高中牛津英语M4U1Reading

1、会计学1高中牛津英语高中牛津英语M4U1Reading第1页/共48页Read the explanation and speak out the word it explains.第2页/共48页ReviewWords and expressions第3页/共48页advertisementpersuadeadvertisewelfarecheatskilfuln. 广告；广告宣传vt. 说服，劝说；使信服vt.&vi.做广告，宣传n. （个体或群体的）幸福、安全和健康；福利vt.&vi. 欺骗；作弊n. 骗子；欺诈行为adj. 有技巧的；熟练的Words Review第4页

2、/共48页adj. 清白的、无罪的；无恶意的；纯真的n. 气息；呼吸vt. 欺骗，愚弄n. 傻瓜vt. 治愈；解决n. 药物，疗法；对策n. 杂货店adj. 高兴，满意；乐于（做某事）innocentbreathfoolcuregrocerypleasedWords Review第5页/共48页commentmentaltrickaimn. 评论，评价vi. 评论，议论adj. 心理的；思想的，精神的；智力的n. 骗局；玩笑，恶作剧；戏法，把戏；诀窍vt.&vi.以为目标；瞄准n. 目的，目标Words Review第6页/共48页adj.&adv. 全国范围的（地），全国性的

3、（地）n. 运动n. 座右铭；格言，箴言n. 香烟，卷烟vt.&vi. 使受益；得益于n. 益处；救济金；奖金nationwidecampaignmottocigarettebenefitWords Review第7页/共48页promoteintelligenceslaveconsultcomprehensionvt. 推广，宣传；促销；促进，推动n. 智力，才智；情报n. 完全受控制的人；奴隶vt. 咨询；请教n. 理解力，领悟能力；理解练习Words Review第8页/共48页旨在，目的是虽然，即使口臭上的当，受的骗欺骗；捉弄涉及，关于；处理，应付be meant toeven

4、 if/thoughbad breathfall forplay tricks ondeal with意思第9页/共48页To learn some basic information about advertisingTo know how to read expository writing To master the words and phrases in this article第10页/共48页a general idea certain informationtitles and headingsthe first and last sentences of paragraphs

5、the first and last paragraphspictures and chartsScan the text forkey words and phrases, dates, etc.Do not need toread the whole text.第11页/共48页to introduce basic information on a topicExpository writing follows the same format:introduction of subject,examples,facts that develop or support the idea,co

6、nclusion第12页/共48页Skimming for general ideas第13页/共48页SkimmingReading Comprehension I1. How is the article organized?A. It is organized by time.B. It is organized by space.C. It is organized by subtitles.D. It is organized by place.第14页/共48页2. What is the main idea of this article?A. This article give

7、s a general introduction to advertisements.B. This article is about PSAs.C. This article is about how people can avoid persuading by advertisements.D. This article is about the truth of advertisements.第15页/共48页第16页/共48页第17页/共48页Scanningfor specific information第18页/共48页1. What are two main types of A

8、ds? Commercial advertisements and PSAs.2. What do ads try to persuade people to do? To buy a product or service, or to believe in an idea.3. What does PSA stand for? Public service advertisement.Reading Comprehension IIScanning第19页/共48页Reading Comprehension IIIScanning1. Most people are not aware of

9、 how many ads are around them.2. Advertisements are always meant to promote a product or service.3. PSAs are only found in newspapers and on TV.TFF第20页/共48页4. PSAs and commercial ads use some of the same methods.5. Commercial ads often give us valuable information about how to live our lives.6. An a

10、d warning people against smoking is an example of a PSA.TFT第21页/共48页Commercial adsPublic service adsA commercial ad is one which someone has _ to _ a product or service. A PSA is often run _, and is meant to educate people about health, safety, or any other _ that affects _.paid foradvertisefor free

11、problempublic welfareReading Comprehension IVFill in the blanks.第22页/共48页Commercial adsPublic service adsWe must _ the skilful methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether _.PSAs also use attractive pictures and _ language, but they are

12、 made to serve the public. PSAs _ to teach people and help people lead better lives.innocentbe aware ofcleveraim第23页/共48页 Similarities Places foundMethods used _ pictures_ languagenewspapers magazinesthe Internet radiotelevisionattractive clever第24页/共48页Types Differences Purposes Validity 正确性正确性Com-

13、mercial adsPSAsto promote a product or serviceto educate people about health,safety or any other problem that affects public welfareThey are not altogether innocent.They are helpful and we can learn a lot by following the advice they give.第25页/共48页1. Where are advertisements usually found? They are

14、usually found in newspapers and magazines, on the Internet, radio and television.2. What is the major distinction between commercial advertisements and PSAs? A commercial ad is one which someone has paid for to advertise a product or service, while a PSA is often run fro free, and is meant to educat

15、e people about health, safety, or any other problem that affects public welfare.Discuss the questions in groups.第26页/共48页3. Why are some of the ads clever according to the article? Because even if an ad does not lie, it does not mean it is altogether innocent.4. When did China begin a nationwide pub

16、lic service advertising campaign? In 1996.5. Why should we follow the advice in PSAs? Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot.第27页/共48页Discussion第28页/共48页 People have different views on ads. Some people think ads are welcome. The co

17、nsumers can gain not only knowledge of goods but also artistic enjoyment. Contrary to those people, many others think ads are very unpleasant. Consumers are easily cheated by the false ads. What is more, consumers feel annoyed to be interrupted by ads when they are watching TV. Whether you like it o

18、r not, ads have become a part of our life. 第29页/共48页1. What are the two main types of ads?2. Tell the meanings: advertisement, welfare, innocent, fool nationwide, breath, grocery, comment intelligence, campaign, benefit, slave comprehension, be meant to, fall for even if / though, deal with, play tr

19、icks on 第30页/共48页Now 2 minutes to test your spelling.1. English-Chinese welfare, skilful, breath, grocery, pleased, trick, campaign, motto, consult, comprehension2. Chinese-English 做广告，说服，欺骗，无辜的，治愈，评论，以为目标，使受益，促销When finished, exchange your papers to see who does the best.第31页/共48页Individual activit

20、y请点击word图标第32页/共48页Quiz I: 根据课本第23页的内容，在下列空白处填入恰当的词，每空一词。Definition of advertisementsSomething that (1) _ in all kinds of media and uses words and pictures to (2) _ people to buy a product or service or have (3) _ in an idea.appearspersuadebelief第33页/共48页Two (4) _ of adsCommercial ads Paid for to ad

21、vertise a product or service Often lying and cheating people in (5) _ to fool them into buying productstypesorder第34页/共48页Public (6) _ ads Run for (7) _ to educate people about health, safety and so on that have (8) _ on public welfare Seldom playing (9) _ on people Aiming to teach and (10) _ people

22、, making us live a better lifeservicefreeeffectstricksbenefit第35页/共48页Quiz II: 阅读下面的短文，根据首字母提示完成所缺单词。 Advertisements have become a must for todays business world and they play an important (1)r_ in peoples life. People greatly (2) d_ on advertising for the choice of their daily necessities and other

23、 products whileproducers make their products publicly known (3) t_ advertising.roledependthrough第36页/共48页 There are many ways to advertise and “ads” come in different (4) f_.Newspapers carry advertisements. And some products are advertised onTV and over the radio. Billboards (广告牌) also carry adverti

24、sement whichcan mainly be seen in the streets. (5) H_, advertising is not alwaystruthful. The advertiser exaggerates (夸大) the (6) b_ of the productsformsHoweverbenefits第37页/共48页he wants to sell. Thus, the consumer (7) f_ for such advertising. Millions of people have the experience of having bought a

25、dvertised products that they havent always been (8) s_ with. Personally, advertisements have advantages and (9) d_. Thegovernment should make more effective laws to bring advertisementsunder (10) c_. Only in this way can consumers rights be guaranteed.fallssatisfieddisadvantagescontrol第38页/共48页Previ

26、ewPreview Word power on pages 6 and 7Think about some suffixes that are added to nouns and verbsCollect some words related to sales and marketing第39页/共48页1. Finish Parts A1 and A2 on page 90 of the Workbook.advertisement, persuade, even if/though, innocent, pleased, comment, fall for, aim, benefit, promote.2. 发