肮脏与疾病是密切相关的

1、Finding out advantages and disadvantages of Finding out advantages and disadvantages of the advertisementthe advertisement advantage disadvantage 1. help consumers make informed choices 2. entertain people 3. increase product sales 4. make products cheap 5. make people aware of social problems1. mak

2、e people annoyed2. be misled by false and incorrect information easily1.People react to advertisements in different ways. Because _. A. ads are useful and entertaining to some people while annoying to others B. ads are useful and entertaining C. ads are annoying D. ads are not only useful and entert

3、aining but annoying2. When we buy an expensive product, _ can help us make the right decision. A. sellers B. ads C. our friends D. defenders3. In order not to become easy target for ad makers, we must _. A. distinguish between fiction and facts B. watch TV more often C. believe all the ads D. never

4、believe any ads4. The best chance to reach customers for the advertisements is to _. A. appeal to their emotions B. make interesting pictures C. give customers proper prices D. send messages to customers5. Paragraph 4 is mainly about _. A. ads must increase the production B. ads must reduce the pric

5、e of the production C. ads must help companies and customers D. ads must make a product more expensive 6. Which sentence tells us the main idea of Paragraph 5? A. The most important function of advertising is to introduce the prices of the products B. The most important function of advertising is to

6、 introduce the types of the products C. The most important function of advertising is to introduce new products D. The most important function of advertising is to introduce the company where the products come from7. We can infer from the last sentence of the text that _. A. we must learn to believe

7、 ads B. we must learn to accept ads C. we must learn to analyse ads D. we must learn to accuse adsThe development of radio, television and other media has gone hand in hand with the development of advertising.Dirt and disease go hand in hand.Pa1:Ads are found almost everywhere.hand in handThe childr

8、en walk down the street hand in hand.Power and money go hand in hand.肮脏与疾病是密切相关的。肮脏与疾病是密切相关的。back to back shoulder to shoulder side by side face to face heart to heart1. What is peoples reaction to ads?Defenders of ads say that ads help us make informed choices as consumers by introducing good quali

9、ty products.On the other hand, critics sometimes accuse companies of using ads to mislead by making us believe that a certain product is better than it really is or that we will be happier if we buy the product.Pa2:People react to advertisements in different ways1. What is the basic principle behind

10、 advertisement?2. Why do advertisers often have to work hard to attract peoples attention?1.The best chance to reach consumers is toappeal to their emotion.接近消费者的最好机会是接近消费者的最好机会是迎合迎合消费者的情感消费者的情感.Pa3:The basic principle of advertisements is to influence customers choices.2. Customers see so many ads

11、every day that advertisers must work hard to get the message across. 1) so+ many/much/little/few + n. + that so + adj./adv. +that so + adj. + a/an+ n. (单数）单数） +that such+ (adj. )+ n(复数复数). + that such + a/an+ (adj.) +n. +that They are _ little children that they cant do _ much work. (_ heavy work).P

12、a3:suchsosuch2) get across: 通过通过; 使使被理解被理解 我已尽力让我的观点清晰明了我已尽力让我的观点清晰明了. I have tried to get my point across. get along with/get around/get away/get down/get up/ get over/ get through It is hard to _without a car. I rang you several times but I couldnt _ Please _ every word she says. She is afraid to

13、speak in public. She cant _ her shyness.get aroundget throughget downget over3. Thus, instead of sellling them the product, the ads sometimes seem to be selling them thus: adv. 因此因此,于是于是 (表结果或结论表结果或结论)= therefore; as a result; for that reason He didnt study hard, and thus failed the test. I didnt wa

14、tch yesterdays news, and thus I knew nothing about the new policy.与与联系起来联系起来传播信息传播信息一大笔钱一大笔钱迎合迎合/吸引吸引associate with get the messages acrosslarge amounts of moneyappeal to Armed with facts and figures, customers arebetter able to deal with the often powerfularguments given by a salesman or saleswoman

15、.arm v. 武装武装; 装备装备Please arm yourself with hi-tech knowledge. be armed with 用用武装起来武装起来掌握了掌握了一些事实和数据后一些事实和数据后, 顾客就能更好地顾客就能更好地应付应付销售人员销售人员作出作出的强有力的劝说的强有力的劝说.Pa5:The most important function of advertising is to introduce new products. Governments and other organizations use ads to make people aware of

16、government policies and social problems.1. Not all ads are used to promote a product or to increase a companys profits. profit: 利润利润;利益利益 advantage/benefit sell sth. at a profit 卖卖赚了点钱赚了点钱 gain profit from ones studies profitable adj.Pa6: We must keep an eye out for “bait-and-switch” ads. fix/focus

17、ones eyes on have an eye for sth. shut ones eyes to catch sb.s eye see eye to eye with sb. eye for an eye keep an eye on sb 注视注视 很能鉴赏很能鉴赏,有判断力有判断力 拒绝注意拒绝注意 醒目醒目;显眼显眼;引人注意引人注意 与某人看法完全一致与某人看法完全一致 报复报复,以眼还眼以眼还眼 照看一下照看一下Pa7:留心注意留心注意What is a “bait-and switch” ad?1. It is not always easy to spot a bad ad

18、, but there are a few things we can look out for. spot: v. pick out; recognize发现发现,预先认准预先认准 spot a mistake spot a friend in a crowd He was the first to spot the danger.2. A similar trick is used in so-called “bait-and-switch” ads, that is the customers is shown one product ( the bait) and then given another. People should learn to analyses ads and to protect themselves.1. If the ads provide accurate information, they also help the average consumer to find the right product at the best price .2. If we cannot distinguish between fiction and facts, we will become e