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1、0EXHIBIT TITLE*资料来源:1TextTextTextTextTextTextTextTextTextText2X2 CUBED*资料来源:Unit of measure22X2 TOWER*资料来源:Unit of measure3PlacePriceProductPackagePositioning promotionProduct offering5Ps MARKETING*资料来源:Unit of measure4StrategySkillsSystemsStaffShared valuesStructureStyle7S*资料来源:Unit of measure5ARRO
2、W 3D*资料来源:Unit of measure6CUBES2 3D*资料来源:Unit of measure7* FootnoteSource:CUBES3 3D*资料来源:Unit of measure8TextTextTextTextCUTOUT 3D*资料来源:Unit of measure9New entrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCES AT WORK*资料来源:Unit of measure10TextTextTextTextTextTextTextTextTextTextJOINT*资料来源:Unit
3、 of measure11TextTextTextTextLEVEL SEPARATE 4*资料来源:Unit of measure12TextTextTextLINEAR A 3D*资料来源:Unit of measure13TextTextTextLINEAR C 3D*资料来源:Unit of measure14TextTextTextLINEAR D 3D*资料来源:Unit of measure15TextTextTextLINEAR G 3D*资料来源:Unit of measure16TextTextTextTextLINEAR N 3D*资料来源:Unit of measure
4、17TextTextTextLINEAR P 3D*资料来源:Unit of measure18TextTextLINEAR Q 3D*资料来源:Unit of measure19TextTextLINEAR Q 3D*资料来源:Unit of measure20PlanImplementSupportLINKS 3*资料来源:Unit of measure21PERSPECTIVE 3D*资料来源:Unit of measure22TextTextTextPROPELLER 3D*资料来源:Unit of measure23RINGS 3D*资料来源:Unit of measure24Tex
5、tTextSCALE*资料来源:Unit of measure25TextTextSCALES*资料来源:Unit of measure26TextTextTextTextTextTextSIZES IN*资料来源:Unit of measure27SpiralBrakesTube in tubeSPIRAL2 3D*资料来源:Unit of measure28TextTextTextTextSPOTLIGHT*资料来源:Unit of measure29TextTextTextTextTextTextSTAIRCASE*资料来源:Unit of measure30Stars 3D*资料来源:
6、Unit of measure31TextTextWIRE CUBES*资料来源:Unit of measure32TextTextTextTextTextTextTextARROWS*资料来源:Unit of measure33TextTextLEVEL 2*资料来源:Unit of measure34TextTextTextLEVEL 3*资料来源:Unit of measure35TextTextTextTextLEVEL 4*资料来源:Unit of measure36TextHeaderHeaderTextFLOW 2*资料来源:Unit of measure37TextTextTe
7、xtHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW 6 TITLE*资料来源:Unit of measure38TextTextTextTextBLADES*资料来源:Unit of measure39TextTextTextTextBOX*资料来源:Unit of measure40TextTextTextTextBOX*资料来源:Unit of measure41TextTextTextCYCLE 1*资料来源:Unit of measure42TextTextCYCLE 2*资料来源:Unit of measure43Te
8、xtTextTextCYCLE 3*资料来源:Unit of measure44TextTextTextTextCYCLE 4*资料来源:Unit of measure45TextTextTextTextTextTextINCOMING*资料来源:Unit of measure46TextTextTextTextTextRIBBON*资料来源:Unit of measure47TextTextTextTextTextRING*资料来源:Unit of measure48TextTextUPON 2*资料来源:Unit of measure49TextTextTextTextTextTextTe
9、xtTextCONTINUOUS*资料来源:Unit of measure50TextTextTextTextCUTOUT*资料来源:Unit of measure51TextTextTextLINEAR A*资料来源:Unit of measure52TextTextTextLINEAR C*资料来源:Unit of measure53TextTextTextLINEAR D*资料来源:Unit of measure54TextTextTextTextLINEAR E*资料来源:Unit of measure55TextTextTextLINEAR F*资料来源:Unit of measur
10、e56TextTextTextLINEAR G*资料来源:Unit of measure57TextTextTextTextLINEAR H*资料来源:Unit of measure58TextTextLINEAR I*资料来源:Unit of measure59TextTextTextTextLINEAR J*资料来源:Unit of measure60TextTextTextTextTextTextLINEAR K*资料来源:Unit of measure61TextTextTextTextLINEAR N*资料来源:Unit of measure62TextTextTextLINEAR
11、P*资料来源:Unit of measure63TextTextLINEAR Q*资料来源:Unit of measure64TextTextTextPROPELLER*资料来源:Unit of measure65TextTextTextTextTextSTEP 5*资料来源:Unit of measure66TextTextTextText2 ON 1*资料来源:Unit of measure67TextTextTextTextTextTextAGAINST*资料来源:Unit of measure68TextTextTextTextTextAT WORK*资料来源:Unit of meas
12、ure69TextTextCOUPLED HORIZ*资料来源:Unit of measure70TextTextCOUPLED VERT*资料来源:Unit of measure71TextTextTextTextFOCUSED*资料来源:Unit of measure72New entrantSuppliersIndustry competitorsBuyersSubstitutesFORCES AT WORK*资料来源:Unit of measure73TextTextTextPARALLEL*资料来源:Unit of measure74TextTextTextTextSPLIT*资料来
13、源:Unit of measure75TextSURROUND*资料来源:Unit of measure76TextTextTWISTED*资料来源:Unit of measure77TextTextUP & AWAY*资料来源:Unit of measure78TextTextUP & DOWN*资料来源:Unit of measure79CustomerClientsDistributorsCompetitorsSuppliers3Cs TRIANGLE*资料来源:Unit of measure80SkillsSharedvaluesStrategyStaffStructureSystem
14、sStyleA coherent set ofactions aimed at gaining a sustainable advantageover competition The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organization,considered interms of corporatedemographics, notindividu
15、al personalities The way managers collectively behave with respect to use of time, attention and symbolic actions The processes and proceduresthrough which things get donefrom day-to-dayThose ideas of what is rightand desirable (in corporateand/or individual behavior)which are typical of theorganiza
16、tion and commonto most of its members Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people3S-4S*资料来源:Unit of measure81Competitive positionLowMediumHighProduct/market attractivenessLowMediumHighBUSS PORTFOLIO*资
17、料来源:Unit of measure82Change visionChief ExecutiveLeadership groupsDown the lineExternal constitutionCommitmentConvictionCourageCapabilityIndividual activityEnabling devicesCHANGE BOARD*资料来源:Unit of measure83 Delta P Vision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopm
18、entCommunicationsProblem SolvingProcessClient managers (particularly middle management) haveskill to lead programimplementationChange in actual behaviorAction plans sufficient to achieve goalsAgreement on objectives by line managementManagement of high-involvement processImplementation ornear implem
19、entationof required structureand systemsFlow of 2-way communicationsPeoples understanding, belief and contribution to act on vision and action plansAccurate measurementof action and resultsClear accountabilitiesEarly winsVisible demonstrationof new vision andvalues by clientleadershipDELTA P*资料来源:Un
20、it of measure84Business StrategyManufacturing StrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURING STRATEGY*资料来源:Unit of measure85Restructuring framework 1 5 4 3 2 PENTAGON*资料来源:Unit of measure86Benefit Price Competitivedisadvantage Compet
21、itiveadvantage PRICE BENEFIT*资料来源:Unit of measure87Appraise performanceand prospects Developstrategy Redesignpivotal jobs Design the skillbuilding process Assess changereadiness Top downaction programs Bottom up action programs 1 2 4 5 6 7 8 3 SMILE CHART*资料来源:Unit of measure883.Create andpursue a u
22、niqueadvantage 2.Resegment the market to create a niche4.Exploit uniqueadvantageindustrywide 1.Do more andbetter of thesameWhen tocompete STRAT GAMEBOARD*资料来源:Unit of measure89Stage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manage-mentExternally orientated planningForecast based planningBudge
23、t planningMeet budget and schedulePredict the futureThink strategicallyCreate the futureSTRAT MANAGE*资料来源:Unit of measure90Selling margin ContributionSalesSelling rateSalesAvailable selling time EffectivenessContribution Available selling time Productivity ContributionTotal selling costsEfficiencyAv
24、ailable selling timeTotal selling costsUtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSupport leverageTotal sales timeSupport costsTREE PRODUCTIVITY*资料来源:Unit of measure91MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprove co
25、rebusinessperformanceGrow throughacquisitionand/or mergerAdopt soundfinancingapproachVALUE CREATION*资料来源:Unit of measure92Real Perceived Clients relative ability to extract valueCorporate center skillsLinkages between business unitsFinancial ownership fitIndustry restructureInternal controllerShared
26、 resourcesTransfer of capabilityVertical integrationDifferences in tax positionExistence of non-cases objectivesInefficiencies in financial marketsDifference in valuation techniqueVALUE SOURCES*资料来源:Unit of measure93HeaderTextGANTT10*资料来源:Unit of measure94HeaderText#GANTT15*资料来源:Unit of measure95Tex
27、tTextTextTextLEFT TO RIGHT*资料来源:Unit of measure96TextTextTextTextTextProcess objectivesTextSub-objectivesSTUDY OBJECTIVE*资料来源:Unit of measure97TextTextTextTextTextTextTextTOP DOWN*资料来源:Unit of measure98TextTextTextTextTextTextTextTextTextText2X2*资料来源:Unit of measure99TextTextTextTextTextTextTextText
28、TextText2X2 CUBED*资料来源:Unit of measure100TextTextTextTextTextTextTextTextTextTextTextText2X2 EXTENDED*资料来源:Unit of measure101TextTextTextTextTextText2X2 TOWER*资料来源:Unit of measure102TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3*资料来源:Unit of measure103TextTextDIFFRACTION*资料来
29、源:Unit of measure104TextTextPASS THROUGH*资料来源:Unit of measure105050100150200250300350199619971998199920002001Label 1Label 2Label 3AREA*资料来源:Unit of measure1065040302010Label 1Label 2Label 3Label 4Label 5BAR*资料来源:Unit of measure10750403020105040302010Label 1Label 2Label 3Label 4Label 5Label 1Label 2L
30、abel 3Label 4Label 5TitleUnit of measureTitleUnit of measureBAR 2*资料来源:Unit of measure10840302010550403025155550453025Label 1Label 2Label 3Label 4Label 5BAR BUTTED*资料来源:Unit of measure109504030201023254565964323232323Label 1Label 2Label 3Label 4Label 5000000000000000SeriesSeriesSeriesBAR STACKED*资料来
31、源:Unit of measure110504030204550607080901020304050Label 1Label 2Label 3Label 4Label 5000000000000000100%=SeriesSeriesSeriesBAR STACKED 100%*资料来源:Unit of measure1110100200300400500600700050100150200250TitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5Label 6BUBBLE*资料来源:Unit of measure112
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