关于世界奢侈品英语ppt

1、Discuss: In your opinion, what is luxury ? Have you ever bought it ? Will you buy luxury ?梦幻世界之奢侈品营销Luxury,is defined as the consumer goods which is beyond the range of need about humans existence and development,has the characteristic of unique,scarce and rare,also known as unnecessaries of life. 国

2、际上给奢侈品的国际上给奢侈品的定义是定义是 一种超出人们生一种超出人们生存与发展需要范围的，存与发展需要范围的，具有独特、稀缺、珍奇具有独特、稀缺、珍奇等特点的消费品等特点的消费品”，又，又称为称为 非生活必需品非生活必需品 。High price and high qualityHigh qualitySomething can show off / Flaunt wealth Characteristic of LuxuryUnnecessariesRarityThe Luxury Bese Of Best 世界奢侈品排行榜世界奢侈品排行榜 时尚大牌时尚大牌 爱马仕爱马仕Hermes 杰尼

3、亚杰尼亚 Ermenegildo Zegna 乔治乔治阿玛尼阿玛尼Giorgio Armani 芬迪芬迪 Fendi 普拉达普拉达 Prada 范思哲范思哲 Versace 菲拉格慕菲拉格慕 Ferragamo 克里斯汀克里斯汀迪奥迪奥 Christian Dior 路易威登路易威登 Louis Vuitton 香奈儿香奈儿 Chanel 超级跑车超级跑车 劳斯莱斯劳斯莱斯 Rolls-Royce 帕格尼帕格尼 Pagani 世爵世爵 Spyker 布加迪布加迪 威龙威龙 Bugatti 阿斯顿马丁阿斯顿马丁Aston Martin 玛莎拉蒂玛莎拉蒂 Maserati 兰博基尼兰博基尼 Lam

4、borghini 法拉利法拉利 Ferrari 宾利宾利 Bentley 柯尼赛格柯尼赛格 Koenigsegg 世界名表世界名表 百达翡丽百达翡丽 Patek Philippe 万国万国 IWC 宝玑宝玑 Breguet 劳力士劳力士 Rolex 宝铂宝铂 Blancpain 爱彼爱彼 Audemars Piguet 积家积家 Jaeger-Le Coultre 伯爵伯爵 Piaget 江诗丹顿江诗丹顿 Vacheron Constantin 法兰克穆勒法兰克穆勒 Franck Muller Luxuries including what kinds of goods?Luxuries in

5、cluding what kinds of goods? Luxuries can be expensive car/yacht/private plane，and High Jewellery /fashionable dress，can alse be pen/timekeeper/painting/wine/tobacco List some luxury brand which you are familiar withDo you know where I come from? Can you recognize this brand?路易威登LouisVuittonLouisVui

6、tton 简称简称LVLV, ,始创于一八四五年，以始创于一八四五年，以做工精细华美的旅行箱包闻名做工精细华美的旅行箱包闻名于世，产品包括皮件、皮箱、于世，产品包括皮件、皮箱、旅行用品、男装女装、笔、手旅行用品、男装女装、笔、手表等。一百五十余年来，路易表等。一百五十余年来，路易威登精致、品质、舒适的威登精致、品质、舒适的“旅旅行哲学行哲学”广受推崇，深的各国广受推崇，深的各国名流的喜爱。名流的喜爱。 LouisVuitton, referred to as LV, was founded in 1845. It is mainly fanous for fine travel bags, i

7、ncluding leather goods, luggage, travel goods, mens womens, pens, watches. During the past 150 years, Louis Vuitton is always loved by customers for its refined quality. Also its comfortable travel philosophy is widely respected. MontBlancMontBlanc 万宝龙 Well- known for the classic writing tools. Alon

8、g with the Mercedes-Benz and Mark , they were referred to as the German 3M. The brand was founded in 1906, their products including luxurious watches, high-quality leather g o o d s , m e n s f a s h i o n accessories and others. 。万宝龙，万宝龙，又译作蒙邦、勃朗峰，经典书写工具的代名词，与奔驰又译作蒙邦、勃朗峰，经典书写工具的代名词，与奔驰(Mercedes-Ben

9、z)(Mercedes-Benz)、马克、马克(Mark)(Mark)共称为德国的共称为德国的“3M”“3M”。品牌创始。品牌创始于一九零六年，产品包括名贵腕表、优质皮具、男士时尚配饰等于一九零六年，产品包括名贵腕表、优质皮具、男士时尚配饰等FerrariThe worlds most famous racing and sports car manufacturers, based in Italy of Modena.fBentleyfBentley is famous for its luxurious, rich concept car. Its also the car that t

10、he British Queen uses. Bentley cars are highly claimed for its excellent selection of crafts and harsh. Each car would need at least 400 high-quality leather, or about 15 cows, and all from the finest walnut wood.宾利宾利Bentley又译作本特利，以豪又译作本特利，以豪华、奢侈闻名的富豪概念车，华、奢侈闻名的富豪概念车，英国女王指定御驾。宾利轿车英国女王指定御驾。宾利轿车最为人称道的

11、是其出色的手工最为人称道的是其出色的手工艺和苛刻的选材，每辆轿车至艺和苛刻的选材，每辆轿车至少需用四百张优质牛皮，约合少需用四百张优质牛皮，约合十五头牛，所需木材均选用上十五头牛，所需木材均选用上等胡桃木树瘤。等胡桃木树瘤。The most popular luxury brand-BMW BMW is a German world famous upscale automobile and motorcycle manufacturers, headquartered in Munich.BMWBMW是德国一家世是德国一家世界知名的高档汽车界知名的高档汽车和摩托车制造商，和摩托车制造商，总部

12、位于慕尼黑。总部位于慕尼黑。What do you think of when you see this classic stripes?伯百利伯百利Burberry，又译作博柏利、芭宝，又译作博柏利、芭宝莉，英伦式优雅的典型代表，在中国莉，英伦式优雅的典型代表，在中国的高尔夫球场上、高尚人士的酒会中，的高尔夫球场上、高尚人士的酒会中，随处可见其经典的条纹随处可见其经典的条纹/ /方格标记。方格标记。品牌创始于一八五六年，产品包括服品牌创始于一八五六年，产品包括服装、香水、皮草、头巾、针织衫及鞋装、香水、皮草、头巾、针织衫及鞋等。等。BurberryBurberry is a typical

13、representative of England-style elegance. Among Chinese golf courses and noble peoples parties, the classic stripes tag can be easily found. The brand was founded in 1856, and its products include clothing, perfumes, furs, scarves, sweaters and shoes and so on.阿玛尼Armani 意大利品牌，最优雅的高级服饰，品牌创立于一九七五年，产品包

14、括成衣、香水、珠宝、手表、化妆品、家居装饰等。 Armani, a Italian brand, is the most elegant high-level erosion. The brand was founded in 1975, whose products i n c l u d e c l o t h i n g , perfumes, jewelry, watches, cosmetics, home decoration and so on.What the sign of Rolex looks like? The original sign of Rolex was a

15、palm of five outstretched fingers,it indicates the watch is completely carved by hand.Gradually evolved into the registered trademark of the crown. Rolex 瑞士钟表业的经典品牌瑞士钟表业的经典品牌. .劳力士的质量即代表了精确劳力士的质量即代表了精确.Rolex, the classic brand of the Swiss watch industry.The quality of the rolex represents the preci

16、se.fPatek Philippe has been perpetuating the tradition of Genevan watchmaking since 1839. As the last family-owned independent watch manufacturer in Geneva, it enjoys total creative freedom to entirely design, produce and assemble what experts agree to be the finest timepieces in the world .Patek Ph

17、ilippe maintains a tradition of innovation hailed by an impressive repertoire of more than 80 patents.f百达翡丽，作为日内瓦最后一家独立制表商，从百达翡丽，作为日内瓦最后一家独立制表商，从1839年起，百达翡丽在设计、生产直至装配的整年起，百达翡丽在设计、生产直至装配的整体过程中享受着全面的创新自由，打造出令世人专体过程中享受着全面的创新自由，打造出令世人专家交口称赞的全球钟表杰作家交口称赞的全球钟表杰作.凭借超凡的专业技能，凭借超凡的专业技能，秉承优质的创新传统，百达翡丽至今拥有超越秉承优质

18、的创新传统，百达翡丽至今拥有超越80余余项技术专利。项技术专利。 Patek Philippe百达翡丽 卡地亚卡地亚Cartier 法国品牌，创始于一八四法国品牌，创始于一八四七年，产品除极其昂贵的七年，产品除极其昂贵的珠宝与钟表外，还包括皮珠宝与钟表外，还包括皮具、眼镜、书写工具、打具、眼镜、书写工具、打火机等火机等。Cartier, a French brand, was founded in 1847. The products include extremely expensive jewelry and watches, and also leather goods, eyewear

19、, writing instruments, lighters and so on.韦奇伍德韦奇伍德Wedgwood 又译作维支伍德，又译作维支伍德，世界上最精致的瓷器，品位的代名世界上最精致的瓷器，品位的代名词。品牌创始于十八世纪，产品受词。品牌创始于十八世纪，产品受到全球成功人士及社会名流的推崇，到全球成功人士及社会名流的推崇，曾为俄国女沙皇卡特琳娜二世专门曾为俄国女沙皇卡特琳娜二世专门制作餐具；著名的制作餐具；著名的“罗马波特兰罗马波特兰”花瓶现藏于大英博物馆，已经成为花瓶现藏于大英博物馆，已经成为英国的国宝。英国的国宝。Wedgwood, stands for the worlds m

20、ost exquisite porcelain. The brand was founded in the eighteenth century, whose products are welcomed by worlds successful people and the respected celebrities including Nvsha Huang Catherine II of Russia. 登喜路：登喜路： Dunhill，英国品牌，产品包括男装、皮具、打火机、烟斗、手表、男用饰品等。毕加索、猫王、丘吉尔、西班牙阿方索国王、埃及国王、荷兰王子都曾是该品牌的忠实主顾，登喜路烟斗

21、则是名流们的至爱，售价动辄高达几万元，中国登喜路专卖店中，一个防风打火机售价5750元。 Dunhill, a famous British brand, produces menswear, leather goods, lighters, pipes, watches, mens jewelry and so on.Picasso, elvis Presley, Churchill, the King of Spain Alfonso, the King of Egypt, the Netherlands prince used to be faithful customers of th

22、is brand , pipe is beloved by celebrities, but the price is frequently as high as tens of thousands of yuan, a wind-proof lighter selled in Chinese stores is 5750.香奈尔Chanelf世界顶级女装，一九一三年创立于世界顶级女装，一九一三年创立于法国巴黎，产品包括女装、香水、法国巴黎，产品包括女装、香水、化妆品、皮件、手表、珠宝、太阳化妆品、皮件、手表、珠宝、太阳眼镜、鞋和各类配件等。著名的双眼镜、鞋和各类配件等。著名的双C标志让全世界的名流为之疯狂。标志让全世界的名流为之疯狂。fChanel, the worlds top womens, was founded in 1913 in Paris, France. Its p