零售常遇词汇缩写

1、【年终整理】零售业常遇词汇、缩写 注释：词汇可能涉及英式叫法或者美式叫法，以及单词本身即为多义词。仅供参考，欢迎跟帖补充division 品类category 大类sub-category 子类（中类）fresh food 生鲜grocery 杂货HBC=Health and Beauty Care 日化appliance或electronics 家电RTE=ready to eat 熟食 DSPM Distribution 分销 DC 分销中心Merchandising 助销 BCP (Basic Call Procedure) 基本访问门店流程 PCP Priority Comm

2、unication Package 重点活动沟通函 DSPM Report 店内表现报告 SFT (Sales Fundamental Tracking) 店内信息跟踪 Business Review Index Vs YA 对比去年增长比例 FY Fiscal Year 财政年度 YTD Year to date 财年至今 Shipment 进货量 break even 持平mix 占比comparable=comp. 可比budget 预算target/goal 目标GP=gross profit=gross margin 毛利GP rate 毛利率purchase cost 采购成本pu

3、rchase price 进价special offer 特价selling price 售价VIP price 会员价original purchase price原进价lowest purchase price最低进价Monthly Letter月度回顾 Volume Target Target销量目标 Tracking form跟踪表 TFI短期促销基金 BDF品牌发展基金 CI达成销量目标给予客户的奖励 Shopper Marketing购物者营销 Value share/ Volume share销售额份额/销售量分额 Category share=Value share 品类份额

4、Corporate share 综合份额 YOY(year of year) report 同比年报ISP In Store Presence 店内表现 QPP Quarterly Priority Plan季度重点计划 TPR零时降价 Discount折扣 Promotion Pack 促销装 Allocation 配额 bakery 烘焙制品chinese bakery 面点、中式点心stock count 盘点stock inventory 库存周转OOS (Out of stock) 缺货 standard assortment 标准配置，商品应该备有的 clearance 清货del

5、ivery mode 物流模式supplier devlier或direct delivery 直送NBB（never be beaten） 永不言败的单品，即价格在同行中最低 NBO（never be out）永不缺货 seasan change 换季Cateman Category Management品类管理 Reinvention (货架)革新 Handle Object 处理反对意见 PSF (Persuasive selling format)说服性销售规程 AP (Account Penetration)客户渗透 Communication Skill 沟通技巧 planogra

6、m=POG货架图 modular 商品陈列图end-cap 端架 podium 花车/堆头home area 正常排面facing 排面，货架陈列中，商品正面朝向顾客的排数hook 挂钩OSD 货架外陈列 Basket size 客单价，也可以说per customer transactionTraffic 客流量 Purchasing decision tree 消费者决策树 first in first out 先进先出，商品补货的原则，先到货的商品先出库，先出库的商品先上架，先上架的商品先销售，以保证商品的快速周转。KDM (Key Decision Maker)关键决策人 MM市场经理

7、 AD副总监 VP副总裁format director业态总监district manager 区总division manager 副总department manager 处长supervisor 课长staff 员工SPG或promoter 促销员BC(Beauty Consultant) 美容顾问  water tag 水标security tag 防盗扣petition 签呈cigarette&wine cabinet烟酒精品柜fixtures 陈列道具locker存包柜supply of goods=merchandise supplier 货源stockout=

8、out of stock 缺货problems existing in cooperating with supplier 供应商合作的问题ordering qty. 订货量estimation qty.或project qty. 预估量actual sales volume 实际销量enlarge the merchandise supply增加资源participate in the completition参与竞争increase the market share 增加市场份额special display特殊陈列advertising space 广告位promotion space 促销位price point 价格带prof