2)Analysis分析FA R TRADE 公平贸易 How do these NGO protect the profit of those peasants?BackgroundAnalysisSolutionFair trade is a kind of social activity that focus on

12、 those marginalized producers and spare no effort to ensure their profit.BackgroundAnalysisSolution公平贸易是一个有组织的社会活动,致力于确保被边缘化的生产者的利益。10yuan售价Selling PricePeasants 小农NGON OG6yuan4yuanBackgroundAnalysisSolution销量不足Insufficient Sale Volume高成本High CostHELPBackgroundAnalysisSolution1230 kg/month1370 kg/mo

13、nth-BackgroundAnalysisSolution下降 DecreaseBackgroundAnalysisSolution调查RESEARCH市场细分SEGMENTATION经济能力Have Certain Economic Capacity追求健康Pursue Healthy Food4,500,000yuanBackgroundAnalysisSolutionAs for Communication 沟通BackgroundAnalysisSolutionEco-tourism 生态旅游 BackgroundAnalysisSolutionBackgroundAnalysisS

14、olutionEco-tourism 生态旅游 97% 消费者CustomersBackgroundAnalysisSolutionEco-tourism 生态旅游 BackgroundAnalysisSolutionEco-tourism 生态旅游 推广活动Promotion ActivitiesBackgroundAnalysisSolution线上推广Online Promotion博客&微博Micro-blog & BlogDetails Of Products &Information Of Promotion ActivitiesBackgroundAnal

15、ysisSolutionBackgroundAnalysisSolution包装改良Packaging improvedBackgroundAnalysisSolution电子数据库Electronic DatabaseAs for Convenience 便利BackgroundAnalysisSolutionMutual Sale On Commission相互寄卖绿耕GreenFarm沃土工坊Fertile悦意GladnessBackgroundAnalysisSolutionSales Activities In Communities社区销售Taste Test 试吃会Backgro

16、undAnalysisSolutionFruit And Vegetable Selection 果蔬认养NGONGOProduct产品Product产品PAY资金PAY资金Land土地SelectPlantCustomer消费者Peasants小农BackgroundAnalysisSolutionB TO BBackgroundAnalysisSolutionConvenienceNGO的销售量NGO s Sale Volume1370 kg/month1722 kg/month40%BackgroundAnalysisSolutionReduce Logistics Cost &

17、 WastageJoint Distribution共同物流GladnessN OGGreen FarmN OGFertileN OGXianniangxi VillageLeming VillageTangkai VillageBackgroundAnalysisSolutionGladnessN OGGreen FarmN OGFertileN OGXianniangxi VillageLeming VillageTangkai VillageBackgroundAnalysisSolutionGladnessN OGFertileN OGGladnessN OGXianguxi Vill

18、ageLeming VillageTangkai Village66.7%降低物流成本Reduced The Logistics CostBackgroundAnalysisSolutionSolution BB技能传授BackgroundAnalysisSolutionSkills EmpowermentBackgroundAnalysisSolutionYoung Men 年轻人Enthusiasm激情Ambition雄心Young Men 年轻人Enthusiasm激情Ambition雄心BackgroundAnalysisSolution缺乏基本的商业知识Lack basic business knowledgePreliminary Determination of KPIKPI初步确定Communication and Feedback of KPIKPI沟通与反

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