HND商务文化与策略

1、Assessment task 1Outcome coveredAll outcomes (1-5)Section 1:(a) .The PESTEL analysis heading are a framework in which environmental influence are categorized into six main types: political, economic, socio-cultural, technological, environmental and legal.1. P: political forces, as the political aren

2、a has a huge influence upon the regulation of business and the spending of consumers and other businesses. The political is including government stability, taxation policy, social welfare policies and the trade regulations.In our case of J D Wetherspoon plc, the Monopolies and Mergers Commission tak

3、e a ruling about broken the tied house ' system, this ruling limited the brewer selling thebeer and brewing the beer at same time. And the government pays attention for the disadvantage.2. E: economic forces, as the state of a trading economy in the short-term and long-term influence the wealth

4、of a population. The economic is including interest rates, inflation, and disposable income and product seasonality and so on.About the J D Wetherspoon plc, in the start of twenty first century, J D Wetherspoon was facing much more competition. The retail licensing marking had adapted to the changes

5、 in the tied house ' system and other retail pub chains likeInRnesgaendt Punch Taverns had been developing their businesses.And the supermarket began selling drinks also have influence on the company.3. S: socio-cultural forces. Such as religion and demographics impact upon product design and sp

6、ending by consumers. It includes lifestyle trends, education level, population demographics and social responsbilityIn the case, people more and more carefully to take attention on their health, so they began to reduce the wine drinking. Then J D Wetherspon plc develops a kind of low ethanol wine.4.

7、 T: technological forces, such as information technology influences production methods, and transportation influences market penetration and product costs. It will include speed of introduction of new technologies, innovations/developments and consumer buying options and so on.In the case, with the

8、technological develop; the beer can be bottled and selling in the market. Because of this, people aren' t need to drink beer only in the pubs. This candecrease the sell share of the J D Wetherspoon.5. L: legal forces, such as product safety influences design, and trading practices influence how

9、businesses conduct themselves in the market. It may include like employment law, healthy and safety, company law and con sumer p rotecti on and so on.In the case, the government issued policies to limit the wine drinking, and the Monop olies and Mergers Commissio n take a ruli ng about broke n the t

10、iechouse' system, this ruli ng limited the brewer selli ng the beer and brew ing the beer at same time. All of this legal force could have in flue nee on J D Wethers poon.(b).,The analysis of the organization internal and external strategic environment is referred to as a SWOT analysis SWOT is a

11、n acronym for strengths, weakness opportun ities and threats. The SWOT an alysis is a very popu lar tool with man agers because it is quick and easy to lear n.SWOT an alysis for J D Wethers ponIn ternalStre ngth:1. Staff.2. Goodserviceanden vir onment.Weak nesses:1. Food.2. Service for children.Exte

12、rnalOpportun ities:1. Different pub brand.2. Developing budget hotel.Threats:1. Other p ubs comp ete.2. Gover nment p olicy.S: in the case, J D Wethers poon claimed that people are its best asset. 20% of senior man agers bega n as bar staff or clea ners. The company p rovide lifelo ng trai ning and

13、ado pt he staff suggesti on, and com muni cate with them, J D Wethers poon pro vide quiet en vir onment and the service are always satisfied the con sumer dema nd, all of these can p rotect the company devel op well.W: the food in p ubs of J D Wethers poon, it supp orts comp lime ntary cris ps with

14、baguettes, this kind is bad for customers' health and it didn' t distinguish the hdegree, this might cause customer' s discontented for the J D Wetherspoon.It alsodoesn' t have children ' s meals. This will let the customers oJncoiit/enient, and it may because the childre n are h

15、urt. All of these can loss the customers.O: J D Wetherspoonis managing he pub style as quiet But. now, it acquired theLloyds pub cha in, J D Wethers poon devel op it as ano ther style. This kind of pub music dazed outlets with a much stron ger en terta inment eleme nt and show TV programs, this can

16、attract much more customers. The company also begun devel oping budget hotel, this can devel op ano ther market and in crease the p rofit of J D Wethers poon.T: J D Wethers poon faced many compu ters, like Rege nt Inns, Punch Taver ns and thesupermarket. They will strive the share of market and the

17、customer. The gover nment p olicy also in flue nces it. Like the limit of brew ing and drink beer in the cen tury of the city, this also can decrease the share of J D Wethers poon.(c).Through a SWOT an alysis an orga ni zatio n can assess its curre nt po siti on and makecomparisons with competitors

18、in order to plan activities and resources appropriately. It is the first stage of planning and helps managers to focus on key issues. It is important remember when carrying out a SWOT analysis that it is not absolute. Simple rules for successful SWOT analysis like next:Be realistic about the strengt

19、hs and weaknesses of the organization.Analysis should distinguish between where your organization is today, and where be in the future.Be specific. Avoid grey areas.Always analysis in relation to the competition.Keep your SWOT short and simple. Avoid complexity and over-analysis.t useSWOT analysis i

20、s a kind of subjective and short term in its nature, so it can analysis long-term situation.For example, when you analysis the opportunities, you can think about: where are the good opportunities available to our organization？Section 2:(a) .the way we d1. Organizational culture is difficult to defin

21、e precisely. A simple description is that it is a system of shared meaning between members of an organization orthings here '. It acts as the social glue which holds the organization together. Rchesear shows that the culture of an organization can significantly affect the way in which the compan

22、y operates, particularly in terms of its effectiveness. Shared values become embodied in the organization's ideology or philosophy and act as a quite torbehaviand ways of dealing with anxiety.In J D Wetherspoon pubs, it says that people are its best asset. The company is satisfied the staff, so

23、this is its organizational culture. It has a flexible training policy which enables people from all kinds of different backgrounds to join the company. It is committed to lifelong training and it provides staff with opportunities to gain relevant qualifications such as those offered by the British I

24、nstitute of Innkeeping, 20% of senior managers began as bar staff or cleaners.2. Basic assumptions at a very fundamental, almost subconscious, level tell employees how to perceive, think and feel about things. These are the elements of culture are unseen and not openly identified in the day-to-day i

25、nteractions of the members of the organization. Culture elements at this level exist as unspokernules a'nd are rarely discussed within the organization. They direct the way events and actions are perceived and interpreted by the organization.In the case, J D Wetherspoon create a quarter of the s

26、pace in each establishmentis non-smoking.(b) .A kind of recognized model of organizational culture is Terrence Deal and Allan Kennedy. It is based on how quickly organizations receive or strategies and the level of risk that they take. Deal and Kennedy stated that these two factors gave rise to four

27、 generic types of cultures, which they called tough guy/macho culture, work hard/play hard culture, bet-the-company culture and process culture. Through the case, we canknow Tim Martin is abig man ' in his company; he manages the company with hismind and idea, it company is include by the food i

28、ndustry, all the staff work hard every day, and then they will have a holiday for several days. So J D Wetherspoon is suit the tough work hard/pay hard culture.'s core value is keeping good customer service. In thewhich aims to give managers time for a's opveermateionnt iasnd involnewsletter

29、s, a monthlymeetings. The companyThe work hard/pay hard culture case, the company has alifestyle guarantee'life outside work. Another key aspect of the company communication 'S.taffs are kept in touch with weekly company video and by publicizing the minutes of Board always pays highly attent

30、ion to the staff and the customers, and the information 's high-speed recreation, and the company also does these suggestions quickly.(c) .Culture is something every organization has, but it is not a concrete entity. The culture of an organization impacts upon how that organization reacts to cha

31、nge and it also explains what an organizations stands for. Organizational culture is difficult to define precisely. A simple description is that it is a system of shared meaning between members of an organization or theway we do things here 'T.he founders of the organization have traditionally h

32、ad a major impact on the organization's early culture.Through the culture and the behaviors, in the company, the company built the pubs environment very quiet and let its staff work hard in several days and have a holiday in several days.So, a kind of culture will have a kind of behavior.(d) .Th

33、e other type of Terrence Deal and Allan Kennedy of recognized model of organizational culture is process culture; it is focus on details and process excellence. However, the stress may come from internal politics and stupidity of the system. This kind of culture has slow feedback/reward and low risk

34、. As a food industry, it pays attention on the result about the customers satisfied. So it isn't paying much atteon the details and process. If the company becomes the process culture, it will bog down with how things are done and not with what is to be achieved.Section 3:(a)In the Generic-Strat

35、egies-Michael Porter (1990), there are three strategies: cost leadership, differentiation and segmentation, niche or focus strategy.1. Cost leadership is a low cost leader-gain competitive advantage from being able to produce at the lowest cost- costadvantage is the focuses 'th,e low cost doesn&

36、#39;mt ean low price-gain the benefits. It in a broad market scope environment where it has a kind of substitute products and power competition.2. Differentiation is differentiated goods and services satisfy the needs of customers, and the companies can de-sensitize prices and focuses on value-highe

37、r price and a better margin. So it needs to incur additional costs in creating its competitive advantage. It in a broad market scope environment is in that the customers 'loyalty can help the company limited and reduce new entrants and competitors.3. The segmentation, niche or focus strategy is

38、included cost focus and focus differentiation.The cost focus is a form aims at being the lows cost producer in that niche or segment, it in a narrow market scope environment like low cost than the differentiation in a niche.The focus differentiation is a firm creates competitive advantage through di

39、fferentiation within the niche or segment. Its potential problems are small, specialist niches could disappear in the long term. Its associated environment is in the narrow market scope, you can use a special product from the major developed market competitors who have different purposes.(b)In the c

40、ase, during the1980s and 1990S the company relied on organic growth by acquiring suitable sites and converting them into J D Wetherspoon pubs. And it is developing a style that is quiet, healthy and satisfied environment. In the case, we can see that it build non-smoking and provide health food to t

41、he customers. To its staff, the company thinks that people are its best asset. This style is more different with others.In our case, all of these we have said, during the 1980s and 1990s, J D Wetherspoon is a pub chain, it has many pubs, the company' s aim is to manage the pub to satisfiedwith t

42、he customer, and it is always make its strategy in the pub chain, its all of actions like provide cheap beer and non-smoking area and so on, which are all of set the main point to its pub manage style.So I advise that the company' situation is suit Generic-Strategies-Michael Porter (1990), diffe

43、rentiation.From the strategy, J D Wetherspoon gets more benefits; here I only identify four about it: the company builds its own style and brand, it has its own customer group, the expansion about share and scope is growing quickly, and the benefits are more than before.(c)stDuring the 21 century, J

44、 D Weterspoon was facing much mire competition, and through the government s'policy limited, its develop was decrease and slowly, then it begain to change its style and acquired others, it serve breakfast and open earlier in the morning, support the family dining area, show televised football an

45、d so on. The company also began to manage other area like the hotel.So it suit Generic-Strategies-Michael Porter (1990), segmentation, niche or focus strategy.During the1980s and 1990s, the company relied on organic growth by acquiring suitable sites and converting them into J D Wetherspoon pubs. In

46、 the case, we can see that it build non-smoking and provide health food to the customers. To its staff, the company thinks that people are its best asset. It is Generic-Strategies-Michael Porter (1990), differentiation.stDuring the 21 century, it also pays attention to the staff, but it try to chang

47、e its style, manage motel, and the food what has provided.(d)when a company was changing business strategy, it must be considering the factors, so as J D Wetherspoon .Exterior environment: by the start of the twenty first century, because of the retail licensing market had adapt to the changes in th

48、e “tied house”system and other competitor had been adapted it and developing their business. So J D Wetherspoon was facing much more competition. Many other competitors run the pub and receive the pay rent, this situation lead to saturation of the pub market. So J D Wetherspoon needs to change its b

49、usiness strategy. Policy: during 2002-2004, government allows the supermarket began selling drinks, particularly premium larger, at loss-leader prices. This means that the pub can not compare with supermarket in price. On the other hand, government concern about binge drinking and the consequent ant

50、 special behaviors, particularly in city centers. This lead the decrease of new pub number and shares of J D Wetherspoon. They must to change to save their company.(e)(f)Key issues in the management of a business strategy like next:Market/industry knowledgeSufficiency of resources and capabilitiesOf

51、fering consumers'a unique value'perceived or realEstablishing a key 'differentiator 'Consistent communication consistentlyManagement must keep change feasibleStructureRecognize the principal causes of strategic change.About the J D Wetherspoon, I will talk about two points:Consistent

52、 communication consistently. In the J D Wetherspoon, movement and communication', staffs are keeping in touch with weekly newsletters, a monthly company video and by publicizing the minutes of broad meeting. And J D Wetherspoon attend to listen to the staff voice, like their suggestions wethersp

53、oon's listening'policy is based on a system successfully pioneered by the hi-foreteller, richer sounds.Establishing a key differentiator'. During the development and growth of the company, the company provide real ale beers at relatively low prices and care about child and disable, it bu

54、ild non-smoking area to keep health for the customers.Section 4:(a)Because of the two powers about restraining forces and driving forces take effect. The strategy of J D Wetherspoon changed over time. Through two forces of restraining is the force working against desired changes. And the other force

55、 of diving is the force of working for desired changes.If the diving force is stronger than restraining force, then the firm will be changing. The leader could compare the two forces, and consider the company need to change or not.Next we will talk about J D Wetherspoon's driving force and restr

56、aining forces.1. Driving forces: The increase competition, many competitors run pubs to rent the money.Government takes many police like concern about binge drinking, and thought it is anti-social behaviors.The changing market, the market appears to be over-supplied.2. Restraining forces: Inertia (habit) of the J D Wetherspoon, like their staff, they have habit to their ruler and management. They want the steady environment of work.Strength of culture in the J D Wetherspoon is very strong, the culture has a strong effect on J D Wetherspoon and its staff and its structure.(b)The big