商务英语阅读(王艳主编)课后习题Phrase-Translation重点答案

1、Unit 1Trade off 权衡各方面的利益Pull off 成功或艰苦地完成Intellectual property 知识产权Merchandise trade 商品贸易Strategic sector 战略部门Anti-dumping duties 反倾销税Export subsidies 出口补贴Bilateral relationship 双边关系Euro zone 欧元区Sovereign wealth fund 主权财富基金Exchange rate 汇率Monetary policy 货币政策国际收支经常工程顺差 current-account surpluses知识产权

2、intellectual property外资收购 foreign takeoverUnit 2Discount retailers 折扣零售商Brand equity 品牌资产价值Profit margin 盈利溢价 price premiums 基线销售 baseline sales 营销组合 marketing mixUnit 3 Mete out 予以严惩Persuasion Principle 劝说原那么Familiarity Principle 熟悉原那么 A sales point (产品的卖点Potential consumer 潜在顾客广告案例 advertising cas

3、e以产品为中心的广告 product-orientated advertisingUnit 4 Foreign direct investmentFDI 对外直接投资Cross-holdings 相互持股Market capitalization 公司市值Outsource 外包Core competency 核心竞争力Deregulation 放宽管制Complementary economies 经济互补体Go public 上市企业并购 mergers and acquisition海外扩张 overseas expansion全球化战略 globalization strategy保护

4、主义措施 protectionist measures市场准入 access to market 知识产权 intellectual property right贸易伙伴 trading partners 资本投入 capital investmentUnit 6Tighten your belt 勒紧腰带，省吃俭用Translate into 转化为Volatile price 波动价格Rein in 严格控制Deflate a bubble 消除泡沫Collateral value 抵押担保价值Mortgage (住房)按揭贷款，抵押贷款External finance premium 外

5、部融资溢价Subprime mortgage 次级按揭抵押贷款Monetary policy making 制定货币政策Credit crunch 信贷资金骤减Variable mortgage rates 浮动按揭/抵押贷款利率Surging and plunging asset prices 大起大落的资产价格楼市暴跌 housing crush/collapse维持价格稳定 maintain price stability 核心通货膨胀率 core inflation rate 消费者物价指数 consumer price index (CPI)资产负债表 balance sheet市场

6、预期 market expectationsUnit 7Niche bank 专注细分市场的银行Withholding taxes 代扣所得税，预扣税款Capital market 资本市场Portfolio investment 笼统有价证券投资Extended producer liability 生产者延伸责任Investment climate 投资环境Emerging markets 新兴市场Corporate taxes 公司税Customs clearance 清关，海关放行外国直接投资 foreign direct investmentFDI经纪公司 brokerage fir

7、m边际税率 marginal tax rate保税仓库 bonded warehouse信贷机构 credit institution财产权 property rights名义工资 nominal wageUnit 8Divestiture 公司部门或子公司的出售，清算或资产分派Portfolio 一组投资Niche 产品或效劳所需的特殊领域Acquisition 收购Liquidate 清算Untapped niches 尚未被竞争者发现的市场时机Convenience stores 便利店Market segments 市场细分Premium brand 高端品牌竞争优势 competit

8、ive advantage实证研究 empirical studies 核心品牌 core brand 控股公司 a holding company Unit 9To drum up 竭力争取支持，招揽生意等Glut 过多供给Exodus 大批的离去Turnover 员工流失International assignment 海外任务Global recruitment 全球招聘Reward scheme 奖励机制Talent management 英才管理涨薪 pay rises职业阶梯 career ladder董事会主席 board directorUnit 10Cost-effectiv

9、e 有本钱效益的，划算的Differerntiation 差异化Loyalty marketing 忠诚营销Customerization 产品定制Non-stop flight 直飞航班Cost and revenue projections 本钱和利润计算Customer feedback 客户反应Substantial salary cuts 大幅度减薪/实质减薪Job rotation 岗位轮换行业危机 industry crises商务舱 business class产品开发 product development地勤部门 ground services departmentUnit

10、 11Serve up 提供Infringe on 侵犯By all accounts 如大家所说Steal a march on 出其不意抢在别人之前Grease the palms of someone 向某人行贿Market cap 市值Dole out 少量的发放In the heyday 在鼎盛时期从无到有，白手起家 start from scratch利基市场，细分市场 niche market迫切需要 cry out for蓄意侵犯 willfully infringe on严格控制 rein in 最大的一份 lion's shareUnit 12Ahead of th

11、e curve 领衔一筹的Plow into 投入Churn out 粗制滥造Bottom line 净盈利Balance sheet 资产负债表Institutional investor 机构投资者Mutual funds 共同基金Pension fund 退休基金Intangible assets 无形资产Listed company 上市公司Case in point 例证Competitive edge 竞争优势Fuel economy 燃油经济性，节油Market capitalization 总市值Renewable resources 可再生资源Utility company

12、公共事业公司替代能源 alternative resources新兴市场 emerging market一、短语翻译；英翻汉；Chapter1；sluggisheconomy萧条的经济full；tradedeficit贸易赤字in-depth；industrializedcountries工；internationalspecializat；tradesurplus贸易盈余determin；Chapter2；consumer-goods消费品discoun；r一、短语翻译。英翻汉Chapter1sluggish economy 萧条的经济full employment 充分就业trade de

13、ficit 贸易赤字in-depth analysis 深入的分析industrialized countries 工业化国家free-trade agreement 自由贸易协定international specialization 国际专业化 product differentiation 产品差异trade surplus 贸易盈余determinative factor 决定性因素Chapter2consumer-goods 消费品 discount retailers 折扣零售商 brand equity 品牌资产价值advertising budget 广告预算real-time

14、 sales data 实时销售数据sales promotion 促销profit margin 盈利scanner data 扫描数据Chapter3privileged minority 享有特权的少数人gas station 加油站marketing research 市场调查professional competence 专业技能a sales point 卖点product design 产品设计potential consumer 潜在顾客business disaster 商业灾难Chapter4mobility of people 人口流动supplier networks

15、供给商网络standardized items 标准零配件specialist manufacturing technology 特殊制造技术 complementary economies 互补经济体anti-Japanese sentiment 反日情绪foreign affiliates外方合伙人，外国附属公司go public 上市二、汉翻英Chapter1经济双赢economic win-win 关税壁垒tariff barrier收入不平等 wage inequality 劳动生产率labor productivity解雇工人lay off works 生产要素factor of

16、production双边协议bilateral deal 回归分析 regression analysis市场准入market access 世界经济复苏world economic recoveryChapter2价格溢价price premium 基线销售base-line sales减价price reductions 广告支出advertising spending营销组合marketing mix 销量溢价quantity premium产品数量种类product-line variety美元分配allocation of dollarsChapter3日常生活 daily life 广告活动advertising campaigns物理特征physical characteristic 视觉想象visual imagination国内媒体national media 销售增长sales increase销售渠道distribution system 产品到导向型的广