联合利华常用缩写词根(1)

1、联联合合利利华华常常用用英英文文缩缩写写含含义义英英文文缩缩写写英英文文全全称称中中文文含含义义英英文文缩缩写写英英文文全全称称中中文文含含义义CMCustomer Marketing客客户户营营销销HPCHome and Personal Care家家庭庭及及个个人人护护理理OPOn Pack捆绑装PWPersonal Wash个人洗涤TPRTemporary Price Reduction短期价格折扣LSCLux Shower Cream力士浴露PPRPermanent Price Reduction永久价格折扣DSCDove Shower Cream多芬浴露BABrand Activat

2、ion品牌活动LTS Lux Tollet Soap力士香皂POSMPoster of Sales Materials店内宣传物料HZTSHazeline Tollet Soap夏士莲香皂POPPoint of Purchase购买点LSPLux Shampoo力士洗发水PMGPromotion Grils促销员(HPC)LCDLux Conditioner力士护发素OAOffice Assistant办公室助理(HPC)HZSPHazeline Shampoo夏士莲洗发水PDTPromotion Demonstration Team长期促销员(Foods)OMO ATOMO Auto奥妙全自

3、动PDTLPDT Leader促销队长(Foods)OMO TTOMO Total奥妙全效SASkin Advisor护肤顾问CFTComfort 金纺衣物柔顺剂CSCity Supervisor城市主管ZHTPZhonghua Toothpaste中华牙膏MDMerchandiser理货员SGTPSignal Toothpaste洁诺牙膏DSRDistributor Sales Representative分销商业务代表PDFCPonds Facial Cleanser旁氏洁面乳GPGolden Presence - Sales use金牌陈列PDFMPonds Facial Moistur

4、iser旁氏膏霜TGTop Gondola 堆头Foods食食品品GE Gondola End端架GKCEKnorr Golden Chicken Essence家乐一品鲜鸡精DMDirect Mail海报KCEKnorr Chicken Essence鸡精MTModern Trade现代通路KCPKnorr Chicken Powder鸡粉GTGeneral Trade传统通路TBChinese Teabag中国茶包LKCLocal Key Customer地区主要客户HTHerbal Tea草本茶DTDistributor分销商LYLLipton Yellow Label Tea立顿黄牌红

5、茶WHS/WSWholesaler批发商MTMilk Tea奶茶DTRDistributor Retailer分销商门店STSpecial Tea立顿特茶C&CCash & Carry量贩店SFSales Finance销销售售财财务务H/HYHyper Market大卖场IAAInvoice Adjustment Application发票调整申请表LSLarge Super大超市BOBusiness Object公司报表系统SSSmall Super小超市YTDYear to date本年累计CVSConvenient Store便利店MTDMonth to date本月累

6、计SKUStock keeping Unit单品QTDQuarter to date本季累计MH-SKUMust Have SKU必备单品FYFull Year全年合计ISAIn-store Activation店内活动OPOperation plan年度预算RSRoad Show路演SOPSales Operation Plan滚动预算DSDry Sampling干派(Foods)GSVGross Sales Value销售总额WSWet Sampling湿派/试吃/试饮(Foods)NPSNet Proceeds of sales销售净额JBPJoint Business Plan联合生意

7、计划NIVNet Invoice Value净发票金额BSSBrand Sales Strategy品牌发展策略TTSTrading terms spending贸易条款EDLPEveryday Low Price每日低价BBBusiness Building生意建设RSPRetailer Selling Price零售价EOEfficient Operation有效运作OOSOut Of Stock断货OTOther trading term其他贸易条款FVField Visit市场拜访GPGross Profit - Finance use毛利Others其其它它MDCMarketing

8、Development Cost市场发展费用IPROIntellectual property rights organization知识产权OHOverheads管理费用PDPPermanent Delivery Plan - Logistic固定送货计划PBOProfit Before Overheads管理费用扣除前利润Performance Development Plan - HR个人发展计划VATValue Added Tax增值税PJPPermanent Journey Plan固定拜访线路(SR用)ARAccount Receivable应收帐款SDMSales Develop

9、ment Meeting销售发展会议APAccount Payable应付帐款RMAMRegional Monthly Activation Meeting 区域促销活动沟通会议OPOperation plan运作计划NACNational Activation Conference全国促销活动沟通大会EPDEarly Payment Discount提前付款折扣WCWorking Capital营运资本PWPPromotion Working Plan促销计划POPurchase Order预算号CLCredit limit信用额度英英文文常常用用词词中中文文意意思思Assortment产品

10、类别Merchandising产品展示Merchandiser理货员Distributor经销商Distribution分销Salesman销售人员wholesaler批发商customer客户cosumer消费者shopper购物者category品类Availabiliby可得性Visibility可见性Affordatility付得起缩写词中文意思DMSDistrobutor Management System (经销商管理系统)SFASales Force Automation (销售队伍的自动化)CRScontinuous replenishment systemVMI库存管理指标S

11、OPsSales Operation (销售运作)TPMTotal Performance ManagementFCSField Capability Score (销售人员能力评分)OTJPLPQOPQuality of PerformanceROIReturn Of Investment (投资回报)SLARCSRSDsRegional Sales Directors(大区销售总监们)OOSOut Of Stock (断货)MPRMPUMMWSWholesalor (批发商)Makro万客隆(客户名称)OMT WSOMT WSSNGDMSIAStrategy Into Action (从策

12、略到行动)RSRoad Show(路演)RSSMTSIAEActivity Executive (活动执行主管)CECapability Executive (技能发展主管)ASCMAMET亚非地区D&ECAGRPOP购买点FMCG快消品行业EQWWC与客户共赢项目OPSO优化促销卖出项目CBP客户业务计划KPI主要业绩指标TBCPROI投资回报TTS贸易条款体系CCFOTOTOther trading term(其他贸易条款)CVA客户价值评估JBP联合生意计划HHTs(Handheld Terminals) 掌中宝电脑RTM走向市场之路R&D产品研发Mom&Pop爸

13、妈小店Thu&TinMSECOLPCBPBusiness Plan(生意计划)CCMCMI信息管理部门CMPChannel Management Process (渠道管理流程)BMPBrand Management Process (品牌管理流程)SLPCOTCOrder to Cash(从订单到发票)SKU产品单品OSAMKLsSOS货架占比SOMShare Of Market (市场占有率)Hunter Zone刺激(购买)区域Discovery Zone发现(特别产品)区域Orientation Zone引导(消费者)区域Browsing Zone浏览(产品)区域Fast Zone快速(购买)区域P&G宝洁公司LPATPMPork Buko Nilaga wBeef Caldereta wPork Monggo w Fish TinolaToko Kartini(DTC)Toko Nurilla(DTC)SCSupply Chain(供应链部门)INFOInformation (信息部)NGOG/K杂货店JTBDJob To Be Done (要做的工作)CDCustomer Development (客户发展部)Hi-LoKDsF+CC1VijetaVijeta促销(活动名称)JCWLPwWLBarORGWBSAH