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1、ninth editionSTEPHEN P. ROBBINSMARY COULTER 2007 Prentice Hall, Inc. All rights reserved. *62 2007 Prentice Hall, Inc. All rights reserved. *63 2007 Prentice Hall, Inc. All rights reserved. *64 2007 Prentice Hall, Inc. All rights reserved. *65 2007 Prentice Hall, Inc. All rights reserved. *66 2007 P

2、rentice Hall, Inc. All rights reserved. *67 2007 Prentice Hall, Inc. All rights reserved. *68 2007 Prentice Hall, Inc. All rights reserved. *69指标指标 权重权重存储量存储量 10电池寿命电池寿命 8携带重量携带重量 6保修保修 4显示质量显示质量 3 2007 Prentice Hall, Inc. All rights reserved. *610 2007 Prentice Hall, Inc. All rights reserved. *611

3、2007 Prentice Hall, Inc. All rights reserved. *612 2007 Prentice Hall, Inc. All rights reserved. *613 2007 Prentice Hall, Inc. All rights reserved. *614 2007 Prentice Hall, Inc. All rights reserved. *615 2007 Prentice Hall, Inc. All rights reserved. *616 2007 Prentice Hall, Inc. All rights reserved.

4、 *617 2007 Prentice Hall, Inc. All rights reserved. *618 2007 Prentice Hall, Inc. All rights reserved. *619 2007 Prentice Hall, Inc. All rights reserved. *620资料来源: Based on L. A. Burke and M. K. Miller, “Taking the Mystery Out of Intuitive Decision Making,” Academy of Management Executive, October 1

5、999, pp. 9199. 2007 Prentice Hall, Inc. All rights reserved. *621 2007 Prentice Hall, Inc. All rights reserved. *622 2007 Prentice Hall, Inc. All rights reserved. *623 2007 Prentice Hall, Inc. All rights reserved. *624 2007 Prentice Hall, Inc. All rights reserved. *625 2007 Prentice Hall, Inc. All r

6、ights reserved. *626 2007 Prentice Hall, Inc. All rights reserved. *627 事件事件期望收入期望收入 概率概率=方案期望收入方案期望收入 大雪大雪 $850,0000.3=$255,000正常降雪正常降雪 725,0000.5= 362,500 小雪小雪 350,0000.2= 70,000 $687,500 2007 Prentice Hall, Inc. All rights reserved. *628 2007 Prentice Hall, Inc. All rights reserved. *629 2007 Pre

7、ntice Hall, Inc. All rights reserved. *630 2007 Prentice Hall, Inc. All rights reserved. *631 2007 Prentice Hall, Inc. All rights reserved. *632 2007 Prentice Hall, Inc. All rights reserved. *633 2007 Prentice Hall, Inc. All rights reserved. *634 2007 Prentice Hall, Inc. All rights reserved. *635 2007 Prentice Hall, Inc. All rights reserved. *636 2007 Prentice Hall, Inc. All rights reserved. *637 2007 Prentice Hall, Inc. All rights reserved. *638 2007 Prentice Hall, Inc. All rights reserved. *639 2007 Prentice Hall, Inc. All r

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