中国智能手机ppt课件

1、Smartphone of China为发烧而生为梦想而立为发烧而生为梦想而立VSBrief introduction of the two companiesThe strength and weaknesses of XiaomiThe strength and weaknesses of MeizuThe competitive advantages of Xiaomi and MeizuThe strategies of the two companies1 Established Time2 3 Development history 4 5 Company Philosophy6

2、Corporate Goal Founder7 Achievement ProductsJ.Wong 2 Founder 2 Founder3 Development history MP3魅族魅族M8魅族魅族M9 4 Products 4 Products魅族魅族MX魅族魅族MX2魅族魅族MX3MEIZU 魅族魅族5 Company Philosophy 世界因梦想而改变世界因梦想而改变MEIZU 魅族魅族6 Corporate Goal 用梦想改变世界用梦想改变世界1 Established Time2 3 Development history 4 5 Company Philosoph

3、y6 Corporate Goal Founder7 Achievement ProductsTOP1 TOP1 周搜索量周搜索量12621121262112次次iPhone 4SiPhone 4STOP2 TOP2 周搜索量周搜索量952996952996次次联想联想K860K860TOP3 TOP3 周搜索量周搜索量439230439230次次小米手机小米手机2 2TOP4 TOP4 周搜索量周搜索量432160432160次次GALAXY Note IIGALAXY Note IITOP5 TOP5 周搜索量周搜索量247667247667次次LG Nexus 4LG Nexus 4TO

4、P6 TOP6 周搜索量周搜索量163865163865次次诺基亚诺基亚52305230TOP7 TOP7 周搜索量周搜索量138294138294次次HTC One XHTC One XTOP8 TOP8 周搜索量周搜索量9545195451次次荣耀四核爱享版荣耀四核爱享版TOP9 TOP9 周搜索量周搜索量9271592715次次索尼索尼LT26iLT26iTOP10 TOP10 周搜索量周搜索量8806788067次次魅族魅族MXMX2019十大品牌手机关注度排行 TOP 1：苹果 搜索指数：3133986次代表机型：iPhone 5TOP 2：三星 搜索指数：1885609次代表机型：

5、三星Note3TOP 3：小米 搜索指数：1748641次代表机型：小米3TOP 4：诺基亚 搜索指数：1312498次代表机型：诺基亚Lumia 1020TOP 5：HTC 搜索指数：619529次 代表机型：HTC One MaxTOP 6：华为 搜索指数：497003次 代表机型：华为荣耀3TOP 7：联想 搜索指数：456974次 代表机型：联想VIBE XTOP 8：魅族 搜索指数：388861次 代表机型：魅族MX3TOP 9：OPPO 搜索指数：297990次 代表机型：OPPO N1TOP 10：中兴 搜索指数：296030次 代表机型：中兴U988S2019十大品牌手机关注度

6、排行 M IM I1 Established Time2 Founder3 Goal4 Company Philosophy5 Target Market6 Products7 AchievementM IM I 2 Founder雷军雷军M IM I1 Established Time2 Founder3 Goal 4 Product Concept5 Target Market6 Products7 AchievementM I M I 小米小米4 Product Concept 为发烧而生为发烧而生M IM I1 Established Time2 Founder3 Goal4 Prod

7、uct Concept5 Target Market6 Products7 AchievementM IM I1 Established Time2 Founder3 Goal4 Product Concept5 Target Market6 Products7 Achievement小米手机小米手机M1小米手机青春版小米手机青春版小米手机小米手机2小米手机小米手机2a红米手机红米手机小米手机小米手机3NewestM IM I1 Established Time2 Founder3 Goal 4 Product Concept5 Target Market6 Products7 Achieve

8、mentM IM ITOP1 TOP1 周搜索量周搜索量12621121262112次次iPhone 4SiPhone 4STOP2 TOP2 周搜索量周搜索量952996952996次次联想联想K860K860TOP3 TOP3 周搜索量周搜索量439230439230次次小米手机小米手机2 2TOP4 TOP4 周搜索量周搜索量432160432160次次GALAXY Note IIGALAXY Note IITOP5 TOP5 周搜索量周搜索量247667247667次次LG Nexus 4LG Nexus 4TOP6 TOP6 周搜索量周搜索量163865163865次次诺基亚诺基亚5

9、2305230TOP7 TOP7 周搜索量周搜索量138294138294次次HTC One XHTC One XTOP8 TOP8 周搜索量周搜索量9545195451次次荣耀四核爱享版荣耀四核爱享版TOP9 TOP9 周搜索量周搜索量9271592715次次索尼索尼LT26iLT26iTOP10 TOP10 周搜索量周搜索量8806788067次次魅族魅族MXMX20192019十大品牌手机关注度排行十大品牌手机关注度排行 M IM ITOP 1：苹果 搜索指数：3133986次代表机型：iPhone 5TOP 2：三星 搜索指数：1885609次代表机型：三星Note3TOP 3：小米

10、搜索指数：1748641次代表机型：小米3TOP 4：诺基亚 搜索指数：1312498次代表机型：诺基亚Lumia 1020TOP 5：HTC 搜索指数：619529次 代表机型：HTC One MaxTOP 6：华为 搜索指数：497003次 代表机型：华为荣耀3TOP 7：联想 搜索指数：456974次 代表机型：联想VIBE XTOP 8：魅族 搜索指数：388861次 代表机型：魅族MX3TOP 9：OPPO 搜索指数：297990次 代表机型：OPPO N1TOP 10：中兴 搜索指数：296030次 代表机型：中兴U988S2019十大品牌手机关注度排行 MEIZU 魅族魅族Str

11、ength&WeaknessesMEIZU 魅族魅族1. Focusing on Products2. High Brand Loyalty3. Organizational CultureStrengthMEIZU 魅族魅族MEIZUs headquarters building1. Focusing on ProductsMEIZU 魅族魅族MEIZUs official websiteMIs official websiteMEIZU 魅族魅族The Founder of MEIZU : JWong2. High Brand LoyaltyMEIZU 魅族魅族3. Organiz

12、ational CultureMEIZU 魅族魅族1. Marketing2. Brand Awareness3. Company Size WeaknessesM I M I 小米小米Strength & WeaknessesM I M I 小米小米1. Product strategy2. Excellent technology &management team3. Pricing strategyStrength4. Effective and efficient sales mode5. Low-cost but eye-catching promotional st

13、rategyM I M I 小米小米1. Low brand value2. Limited covering capability of sales channelsWeaknesses3. No market segmentation4. Inadequate after-sales serviceStrengthVS Competitive advantageVSCore competencyINNOVATIONCOMPETITIVE ADVANTAGECORE COMPETENCYThe competitive advantage of Xiaomi companyThe abilit

14、y of resources integration: cooperation The competitive advantage of Xiaomi companyThe ability of resources integration: marketing The competitive advantage of Xiaomi companyThe ability of resources integration: marketing 100000001000001000000The competitive advantage of Meizu companyUnique aestheti

15、c value and exquisite design 1.An aesthetic ideology from Japan.2.Simple, humble, quiet, natural,elegant.3.A mindset that can defy time and externality /wabi sabiThe competitive advantage of Meizu companyUnique aesthetic value and exquisite design The competitive advantage of Meizu companyUnique aesthetic value and exquisite design The competitive advantage of Meizu companyUnique aesthetic value and exquisite design 1.Cost-effectiveness2.Precise精准的）精准的） location3.Right selling channels4.Perfect marketing method1.Topped technology team2.Exquisite （精美（精美的的appeara