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5、s编辑ppt14SCM/IPSDW/CRMCustomerStockholderSuppliereCompanyIRM/RISGW/KMSERP/EIP编辑ppt15Enterprise CRMeCRMData Warehousing/IntegrationWeb LogDataData BaseTransactionData CustomerProfile编辑ppt16Service Sales CRMCRMData Warehousing/IntegrationSMSChannelWeb FAXChanneleMailChannelWeb SiteChannelPost channelCo

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16、nt set ofactions aimed at gaining a sustainable advantageover competition The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organization,considered interms of corporatedemographics, notindividual personaliti

17、es The way managers collectively behave with respect to use of time, attention and symbolic actions The processes and proceduresthrough which things get donefrom day-to-dayThose ideas of what is rightand desirable (in corporateand/or individual behavior)which are typical of theorganization and commo

18、nto most of its members Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people编辑ppt72Selling margin ContributionSalesSelling rateSalesAvailable selling time EffectivenessContribution Available selling time Produ

19、ctivity ContributionTotal selling costsAvailable selling timeTotal selling costsEfficiencyUtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSupport leverageTotal sales timeSupport costs编辑ppt73TextTextTextText编辑ppt74TextTextTextTextTextTextText编辑ppt75编

20、辑ppt76编辑ppt77 编辑ppt78编辑ppt79AbilityIntentionFlexibilty编辑ppt80编辑ppt81tt编辑ppt82.编辑ppt83编辑ppt84.+.+= Projektteams编辑ppt85JiehuaNew BrandRejoiceHead & ShouldersUlanWhisperArielTideJV BrandsCrestProfessional MarketingSafeguardZest CamayAssistant Brand Manager, 2-5 per BrandMedia & Commercial Produ

21、ctionMarketing ManagerDimitri PanayatapolousSchool Program GroupNurses for School ProgramRandall BeardMarketing DirectorKen DoiMarketing DirectorRobin OxendineMarketing ManagerPeter FoystonMarketing ManagerLaundryHaircareToothpaste/SoapSkincare/PaperVacantGeneral ManagerBrad CasperGeneral Manager*Va

22、cantGeneral ManagerVirginia LeeVice President*Marketing Organization编辑ppt86Competitive ModelsMarket ResultsFeasible Scenarios India China PhilippinesSuccess RequirementsBacardiStrategyAsia WhiskyOpportunityAssessmentMarketArchetypeModel Sizing PricingBacardiStrategy OverlapDetermine Whether to Proce

23、ed FurtherExecuteWill whisky help to build Bacardi rum globally? Are there opportunities for whisky in the rest of the world?YesDevelop Objectives & Strategies Financial Goals Market Priorities Acquisition or Organic Growth Product/ Marketing/ Distribution StrategiesProcess Map编辑ppt87123编辑ppt881234编辑ppt89TextTextText编辑ppt90 Text Text Text Text Text Text编辑ppt91TextTextTextTextTextTextText编辑ppt92TextText编辑ppt93TextTe