泛读4Unit5 toy story.ppt

1、TOY STORYFast reading -questions:1. what is this article mainly about?2.why do advertisers try hard to market directly to children?3. how is child advertising made as scientific as possible?4. can you figure out the structure of this article? question for further reading: can children understand ads

2、? can they grasp the purpose of ads? main structure: 1-3 beginning (an example + a mans opiniontopic: children & ads) 4-9 background (selling to children becomes a business) 10-27 studies (including an opening conclusion) specific sturcture:Slide Title?para 1Nicky Buss: kids can see through adsp

3、ara 2,3or: Can they?para 4,5,6,7Selling to children becomes a businesspara 8,9childrens credulitytopicpara 10,11background theory-Piagets cognitive theorypara 12one 25 years old studypara 13studies in 1990spara 14Jeffrey Goldsteinpara 15,16Henry Wellmanpara 17,18problems of Piagets studypara 19,20Br

4、ain Youngpara 21,22Smithpara 23,24Brain Youngpara 25,26Merris Griffithspara 27Conclusionclose reading.close readingAdvertisers like to take advantage of childrens natural credulity. /krdjulti/ =credulousness(slightly formal)willingness to believe that sth. is real or trueThe plot of the novel stretc

5、hes credulity to the limit (= it is almost impossible to believe).close readingsuccumb: /skm / (vi.)to not be able to fight an attack, an illness, a temptation, etcThe town succumbed after a short siege.They were all offered bribes and some of them succumbed.succumb to something He finally succumbed

6、 to Lucys charms and agreed to her request.She succumbed to the temptation of another new coat.close readingcarpvi. to keep complaining about sth. in an annoying way puppet: ppt 1 a model of a person or an animal that can be made to move, for example by pulling strings attached to parts of its body

7、or by putting your hand inside it. a hand puppet a puppet show 2 (usually disapproving) a person or group whose actions are controlled by another The occupying forces set up a puppet government.glove puppet a type of puppet that you put over your hand and move using your fingerscynicismcynic n. /snk

8、 / 1 a person who believes that people only do things to help themselves, rather than for good or sincere reasonsDont be such a cynic!2 a person who does not believe that something good will happen or that something is importantCynics will say that there is not the slightest chance of success.cynici

9、sm/snszm / u.n.In a world full of cynicism she was the one person I felt I could trust.brand literatebrand:brand loyalty (= the tendency of customers to continue buying the same brand)literate n. a person who can read and write; literate personadj. able to read and writecomputer literate.they can se

10、e through marketing hyperbolehyperbole noun/ hapbli/un, cn, usually singular a way of speaking or writing that makes something sound better, more exciting, dangerous, etc. than it really isSynonym: exaggerationThe film is being promoted with all the usual hyperbole.Hes not usually given to hyperbole

11、.is ad geared at children even ethical?gear n.countable, usually plural machinery in a vehicle that turns engine power (or power on a bicycle) into movement forwards or backwardsCareless use of the clutch may damage the gears.v.to make, change or prepare something so that it is suitable for a partic

12、ular purposeThe course had been geared towards the specific needs of its members. Careless use of the clutch may damage the gears. 离合器使用不慎可能损坏传动装置。 Disengage the clutch (ie from the gear mechanism) before changing gear. 先松开离合器再换挡。 The brake (pedal) is between the clutch and the accelerator. 制动器(踏板)在

13、离合器和加速器之间。hinge on?hinge on/upon something(of an action, a result, etc.) to depend on something completelyEverything hinges on the outcome of these talks.Children are notoriously fickle, and advertiszers have a hard job keeping up with their capricious tastes.fickle adj. /fkl / (disapproving) 1 chan

14、ging often and suddenlyThe weather here is notoriously fickle.the fickle world of fashion2 (of a person) often changing their mind in an unreasonable way so that you cannot rely on thema fickle friend/ behaviourfickleness /fklns /noun uncountablethe fickleness of the English climateChildren are noto

15、riously fickle, and advertiszers have a hard job keeping up with their capricious tastes.capriciousadjective / kprs/ (formal) 1 showing sudden changes in attitude or behaviourSynonym: unpredictablea movie star who was capricious and difficult to please2 changing suddenly and quicklySynonym: changeab

16、lea capricious climatecapriciously / kprsli/ adv capriciousness / kprsns / noun uncountablesinistersinister adjective /snst(r) / seeming evil or dangerous; making you think something bad will happenThere was something cold and sinister about him.There is another, more sinister, possibility.We neednt

17、 assume that there was a sinister motive for what she did.sinistersinister adjective /snst(r) / seeming evil or dangerous; making you think something bad will happenThere was something cold and sinister about him.There is another, more sinister, possibility.We neednt assume that there was a sinister motive for what she di