《创新设计专题4（视觉传达）》实验教学大纲

1、创新设计专题4（视觉传达）实验教学大纲课程代码074103991课程名称创新设计专题4（视觉传达）英文名称Innovation design project 4（Visual Communication Design）课程类别选修课课程性质选修学时总学时：80实验学时：32实习学时：0其他学时：0学分4开课学期6开课单位设计学院适用专业工业设计授课语言中文授课先修课程表现技法、产品形态学等。课程对毕业要求的支撑本课程对学生达到如下毕业要求有如下贡献：1.专业基础知识：掌握扎实的基础知识、专业基本原理、方法和手段，能够将数学、自然科学、本专业基础知识和专业知识用于解决复杂设计问题，并接触和掌握设

2、计行业部分营运知识，为解决企业复杂问题打下知识基础。2.问题分析：能够应用本专业基本原理、方法和手段和设计行业营运知识，识别、表达、并通过文献研究分析设计中的复杂问题，以获得有效结论。3.设计/开发解决方案：能够设计针对设计的复杂问题的解决方案，设计满足特定人群和用户需求的产品、系统、服务，并能够在设计环节中体现创新意识，考虑社会、健康、安全、法律、文化以及环境等因素。4.研究：能够基于科学和人文研究并用，进行研究，并通过信息综合得到合理有效的结论。5.使用现代工具：能够针对不同的设计对象，开发、选择与使用恰当的技术、资源。8.职业规范：具有人文社会科学素养、社会责任感，能够在设计实践中理解并

3、遵守职业道德和规范，履行责任。 9.个人和团队：能够在多学科背景下的团队中承担个体、团队成员以及负责人的角色。10.沟通：能够就设计问题与业界同行及社会公众进行有效沟通和交流，包括撰写报告和设计文稿、陈述发言、清晰表达或回应指令。并具备一定的国际视野，能够在跨文化背景下进行沟通和交流。课程目标完成课程后，学生将具备以下能力：（1）掌握视觉传达设计的基本原理和基本知识，培养学生发现问题、解决问题的基本能力。（2）掌握视觉传达各个设计类型（标志设计、图形设计、广告设计、文字设计等）的基本知识，能够就不同的设计命题开展具体的设计工作。课程简介视觉传达设计是以视觉媒介为载体，利用视觉符号表现并传达信息

4、的设计，是一个复合型交叉性的课程集合。课程理论与实践相结合，完整的将命题内容从单个视觉符号的设计，扩展到具体的视觉应用领域以及该设计的宣传推广等整个视觉设计过程，通过对文字、图形等各个视觉元素的设计分析，以及从二维到三维的不同应用形式上的设计延展，结合传播学、符号学、视觉心理学等理论知识，使学生熟练掌握各类视觉传达元素的设计思维与方法，具有独立进行视觉传达设计实践的分析判断能力、综合思考能力、研究转化创造等能力。主要仪器设备与软件计算机（PS,AI,ALIAS）数码相机扫描仪打印机实验报告实验报告内容：一、实验/实践/创作目的二、实验/实践/创作内容三、实验/实践/创作设备、装置及材料四、实验

5、/实践/创作步骤、创作记录五、实验/实践/创作总结考核方式本课程注重过程考核，成绩比例为：平时作业和课堂表现：40%期末考试（大作业）：60%教材、实验指导书及教学参考书目课程没有指定教材，主要参考资料：（1）视觉传达设计原理，庞黎明等编，第1版，机械工业出版社。（2）视觉传达设计，张福昌编，第2版，北京理工大学出版社。3课程名称实验教学内容与学时分配实验项目编号实验项目名称实验学时实验内容提要实验类型实验要求每组人数主要仪器设备与软件1设计调研8设计调研，信息收集与分析整理设计性必做1计算机（PS,AI,ALIAS）2方案设计8设计方案的草案与定案创意表现设计性必做1计算机（PS,AI,AL

6、IAS）3定案的应用设计8设计定案的应用设计设计性必做1计算机（PS,AI,ALIAS）4设计报告书8设计报告书的设计与制作设计性必做1计算机（PS,AI,ALIAS）打印机“CourseTitle” SyllabusCourse Code074103991Course TitleInnovation design project 4（Visual Communication Design）Course CategoryElective CoursesCourse NatureElective CourseClass HoursTotal hours: 80 experimental hour

7、s: 32 Credits4SemesterSixth SemesterInstituteSchool of DesignProgramOrientedIndustrial DesignTeaching LanguageChinesePrerequisitesTechnica of Design Expression, Poduct MorphologyStudent Outcomes (Special Training Ability)1. knowledge: master the basic knowledge, professional basic principles, method

8、s and means to be able to apply mathematics, natural science, basic knowledge and expertise of this major to solve complicatedly designed problems, and contact and master part of operational knowledge in design industry to lay knowledge foundation for solving complex enterprise problems.2. Problems

9、analysis: be able to identify, express, and analyze the complex problems based on the literature research by the methods and means of the professional knowledge of the design industry learning from this major to obtain effective conclusions.3. Design/Development Solution: an ability to design soluti

10、ons to complex design problems, design products, systems and service for specific groups and users, and display innovation awareness in the design link while taking into consideration society, health, safety, law, culture, environment, etc.4. Research: an ability to conduct researches based on scien

11、ce and human studies and obtain rational and effective conclusions by integrating information.5. Use Modern Tools: an ability to develop, select and use appropriate technology and resources targeting different design objects.8. Professional Norms: an ability to understand and obey professional ethic

12、s and norms and perform duties in design practice, with good cultural, social and scientific attainments.9. Individual and Team: an ability to bear his/her own role as individual, team member or team leader in a multidisciplines.Course ObjectivesAfter the courses, students will have the following ca

13、pabilities:(1) Grasp the basic principles and basic knowledge of visual communication to cultivate the basic capability for students to find out and solve problems.(2) Grasp the basic knowledge of each design type (mark design, graphic design, advertising design, character design, etc.) of visual co

14、mmunication, and carry out specific design work in terms of different design propositions.Course DescriptionThe visual communication design refers to a design in which a visual medium is used as a carrier, visual signs are used to present and communicate information, which is a compound type crossed

15、 course set. Students may familiarly gasp the design method for various visual communication elements and carry out integrated application via the design analysis on each visual element, such as characters and graphs and design extension in different application forms from two-dimension to three-dim

16、ension in conjunction with theoretical knowledge, such as communication science, semiology and visual psychology, and thereby gaining the basic ability to independently carry out the visual communication design practice. Under the combination of course theory and practice, the complete contents of t

17、he proposition are extended from the design of a single visual sign to the specific field of visual applications and the whole visual design process, such as the propaganda promotion of design and are systematically developed from two-dimensional design to three-dimensional design one by one, and ea

18、ch content with which the visual communication is involved is subject to analysis and explanation.Instruments and EquipmentsComputer (PS, AI, ALIAS)Digital cameraScannerPrinter Experiment ReportThe contents of the experiment report are as follows:I. Experimentation/Practice/Creative Purpose II. EXPERIMENTAL/PRACTICAL/CREATIVE CONTENTSIII. Experimental/Practical/Creative Equipment,