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1、Task (1)Writing an advertisementBrain-storming As we know , information, persuasive language and exciting images play a very important part in an advertisement .How can we gain enough information before writing an ad? Skills building 1: Listening for statistics and descriptionsHow to read these stat

2、istics:*Fractions: 1/5(one fifth) 2/3(two thirds)(three quarters) 2 (two and one half)How to read:2/5 _ 4 _ two fifthsfour and three quartersHow to read these statistics:*decimals:0.3(zero/nought point three), 6.79(six point seven nine)How to read:0.9 _ 2.15_*percentages 63%(sixty-three per cent)45.

3、72%(forty-five point seven two per cent)How to read 27.35%_zero/nought point ninetwo point one fivetwenty-seven point three five per centWhen listening, we should care about:Anincreasean increase ofgo up byincrease/rise bytwo times as manyAdecreasea decrease ofdecrease/fall byno changeno changeremai

4、n/stay the sameNotice:When listening, we should also pay attention to:trenddownward/upward trenda steady increase/decreasestart off at/end up atrise/fall slowly/sharply/smoothly/graduallya range: vary between* and */from * to *Notice:When listening, dont forget:an average: average price/numbera limi

5、tmaximumpeaked atfall to lowest leveldrop to lowest pointNotice:Listening practice: Page 12l Membership-two years ago: _; last year_l Market share-five years ago:_; last year_3 Communication figures-this year:_; last year_1,200 1,30085%65%50%-60%75.5%Listening practice: Page 124 Students from our sc

6、hool continuing their education: last year-at local universities: _ studying abroad: _ this year-at local universities: _ studying abroad: _l Last year: 5,000 museum visitors; out of them: 1,000 young people This year: _museum visitors; out of them : _ young people23.4%11.5%24.5%13.6% 9,000 3,000Step One: completing a bar chartDiscussion Discuss in pairs about the memo at P.13 and fill in the subject.Home wor

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