淘宝天猫店铺运营流量监控来源分析表

1、PC无线2015.1总计自主访问自主访问 : 店铺收藏自主访问 : 宝贝收藏自主访问 : 我的淘宝自主访问 : 直接访问自主访问 : 购物车淘宝付费流量淘宝付费流量 : 淘宝客淘宝付费流量 : 直通车淘宝免费流量淘宝免费流量 : 淘宝搜索淘宝免费流量 : 淘宝店铺搜索淘宝免费流量 : 阿里旺旺非广告淘宝免费流量 : 天猫搜索淘宝免费流量 : 天猫专题淘宝免费流量 : 淘宝站内其他淘宝站外淘宝站外 : 搜索引擎淘宝站外 :SNS淘宝站外 : 淘宝站外其他总计淘宝客户端淘宝客户端 : 自主访问淘宝客户端 : 自主访问 - 二维码淘宝客户端 : 自主访问 - 我的淘宝淘宝客户端 : 自主访问 - 购

2、物车淘宝客户端 : 自主访问 - 收藏淘宝客户端 : 淘宝免费淘宝客户端:淘宝免费- APP 首页淘宝客户端 : 淘宝免费 - 淘宝活动淘宝客户端 : 淘宝免费 - 淘宝搜索淘宝客户端 : 淘宝免费 - 旺旺淘宝客户端 : 淘宝付费淘宝客户端 : 淘宝付费 - 广告淘宝客户端 : 淘宝付费 - 直通车淘宝客户端 : 其他淘宝客户端 : 无来源天猫客户端手机浏览器流量pv成交人数深度412.81057.38.22.664.2249.74.23.94.813.90.02.91.02.30.02.39.138.20.54.233.385.00.82.620.0112.72.95.6154.0272.

3、00.91.84.39.30.32.1211.0370.20.91.8210.3527.03.32.5111.9259.21.72.35.827.30.14.71.97.20.13.864.8121.10.91.9#DIV/0!#DIV/0!#DIV/0!#DIV/0!27.9113.80.54.14.610.40.12.21.35.00.13.86.51.72.90.11.71256.56353.219.15.11090.55857.817.55.4134.6725.68.45.40.07.722.80.13.085.2508.57.76.046.6194.00.64.2554.31331.

4、21.72.456.7103.60.01.819.848.50.02.4478.51176.81.62.51.36.40.14.8123.1247.80.32.03.19.90.13.2133.7265.30.32.0457.33561.28.47.80.00.04.2#DIV/0!124.8399.01.23.241.796.30.42.3所有的数据先平均再除成交转化成交金额成交占比客单价成交件数客单件流量占比1.90%93427.75%114.4618.742.3024.73%6.32%55616.52%133.6410.582.543.85%0.00%00.00%#DIV/0!0.00#

5、DIV/0!0.29%0.00%00.00%#DIV/0!0.00#DIV/0!0.06%6.07%732.16%150.281.192.470.54%2.69%1133.37%140.561.772.201.99%14.41%37010.99%127.457.612.621.20%1.52%852.52%97.511.681.939.23%5.32%250.75%97.380.552.130.26%0.35%842.50%97.561.591.8412.64%1.61%2918.65%89.366.421.9712.60%1.63%1544.58%90.113.422.006.71%1.12

6、%80.25%108.360.192.500.35%8.13%190.57%160.730.524.330.12%1.43%832.46%88.641.481.593.88%#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!#DIV/0!1.88%310.92%68.500.871.931.67%1.54%20.07%30.270.071.000.28%6.67%20.06%30.500.071.000.08%0.00#DIV/0!1.75%20.05%31.620.051.050.10%1.50%243372.25%127.1750.232.6375.27%

7、1.58%222265.99%126.6146.742.6665.32%6.12%80924.04%96.4815.971.908.07%0.25#DIV/0!1.61%90.27%69.970.191.500.46%8.93%75922.56%98.0814.871.925.10%1.22%391.16%67.540.871.502.79%0.29%1103.27%64.302.101.2333.20%0.04%30.08%80.310.062.003.40%0.32%30.09%88.910.031.001.19%0.31%1033.06%63.831.971.2228.67%5.56%5

8、0.16%47.200.111.000.08%0.17%190.57%64.200.401.337.38%2.47%90.27%121.830.152.000.19%0.15%120.37%47.730.301.148.01%1.82%86925.80%103.5617.682.1127.40%0.00%41512.34%99.0610.612.530.00%0.98%1735.15%141.482.712.217.48%0.80%371.11%105.410.772.182.50%流量偏低，需要做一些活动来增加收藏和购物车添加SNS尝试当下正在进行的工作：1、整个转化率偏低，店铺需要进行优化。首页风格、主推品设置、引导购物，详情页