体验商务英语 Unitppt课件

1、Companies lTo enable Ss to talk about “companies” lTo familiarize Ss with vocabulary related to “companies”lTo develop Ss listening and reading skillslTo improve Ss presentation techniqueslTo enhance Ss business writing techniques by writing a memoVocabulary: Describing companiesStarting UpCase stud

2、y: Valentino chocolateListening: Reasons for successReading: Company websiteSkills: Presenting your companylCompanies are involved in many activities, for example, buying, selling, marketing and production, in a range of different industries, such as information technology, telecommunications, film

3、and car manufacture. Many well-known companies are multinationals, these are companies which operate in a number of countries.lMultinationals often have a complicated structure. There is usually a parent or holding company. This company owns other companies or parts of other companies. These other c

4、ompanies are called subsidiaries.A. Which of the these companies would you like to work for? Why? 1 a family owned company 2 a multinational company 3 your own company (be self-employed)B. Which business sectors would you like to work in? Telecommunications/Media Transport Vehicle manufacturing Engi

5、neering IT /Electronics Retailing Food and drink Construction Pharmaceutical Tourism Banking and finance OtherA. Complete the sentences with words and phrases from the box. share price workforce profit turnover subsidiarymarket share head officelThe amount of money a company receives from sales in a

6、 particular period is called its _ .lThe money a company makes after taking away its cost is its _ .lA company which is more than 50% owned by a parent company is called _.lThe employees in a particular country or business are called the _ .lThe percentage of sales a company has in a particular mark

7、et is its _ .lThe main building or location of a large organisation is its _ .lThe cost of a companys shares is its _ .turnoverprofitsubsidiaryworkforcemarket sharehead officeshare priceB. Complete the extract from a company report with appropriate words or phrases from the box in Exercise A.Financi

8、al Performance I am pleased to say the company has continued its excellent performance. We are changing, growing and doing well at a difficult time for the industry. _ was 57.2 million, an increase of 15% on last year, and _ rose by 5% to 6.4 million. We are a highly competitive business. We have in

9、creased our _ to 20%. Consequently our _ has risen and is now at an all-time high of 9.6.Turnoverprofitmarket shareshare priceFinancial Performance Increased production and strong demand have had a positive effect on our cash flow, so we are able to finance a number of new projects. We have successf

10、ully moved to our new _ in central London. We are now planning to start full production at the recently opened Spanish _ in October. Finally, thanks once again to our loyal and dedicated _. Our employees will always be our most valuable asset.head officesubsidiaryworkforceC. Complete the chart with

11、the information from the box. Then make sentences about the companies.Peugeot Benetton container ship operatorAmerican Express French Japanese Italiandrug and chemical maker drinks supplierCompanieslCisco Systems 思科系统：财富思科系统：财富500强公司之强公司之一，总部所在地美国一，总部所在地美国,主要经营网络设备。专门主要经营网络设备。专门生产路由器生产路由器(routers)等网

12、络硬件的美国思科公等网络硬件的美国思科公司司(Cisco Systems)是网络经济最热门领域中最是网络经济最热门领域中最成功的公司，营业额连年增长成功的公司，营业额连年增长5成以上。成以上。lPeugeot 标致：财富标致：财富500强公司之一，总部所强公司之一，总部所在地法国在地法国,主要经营汽车。主要经营汽车。lAmerican Express 美国运通：财富美国运通：财富500强公司强公司之一，总部所在地美国之一，总部所在地美国,主要经营多种金融。主要经营多种金融。 Companiesl BAYER 拜耳：财富500强公司之一，总部所在地德国,主要经营化学。拜耳公司BAYER是世界知名

13、的跨国公司，其成立于1863年的德国勒沃库森市，业务领域涉及医药保健、作物科学、材料科技以及化工等。并且发明了享誉世界的阿司匹林Aspirin）、尼膜地平Nimotop等药物，为人类的健康做出了卓越的贡献。l贝纳通公司(Benetton Group) 是一家意大利上市公司，拥有的品牌有 United Colors of Benetton, Sisley, Playlife, Killer Loop。 CompanyMain activityNationalityCisco SystemsInternet equipment supplierAmerican Car manufacturerBa

14、cardi MartiniSpanish Travel and financial services providerAmerican BayerGerman Clothing manufacturerSonyElectronic goods makerMaerskDanish PeugeotFrenchDrinks supplierAmerican ExpressDrug and chemical makerBenettonItalian JapaneseContainer ship operatorCisco Systems, Inc.Cisco Systems, Inc. It is a

15、 multinational corporation with more than 66,000 employees and annual revenue of US$39 billion as of 2019. Headquartered in San Jose, California, it designs and sells networking and communications technology and services under five brands, namely Cisco, Linksys, WebEx, IronPort, and Scientific Atlan

16、ta.PeugeotPeugeot Peugeot is a major French car brand, part of PSA Peugeot Citron. It is the second largest automaker in Europe, behind Volkswagen. Peugeots roots go back to pepper, salt and coffee mill manufacturing in 1842 and later bicycle manufacturing at the end of the 19th century. Its world h

17、eadquarters are in Paris, Avenue de la Grande Arme, close to Porte Maillot and the Concorde Lafayette Hotel but the Peugeot company and family is originally from Sochaux, France. Peugeot retains a large manufacturing plant in Sochaux which is also home to the Peugeot Museum. The company also sponsor

18、s the Sochaux football club, founded in 1928 by a member of the Peugeot family: the club s arms contain a lion logo similar to Peugeots.Bacardi MartiniBacardi Martini Bacardi-Martini, Ltd. engages in bottling and distributing alcohol beverages. It also distributes liquors. The company is headquarter

19、ed in Southampton, the United Kingdom. Bacardi-Martini, Ltd. operates as a subsidiary of Bacardi International Limited.American ExpressAmerican Express American Express, sometimes known as “AmEx” or “Amex”, is a diversified global financial services company, headquartered in New York City. American

20、Express makes money even if you do leave home without it. The company is one of the worlds largest travel agencies, but it is equally as well known for its charge cards and revolving credit cards. And yes, the company still issues travelers checks and publishes such magazines as Food & Wine and

21、Travel & Leisure through its American Express Publishing unit. Its travel agency operations have more than 2,200 locations worldwide and its Travelers Cheque Group is the worlds largest issuer of travelers checks (it also issues gift cards). But the companys charge and credit cards are its bread

22、 and butter; American Express has issued more than 86 million cards worldwide. Bayer AGBayer AG Bayer AG is a German chemical and pharmaceutical company founded in Barmen, Germany in 1863. Today it is headquartered in Leverkusen, North Rhine-Westphalia, Germany. It is well-known for its original bra

23、nd of aspirin. Bayer is currently the third largest pharmaceutical company in the world.BenettonBenetton Benetton Group S.p.A. is a global clothing brand, based in Treviso, Italy. The name comes from the Benetton family who founded the company in 1965. Benetton Group is listed in Milan and the Frank

24、furt. If Benetton had a theme song, it could be “We Are the World.” Italys largest clothing maker, The Benetton Group pushes a global attitude in its ads while dressing customers in about 120 countries through some 5,500 franchised Benetton stores, department stores, and megastores. Benettons clothi

25、ng - primarily casual knitwear and sportswear for men, women, and children - bears labels such as United Colors of Benetton (about 75% of sales) and Sisley. SonySony Sony Corporation is a multinational conglomerate corporation headquartered in Minato, Tokyo, Japan, and one of the worlds largest medi

26、a conglomerates with revenue of US$88.7 billion (as of 2019). Sony is one of the leading manufacturers of electronics, video, communications, video game consoles and information technology products for the consumer and professional markets. Its name is derived from Sonus, the Greek goddess of sound.

27、Maersk Maersk ( (马士基航运公司马士基航运公司) ) The A. P. Moller-Maersk Group is an international business conglomerate more commonly known simply as Maersk. Maersk has activities in a variety of business sectors, primarily transportation (container shipping fleet) and energy (offshore oil exploration and transp

28、ortation). It is the largest container ship operator and supply vessel operator in the world. Maersk is based in Copenhagen, Denmark, and has subsidiaries and offices in more than 130 countries worldwide. The group has around 110,000 employees. It stood as number 131 on the Fortune Global 500 list f

29、or 2019. Up from 138 in 2019. Maersk is the second largest company in Scandinavia by revenue.A. Bruno Tagliaferri is UK Sales Manager at Triumph, the British motorcycle manufacturer. Listen to the first part of the interview. What three reasons does he give for triumphs success?1. Triumph has a very

30、 strong brand name.2. It has invested in and developed new models.3. It has given the bike a very up-to-date look: it has focused on styling and on the quality of the product.B. Complete this extract from the first part of the interview. Weve focused on _1 and also on the _2 of our product. Its take

31、n a bit of time to build up _3, but weve done well in the first nine years, and we are now a _4 alternative _5.Reasons for successB. Complete this extract from the first part of the interview. Weve focused on styling1 and also on the quality2 of our product. Its taken a bit of time to build up sales

32、3, but weve done well in the first nine years, and we are now a serious4 alternative manufacturer5.C. Listen to the second part of the interview. Which of the following statements are true? 1. T 2. T 3. F 4. F 5. F 6. T 7. FD. Discuss these questions.D. Discuss these questions. 1. Which brands of mo

33、torcycle are 1. Which brands of motorcycle are most popular in your country?most popular in your country? 2. What kinds of people buy 2. What kinds of people buy motorcycles?motorcycles? 3. Should your government 3. Should your government encourage people to use encourage people to use motorcycles i

34、n large cities?motorcycles in large cities?lWhat clothing companies do you like? Why do you like them?lWhat are the most successful clothing companies in your country? C. Read this text about BrandsBrandsZodiac, Gemini, CapriconRevenuesRevenuesMore than $8 billionHeadquartersHeadquartersSeattleNumbe

35、r of employeesNumber of employeesMore than 100,000Main aimMain aimLong-term, quality growthD. Find the answers to the questions (p25). 1 a. 2019 b. 1989 c. 1984 d. 1978 e. 20192 a. Seattle b. Japan c. Seattle d. Paris e. TorontoA. Which of these suggestions do you agree with?A. Which of these sugges

36、tions do you agree with? To make an effective presentation, you should: To make an effective presentation, you should: 1. find out as much as possible about your audience. 1. find out as much as possible about your audience. 2. introduce yourself (name, position, company) 2. introduce yourself (name

37、, position, company) 3. start with a joke. 3. start with a joke. 4. outline the structure of your talk. 4. outline the structure of your talk. 5. vary the tone of your voice. 5. vary the tone of your voice. 6. refer to your notes as often as possible. 6. refer to your notes as often as possible. 7.

38、use clear visual aids 7. use clear visual aids 8. summarize your main points. 8. summarize your main points. tone: stress, volume (loudness) and intonation (rise tone: stress, volume (loudness) and intonation (rise and fall of the voice)and fall of the voice)Tara FashionsWhere is the head office?Cor

39、doba, Spain What does it sell?Clothes Who are its customers?Fashion-conscious men and women aged 2035 Annual turnover? 260 millionAnnual net profits? 16 millionNumber of stores: in Spain? in other European cities?1514 (5 new stores next year)StrengthsCan bring out new designs very quicklyDesigns sol

40、d at right priceFuture plans?New store in New York next yearTara FashionslGood morning, everyone. Thanks for coming to my presentation. My names Marta Rodriguez. Im Personnel Director of Tara Fashions. Im going to talk to you today about our company. First, Ill give you some basic information about

41、Tara Fashions. Then Ill talk about our overseas stores. After that Ill outline the strengths of the company. Next Ill talk about career opportunities with Tara. And finally Ill mention our future plans. Ill be pleased to answer any questions at the end of my talk. lLet me start with some basic facts

42、 about Tara. The company started in 1978. We are a family-owned business and our head office is in Cordoba, Spain. We sell clothes for men and women, and our customers are mainly fashion-conscious people aged 20 to 35. We have 15 stores in Spain. All of the stores are very profitable. Right, those a

43、re the basic facts.Tara FashionslLet me add a few figures. We have an annual turnover of about E260 million. Our net profits last year were approximately E16 million. We have a workforce of just over 2,000 employees. So those are the numbers. lNow about our overseas stores. We have 4 large stores in

44、 France and another 10 in other European countries. We are planning to open 5 new stores next year. lWhat are our strengths? We keep up with fashion trends. If we spot a trend, we can bring out a new design in 15 days. And we get it to the stores very quickly. We deliver to stores twice a week. And

45、we sell our designs at the right price. Tara FashionslOK, now what about career opportunities? Its quite simple. If you are ambitious and fashion-conscious, we have opportunities in all areas of our business. We will welcome you with open arms. lFinally, a few words about our new project. We are pla

46、nning to open a new store in New York next year - on Fifth Avenue. This will give us a foothold in the US market. Were very excited about this new development. Well, thanks very much for listening to my talk. Are there any questions?C. Listen again. Tick the phrases that you hear in the Useful langu

47、age box.Outlining the presentation First, Ill give you some basic information. Secondly, Ill talk about our stores in other countries. Next, Ill talk about career opportunities. Last of all, I want to look at our future plans.Introducing new information Heres some basic information. Let me add a few

48、 figures. Lets have a look at some statistics. What are our strengths? Ending the presentation To conclude, I want to tell you about our future plans. Finally, a few words about our new project. Thanks very much for listening to my talk. Thanks for coming to my presentation. Make a presentation about a company you invent. Use the headings in Exercise B to help you prepare a presentation for it. Try to use Useful language as much as possible. Valenti