全国品类回顾报告CrossCategoryOverviewJan2016_withcosm

1、Confidential & Proprietary Copyright 2010 The Nielsen CompanyCross-category Overview Jan 2016 品类回顾2016 年 1月Copyright 2012 The Nielsen Company. Confidential and proprietary.Macro Economy ParametersQuarter1 2016Copyright 2012 The Nielsen Company. Confidential and proprietary.Copyright 2013 The Nielsen

2、 Company. Confidential and proprietary.3GDP GROWTH VS. YA 国内生产总值对比去年同期增幅国内生产总值对比去年同期增幅 Data source: National Statistics Bureau (Quarterly Update)数据来源：国家统计局 （季度更新）Copyright 2013 The Nielsen Company. Confidential and proprietary.4NATIONAL TOTAL RETAIL SALES OF CONSUMER GOODSVALUE GROWTH VS. YA 社会消费品零售

3、销售总额对比去年同期增幅社会消费品零售销售总额对比去年同期增幅 Data source: National Statistics Bureau (Monthly Update)数据来源：国家统计局 （月度更新）* Jan15&Feb15&Jan16 数据未公布在国家统计局网站Copyright 2013 The Nielsen Company. Confidential and proprietary.5NATIONAL CPI 全国居民消费价格分类指数全国居民消费价格分类指数Data source: National Statistics Bureau (Monthly Update)数据来

4、源：国家统计局 （月度更新）Copyright 2013 The Nielsen Company. Confidential and proprietary.6CHINA CONSUMER CONFIDENCE INDEX中国消费者信心指数中国消费者信心指数Source: Nielsen Consumer Confidence Survey (Quarterly Update)数据来源：尼尔森消费者信心调查 （季度更新）Copyright 2013 The Nielsen Company. Confidential and proprietary.7CHINA CCI, CPI, FMCG G

5、ROWTH RATE VS. YA中国消费者信心指数，物价指数，快速消费品增长率中国消费者信心指数，物价指数，快速消费品增长率Source: Nielsen Consumer Confidence Survey, Retail Measurement (Quarterly Update)数据来源：尼尔森消费者信心调查 / 零售研究（季度更新）Copyright 2013 The Nielsen Company. Confidential and proprietary.83-YEAR UNIVERSE STORE COUNT TRENDModern trade sustains robust

6、growth momentum over past 3 years.Data source: Nielsen Retail Establishment Survey 2014171,843 190,446 210,620 2,144,7682,215,5942,287,362688,976690,599707,053-500,0001,000,0001,500,0002,000,0002,500,0003,000,0003,500,000201220132014OtherGroceryModern Trade6%6%7%71%72%71%23%22%22%0%10%20%30%40%50%60

7、%70%80%90%100%20122013201449%42%10%2014Store Count(% growth vs. YA)Store Count(% Importance)ACV(% Importance)0%+11%+3%+3%-2%-11%0%+15%+2%+11%+3%+4%Copyright 2013 The Nielsen Company. Confidential and proprietary.9MODERN TRADE STORE COUNT GROWTH DRIVERSmaller format MT, Mini and Convenience store cou

8、nt keeps booming at double digit in past 3 years. The growth rate of Super, Mini and CVS outpace Hypermarket.Super and Mini become the major ACV contributor (69%) in Modern Trade.Data source: Nielsen Retail Establishment Survey 20142,677 2,803 2,911 13,94715,22316,864124,356136,358150,90630,86336,06

9、339,939-50,000100,000150,000200,000250,000201220132014MinimarketSupermarketHypermarketConvenience Store2%1%1%8%8%8%72%72%72%18%19%19%0%10%20%30%40%50%60%70%80%90%100%20122013201424%36%34%7%2014Store Count(% growth vs. YA)Store Count(% Importance)ACV(% Importance)+17%+5%+10%+9%+11%+15%+26%+14%+9%+7%+

10、11%+4%+11%+11%+11%Copyright 2010 The Nielsen Company. Confidential and proprietary.Retail Index(RI2015)Cross-category Overview Jan 2016品类回顾2016年1月 Copyright 2013 The Nielsen Company. Confidential and proprietary.11CHINA CROSS CATEGORY INFORMATION66 NIELSEN DEFINED CATEGORIES 66 尼尔森产品定义尼尔森产品定义 Note:

11、Categories in blue are Baby Products注意：蓝色标注为婴儿产品注意：蓝色标注为婴儿产品Copyright 2013 The Nielsen Company. Confidential and proprietary.12Source: Nielsen Retail Index (Monthly Update)数据来源：尼尔森零售跟踪调查（月度更新）FOOD, NON-FOOD MAT VALUE GROWTH RATE IN NATIONAL TOTAL 全国全国 食品类和非食品类食品类和非食品类 MAT销售额增长率销售额增长率Copyright 2013 T

12、he Nielsen Company. Confidential and proprietary.13FOOD, NON-FOOD QUARTERLY VALUE GROWTH RATE IN NATIONAL TOTAL 全国全国 食品类和非食品类食品类和非食品类 季度销售额增长率季度销售额增长率Copyright 2013 The Nielsen Company. Confidential and proprietary.14FOOD, NON-FOOD MONTHLY VALUE GROWTH RATE IN NATIONAL TOTAL 全国全国 食品类和非食品类食品类和非食品类 月度

13、销售额增长率月度销售额增长率Copyright 2013 The Nielsen Company. Confidential and proprietary.15FOOD, NON-FOOD BY SUPER GROUPS MAT VAL. GROWTH RATE IN NATIONAL TOTAL 全国全国 食品类和非食品类食品类和非食品类 MAT销售额增长率销售额增长率Non-Food 非食品非食品Food 食品食品Copyright 2013 The Nielsen Company. Confidential and proprietary.16FOOD, NON-FOOD BY SUP

14、ER GROUPS QUARTERLY VAL. GROWTH RATE IN NATIONAL TOTAL全国全国 食品类和非食品类食品类和非食品类 季度销售额增长率季度销售额增长率Food 食品类食品类Non-Food 非食品类非食品类Copyright 2013 The Nielsen Company. Confidential and proprietary.17FOOD SUPER GROUPS MONTHLY VALUE GROWTH RATE IN NATIONAL TOTAL 全国全国 食品类子类食品类子类 月度销售额增长率月度销售额增长率Copyright 2013 The

15、Nielsen Company. Confidential and proprietary.18NON-FOOD SUPER GROUPS MONTHLY VALUE GROWTH RATE IN NATIONAL TOTAL 全国全国 非食品类子类非食品类子类 月度销售额增长率月度销售额增长率Copyright 2013 The Nielsen Company. Confidential and proprietary.19Val. Market Size is ranked by MAT Jun 15 Data, Semi-annually Update销售额市场规模以销售额市场规模以15

16、年年6月月滚动年度数据排序，半年度更新滚动年度数据排序，半年度更新FOOD MAT VAL/VOL/AVG.PRICE GROWTH RATE IN NAT TOTAL全国全国 食品类食品类 MAT销售额销售额/销售量销售量/平均价格平均价格 增长率增长率Copyright 2013 The Nielsen Company. Confidential and proprietary.20Val. Market Size is ranked by MAT Jun 15 Data, Semi-annually Update销售额市场规模以销售额市场规模以15年年6月月滚动年度数据排序，半年度更新滚

17、动年度数据排序，半年度更新NON-FOOD MAT VAL/VOL/AVG.PRICE GROWTH RATE IN NAT TOTAL全国全国 非食品类非食品类 MAT销售额销售额/销售量销售量/平均价格平均价格 增长率增长率Copyright 2013 The Nielsen Company. Confidential and proprietary.21FOOD MAT VALUE GROWTH RATE 食品类食品类 MAT销售额增长率销售额增长率 Copyright 2013 The Nielsen Company. Confidential and proprietary.22FO

18、OD MAT VALUE GROWTH RATE 食品类食品类 MAT销售额增长率销售额增长率 Copyright 2013 The Nielsen Company. Confidential and proprietary.23NON - FOOD MAT VALUE GROWTH RATE 非食品类非食品类 MAT销售额增长率销售额增长率Copyright 2013 The Nielsen Company. Confidential and proprietary.24NON - FOOD MAT VALUE GROWTH RATE 非食品类非食品类 MAT销售额增长率销售额增长率Copy

19、right 2013 The Nielsen Company. Confidential and proprietary.25BABY PRODUCTS MAT VALUE GROWTH RATE 婴儿产品婴儿产品 MAT销售额增长率销售额增长率Copyright 2013 The Nielsen Company. Confidential and proprietary.26COSMETIC TOP 30 PRODUCTS MAT VALUE GROWTH RATE 化妆品店化妆品店 TOP 30 品类品类MAT销售额增长率销售额增长率Jan 2016 ScanTrack Hypermark

20、et Cross-category Overview品类回顾 2016年1月Copyright 2010 The Nielsen Company. Confidential and proprietary.Copyright 2013 The Nielsen Company. Confidential and proprietary.28AVAILABLE SCANTRACK HYPER SERVICE CITIES(24) WITH 2 YR BACK DATA FOR THE CATEGORIES ON THE FOLLOWING PAGE 24 城市大卖场城市大卖场北京 Beijing杭

21、州 Hangzhou上海 Shanghai无锡 Wuxi成都 Chengdu西安 Xian广州 Guangzhou重庆 Chongqing哈尔滨 Haerbin深圳 Shenzhen沈阳 Shenyang东莞 Dongguan大连 Dalian武汉 Wuhan济南 Jinan昆明 Kunming天津 Tianjin苏州 Suzhou长沙 Changsha福州 Fuzhou合肥 Hefei宁波 Ningbo厦门 Xiamen南京 NanjingCopyright 2013 The Nielsen Company. Confidential and proprietary.29ScanTrack

22、Cross Category Information92 Nielsen defined Categories 92尼尔森定义品类 Total Food 食品类食品类 Impulse Food即食食品即食食品Biscuit 饼干饼干 Other Food其它食品其它食品Instant Coffee 即溶咖啡即溶咖啡Crispy Snack Food 干脆小食干脆小食 Cordials 浓缩果汁浓缩果汁Chewing Gum 口香糖口香糖 Edible Oil (Consumer Pack) 小包装食用油小包装食用油Jelly & Pudding 胶冻食品胶冻食品 Instant Noodles

23、 即食面即食面Chinese Meat Snacks 中式肉类零食中式肉类零食 Breakfast Cereal 麦类食品麦类食品Chocolate 巧克力巧克力 Baby Cereal 婴儿谷麦类食品婴儿谷麦类食品Confectionary 糖果糖果 Bouillon 调味品与清汤调味品与清汤Pie 派派 Egg 蛋蛋Ready to Eat Congee 即食粥即食粥 Frozen Chinese Dim Sum 急冻点心急冻点心Bread 包装面包包装面包 Ice Cream 冰淇淋冰淇淋Nuts 坚果坚果 Calcium 钙钙 Packaged Health Supplement 包装

24、保健食品包装保健食品Beverage饮料饮料Carbonated Soft Drinks 碳酸饮料碳酸饮料 Pet Food 宠物食品宠物食品Functional Drinks 功能饮品功能饮品 Soy Sauce 酱油酱油Juice 果汁果汁 Packaged Soup 包装汤包装汤Packaged Water 包装水包装水 Refrigerated Processed Meat 冷冻熟食肉制品冷冻熟食肉制品RTD Tea 即饮茶即饮茶 Tea Powder 茶粉茶粉 Vitamins 维他命维他命Liquor 酒精饮品酒精饮品Chinese Spirits 中国白酒中国白酒 Chinese

25、 Paste 中国酱中国酱Whisky 威士忌酒威士忌酒 Tonic Drink 麦乳精麦乳精Wine 葡萄酒葡萄酒 Cigarette 香烟香烟Beer & Stout 啤酒啤酒 Packaged Rice 包装米包装米Brandy 白兰地酒白兰地酒 Frozen Hotpot Ball 冷冻火锅冷冻火锅Vodka 伏特加伏特加 Frozen Staple Food 冷冻主食冷冻主食 Frozen Western Food 西式冷冻主食西式冷冻主食Dairy Food乳制品乳制品Yogurt / Yogurt Drink 酸奶酸奶/乳酸饮料乳酸饮料 Milk Powder 奶粉奶粉 Liqu

26、id Milk 液体奶液体奶 Cheese 奶酪奶酪 IMF 婴儿奶粉婴儿奶粉 Copyright 2013 The Nielsen Company. Confidential and proprietary.30SCANTRACK CROSS CATEGORY INFORMATION92 NIELSEN DEFINED CATEGORIES 92尼尔森定义品类尼尔森定义品类 Total Non-Food 非食品类非食品类 Household家庭用品家庭用品Shoe Polish 鞋油鞋油Personal Care个人护理个人护理Personal Wash 香皂香皂/沐浴露沐浴露Battery

27、 电池电池Facial Cleanser 洗面奶洗面奶Laundry Sanitizers 衣物预洗预洁及助洗产品衣物预洗预洁及助洗产品Bathroom Tissue 厕纸厕纸Household Cleaning Product 家庭清洁产品家庭清洁产品Toothbrush 牙刷牙刷Air Freshing 空气清新剂空气清新剂Toothpaste 牙膏牙膏Household Cleaning Aid 家居表面清洁辅助品家居表面清洁辅助品Razors 剃须刀架剃须刀架HouseholdGloves 家用手套家用手套Facial Tissue 面巾面巾Kitchen boiling tools

28、炊具锅炊具锅Sanitary Protection 卫生用品卫生用品Plastic Bags 保鲜袋保鲜袋Baby Powder 婴儿爽身粉婴儿爽身粉Plastic Wraps 保鲜膜保鲜膜Wet Tissues & Baby Wet Wipes 湿纸巾湿纸巾&婴儿湿抹巾婴儿湿抹巾Antiseptic Liquid 消毒药水消毒药水Diaper 婴儿即弃型尿布婴儿即弃型尿布Laundry Detergent 洗衣剂洗衣剂Toner 洁面后调养水洁面后调养水Fabric Softner 衣物柔顺剂衣物柔顺剂Facial Mask 面膜面膜Dish Washing Liquid 洗洁精洗洁精Ski

29、n Moistuizer 护肤品护肤品 Razor Blades 剃须刀片剃须刀片Condom 避孕套避孕套Insect Control驱虫产品驱虫产品Insect Bite Treatment 蚊虫叮咬治疗产品蚊虫叮咬治疗产品Deodorant 体臭清新剂体臭清新剂Insect Repellents 驱蚊虫剂驱蚊虫剂Mouth Wash 漱口水漱口水Insecticide 杀虫剂杀虫剂 Electric Moisquito Repeller 电驱蚊器电驱蚊器 Hair Products头发护理头发护理Shampoo 洗发水洗发水Hair Styling Product 头发定型产品头发定型产

30、品Hair Conditioner 护发素护发素Hair Coloring 染发剂染发剂Copyright 2013 The Nielsen Company. Confidential and proprietary.31FOOD, NON-FOOD MAT VALUE GROWTH RATE IN HYPERMARKETS大卖场大卖场 食品类和非食品类食品类和非食品类 MAT销售额增长率销售额增长率Copyright 2013 The Nielsen Company. Confidential and proprietary.32FOOD, NON-FOOD WEEKLY VALUE SALES IN HYPERMARKETS大卖场大卖场 食品类和非食品类食品类和非食品类 周销售额周销售额Periods is from 2014 Week 05 to 2016 week 03, totally 2 years期数从期数从2014年第年第5周周到到2016年第年第3周周，共，共2年年Copyright 2013 The Nielsen Company. Confidential and proprietary.33FOOD, NON-FOOD BY SUPER GROUPS MAT VAL. GROWTH RATE IN HYP