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1、Ch1 Understanding the Supply ChainTrue/False1. A supply chain includes only the organizations directly involved in supplying components needed for manufacturing.Answer: False2. A supply chain consists of all parties involved, directly or indirectly, in fulfilling a customer request.Answer: True3. A
2、supply chain could be more accurately described as a supply network or supply web.Answer: True4. The objective of every supply chain is to maximize the overall value generated.Answer: True5. The objective of every supply chain is to maximize the value generated for the manufacturing component of the
3、 supply chain.Answer: False6. Every supply chain must include all 5 stages.Answer: False7. The cycle view of a supply chain holds that the processes in a supply chain are divided into a series of activities performed at the interface between successive stages.Answer: True8. The push/pull view of a s
4、upply chain holds that the processes in a supply chain are divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.Answer: True9. The push/pull view of a supply chain holds that the processes in a supply chain are divided into a series o
5、f activities performed at the interface between successive stages.Answer: False10. The replenishment cycle occurs at the retailer/distributor interface.Answer: True11. The replenishment cycle occurs at the distributor/manufacturer interface.Answer: False12. The replenishment cycle is initiated when
6、a supermarket runs out of stock of a particular item.Answer: True13. The replenishment cycle is initiated when customers load items intended for purchase into their carts.Answer: False14. The manufacturing cycle occurs at the distributor/manufacturer interface.Answer: True15. The manufacturing cycle
7、 occurs at the manufacturer/supplier interface.Answer: False16. The procurement cycle occurs at the manufacturer/supplier interface.Answer: True17. The procurement cycle occurs at the retailer/distributor interface.Answer: False18. The cycle view of the supply chain is useful when considering operat
8、ional decisions, because it specifies the roles and responsibilities of each member of the supply chain.Answer: True19. The cycle view of the supply chain is useful when considering operational decisions, because it categorizes processes based on whether they are initiated in response to or in antic
9、ipation of customer orders.Answer: False20. The push/pull view of the supply chain is useful when considering strategic decisions relating to supply chain design, because it categorizes processes based on whether they are initiated in response to or in anticipation of customer orders.Answer: True21.
10、 The push/pull view of the supply chain is useful when considering strategic decisions relating to supply chain design, because it specifies the roles and responsibilities of each member of the supply chain.Answer: False22. Pull processes may also be referred to as reactive processes.Answer: True23.
11、 Pull processes may also be referred to as speculative processes.Answer: False24. Push processes may also be referred to as speculative processes.Answer: True25. Push processes may also be referred to as reactive processes.Answer: FalseAnswer the following question simply.1. Which stages are include
12、d within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Manufacturers2. Successful supply chain management requires which decision phases?a. supply chain strategy/designb. supply chain planningc. supply chain operation3. Which cycles are included in the supply chain cyc
13、le view?a. Customer order cycleb. Replenishment cyclec. Manufacturing cycled. Procurement cycleEssay/Problems1. Explain the 3 decision phases (categories) that must be made in a successful supply chain.Answer: The 3 decision phases that occur within a supply chain are supply chain strategy (or desig
14、n), supply chain planning and supply chain operation. Decisions relate to the flow of information, product and funds. The difference between categories depends upon the frequency of each decision and the time frame over which it has an impact. During the supply chain strategy phase, a company determ
15、ines what the chains configurations will be, how resources will be allocated, and what processes each stage will perform. This will establish the structure of the supply chain for several years. Supply chain planning deals with decisions with a time frame from 3 months up to a year. The planning pha
16、se must work within the constraints established in the strategy phase. Planning decisions include which markets to supply from which locations, subcontracting of manufacturing, inventory policies and timing and size of marketing promotions. The supply chain operation phase operates on a weekly or da
17、ily time horizon and deals with decisions concerning individual customer orders.2. Describe the cycle view of the processes within a supply chain.Answer: The cycle view divides the supply chain into a series of 4 cycles between the 5 different stages of a supply chain. The cycles are the customer or
18、der cycle, replenishment cycle, manufacturing cycle and procurement cycle. The customer order cycle occurs at the customer/retailer interface and includes all processes directly involved in receiving and filling the customer. The replenishment cycle occurs at the retailer/distributor interface and i
19、ncludes all processes involved in replenishing retailer inventory. The manufacturing cycle typically occurs at the distributor/manufacturer (or retailer/manufacturer) interface and includes all processes involved in replenishing distributor (or retailer) inventory. The procurement cycle occurs at th
20、e manufacturer/supplier interface and includes all processes necessary to ensure that the materials are available for manufacturing according to schedule.3. Explain the push/pull view of the processes within a supply chain.Answer: The push/pull view of the supply chain divides supply chain processes
21、 into two categories based on whether they are executed in response to a customer order or in anticipation of customer orders. Pull processes are initiated in response to a customer order. Push processes are initiated and performed in anticipation of customer orders. The push/pull boundary separates
22、 push processes from pull processes. This view is very useful when considering strategic decisions relating to supply chain design, because it forces a more global consideration of supply chain processes as they relate to the customer.4. Explain why supply chain flows are important.Answer: Supply ch
23、ain flows are important, because there is a close connection between the design and management of supply chain flows (product, information, and cash) and the success of a supply chain. The success of many companies can be directly traced to the design and management of an appropriate supply chain. T
24、he failure of many businesses can be linked directly to their inability to effectively design and manage supply chain flows.Ch2 Supply Chain Performance: Achieving Strategic Fit and ScopeTrue/False1. A companys competitive strategy defines the set of customer needs that it seeks to satisfy through i
25、ts products and services.Answer: True2. The value chain emphasizes the close relationship between all the functional strategies within a company.Answer: True3. A companys product development strategy defines the set of customer needs that it seeks to satisfy through its products and services.Answer:
26、 False4. A companys product development strategy specifies the portfolio of new products that it will try to develop.Answer: True5. A companys supply chain strategy specifies how the market will be segmented and how the product will be positioned, priced, and promoted.Answer: False6.A companys suppl
27、y chain strategy determines the nature of procurement and transportation of materials as well as the manufacture and distribution of the product.Answer: True7. To achieve complete strategic fit, a firm must ensure that all functions in the value chain have consistent strategies that support the comp
28、etitive strategy.Answer: True8. To achieve complete strategic fit, a firm must ensure that all functions in the value chain have diverse strategies that support functional goals.Answer: False9. Because demand and supply characteristics change, the supply chain strategy must change over the product l
29、ife cycle if a company is to continue achieving strategic fit.Answer: True10. The supply chain strategy must be established at the beginning of the product life cycle and not changed if a company is to continue achieving strategic fit.Answer: FalseAnswer the following question simply.1. Whats a comp
30、anys supply chain strategy?a. determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.3. Which decisions are involved in a supply chain strategy?a. inventory.b. transportation.c. operating facilities.d. information flows.4. Which of
31、 the following is a key to the success or failure of a company?a. The competitive strategy and all functional strategies must fit together to form a coordinated overall strategy.b. Each functional strategy must support other functional strategies and help a firm reach its competitive strategy goal.c
32、. The different functions in a company must appropriately structure their processes and resources to be able to execute strategies successfully.5. Which of the following are basic steps to achieving strategic fit?a. Understanding the customer and supply uncertainty.b. Understanding the supply chain
33、capabilities.c. Achieving strategic fit.6. Customer demand from different segments varies along which of the following attributes?a. The quantity of product needed in each lot.b. The response time that customers are willing to tolerate.c. The variety of products needed.d. The service level required.
34、7. Which of the following customer needs will cause implied uncertainty of demand to increase?a. Range of quantity required increasesb. Lead time decreasesc. Variety of products required increasesd. Required service level increases8. Which of the following supply chain capabilities will cause supply
35、 uncertainty to increase?a. Frequent breakdownsb. Unpredictable and low yieldsc. Poor qualityd. Limited supply capacity9. Which of the following supply chain capabilities will cause supply uncertainty to increase?a. Evolving production processb. Inflexible supply capacityc. Limited supply capacityd.
36、 Unpredictable and low yields10. The second step in achieving strategic fit between competitive and supply chain strategies is toa. understand the supply chain and map it on the responsiveness spectrum.b. understand customers and supply chain uncertainty.c. match supply chain responsiveness with the
37、 implied uncertainty of demand.d. ensure that all functional strategies within the supply chain support the supply chains level of responsiveness.e. none of the aboveAnswer: a11. The final step in achieving strategic fit between competitive and supply chain strategies is toa. understand the supply c
38、hain and map it on the responsiveness spectrum.b. understand customers and supply chain uncertainty.c. match supply chain responsiveness with the implied uncertainty of demand.d. combine customer and supply chain uncertainty and map it on the implied uncertainty spectrum.e. all of the aboveAnswer: c
39、12. Supply chain responsiveness includes the ability to do which of the following?a. Respond to wide ranges of quantities demandedb. Meet short lead timesc. Handle a large variety of productsd. Meet a very high service levele. all of the aboveAnswer: e13. Supply chain responsiveness includes the abi
40、lity to do which of the following?a. Handle supply uncertaintyb. Build highly innovative productsc. Meet short lead timesd. Meet a very high service levele. all of the aboveAnswer: e14. Supply chain responsiveness includes the ability to do which of the following?a. Handle supply uncertaintyb. Under
41、stand customers and supply chain uncertaintyc. Match supply chain responsiveness with the implied uncertainty of demandd. Ensure that all functional strategies within the supply chain support the supply chains level of responsivenesse. none of the aboveAnswer: a15. Supply chain responsiveness includ
42、es the ability to do which of the following?a. Understand customers and supply chain b. Meet a very high service levelc. Match supply chain responsiveness with the implied uncertainty of demandd. Ensure that all functional strategies within the supply chain support the supply chains level of respons
43、ivenesse. none of the aboveAnswer: b16. Supply chain responsiveness includes the ability to do which of the following?a. Understand customers and supply chain b. Match supply chain responsiveness with the implied uncertainty of demandc. Meet short lead timesd. Ensure that all functional strategies w
44、ithin the supply chain support the supply chains level of responsivenesse. all of the aboveAnswer: c17. The cost of making and delivering a product to the customer is referred to asa. supply chain responsiveness.b. supply chain efficiency.c. cost-responsiveness efficient frontier.d. implied uncertai
45、nty.e. none of the above Answer: b18. The curve that shows the lowest possible cost for a given level of responsiveness is referred to as thea. supply chain responsiveness curve.b. supply chain efficiency curve.c. cost-responsiveness efficient frontier. d. responsiveness spectrum.e. none of the abov
46、eAnswer: c19. A firm that is not on the cost-responsiveness efficient frontier can improvea. both responsiveness and cost performance.b. only responsiveness.c. only cost performance.d. responsiveness, but not cost performance.e. neither responsiveness nor cost performance.Answer: a20. A firm that is
47、 not on the cost-responsiveness efficient frontier can improvea. both responsiveness and cost performance.b. only responsiveness.c. only cost performance.d. either responsiveness or cost performance, but not both.e. neither responsiveness nor cost performance.Answer: a21. A firm that is on the cost-
48、responsiveness efficient frontier can improvea. responsiveness only by increasing cost and becoming less efficient.b. cost performance only by reducing responsiveness. c. both responsiveness and cost performance by improving processes and changing technology to shift the efficient frontier. d. all o
49、f the abovee. neither responsiveness nor cost performance. Answer: d22. A graph with two axes with implied uncertainty along the horizontal axis and responsiveness along the vertical axis is referred to as thea. implied uncertainty spectrum.b. responsiveness spectrum.c. uncertainty/responsiveness ma
50、p.d. zone of strategic fit.e. none of the aboveAnswer: c23. The relationship where increasing implied uncertainty from customers and supply sources is best served by increasing responsiveness from the supply chain is known as thea. implied uncertainty spectrum.b. responsiveness spectrum.c. uncertain
51、ty/responsiveness map.d. zone of strategic fit.e. none of the aboveAnswer: d24. To achieve complete strategic fit, a firm musta. consider all functional strategies within the value chain.b. ensure that all functions in the value chain have consistent strategies that support the competitive strategy.
52、c. ensure that all substrategies within the supply chain such as manufacturing, inventory, and purchasing be consistent with the supply chains level of responsiveness.d. all of the abovee. none of the aboveAnswer: d25. The drive for strategic fit should come froma. the supply chain manager.b. the st
53、rategic planning department.c. the highest levels of the organization, such as the CEO.d. middle management.e. sales and marketing.Answer: c26. The important points to remember about achieving strategic fit area. there is one best supply chain strategy for all competitive strategies.b. there is no r
54、ight supply chain strategy independent of the competitive strategy.c. there is a right supply chain strategy for a given competitive strategy.d. all of the abovee. b and c onlyAnswer: e27. The preferable supply chain strategy for a firm that sells multiple products and serves customer segments with
55、very different needs is toa. set up independent supply chains for each different product or customer segment.b. set up a supply chain that meets the needs of the highest volume product or customer segment.c. tailor the supply chain to best meet the needs of each products demand.d. set up a supply ch
56、ain that meets the needs of the customer segment with the highest implied uncertainty.e. set up a supply chain that meets the needs of product with the highest implied uncertainty.Answer: c28. Which of the following would not be a demand and supply characteristic toward the beginning stages of a pro
57、ducts life cycle?a. Demand is very uncertain and supply may be unpredictable.b. Demand has become more certain and supply is predictable.c. Margins are often high and time is crucial to gaining sales.d. Product availability is crucial to capturing the market.e. Cost is often of secondary consideration.Answer: b29. Which of the following would be a demand and supply characteristic toward the beginning stages of a products life
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