包装(商务英语讲义)

1、1.外包装外包装2.内包装内包装3.小包装小包装4.销售包装销售包装5.运输包装运输包装6.直接包装直接包装7.中性包装中性包装8.裸装货裸装货9.散装货散装货10. 批号批号11. 运输标志运输标志12. 指示性标志指示性标志13. 警告性标志警告性标志a)batch number b)bulk cargo c)immediate packing d)indicative mark e)inner/inside packagef)neutral packageg)nude cargoh)outer/external packing i)sales/consumer packagej)ship

2、ping mark k)small packagel)transport package m) warning mark1.brocade (n.锦缎锦缎) box2.bundle3.cardboard box4.carton5.cask6.cloth bag7.corrugated (a.起皱的起皱的) carton 8.crate 9.flask 10. iron drum/bucket/barrel11. jar12. jute (n.黄麻黄麻) bag13. kraft paper bag14. paper bag15. plastic bag16. plastic drum/buck

3、et/barrel17. skeleton case 18. tin/can19. wooden casea) 木箱木箱b) 板条箱，篓板条箱，篓c) 纸板箱，硬纸盒纸板箱，硬纸盒d) 瓦楞纸箱瓦楞纸箱e) 漏孔箱漏孔箱f)锦盒锦盒g) 纸盒纸盒h) 捆，包捆，包i)麻袋麻袋j)布袋布袋k) 塑料袋塑料袋l)纸袋纸袋m) 牛皮纸袋牛皮纸袋n) 铁桶铁桶o) 塑料桶塑料桶p) 木桶木桶q) 听，罐头听，罐头r) 罐，坛罐，坛s) 长颈瓶长颈瓶1. 硬度硬度2. 厚度厚度3. 小心轻放小心轻放4. 不可倒置不可倒置5. 碰撞碰撞6. 磨损磨损7. 易破损的易破损的8. 防震措施防震措施9. 抗压抗

4、压10.梅雨季节梅雨季节11.干燥剂、防潮剂干燥剂、防潮剂12.便利店便利店1. anti-shock measure 2. breakable/fragile3. colliding/collision 4. convenience store5. Dont turn over./Upward Only6. drier 7. Handle with care.8. hardness/stiffness9. monsoon season10.press defending11.thickness 12.wear and tearA: Can we discuss the packing tod

5、ay?B: Sure. We usu. pack our shirts individually in plastic bags, ten dozen to one carton.A: Acceptable. But please pay attention to the design of the inner packing. All the packages must be ready for window display.B: Please dont worry. All the bags are beautifully designed to come in line with the

6、 local market preference at your end.A: Have you got any samples here? Id prefer to have a look.B: Here you are.A: It does look good. Especially the little swan.B: Thank you. We understand that your people regard swans as a symbol of good luck.A: Most of them do. But the background color should be a

7、 little lighter.B: No problem. What do you think of our logo?A: Very good. Maybe you should move it a little closer to the middle.我们通常是每件衬衣单独装一个塑料袋，我们通常是每件衬衣单独装一个塑料袋，十打装一纸箱。十打装一纸箱。不过要注意一下内包装的设计，必须适于橱窗展示。不过要注意一下内包装的设计，必须适于橱窗展示。所有袋子都设计精美，所有袋子都设计精美，肯定适合你们当地市场肯定适合你们当地市场 的需求。的需求。你觉得我们的你觉得我们的标识标识怎么样？怎么样？B

8、: Alright. Do you have anything to say about the outer packaging? A: You mentioned cartons, didnt you? Im afraid cartons are not strong enough.B: But were only talking about shirts. Theyre not fragile goods. Besides, cartons are light and easy to handle.A: Well, I just mean theyre easily breakable.B

9、: Theres no need to worry. We can reinforce the cartons with straps.A: Look, these goods will have to go a long way before they arrive at our port. What if dampness gets into the packages?B: All the cartons are lined with plastic sheets, so theyre absolutely water-proof. I can assure you.A: As I jus

10、t said, its a long-distance transportation. I really dont want to take any chances.B: You need have no fears about that. Our way of packing has been widely accepted by other clients, and we have received no complaints up to now.A: Well, I suppose there is no other choice.它们并不是易碎物品，而且纸箱轻便，易于搬运。它们并不是易

11、碎物品，而且纸箱轻便，易于搬运。我们还可以用条带加固。我们还可以用条带加固。 这些货物都要经过这些货物都要经过长途运输才能到达我方港口。如果包装受潮怎么办？长途运输才能到达我方港口。如果包装受潮怎么办？所有纸箱都所有纸箱都衬有衬有塑料纸，所以绝对防水的。塑料纸，所以绝对防水的。我可不想冒险啊！我可不想冒险啊！sDrill 1: Sentence TranslationsDrill 3: Dialogue Translation 1.1.包装必须适合海运，包装必须适合海运，要足够牢固，禁得要足够牢固，禁得住野蛮搬运。住野蛮搬运。2.2.水泥要用双层牛皮水泥要用双层牛皮纸袋包装，每袋装纸袋包装，每

12、袋装5050公斤。公斤。3.3.钢笔要用纸盒包装，钢笔要用纸盒包装，每盒装每盒装1010支。支。4.4.每件包装上都要表每件包装上都要表明明“易碎品易碎品”。5.5.外箱上不得出现国外箱上不得出现国名或商标。名或商标。1.The packaging must be seaworthy/ suitable for ocean shipping and strong enough to stand/endure rough/rude/careless handling.2.Cement is to be packed in double kraft-paper bags, each contain

13、ing 50 kilos.3.Pens are to be packed in paper boxes, 10 pieces in/to one box.4.Each/Every package should be marked with “Fragile/Breakable”.5.No name of country or trade mark is to appear on the outside containers.6.6. 你们的包装必须改善。你们的包装必须改善。7.7. 货物用木箱包装，每货物用木箱包装，每箱箱2020打。打。8.8. 这一产品打包装特点这一产品打包装特点是设计新颖

14、、形式多是设计新颖、形式多样。样。9.9. 陶瓷的新包装具有中陶瓷的新包装具有中国特色，适合在超市国特色，适合在超市展示。展示。10.10.跟往常一样，箱子上跟往常一样，箱子上要刷一个菱形，内写要刷一个菱形，内写我公司名字的首字母。我公司名字的首字母。f)Your packing must be improved/ bettered.g)The goods are to be packed in wooden cases containing 20 dozen each.h)The packing of this article features novel design and divers

15、ified styles.i)The new packing of the porcelain is in Chinese national style and suitable for display in supermarkets.j)The cases are to be marked with our initials in a diamond as usual.A:A: 今天我们想洽谈有关商品包装的问题。今天我们想洽谈有关商品包装的问题。B:B: 可以啊。我正想跟你谈这事儿呢。我们打算内包装使可以啊。我正想跟你谈这事儿呢。我们打算内包装使用纸盒，一盒装两个。用纸盒，一盒装两个。202

16、0盒装一个瓦楞纸箱。你看怎么盒装一个瓦楞纸箱。你看怎么样？样？A:A: 同意。不过这批货是远洋运输，很容易破损的。用瓦同意。不过这批货是远洋运输，很容易破损的。用瓦楞纸箱包装水果罐头，是否稳妥啊？楞纸箱包装水果罐头，是否稳妥啊？B:B: 我们通常使用的都是这样的包装，完全适用于远洋运我们通常使用的都是这样的包装，完全适用于远洋运输，请放心吧！输，请放心吧！A:A: 那是最好不过了。包装安全可不能忽视啊，请务必多那是最好不过了。包装安全可不能忽视啊，请务必多加小心。加小心。B:B: 你说得很对。而且，因包装不当发生的损失，保险公你说得很对。而且，因包装不当发生的损失，保险公司不会赔偿。司不会赔偿

17、。A:A: 就是。还有，请别忘了在箱子上印上就是。还有，请别忘了在箱子上印上“小心轻放小心轻放”、“不可倒置不可倒置”，以及我们公司的名称。，以及我们公司的名称。B:B: 好的，没问题。我们会按照你的要求做的，请放心！好的，没问题。我们会按照你的要求做的，请放心！A: Damp-proofing measures should be taken for some of the goods ordered. In addition, shipping happens to be during the monsoon season of July and June, so extra attent

18、ion must be paid to packaging. Damage and mould (n.发霉发霉) will occur if the goods are not wrapped and tied up appropriately.B: The wooden cases we use are all selected from the timbers (n.木材木材) through dry treatment. And with drier inside, it will not be dampened. We will remind relevant departments

19、of this. Please rest assured.A: Thank you very much, Xiao Zhang. I would like you to do me another favor. Can we replace the plastic barrel for pigment (n.颜料颜料) with metal buckets?B: We can do that. However, if metal buckets are used, 10 yuan extra needs to be added to each bucket.A: That is too muc

20、h. Lets still use the plastic buckets as before.B: OK, I see.A:A:纸盒的硬度和厚度不够，容易变形。纸盒的硬度和厚度不够，容易变形。B:B:你的意思是，包装还需要改良？你的意思是，包装还需要改良？A:A:我觉得现在这种包装没有高贵感。我觉得现在这种包装没有高贵感。B:B:能说得具体点吗？能说得具体点吗？A:A:纸盒里装的是中国的手工艺制品，如果能设计纸盒里装的是中国的手工艺制品，如果能设计出象征中国传统文化的图案和色彩的话，更能激出象征中国传统文化的图案和色彩的话，更能激发消费者的购买欲望。发消费者的购买欲望。B:B:那就请专家重新

21、设计吧。谢谢你的建议！那就请专家重新设计吧。谢谢你的建议！A: We want to talk about packaging issues today.B: All right. I mean to discuss this with you as well. We plan to use cartons for inner packaging, and one carton holds/contains two. One corrugated paper case holds/contains 20 cartons. What do you think?A: I agree. But it

22、 will be via ocean shipping, so the goods are fragile/breakable. Will damage take place en route if packing canned fruit in corrugated paper cases?B: We usually use this kind of packing. It is totally suitable for ocean shipping, please rest assured.A: Thats great. The safety of packaging is a matte

23、r that cant be neglected/ignored/overlooked, so be sure to pay more attention to the packaging of the goods.B: You are right. In addition, if losses incur due to/owing to/because of improper packaging, the insurance company will not compensate/pay.A: Yes. Please dont forget to print the “Handle with Care” sign, “Dont Turn-over/Upside Only” sign and our company name on the case.B: OK, I see. I will do as requested. Please do not worry.A:A:这次订购的商品中，有些货物要注意防潮。还这次订购的商品中，有些货物要注意防潮。还有，这次运输正赶上六、七月份的梅雨季节，所有，这次运输正赶上六、七月份的梅雨季节，所