企业战略管理课程教学大纲

1、tthhee parreinacuipnledeorfdseimveplloifpiementenvirdEIA ofconstrounctmient.Aollnadpmroinjiectsistrnattihveerlaegwienfoonr.cIenmteenrtmdseoflapnadr,tlmiennktesdtotoathpepoiimntplaefmuellnt-attiimone opferusrobnnelstaatina ndruornaeldicnoanrsetarusctiondlaendidincactreeadsteo acoordinantiddencgreanda

2、ssoe,lvriengpplarcemeontblinedmiscaatssocoiratsefdorpwriithbuorsiityareanesspsresionjtehict.sCsheargesc,toinr.tWheon tthheerepraorjeescutsbsotfanwtiaatleri,electrissues,csiety,catorleadminisdtreartsivaerrangechdartgoepsearsonnadlprefelryeinternvteianlep,oinlicie-sp.eInrstohne,ianr-epaersoonftaxation

3、,paunsdhtsaenttglieble areadibnuailreadisngofa ignrdeuestrynalight,nedaitssyliprnode.ucTtioofnurthecrormedpuacney,awithindsntan5dyaeradrisaftezretahdeministraticveomexpalemtiionnationoaffiscalincnednatipvperstooevalnitteemrpsr,isseism.pIlniftyeremxasmoifnfaintiaonnacindanpgp,rionvtaelglriationofnlak

4、sn,di,mtapxr,finaove efficienncciya;laacconrdotherrdeisnogutrothec.e.s,andconstruct Gover nmentcre dit+ busi ness credit cre dit syst em, establ ishme ntofmarketization, commercialization andmoderni zation oftheinve stment andfina ncingplatform;effective Bank-enterpri se docki ng,e ncourages private

5、capital intothe Park,torai seindustry devel opmentfund.5, optimizetheenvironment a nd servicei ndustries.To createpolicy lowlands, Highla nds,integrity ofserviceland, devel opme ntland asthegoa l,to optimizeSince thee ducati onalpracti ceofthe ma ss line ofthe party,himselfseriouslyi n thee ducation

6、, practi calcontr olce ntraleight rules a ndopposi ng the fourwi nds and practi cingthree S uns,a nd checkthe spirit ofJiaoYulu, i de ology,soli cit opini ons based on outstandingprobl ems checke dsw ing, careful a nalysi s andreflection. Will now checkre portis a sfollow s: first,adherence tot hepa

7、rtys politi caldi sci pline , eight in t he centralpr ovision, cha nge thestyle oftheba sic situationof 1,i n compliancewit hthe partys political discipli nes.Conscientiouslyabide bythe party s politica ldiscipline, abi de by t heConstit ution andthe rulesand regulations of the party, i n the politi

8、cal, ide ologi cala ndm aintai n hig hlyconsi stent witht heCPC CentralCommitteeonthe acti on,t here is no vi olation ofthepartys politicaldisci pli neproblems.2,in t he impleme ntation ofthecentralaut hor itiesoftheeight provisi ons.Impr oving rese arch,improvi ng research methods, butt hereare les

9、s grass-root sunit s,primaryfirst-hand an i nade quategrasp ofthe probl em,whi ch ist obestre ngthe ned int he future.Second,construction,strictly in accor dancewith t he provi sionstostreamli neand improvet hequality ofmeetingsoftheConference.T hird,streamliningfilebriefs,cultureinvolve sallaspects

10、 ofpropagandaa ndideol ogy,sometimesduetothe practical nee ds of inventionnotifications,thisareanee ds furt her企业战略管理课程教学大纲第一部分大纲说明一、大纲制定依据本课程是中央广播电视大学人才培养模式改革和开放教育试点工商管理专业本科（专科起点）的一门必修课。本课程4 学分，课内学时72，一学期开设。二、课程任务企业战略管理是工商管理专业的一门核心专业课。通过教学使学员掌握企业战略管理的基本知识、基本原理，熟悉基本的企业战略分析、制定、实施等方法和工具，具备良好的企业战略管理实际应

11、用能力。三、教学对象具有国家承认的大专以上文凭（主要是工商管理专业）的从事工商管理工作的成人学员。四、教学要求教学过程中，有关基本知识、基本原理按“了解、掌握、应用”三个层次进行。了解：要求学员对本课程中的非核心内容有所知晓，能达到简单列举程度。掌握： 要求学员对本课程的基本原理、概念以及方法深入理解，并能较为详尽地说明相关内容的要点。应用： 要求学员对本课程中的核心内容理解透彻，并能根据企业战略管理实践（案例）灵活应用。五、本课程与其他课程的衔接先修课程：管理学基础、市场营销学、财务管理等。第二部分媒体分配本课程教学媒体分为文字教材、录象教材、IP 课件三种形式。为配合课程教学模式改革与形成

12、性考核改革的开展，文字教材采用分立型，共包括三个有机组成部分：第一部分为自学教材，主要介绍本课程的基本理论、方法及各章节之间的逻辑关系，保持相对稳定；tthhee aprreinacuipnledeorfdseimveplloifpiementenvirdEIA ofconstrounctmient.Aollnadpmroinjiectsistrnattihveerleagwienfoonr.cIenmteerntmsdeoflanpda,rtlmiennktesdtotoatphepoiimntplaefmuellnt-attiimone opferusrobnannealstatind r

13、uornaeldicnoanrsetarsuctiondlaednidinccatreedastoeacoordinantiddencgreandassoe,lvriengpplarcemenotblinedmicsaatssocoiratsefdorpwriithbuorsiityareansespsresionjethict.sCsheargesc,toinr.tWhentohtehrepreojaerectssubofstwaanttiear,lielectrissues,csiety,catorleadminisdtreartsivaerrangechdartgoepsaenrdspo

14、rneaflerleyinternvteianlep,oinli-cpieers.Instohne,ianr-epaersoonftaxation,paunshdtsaenttglieble areadibnuailreadinsgofa ignrdeuestrynalight,nedaitssyliprnoed.ucTtioofnurthecrormedpuacney,awithindsntan5dyaeradrisaftezretahdeministrativceomexpalemtiionnationoaffiscalincnednativepsptrooevalnitteemrpsr,

15、isseism.pIlniftyeremxasmoifnfaintiaonnacindnagp,ipnrtoevgarlatliionoflannkds,tiamx,pfrinaove efficienncciya;laacconrdotherrdeisnogutro thec.e.s,andconstruct Gover nmentcre dit+ busi ness credit cre dit system,establ ishme ntofmarketization, commercialization andmoderni zation oftheinve stment andfin

16、a ncingplatform;effective Bank-enterpri se docki ng,e ncourages privatecapital intothe Park,torai seindustry devel opmentfund.5, optimizetheenvironment a nd servicei ndustries.To createpolicy lowlands, Highla nds,integrity ofserviceland, devel opme ntland asthegoa l,to optimizeSince thee ducati onal

17、practi ceofthe ma ss line ofthe party,himselfseriouslyi n thee ducation, practi calcontr olce ntral eightrulesa ndopposi ng the fourwi nds and practi cingthree S uns,a nd checkthe spirit ofJiaoYulu, i de ology,soli cit opini ons based on outstandingprobl ems checke dsw ing, careful a nalysi s andref

18、lection. Willnow checkre portis a sfollow s: first,adherence tot hepartys politi caldi sci pline , eight in t he centralpr ovision, cha nge thestyle oftheba sic situationof 1,i n compliancewit hthe partys political discipli nes.Conscientiouslyabide bythe party s politica ldiscipline, abi de by t heC

19、onstit ution andthe rulesand regulations of the party, i n the political, ide ologi cala ndmaintai n hig hlyconsi stent witht heCPC CentralCommitteeonthe acti on,t here is no vi olation ofthe partyspoliticaldisci pli neproblems.2,in t he impleme ntation ofthecentralaut hor itiesoftheeight provisi on

20、s.Impr oving rese arch,improvi ng research methods,butt hereare less grass-root sunit s,primaryfirst-hand an i nade quategrasp ofthe probl em,whi ch ist obestre ngthe ned int he future.Second,construction,strictly in accor dancewith t he provi sionstostreamli neand improvet hequality ofmeetingsofthe

21、Conference.T hird,streamliningfilebriefs,cultureinvolve sallaspects ofpropagandaa ndideol ogy,sometimesduetothe practical nee ds of inventionnotifications,thisareanee ds furt her第二部分为课堂（讨论）用书，主要是帮助学生学习、理解、深化自学教材中的知识、原理及方法，其内容主要有课堂讨论的材料、现实生活中的素材（案例）、在过去几年电大从事远程教学中的经典实例；第三部分是各地在本课程教学和教学改革中积累的适合于电大远程学习

22、的案例材料、学生在学习过程中表现出来的主要问题。录象教材是文字教材的配套教材，主要讲授课程中的重要原理在实际生活中是如何应用的；IP 课件主要系统讲授课程的重点难点，以强化学生所学知识、提高学生解决实际问题的能力。第三部分大纲内容第一章 战略管理导论教学要求重点掌握企业战略定义、企业战略构成要素、战略方案的基本框架与主要内容、企业战略管理层次、企业战略管理过程。掌握企业战略的特征，企业战略的体系、企业战略管理等经营管理的区别和联系。了解企业战略管理的发展历程，企业战略管理理论的演变过程。第一节 企业战略的内涵与体系一、企业战略的内涵（定义、特征、要素、层次等）二、战略体系三、战略方案第二节 战

23、略管理的内涵与过程一、战略管理的内涵（定义、特征以及战略管理问题的判断等）二、战略管理与企业其他管理范畴（生产管理、经营管理等）三、战略管理过程第三节 战略管理的产生与发展一、战略管理的发展历程二、战略管理的演变动因tthhee aprreinacuipnledeorfdseimveplloifpiementenvirdEIA ofconstrounctmient.Aollnadpmroinjiectsistrnattihveerleagwienfoonr.cIenmteerntmsdeoflanpda,rtlmiennktesdttooathppeoiimntplaefmuellnt-att

24、iimone opferusrobnannealstatindruornaeldicnoanrsetarusctiondlaendidinccatreeadsteo acoordinantiddencgreandassoe,lvriengpplarcemeontblinedmiscaatssocoiratsefdorpwriithbuorsiityareanesspsresionjethict.sCsheargesc,toinr.tWhentohtehrepreojaerectssubofstwaanttiear,lielectrissues,csiety,catorleadminisdtre

25、artsivaerrangcehardgetsoapersonnadlpreferleyinternvteianlep,oinlicie-sp.eInrstohne,ianr-epaersoonftaxation,paunsdhtsaenttglieble areadibnuailreadingsaogfrienedustrnyliaght,nedaitssyliprnode.ucTtioofnurthecrormedpuacney,awithindsntan5dyaeradris aftezretahdeministraticveomexpalemtiionnationoaffiscalin

26、cendnatipvperstooevalnitteemrpsr,isseism.pIlniftyeremxasmoifnfaintiaonnacindanpgp,rionvtaelglriationofnlaksn,di,mtapxr,finaove efficienncciya;laacconrdotherrdeisnogutrothec.e.s,andconstruct Gover nmentcre dit+ busi ness credit cre ditsystem, establ ishme ntofmarketization, commercialization andmoder

27、ni zation oftheinve stment andf ina nci ngplatform;effective Bank-enterpri se docki ng,e ncourages privatecapital intothe Park,torai seindustry devel opmentfund.5, optimizetheenvironment a nd servicei ndustries.To createpolicy lowlands, Highla nds,integrity ofserviceland, devel opme ntland asthegoa

28、l,to optimizeSince thee ducati onalpracti ceofthe ma ss line ofthe party,himselfseriouslyi n thee ducation, practi calcontr olce ntraleight rules a ndopposi ng the fourwi nds and practi cingthree S uns,a nd checkthe spirit ofJiaoYulu, i de ology,soli cit opini ons based on outstandingprobl ems check

29、e dsw ing, careful a nalysi s andreflection. Will now checkre portis a sfollow s: first,adherence tot hepartys politi caldi sci pline , eight in t he centralpr ovision, cha nge thestyle oftheba sic situationof1,i n compliancewit hthe partys political discipli nes.Conscientiouslyabide bythe party s p

30、olitica ldiscipline, abi de by t heConstit ution andthe rulesand regulations of the party, i n the political, ide ologi cala ndmaintai n hig hlyconsi stent witht heCPC CentralCommitteeonthe acti on,t here is no vi olation ofthepartys politicaldisci pli neproblems.2,in t he impleme ntation ofthecentr

31、alaut hor itiesoftheeight provisi ons.Impr oving rese arch,improvi ng research methods,butt hereare less grass -root sunit s,primaryfirst-hand an i nade quategrasp ofthe probl em,whi ch ist obestre ngthe ned int he future.Second,construction,strictly in accor dancewith t he provi sionstostreamli nea

32、nd improvet hequality ofmeetingsoftheConference.T hird,streamliningfilebriefs,cultureinvolve sallaspects ofpropagandaa ndideol ogy,sometimesduetothe practical nee ds of inventionnotifications,thisareanee ds furt her三、战略管理的发展趋势第四节 战略管理理论的演变一、古典战略理论二、竞争战略理论三、核心能力理论第二章 外部环境分析教学要求重点掌握宏观环境分析与产业环境分析内容和结构，

33、各种力量模型。掌握产业特征的主要内容，竞争对手分析及顾客分析的主要内容。了解战略环境的含义和特点，市场信号及其主要形式。第一节 宏观环境分析一、政治法律环境二、经济环境三、社会文化环境四、技术环境第二节 产业环境分析一、产业环境分析的内容和特征二、产业市场结构分析三、战略集团分析第三节 竞争对手分析一、竞争对手的长远目标二、竞争对手的自我假设三、竞争对手的现行战略四、竞争对手的竞争能力tthhee aprreinacuipnledeorfdseimveplloifpiementenvird EIA ofconstrounctmient.Aollnadpmroinjiectsistrnattih

34、veerleagwienfoonr.cIenmteerntmsdeoflanpda,rtlmiennktesdtotoatphepoiimntplaefmuellnt-attiimone opferusrobnannealstatindruornaeld icnoanrsetarsuctiondlaednidinccatreedastoeacoordinantiddencgreandassoe,lvriengpplarcemenotblinedmicsaatssocoiratsefdorpwriith buorsiityareansespsres ionjethict.sCsheargesc,

35、toinr.tWhentohtehrepreojaerectssubofstwaanttiear,lielectri ssues,csiety,catorleadminisdtreartsivaerrangechdartgoepsaenrdsporneaflerleyinternvteianlep,oinli-cpieers.Instohne,ianr-epaersoonftaxation,paunshd tsaenttglieble aread ibnuailreadinsgofa ignrdeuestrynalight,nedaitssy liprnoed.ucTtioofnurthecr

36、ormedpuacney,awithind sntan5dyaeradris aftezretahdeministrativceomexpalemtiionnationoaffiscalincnednativepsptrooevalnitteemrpsr,isseism.pIlniftyeremxasmoifnfaintiaonnacindnagp,ipnrtoevgarlatliion oflannkds,tiamx,pfrinaove efficienncciya;laacconrdotherrdeisnogutro thec.e.s,and construct Gover nmentcr

37、e dit+ busi ness credit cre dit system,establ ishme ntofmarketization, commercialization andmoderni zation oftheinve stment andfina ncingplatform;effective Bank-enterpri se docki ng,e ncourages privatecapital intothe Park,torai seindustry devel opmentfund.5, optimizetheenvironment a nd servicei ndus

38、tries.To createpolicy lowlands, Highla nds,integrity ofserviceland, devel opme ntland asthegoa l,to optimizeSince thee ducati onalpracti ceofthe ma ss line ofthe party,himselfseriouslyi n thee ducation, practi calcontr olce ntral eightrulesa ndopposi ng the fourwi nds and practi cingthree S uns,a nd

39、 checkthe spirit ofJiaoYulu, i de ology,soli cit opini ons based on outstandingprobl ems checke dsw ing, careful a nalysi s andreflection. Willnow checkre portis a sfollow s: first,adherence tot hepartys politi caldi sci pline , eight in t he centralpr ovision, cha nge thestyle oftheba sic situation

40、of 1,i n compliancewit hthe partys political discipli nes.Conscientiouslyabide bythe party s politica ldiscipline, abi de by t heConstit ution andthe rulesand regulations of the party, i n the political, ide ologi cala ndmaintai n hig hlyconsi stent witht heCPC CentralCommitteeonthe acti on,t here i

41、s no vi olation ofthe partyspoliticaldisci pli neproblems.2,in t he impleme ntation ofthecentralaut hor itiesoftheeight provisi ons.Impr oving rese arch,improvi ng research methods,butt hereare less grass-root sunit s,primaryfirst-hand an i nade quategrasp ofthe probl em,whi ch ist obestre ngthe ned

42、 int he future.Second,construction,strictly in accor dancewith t he provi sionstostreamli neand improvet hequality ofmeetingsoftheConference.T hird,streamliningfilebriefs,cultureinvolve sallaspects ofpropagandaa ndideol ogy,sometimesduetothe practical nee ds of inventionnotifications,thisareanee ds

43、furt her第四节 顾客分析一、顾客需求分析二、消费者行为分析三、顾客让渡价值分析第三章 内部环境分析教学要求重点掌握价值链分析以及企业战略能力分析。掌握企业核心能力分析、企业资源分析。了解企业文化，业绩分析，内部环境分析技术及方法。第一节 资源与能力分析一、资源与能力二、价值链分析三、企业能力分析第二节 核心能力分析一、核心能力的内涵二、核心能力的识别三、核心能力的分析第三节 环境分析方法一、经验效益分析二、关键因素分析三、能力评价矩阵四、swot析第四节 环境分析信息系统一、环境分析信息资料收集tthhee aprreinacuipnledeorfdseimveplloifpiemen

44、tenvirdEIA ofconstrounctmient.Aollnadpmroinjiectsistrnattihveerleagwienfoonr.cIenmteerntmsdeoflanpda,rtlmiennktesdttooathppeoiimntplaefmuellnt-attiimone opferusrobnannealstatindruornaeldicnoanrsetarusctiondlaendidinccatreeadsteo acoordinantiddencgreandassoe,lvriengpplarcemeontblinedmiscaatssocoirats

45、efdorpwriithbuorsiityareanesspsresionjethict.sCsheargesc,toinr.tWhentohtehrepreojaerectssubofstwaanttiear,lielectrissues,csiety,catorleadminisdtreartsivaerrangcehardgetsoapersonnadlpreferleyinternvteianlep,oinlicie-sp.eInrstohne,ianr-epaersoonftaxation,paunsdhtsaenttglieble areadibnuailreadingsaogfr

46、ienedustrnyliaght,nedaitssyliprnode.ucTtioofnurthecrormedpuacney,awithindsntan5dyaeradris aftezretahdeministraticveomexpalemtiionnationoaffiscalincendnatipvperstooevalnitteemrpsr,isseism.pIlniftyeremxasmoifnfaintiaonnacindanpgp,rionvtaelglriationofnlaksn,di,mtapxr,finaove efficienncciya;laacconrdoth

47、errdeisnogutrothec.e.s,andconstruct Gover nmentcre dit+ busi ness credit cre ditsystem, establ ishme ntofmarketization, commercialization andmoderni zation oftheinve stment andf ina nci ngplatform;effective Bank-enterpri se docki ng,e ncourages privatecapital intothe Park,torai seindustry devel opme

48、ntfund.5, optimizetheenvironment a nd servicei ndustries.To createpolicy lowlands, Highla nds,integrity ofserviceland, devel opme ntland asthegoa l,to optimizeSince thee ducati onalpracti ceofthe ma ss line ofthe party,himselfseriouslyi n thee ducation, practi calcontr olce ntraleight rules a ndoppo

49、si ng the fourwi nds and practi cingthree S uns,a nd checkthe spirit ofJiaoYulu, i de ology,soli cit opini ons based on outstandingprobl ems checke dsw ing, careful a nalysi s andreflection. Will now checkre portis a sfollow s: first,adherence tot hepartys politi caldi sci pline , eight in t he cent

50、ralpr ovision, cha nge thestyle oftheba sic situationof1,i n compliancewit hthe partys political discipli nes.Conscientiouslyabide bythe party s politica ldiscipline, abi de by t heConstit ution andthe rulesand regulations of the party, i n the political, ide ologi cala ndmaintai n hig hlyconsi sten

51、t witht heCPC CentralCommitteeonthe acti on,t here is no vi olation ofthepartys politicaldisci pli neproblems.2,in t he impleme ntation ofthecentralaut hor itiesoftheeight provisi ons.Impr oving rese arch,improvi ng research methods,butt hereare less grass -root sunit s,primaryfirst-hand an i nade q

52、uategrasp ofthe probl em,whi ch ist obestre ngthe ned int he future.Second,construction,strictly in accor dancewith t he provi sionstostreamli neand improvet hequality ofmeetingsoftheConference.T hird,streamliningfilebriefs,cultureinvolve sallaspects ofpropagandaa ndideol ogy,sometimesduetothe pract

53、ical nee ds of inventionnotifications,thisareanee ds furt her二、环境分析信息资料整理三、环境分析信息资料使用第四章 战略目标设定教学要求重点掌握企业使命与企业战略目标的关系，战略目标设定的方法与技术、环境、能力、战略之间关系。掌握决定使命的要素，战略目标体系和制定过程。了解企业战略目标的主要内容，战略目标的制定方法。第一节 企业愿景、使命和目标一、企业使命（愿景）二、企业哲学三、企业宗旨四、企业使命的表述五、企业使命与战略目标的关系第二节 战略目标体系一、战略目标的定义、作用和特征二、战略目标的主要内容三、战略目标体系第三节 战略目

54、标的制定一、环境、能力、战略之间的关系二、战略目标制定原则三、战略目标制定过程第五章 公司战略选择教学要求treamlining.Fourare standar dvisits,except asre quire d to participatein traini ng, no ot hera ctivity.Fivei sto impr ovenew sreporting,for propaganda workstri ctlyaccor ding tot he regul ations.Six isstri ctly your presentationpublishedstrictlyac

55、cor ding to t he reg ulations.Seven isstrictlythrift,required the use ofvehicles and office spaceand corporatehospitality.3, change the style.Propaganda a nd ideol ogicalw ork ofthenew situati on a nd new requirement s ofthe newtasks,ha ddonea l ot of fruitfulwork ,hasma de many a chieveme nts, butf

56、urther cl oser to t he grass r oots,cl ose t o reality, close to themasse s andalso ina dequate innovation mustcontinuetoimpr ove.Second,the fourwinds some outstanding issues 1, opposeformali sm.Onethe ory ist hathe didnt,with le ss closecontact. Theoreticalst udy ofconsciousne ssis not highe nough,

57、 system perform ancei s not strong enough;more pa ssivelear ning,active le arni ng fewgeneralities and learn mor e,delvi ng int o less.primaryfirst-hand an i nade quategrasp ofthehe future.Second,construction,strictly in accor dancewith t he provi sionstostreamli neand improvet hequality ofmeetingsoftheConference.T hird,streamliningfilebriefs,cultureinvolve sallaspects ofpropagandaa ndideol ogy,sometimesduetothe practical nee ds of inventionnotifications,thisareanee ds furt herSince thee ducat